Industry leader calls for clearer communication, consumer trust, and long-term thinking
HARTFORD, CT / ACCESS Newswire / December 29, 2025 / Eliza Jameson McMurray, a marketing strategist specializing in skin and health, is using her recent spotlight interview to raise awareness around the growing need for responsible, clear, and consumer-first communication in the skin and health industry.
Drawing on her career in sales and marketing and her current work at Beiersdorf, McMurray is advocating for marketing practices that prioritize accuracy, trust, and long-term relationships over hype and short-term attention.
"Skin and health are personal," McMurray said. "When brands get careless with language or claims, people lose trust. And once trust is gone, it's very hard to earn back."
Why Responsible Skin and Health Marketing Matters
The skin and health category is one of the most sensitive areas in consumer marketing. According to industry research, over 60% of consumers say they struggle to tell whether skin and health claims are accurate, and nearly 70% report feeling overwhelmed by conflicting product messages. At the same time, trust in advertising has declined steadily over the past decade, especially in health-related categories.
McMurray believes marketing leaders have a responsibility to slow the conversation down.
"Marketing is storytelling," she said. "If the story isn't grounded in truth and clarity, it doesn't serve anyone."
She emphasizes that clear communication is not just ethical, but practical. Consumers who trust brands are more likely to stay loyal, recommend products to others, and make informed decisions about their own care.
From Career Experience to Industry Advocacy
McMurray's perspective is shaped by decades of hands-on experience in sales and marketing, as well as her academic background in Creative Advertising and Comparative Literature from the University of Arizona. That blend of creativity and analysis has guided her approach throughout her career.
"The market always has the final vote," she said. "You can't talk your way around reality. People know when they're being misled."
In her current role focusing on skin and health marketing, McMurray works closely with teams to align messaging with science, regulation, and real consumer needs. She describes the work as detailed and deliberate.
"Good strategy is quiet," she noted. "If you've done it right, it feels obvious in hindsight."
A Call for Long-Term Thinking
McMurray is also encouraging professionals and consumers alike to rethink speed and scale in marketing. In an era dominated by trends, viral content, and quick wins, she believes the industry needs more patience.
"Careers are marathons," she said. "And so is trust."
As a lifelong athlete, McMurray often draws parallels between sport and business. Discipline, pacing, and consistency matter more than constant intensity.
"You learn when to push and when to recover," she explained. "That applies to marketing too."
What Individuals Can Do Today
Rather than calling for regulation or sweeping reforms, McMurray's message focuses on personal responsibility and awareness.
She encourages consumers to:
Read product labels carefully
Question exaggerated or vague claims
Seek credible sources and evidence
Give preference to brands that communicate clearly and consistently
"People don't want to be sold to," she said. "They want to feel understood."
She also urges professionals in marketing and communications to revisit the basics.
"You can't skip steps," McMurray added. "Credibility comes from doing the work."
To read the full interview, visit the website here.
About Eliza Jameson McMurray
Eliza Jameson McMurray is a Connecticut-based marketing strategist specializing in skin and health. She holds a B.A. in Marketing (Creative Advertising) and Comparative Literature from the University of Arizona. A lifelong athlete and devoted mother of grown sons, she is known for her thoughtful, consumer-first approach to sales and marketing leadership.
Contact
SOURCE: Eliza Jameson McMurray connecticut
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