innovativefood-10k_123109.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 

 
FORM 10-K
 

 
x Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 for the fiscal year ended December 31, 2009
 
OR
 
o Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
 
COMMISSION FILE NUMBER: 0-9376
 
INNOVATIVE FOOD HOLDINGS, INC.
(Name of Registrant as Specified in its Charter)
 
FLORIDA
20-116776
(State or other jurisdiction of incorporation or organization)
(I.R.S. Employer Identification No.)
 
3845 Beck Blvd., Suite 805 Naples, Florida
34114
(Address of Principal Executive Offices)
(Zip Code)
 
(239) 596-0204
(Registrant's Telephone Number, Including Area Code)
 
SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT:
NONE
 
SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT:
  COMMON STOCK, $0.0001 PAR VALUE PER SHARE
(Title of class)
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.   Yes  o   No  x

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  o   

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x   No  o
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).   Yes ¨ No ¨
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405) is not contained herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  o
 
Indicate by a check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,”  “accelerated filer and smaller reporting company” in Rule 12b-2 of the Exchange Act. (check one):
 
Large accelerated filer  o
 
Accelerated filer o
Non-accelerated filer    o
(Do not check if a smaller reporting company)
 
Smaller reporting company x
 
Indicate by checkmark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).   Yes  o   No  x
 
The aggregate market value of the voting and non-voting stock held by non-affiliates was approximately $1,001,690 as of  March 24, 2010, based upon a closing price of $0.007 per share for the issuer's common stock on such date.

On March 24, 2010,  a total of 189,388,638 shares of our common stock were outstanding.
 
 
 

 
INNOVATIVE FOOD HOLDINGS, INC.
 
INDEX TO ANNUAL REPORT ON FORM 10-K
FILED WITH THE SECURITIES AND EXCHANGE COMMISSION
FOR THE FISCAL YEAR ENDED DECEMBER 31, 2009
 
ITEMS IN FORM 10-K
 
 
PART I
PAGE
     
Item 1.
4
Item 2.
10
Item 3.
11
Item 4.
  11
     
 
PART II
 
     
Item 5.
12
Item 6.
15
Item 7.
15
Item 8.
25
Item 9.
63
Item 9A.
63
Item 9B.
64
     
 
PART III
 
     
Item 10.
65
Item 11.
68
Item 12.
71
Item 13.
73
Item 14.
73
Item 15.
74
     
 
77
 
 
 
 

 
FORWARD LOOKING INFORMATION
MAY PROVE INACCURATE
 
 
THIS ANNUAL REPORT ON FORM 10-K CONTAINS CERTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO US THAT ARE BASED ON THE BELIEFS OF MANAGEMENT, AS WELL AS ASSUMPTIONS MADE BY AND INFORMATION CURRENTLY AVAILABLE TO US. WHEN USED IN THIS DOCUMENT, THE WORDS "ANTICIPATE," "BELIEVE," "ESTIMATE," “SHOULD,” AND "EXPECT" AND SIMILAR EXPRESSIONS, AS THEY RELATE TO US, ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS. SUCH STATEMENTS REFLECT OUR CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO CERTAIN RISKS, UNCERTAINTIES AND ASSUMPTIONS, INCLUDING THOSE DESCRIBED IN THIS ANNUAL REPORT ON FORM 10-K. SHOULD ONE OR MORE OF THESE RISKS OR UNCERTAINTIES MATERIALIZE, OR SHOULD UNDERLYING ASSUMPTIONS PROVE INCORRECT, ACTUAL RESULTS MAY VARY MATERIALLY FROM THOSE DESCRIBED HEREIN AS ANTICIPATED, BELIEVED, ESTIMATED OR EXPECTED. WE DO NOT INTEND TO UPDATE THESE FORWARD-LOOKING STATEMENTS.
 
 
 

 
PART I

ITEM 1.  Business
 
Our History
 
We were initially formed in June 1979 as Alpha Solarco Inc., a Colorado corporation. From June 1979 through February 2003, we were either inactive or involved in discontinued business ventures. We changed our name to Fiber Application Systems Technology, Ltd in February 2003. In January 2004, we changed our state of incorporation by merging into Innovative Food Holdings, Inc. (IVFH), a Florida corporation formed for that purpose. As a result of the merger we changed our name to that of Innovative Food Holdings, Inc. In January 2004 we also acquired Food Innovations, Inc., a Delaware corporation, for 25,000,000 shares of our common stock.
 
