Dallas Cowboys and AT&T Select MatSing to Deliver Exceptional Performance at AT&T Stadium Using Lens Antennas

MatSing, the world's leading manufacturer of high-capacity lens antennas, today announced that it has been selected by the Dallas Cowboys and its network provider AT&T, along with ExteNet Systems, to provide mobile capacity antenna coverage for AT&T Stadium for the upcoming NFL season. These antenna upgrades will further enhance the exceptional experience provided by AT&T for fans in AT&T Stadium. This deployment follows a test run with reduced crowds during last season. This selection was made due to the capacity of MatSing technology to work with the AT&T systems at the stadium.

“AT&T Stadium is the premier venue for sports and entertainment and we are excited to work with the Cowboys organization to ensure that fans have access to the most advanced technologies to enhance their experience,” said Kevin Griffin, Executive Director for AT&T’s Sports and Entertainment group.

Following the installation of 20 MatSing lens antenna by ExteNet covering the Stadium’s entire seating bowl and field with 4G and 5G broadband mobile coverage, the fans and patrons will now experience never seen before performance with their smart devices in the stadium.

“With data demands of cell phones continuing to grow exponentially, driven by new apps and technology, our legacy DAS infrastructure could not keep up with those demands,” explained Cowboys CIO Matthew Messick. “AT&T introduced us to MatSing’s antenna technology, and immediately knew their technology would give us the necessary capabilities with room to grow.”

“Operating the largest indoor DAS network in the United States at AT&T Stadium provides us a unique opportunity to enable the best possible fan experience at one of the NFL’s most iconic venues,” added Rich Coyle, President & Interim CEO, ExteNet Systems. “We thank the Dallas Cowboys for trusting us with this opportunity, and MatSing for providing the clear winning technology for our mobile broadband needs.”

MatSing's spherical lens antennas are based on a unique patented technology that allows a single antenna to provide up to 48 high-capacity coverage sectors, replacing up to 48 traditional antennas with a single lens. Unlike other current solutions, like under-seat antennas, the MatSing lens antennas installed in the roofing structure typically have a clear line-of-sight path to potential users. This significantly reduces the number of antenna locations, as lens antennas can also reach farther than traditional antennas, providing better AT&T coverage and less interference at a lower cost and complexity for the team.

“A smoother Internet experience able to handle modern-day demands of streaming and social media sharing awaits Cowboys fans when they return to AT&T stadium,” added Michael Matytsine, MatSing co-founder and EVP of Operations. “Even when the stadium is at full capacity, lens antennas will provide a smoother data experience with fewer interruptions for fans who have embraced streaming and sharing as an intrinsic part of their stadium experience.”

AT&T, ExteNet and MatSing will continue to work with the Cowboys to maintain and test the lens equipment ahead of the season, ensuring its readiness for wider use by fans in AT&T Stadium.

About MatSing

Founded in 2005, MatSing has developed and patented new meta-materials to create the world’s first lightweight and multibeam Lens Antennas. This new approach for high-performance, high-capacity antenna design is more efficient and offers key advantages over dish and array antennas, the ability to provide broadband coverage, emit and maintain multiple beams, and to do so cleanly with minimal RF interference. Nationwide coverage isn’t the only critical challenge facing telecoms companies, and MatSing’s Lens antenna solution is ideal to meet the capacity demands of a smartphone-equipped population with new apps that chew through data, including uses at outdoor events, stadiums and macro uses in major cities. Each antenna can provide multiple independent sectors, up to 48, providing the highest capacity across multiple bands with the fewest antennas possible. MatSing lens technology is the perfect fit for 4G, LTE, and 5G mobile broadband coverage, and it is the most cost-effective network densification tool in the industry.

Visit www.MatSing.com for more information.

About AT&T

AT&T Inc. (NYSE:T) is a diversified, global leader in telecommunications, media and entertainment, and technology. Consumers and businesses have more than 225 million monthly subscriptions to our services. AT&T Communications provides more than 100 million U.S. consumers with entertainment and communications experiences across mobile and broadband. Plus, it serves high-speed, highly secure connectivity and smart solutions to nearly 3 million business customers. WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content to global audiences through its consumer brands, including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim and Turner Classic Movies. Xandr, now part of WarnerMedia, provides marketers with innovative and relevant advertising solutions for consumers around premium video content and digital advertising through its platform. AT&T Latin America provides pay-TV services across 10 countries and territories in Latin America and the Caribbean and wireless services to consumers and businesses in Mexico.

AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information is available at about.att.com. © 2021 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

About AT&T Stadium

AT&T Stadium is the largest, most technologically advanced entertainment venue in the world. Designed by HKS and built by Manhattan Construction, the $1.2 billion stadium features two monumental arches, the world’s largest HDTV video board cluster, an expansive retractable roof and the largest retractable end zone doors in the world. Features of the stadium include seating for 80,000 and expandability for up to 100,000, over 300 luxury suites, club seating on multiple levels and the Dallas Cowboys Pro Shop, open to the public year-round. The stadium is also home to a world-class collection of contemporary art, made up of over 92 works of art by 62 established and emerging artists displayed on the walls and in the grand public spaces of the venue. In addition to being the home of the Dallas Cowboys since opening in 2009, the stadium has hosted Super Bowl XLV, the 2010 NBA All Star Game, the annual Goodyear Cotton Bowl Classic, the 2014 NCAA Men’s Final Four, the 2015 inaugural College Football Playoff Championship Game, the 2015 50th Anniversary Academy of Country Music Awards show and WrestleMania 32. The venue has also played host to high school and college football, concerts, championship fights, international soccer matches and other special events. For more information, go to attstadium.com.

About ExteNet Systems, Inc.

Lisle, IL-based ExteNet Systems, Inc. is the nation’s largest privately-held provider of converged communications infrastructure and services addressing outdoor and in-building wireless, fiber and other advanced connectivity needs of its customers. Our customers include mobile network operators (MNOs), real estate owners, property managers, wholesale carriers, enterprises, municipalities and rural carriers. Our outdoor small cell and DAS networks are deployed in a variety of urban, suburban and rural environments while indoor networks are deployed in iconic sports and entertainment venues, convention centers, commercial office buildings, college campuses, healthcare facilities, hotels and resorts, and transit systems nationwide. For more information, please visit https://extenetsystems.com/. “ExteNet®” is a registered trademark of ExteNet Systems, Inc.

Contacts:

The Hoffman Agency on behalf of MatSing
Matthew Burrows
mburrows@hoffman.com
(408) 515-1475

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