Flexiti Launches Buy Now Pay Later Financing at Sleep Country and Dormez-vous

Flexiti Financial (“Flexiti”), a leading provider of point-of-sale consumer financing solutions for retailers, announced today that Sleep Country Canada Holdings Inc. ("Sleep Country") (TSX: ZZZ), Canada’s leading specialty mattress retailer, has launched its omni-channel 0% interest financing1 solution.

Sleep Country Canada and Dormez-vous customers are now eligible for Flexiti’s buy now pay later solution. Customers can apply for a FlexitiCardTM in-store at one of 280 retail locations across Canada and will receive a response within minutes. Upon approval, the FlexitiCard can immediately be used to make purchases. This fully automated and 100% paperless process offers qualified customers a revolving credit line and flexible payment plans with 0% interest financing1 options, eliminating the need to reapply for financing for future purchases. Sleep Country Canada and Dormez-vous customers will also be able to apply and make purchases with their FlexitiCard online at sleepcountry.ca and dormezvous.com in the second quarter of 2021.

“Our omni-channel approach provides Canadians convenient buying options to match their preferred choice of how, when and where to shop for sleep essentials,” said Stewart Schaefer, Chief Business Development Officer, Sleep Country Canada. “Our new partnership with Flexiti enables us to now offer more choice on how Canadians choose to purchase the right products to meet their sleep needs. Flexiti’s on-demand 0% financing solution provides an added level of financial comfort for our customers and ensures more Canadians can have instant access to the right sleep products.”

“We couldn’t be happier to welcome Sleep Country Canada and Dormez-vous stores into the Flexiti network,” said Peter Kalen, Founder and CEO of Flexiti. “Sleep Country’s dedication to providing excellent service and products to their customers makes them a highly respected national retailer. We are proud to partner with Sleep Country to achieve a shared goal of helping Canadians find their best sleep and rest easy knowing their purchases can be made more affordable through financing.”

1 O.A.C. Terms and conditions apply.

About Sleep Country Canada
Sleep Country is Canada's leading omnichannel mattress and bedding retailer and the only specialty sleep products retailer with a national bricks and mortar footprint and online presence. Sleep Country operates under three retail banners (the "Banners"): "Sleep Country Canada", with omnichannel operations in Canada excluding Québec; "Dormez-vous?" with omnichannel operations in Québec and "Endy", Canada's leading online mattress-in-a-box retailer. As of March 10, 2021, Sleep Country has 283 stores and 17 distribution centres across Canada. All of the Company's stores are corporate-owned, enabling it to develop and maintain a strong culture of customer service, resulting in a consistent and superior in-store and home delivery experience. Sleep Country also works closely with Canadian charities to donate new and gently used mattresses to families and children in need. For more information, visit www.sleepcountry.ca or www.dormezvous.com

About Flexiti
Flexiti is one of Canada's fastest-growing point-of-sale lenders, offering customers 0% interest financing at retailers that sell big-ticket goods like furniture, appliances, jewellery and electronics. Through its award-winning buy-now-pay-later platform, customers can be approved instantly to shop with their FlexitiCard®, which they can use online or in-store to make multiple purchases, within their credit limit, without needing to reapply. Accepted at nearly 6,000 locations and ecommerce sites across Canada including The Brick, Leon's, Staples, Sleep Country, Wayfair, Birks and Peoples Jewellers, Flexiti aims to make our customers' lives more affordable and help our retail partners grow their sales by offering flexible financing options.

Flexiti's technology platform is recognized as market leading, winning ACT (Advanced Card Technologies) Canada's 2015 Technology Innovation Award for Payments Benefiting Merchants. In 2017, Flexiti was recognized in North America as the Leading Emerging Fintech by LendIt. In 2019, Flexiti was named Canada's 11th fastest growing company by the Globe and Mail, ranked 7th in the Deloitte Technology Fast 50TM program, and 40th in Deloitte North America Technology Fast 500TM. In 2020, Flexiti ranked 29th in The Americas' 500 Fastest Growing Companies by the Financial Times, 6th in The Globe and Mail’s Canada’s Top Growing Companies, 3rd on the 2020 Growth List and 6th and 39th on Deloitte Technology Fast 50TM and Fast 500TM, respectively. Flexiti is a wholly owned subsidiary of CURO Group Holdings Corp. (“CURO”, NYSE: CURO).

For more information, visit www.flexiti.com.

Source: CURO Group Holdings Corp.; Flexiti


Jason Kinnear

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