Our Operations
 
Our business is currently conducted by our subsidiaries, Food Innovations, Inc. (“FII” or “Food Innovations”), which was incorporated in the State of Delaware on January 9, 2002, 4 The Gourmet, Inc. (d/b/a For The Gourmet, Inc.) and Gourmet Foodservice Group, Inc. Since its incorporation, Food Innovations, through a relationship with U.S. Foodservice,  has been in the business of providing premium restaurants with the freshest origin-specific perishables and specialty products shipped directly from our network of vendors within 24 – 72 hours. Our customers include restaurants, hotels, country clubs, national chain accounts, casinos, and catering houses.  Since its incorporation, For The Gourmet has been in the business of providing consumers with gourmet food products shipped directly from our network of vendors within 24 – 72 hours. Since its incorporation, Gourmet Foodservice Group has been in the business of providing premium restaurants with the freshest origin-specific perishables and specialty products shipped directly from our network of vendors within 24 – 72 hours.  In our business model, we take orders from our customers and then forward the orders to our various suppliers for fulfillment.  In order to preserve freshness, we do not warehouse or store the vast majority of our products, thereby significantly reducing our overhead.  Rather, we carefully select our suppliers based upon, among other factors, their quality, uniqueness, reliability and access to overnight courier services.
  
Our Products
 
We distribute over 3,000 perishable and specialty food products, including origin-specific seafood, domestic and imported meats, exotic game and poultry, artisanal cheeses, caviar, wild and cultivated mushrooms, micro-greens, heirloom and baby produce, organic farmed and manufactured food products, estate-bottled olive oils and aged vinegars. We are constantly adding other products that food distributors cannot effectively warehouse, including organic products and specialty grocery items. We offer our customers access to the best food products available nationwide, quickly and cost-effectively. Some of our best-selling items include:
 
 
● 
 Seafood - Alaskan wild king salmon, Hawaiian sashimi-grade ahi tuna, Gulf of Mexico day-boat snapper, Chesapeake Bay soft shell crabs, New England live lobsters, Japanese hamachi
 
 
● 
 Meat & Game - Prime rib of American kurobuta pork, dry-aged buffalo tenderloin, domestic lamb, Cervena venison, elk tenderloin
 
 
● 
 Produce - White asparagus, baby carrot tri-color mix, Oregon wild ramps, heirloom tomatoes
 
 
● 
 Poultry - Grade A foie gras, Hudson Valley quail, free range and organic chicken, airline breast of pheasant
 
 
● 
 Specialty - Truffle oils, fennel pollen, prosciutto di Parma, wild boar sausage
 
 
● 
 Mushrooms - Fresh morels, Trumpet Royale, porcini powder, wild golden chanterelles
 
 
● 
 Cheese - Maytag blue, buffalo mozzarella, Spanish manchego, Italian gorgonzola dolce
 
 
4

 
In 2009 seafood accounted for 10% of sales, meat and game accounted for 18%   of sales, specialty items accounted for 48%  of sales, produce accounted for 7%  of sales, cheese accounted for 11% of sales, and poultry accounted for 6%  of sales.
 
Customer Service and Logistics
 
Our “live” chef-driven customer service department is available by telephone every weekday, from 7 a.m. to 7 p.m., Florida time. The team is made up of four chefs who are full-time employees of the Company, and who are experienced in all aspects of perishable and specialty products. By employing chefs to handle customer service, we are able to provide our customers with extensive information about our products, including:
 
 Flavor profile and eating qualities
 
 Recipe and usage ideas
 
 Origin, seasonality, and availability
 
 Cross utilization ideas and complementary uses of products
 
Our logistics team tracks every package to ensure timely delivery of products to our customers. The logistics manager receives tracking information on all products ordered, and packages are monitored from origin to delivery. In the event that delivery service is interrupted, our logistics department begins the process of expediting the package to its destination. The customer is then contacted before the expected delivery commitment time allowing the customer ample time to make arrangements for product replacement or menu changes. Our logistics manager works directly with our vendors to ensure our strict packaging requirements are in place at all times.

