Chosen Foods Asserts Its Commitment to Purity Amid New Research from UC Davis Exposing Adulteration in Avocado Oil Industry

Recent study published by UC Davis discovered nearly 70% of store brand avocado oil is rancid or mixed with other oils

Chosen Foods, America’s #1 Avocado Oil*, and one of few on shelves that is guaranteed to be 100% pure, released a statement today reassuring consumers of the purity of its avocado oils and sprays in light of a recent UC Davis study exposing adulteration in the industry. The new research from UC Davis, published in Food Control, revealed that nearly 70% of store brand (also known as private label) avocado oil is rancid or mixed with other oils. The adulteration issue in this category was first reported by UC Davis in a 2020 study that tested 22 brands of avocado oil and found only two that were 100% pure – Chosen Foods being one of them.

As a brand that is committed to purity, Chosen Foods believes the amount of adulteration occurring in the industry is unacceptable. To guarantee its purity, Chosen Foods tests every batch of its oil and maintains a supply chain with traceability from avocado grove-to-bottle to ensure the highest purity and quality standards.

Due to its versatility and numerous benefits, avocado oil's popularity is skyrocketing (+28% in dollar sales vs the previous year*) and is projected to more than double in sales by 2030. Unfortunately, there are no international regulations or FDA guidelines in place to provide a standard of identity for avocado oil or sprays. To help create these standards, Chosen Foods is actively collaborating with governing agencies to develop international standards for the industry.

“The good fats, high smoke point, and neutral flavor of avocado oil make it an ideal choice for a variety of culinary uses and consumers should be able to enjoy these benefits without worry,” said Chosen Foods CEO Gabriel Perez Krieb. “We take great pride in our products and guarantee that every bottle of our 100% pure avocado oil is exactly that and nothing else. It is every consumer’s right to have confidence knowing the avocado oil they are buying is pure and authentic. It is disappointing to see the lack of transparency and adulteration that is occurring in our industry.”

For consumers looking to get involved, Chosen Foods compiled resources and a sample letter that anyone can use to reach out to their congressperson to ask for increased regulation of the industry. Please visit https://chosenfoods.com/pages/take-action to take action.

ABOUT CHOSEN FOODS

Chosen Foods, America’s #1 Avocado Oil and Avocado Oil Spray*, is always 100% pure, made with good fats from avocados, has a neutral taste, and is great for high-heat cooking (up to 500°F). Chosen Foods Avocado Oil is a versatile cooking staple and kitchen must-have that is great for general cooking, grilling, baking and more. The brand also makes additional avocado oil-based condiments including mayo and salad dressings. Learn more at www.chosenfoods.com/.

*Sales Data MULO L52W end 05/21/2023

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