SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 13G

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO.: 0)*


NAME OF ISSUER:                     American Greetings Corp.

TITLE OF CLASS OF SECURITIES:       Class B Common Stock

CUSIP NUMBER:                       026375204

DATE OF EVENT WHICH REQUIRES FILING OF THIS STATEMENT: December 31, 2003

Check the  appropriate box to designate the rule pursuant to which this Schedule
is filed:
         (X) Rule 13d-1(b)
         (  ) Rule 13d-1(c)
         (  ) Rule 13d-1(d)

*    The  remainder  of this  cover  page  shall be filled  out for a  reporting
     person's  initial  filing on this form with respect to the subject class of
     securities,  and for any subsequent amendment containing  information which
     would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).

(Continued on the following page(s))

                                PAGE 1 OF 6 PAGES



                                       13G

CUSIP No.: 026375204


1. NAME OF REPORTING PERSON
   S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

     Vanguard  Fiduciary  Trust Company,  in its capacity as trustee for certain
     employee benefit plans

2. CHECK THE APPROPRIATE [LINE] IF A MEMBER OF A GROUP

         Not Applicable                   A.                    B.  -

3. SEC USE ONLY


4. CITIZENSHIP OF PLACE OF ORGANIZATION
         Pennsylvania


(For  questions  5-8,  report  the number of shares  beneficially  owned by each
reporting person with:)

5. SOLE VOTING POWER

                           None

6. SHARED VOTING POWER

                           943,332 Shares

7. SOLE DISPOSITIVE POWER

                           None

8. SHARED DISPOSITIVE POWER

                           943,332 Shares


                                    PAGE 2 OF 6 PAGES




                                       13G

CUSIP No.: 026375204

9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                           943,332 Shares


10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

                           N/A


11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

                           20.525%

12. TYPE OF REPORTING PERSON

                           BK


                                    PAGE 3 OF 6 PAGES




                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                  ------------
                                  SCHEDULE 13G
                        UNDER THE SECURITIES ACT OF 1934
                                  ------------

Check the following [line] if a fee is being paid with this statement N/A

Item 1 (a) - Name of Issuer

                           American Greetings Corp.

Item 1 (b) - Address of Issuer's Principal Executive Officers:

                           One American Road, Cleveland, OH  44144

Item 2 (a) - Name of Person Filing:

               Vanguard Fiduciary Trust Company,  in its capacity as trustee for
               certain employee benefit plans.

Item 2 (b) - Address of Principal Business Office or, if none, Residence:

                           500 Admiral Nelson Blvd.
                           Malvern, PA 19355


Item 2 (c) - Citizenship

               Vanguard  Fiduciary  Trust Company is a trust  company  organized
               under the laws of the Commonwealth of Pennsylvania.

Item 2 (d) - Title of Class of Securities

                           Class B Common Stock

Item 2 (e) - CUSIP Number

                           026375204

Item 3 - Type of Filing:

               This  statement  is being  filed  pursuant to Rule  13d-1(b),  or
               13d-2(d), check whether the person filing is a:

                    (b) X Bank as defined in Section 3(a)(6) of the Act.


                                    PAGE 4 OF 6 PAGES


Item 4 - Ownership:

         (a) Amount Beneficially Owned:

                           943,332 Shares

         (b) Percent of Class:

                           20.525%

         (c) Number of shares as to which such person has:

     (i)  sole power to vote or to direct the vote: None

     (ii) shared power to vote or to direct the vote: 943,332 Shares*

     (iii) sole power to dispose or to direct the disposition of: None

     (iv) shared  power to  dispose  or to direct the  disposition  of:  943,332
          Shares**


     *    Vanguard  Fiduciary  Trust  Company  (VFTC) is the  trustee of certain
          employee  benefit plans.  Shares of the issuer's Common Stock are held
          in trust for the benefit of employees in the plans. As of December 31,
          2003, the trustee held 943,332 shares of the issuer's  Common Stock on
          behalf of the plans,  a percentage of which had not been  allocated to
          plan  participants.  VFTC votes shares in accordance with the terms of
          the plan (subject to the trustee's responsibilities under the Employee
          Retirement  Income  Security  Act of 1974,  as amended  ("ERISA"),  as
          applicable).

     **   Shares of Common Stock are held in the issuer's employee benefit plans
          in various  accounts and were allocated by the source of  contribution
          (employer, the predecessor to the employer or the employee). Shares of
          Common  Stock  held on behalf of the plans may be  disposed  of by the
          trustee only in accordance with the terms of the plans.

Item 5.  Ownership of Five Percent or Less of a Class.

                           Not Applicable

Item 6.  Ownership of More than Five Percent on Behalf of Another Person.

                           Not Applicable

Item 7.  Identification  and Classification of the Subsidiary Which Acquired the
Security Being Reported on By the Parent Holding Company.

                           Not Applicable


Item 8.  Identification and Classification of Members of the Group.

                           Not Applicable

                                    PAGE 5 OF 6 PAGES





Item 9.  Notice of Dissolution of Group

Not Applicable

Item 10. Certification.

     By signing  below I certify  that,  to the best of my knowledge and belief,
the  securities  referred  to above  were  acquired  in the  ordinary  course of
business  and were not acquired for the purpose of and do not have the effect of
changing or  influencing  the control of the issuer of such  securities and were
not acquired in connection  with or as a participant in any  transaction  having
such purpose or effect.


Signature

After  reasonable  inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.


                               DATE:        FEBRUARY 4, 2004


                                    VANGUARD FIDUCIARY TRUST COMPANY, AS TRUSTEE
                                    FOR CERTAIN EMPLOYEE BENEFIT PLANS


                                 BY:____________________________________________
                               NAME:        MATTHEW KOGAN
                              TITLE:        ASSISTANT SECRETARY



                                PAGE 6 OF 6 PAGES