Relationship with U.S. Foodservice
 
In February  2010, our subsidiary, Food Innovations, signed a new contract with US Foodservices, Inc. (“USF”).  Under the current terms of the contract, FII supplies overnight delivered, perishable sea foods, fresh produce, and other exotic fresh foods. Such products are difficult for broadline food distributors to manage profitably and keep in warehouse stock due to their perishable nature and high-end limited customer base. Through USF’s sales associates, FII’s products are available to USF accounts nationwide, ensuring superior freshness and extended shelf life to their customers. This current contract with USF expires on December 31, 2012.  During the years ended December 31, 2009, and 2008, sales through USF’s sales associates accounted for 96% and 97% of total sales, respectively.    We believe that although a significant portion of our sales occurs through the USF sales force, the success of the program is less contingent on a contract then on the actual performance and quality of our products. Other than our business arrangements with USF, we are not affiliated with either USF or its subsidiary, Next Day Gourmet, L.P. (“Next Day Gourmet”).
 
Growth Strategy
 
Restaurant industry sales are expected to equal 4% of the U.S. gross domestic product in 2010 and are projected to reach $580 billion in 2010, a 2.5 percent increase in current dollars over 2009 sales. When adjusted for inflation, 2010 sales are expected to be essentially flat, which is an improvement over the 1.2 and 2.9 percent negative growth in real sales that the industry experienced in 2008 and 2009, respectively. On a typical day in America in 2010, more than 130 million people will be foodservice patrons, according to the National Restaurant Association website (www.restaurant.org).
 
For our continued growth within the foodservice industry we rely heavily on the availability to our customers of our chefs' culinary skills, a high level of personal customer service, premium quality products, and sales available through our relationship with USF.

We anticipate attempting to grow our current business both through increased sales of products to our existing foodservice customers, increasing our foodservice customer base, and through further entry into markets such as the direct to consumer market through a variety of potential sales channels, and sales partnerships.
 
 
5

 
In addition to attempting to grow our current business, we believe that there are lateral opportunities in the food industry generally and such we may look into  the possibility of acquiring a gourmet food manufacturer or gourmet distributor at some future point in time. We have no specific plans at this point, nor do we know how we would finance any such acquisition. We anticipate that, given our current cash flow situation, any acquisition would involve the issuance of additional shares of our common stock or third party financing, which may not be available on acceptable terms. No acquisition will be consummated without thorough due diligence. No assurance can be given that we will be able to identify and successfully conclude negotiations with any potential target.
 
General economic conditions and consumer confidence can affect the frequency of purchases and amounts spent by consumers for food-prepared-away-from-home and, in turn, can impact our customers and our sales. We believe the current general economic conditions, including pressure on consumer disposable income, may contribute   to a decline in the foodservice market. We intend to continue our efforts to expand our market share and grow earnings by focusing on sales growth, margin management, productivity gains and supply chain management, and product and service differentiation.
 
Competition
 
While we face intense competition in the marketing of our products and services, it is our belief that there is no other single company in the United States that offers such a broad range of customer service oriented quality chef driven perishables for delivery in 24 to 72 hours. Our primary competition is from local meat and seafood purveyors that supply a limited local market and have a limited range of products. However, many purveyors are well established, have reputations for success in the development and marketing of these types of products and services and have significantly greater financial, marketing, distribution, personnel and other resources. These financial and other capabilities permit such companies to implement extensive advertising and promotional campaigns, both generally and in response to efforts by additional competitors such as us, to enter into new markets and introduce new products and services.
 
Insurance
 
We maintain a general liability insurance policy with a per occurrence limit of $1,000,000 and aggregate policy covering $2,000,000 of liability. In addition, we have non-owned automobile personal injury coverage with a limit of $1,000,000. Such insurance may not be sufficient to cover all potential claims against us and additional insurance may not be available in the future at reasonable costs.
 
Government Regulation
 
Various federal and state laws currently exist, and more are sure to be adopted, regulating the delivery of fresh food products. However, our business plan does not require us to deliver fresh food products directly, as third-party vendors ship the products directly to our customers. We require all third-party vendors to certify that they maintain $2,000,000 liability insurance coverage and compliance with Hazard Analysis and Critical Control Point (HACCP), an FDA- and USDA-mandated food safety program, or a similar standard. Any changes in the government regulation of delivering of fresh food products that hinders our current ability and/or cost to deliver fresh products, could adversely impact our net revenues and gross margins and, therefore, our profitability and cash flows could also be adversely affected.

