Until now, it has been common for venture capitalists to invest in startups that have been recognized for their business potential in the market.
Investing in the period of business expansion rather than in the early stages of business has a higher probability of success and faster return on investment.
However, in recent years, more and more venture capital are investing in the early stages of startups to secure shares.
Among them, Stela is attracting attention from VC and investors.
Stela is a global music licensing platform for contents creators that aims to create a sustainable music ecosystem by solving existing complex copyright problems.
Stela analyzed the price policies of buyouts and royalty-free music libraries in 25 countries, including Universal Production Music (UPM), and Music Society (PROs) such as Korea KOMCA, UK PRS, and MCPS, and created a pre-set copyright Pricing system.
In addition, transparent music copyright transactions are possible without going through central institutions and copyright associations.
Stela Marketing Team Leader said, “The most important thing for startups is to put ideas into practice. We will continue to actively implement and grow in the future, so please give us a lot of interest.”