Chosen Foods Debuts New Baking Essential: Avocado Oil Shortening

America’s #1 Avocado Oil Brand Introduces Its Replacement for Traditional Hydrogenated Shortening

Chosen Foods, America’s #1 Avocado Oil brand* and one of the only on shelves guaranteed to be 100% pure, has announced its newest clean-ingredient kitchen essential that’s sure to become a must-have for all your baking and frying needs - Avocado Oil Shortening.

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Chosen Foods Avocado Oil Shortening. (Photo: Business Wire)

Made from 100% Pure Avocado Oil, Chosen Foods Avocado Oil Shortening has only one ingredient, fractionated avocado oil, making it a clean and simple swap for any recipe that calls for shortening or butter. As a certified B Corporation™ (B Corp™), Chosen Foods is always looking for ways to prioritize sustainability and reduce waste; its Avocado Oil Shortening is the perfect example of the brand prioritizing the environment. Chosen Foods’ Fractionated Avocado Oil is created during the process of making its iconic 100% Pure Avocado Oil, taking the solid portions from the avocado that are leftover and using that to create Avocado Oil Shortening.

Chosen Foods Avocado Oil Shortening has a neutral taste and is great for high heat cooking. From sweet desserts like pies, cookies, cakes and frostings, to savory creations like homestyle biscuits, fried chicken, tortillas, tamales, and more, Avocado Oil Shortening adds moisture and richness to help bring your recipes to life. It’s the perfect clean ingredient swap for the leading shortening that is made of multiple sub-optimal ingredients like: Soybean Oil, Fully Hydrogenated Palm Oil, Palm Oil, Mono and Diglycerides, TBHQ and Citric Acid (Antioxidants). Plus, it is certified non-GMO, glyphosate-residue free, vegan, and gluten-free.

“Shortening has been a staple in American kitchens for over a century, but there is nothing on the market that caters to the modern, health-conscious consumer,” said Sarah Barnes, VP of Marketing at Chosen Foods. “Our new Avocado Oil Shortening is made from our iconic 100% Pure Avocado Oil and disrupts the outdated shortening category with a clean and simple offering that works like a dream in the family recipes you know and love.”

The new Avocado Oil Shortening is now available nationally at Target and on Chosen Foods’ website at an SRP of $10.99-$12.99 per 16 oz. tub. For more information, please visit www.chosenfoods.com.

ABOUT CHOSEN FOODS

With a mission to transform kitchens across America by replacing bad fats with the good fats found in avocados, Chosen Foods offers a robust portfolio of avocado oil-based products, including oils, sprays, dressings, mayos, dip and drizzle sauces, and chocolate hazelnut spread. In addition to being America’s #1 Avocado Oil brand, Chosen Foods is now the fastest-growing mayonnaise brand** in the country.

Learn more at www.chosenfoods.com/

*Sales Data MULO L52W end 09/08/2024

**Sales Data MULO L13W end 09/08/2024

View source version on businesswire.com: https://www.businesswire.com/news/home/20241022168203/en/