FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person * Brown George Garvin IV   2. Issuer Name and Ticker or Trading Symbol BROWN FORMAN CORP [BFA/BFB] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) __X__ Director _____ 10% Owner _____ Officer (give title below) _____ Other (specify below) (Last) (First) (Middle) 850 DIXIE HWY 3. Date of Earliest Transaction (Month/Day/Year) 10/04/2010 (Street) LOUISVILLE, KY 40210 4. If Amendment, Date Original Filed(Month/Day/Year) 6. Individual or Joint/Group Filing(Check Applicable Line) _X_ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Class A Common               381,811 I George Garvin Brown III Trust UW Class A Common               2,642,357 I CBGB LLC Class A Common               38,447 I Trust u/a FBO Geo. Garvin Brown IV Class B Common               1,103.15 (1) D   Class B Common               5,992.47 (2) I By 401(k) Plan Class B Common               95,452 I George Garvin Brown III Trust UW Class B Common 10/04/2010   S(3)   1,764 D $ 61.977 (4) 376,421 I CBGB, LLC Class B Common               9,987 I Trust u/a FBO Geo. Garvin Brown IV

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code (Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date (Month/Day/Year)

7. Title and Amount of Underlying Securities (Instr. 3 and 4)

8. Price of Derivative Security (Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)

11. Nature of Indirect Beneficial Ownership (Instr. 4)

Code

V

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Non-Qualified Stock Option (right to buy)

$ 25.06

05/01/2005

04/30/2012

Class B Common

808

808

D

Non-Qualified Stock Option (right to buy)

$ 30.62

05/01/2006

04/30/2013

Class B Common

1,162

1,162

D

Non-Qualified Stock Option (right to buy)

$ 36.35

05/01/2007

04/30/2014

Class B Common

1,910

1,910

D

Stock Appreciation Right

$ 46.19

05/01/2008

04/30/2015

Class B Common

660

528

D

Stock Appreciation Right

$ 56.5

05/01/2009

04/30/2016

Class B Common

907

907

D

Stock Appreciation Right

$ 54.58

05/01/2010

04/30/2017

Class B Common

1,038

1,038

D

Stock Appreciation Right

$ 57.4

05/01/2011

07/24/2018

Class B Common

953

953

D

Stock Appreciation Right

$ 43.72

05/01/2012

04/30/2019

Class B Common

2,915

2,915

D

Restricted Stock Unit

(5)

(6)

(6)

Class B Common

545

545

D

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
Brown George Garvin IV 850 DIXIE HWY LOUISVILLE, KY 40210	X

Signatures

Diane M. Barhorst, Atty. in Fact for George Garvin Brown IV		10/06/2010
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	Includes shares held under the Brown-Forman Dividend Reinvestment Plan as of September 14, 2010.
(2)	Held in 401(k) plan as of October 5, 2010.
(3)	The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the selling entity on April 15, 2010 and described in a Form 8-K filed by Brown-Forman Corporation with the SEC on April 16, 2010.
(4)	Price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.96 to $62.00, inclusive. The reporting person undertakes to provide to Brown-Forman Corporation, any security holder of Brown-Forman Corporation, or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within this range.
(5)	Each restricted stock unit represents a contingent right to receive one share of Brown-Forman Class B common stock.
(6)	The restricted stock units vest April 30, 2014.

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