As AI-powered search platforms like ChatGPT, Perplexity, and Google’s AI Overviews continue to reshape how people discover information, SearchYVR is expanding its offering with the official launch of GEO (Generative Engine Optimization) services.

Also referred to as AEO, LLM-SEO, or AI-SEO, the marketing industry is still finding its preferred acronym, but the intent is clear. Business owners, C-suite executives, and investors want their websites and brands to be featured and surfaced in AI-generated answers.

“Google still matters, but we’re entering a phase where brands need to optimize for visibility across AI assistants, models, and AI-driven search, not just search engines,” said Harp Chatha, founder of SearchYVR. “That means thinking differently about content, citations, and how information flows through LLMs.”

Unlike traditional SEO, which focuses on climbing search engine rankings, GEO is about making your content the source that AI tools quote, summarize, and synthesize. Whether it’s a product recommendation in Perplexity or a factual snippet inside ChatGPT, GEO aims to position your business inside the answer, not just on the results page. You can learn more about the differences (and similarities) between GEO and SEO in the SearchYVR learning center.

While there’s significant overlap between GEO and traditional SEO strategies, SearchYVR is clear on one thing. Harp Chatha says, “SearchYVR is not going to upsell clients on tactics we’ve already been doing for years. This isn’t about buzzwords, it’s about adapting strategy to how people actually search today.”

All existing SEO clients have already been receiving GEO strategies as part of SearchYVR’s broader offering. “We’ve quietly baked this into our content and link strategies for months. This launch just makes it official.”

SearchYVR’s GEO service includes:

• Reverse-engineering how AI models select sources

• Creating content designed to be cited by LLMs

• Structuring pages for improved chunk retrieval

• Targeting keywords that trigger AI summaries

• Tracking brand mentions across AI platforms

As part of the rollout, the agency is already seeing strong early results, with both Canadian and global businesses appearing in Perplexity and ChatGPT outputs, even when not ranked first in Google search.

About SearchYVR

SearchYVR is a near five-star–rated, Vancouver-based SEO and digital marketing service provider helping businesses grow through greater visibility on Google and beyond. SearchYVR combines technical SEO, content strategy, and now Generative Engine Optimization (GEO) to help clients get discovered across both traditional search engines and AI-powered platforms like ChatGPT, Perplexity, and Google’s AI Overviews. The agency works with startups, SaaS companies, local businesses, mid-market firms, and enterprise organizations across Canada, the U.S., and the UK, always with a focus on results, not hype.

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Company Name: SearchYVR
Contact Person: Harp Chatha
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City: Vancouver
Country: Canada
Website: searchyvr.com