Employees
 
We currently employ 14 full-time employees, including 4 chefs and 2 executive officers. We believe that our relations with our employees are satisfactory. None of our employees are represented by a union.
 
Transactions with Major Customers
 
Transactions with major customers and related economic dependence information is set forth under the heading Transactions with Major Customers in Note 14  to the Consolidated Financial Statements included in the Financial Statements section hereof and is incorporated herein by reference.
 
 
6

 
How to Contact Us
 
Our executive offices are located at  3845 Beck Blvd., Naples, Florida 34109; our Internet address is www.foodinno.com; and our telephone number is (239) 596-0204.  The contents of our website are not incorporated in or deemed to be a part of this Annual Report on Form 10-K.
 
Risk Factors
 
We Have a History Of Losses Which May Continue, Requiring Us To Seek Additional Sources of Capital Which May Not Be Available, Requiring Us To Curtail Or Cease Operations.
 
We had a net income of $845,611   for the year ended December 31, 2009, including non-cash income of $756,434 from the gain on change in fair value of warrant liability, $222,656 from the gain on extinguishment of debt, $83,492 from the gain on change in fair value of conversion option liability, and $38,058 from the gain on change in fair value of stock option liability.We cannot assure you that we can achieve or sustain profitability on a quarterly or annual basis in the future. If revenues grow more slowly than we anticipate, or if operating expenses exceed our expectations or cannot be adjusted accordingly, we will incur losses. We will also incur losses if the fair value of warrants, options, etc changes unfavorably. We will incur operating losses until we are able to establish significant sales. Our possible success is dependent upon the successful development and marketing of our services and products, as to which we can give no assurance. Any future success that we might enjoy will depend upon many factors, including factors out of our control or which cannot be predicted at this time. These factors may include changes in or increased levels of competition, including the entry of additional competitors and increased success by existing competitors, changes in general economic conditions, increases in operating costs, including costs of supplies, personnel, marketing and promotions, reduced margins caused by competitive pressures and other economic and non-economic factors. These conditions may have a materially adverse effect upon us or may force us to reduce or curtail operations. In addition, we will require additional funds to sustain and expand our sales and marketing activities, particularly if a well-financed competitor emerges. We can give no assurance that financing will be available in amounts or on terms acceptable to us, if at all. Our inability to obtain sufficient funds from our operations or external sources could require us to curtail or cease operations.
 
If We Are Unable to Obtain Additional Funding Our Business Operations Will be Harmed and If We Do Obtain Additional Financing Our Then Existing Shareholders May Suffer Substantial Dilution.
 
Additional capital will be required to effectively support our operations and to otherwise implement our overall business strategy. However, we can give no assurance that financing will be available when needed on terms that are acceptable to us. Our inability to obtain additional capital will restrict our ability to grow and may reduce our ability to continue to conduct business operations. If we are unable to obtain additional financing, we will likely be required to curtail our marketing and development plans and possibly cease our operations. Any additional equity financing (or equity related financing such as convertible debt financing) may involve substantial dilution to our then existing shareholders.
 
Our Independent Auditors Have Expressed Substantial Doubt About Our Ability to Continue As a Going Concern, and We Concur With This Assessment
 
In their report dated March 26, 2010, our independent auditors stated that our financial statements for the year ended December 31, 2009 were prepared assuming that we would continue as a going concern. Our ability to continue as a going concern is an issue raised as a result of our significant losses from operations since inception and our working capital deficiency. Our ability to continue as a going concern is subject to our ability to continue to generate a profit and/or obtain necessary funding from outside sources, including obtaining additional funding from the sale of our securities, increasing our sales of product or services or obtaining loans and grants from various financial institutions where possible.
 
 
7

 
We Have Historically Derived Substantially All of Our Revenue From One Client and if We Were to Lose Such Client and  Be Unable to Generate New Sales to Offset Such Loss, We May Be Forced to Cease or Curtail Our Operations.
 
In 2003, Next Day Gourmet initially contracted with our subsidiary, Food Innovations, to handle the distribution of over 3,000 perishable and specialty food products to customers of USF. In February 2010 Food Innovations signed a new contract with USF that expires in December 2012. Our sales through USF’s sales force generated gross revenues for us of $7,277,390 in the year ended December 31, 2009, and $6,791,767 in the year ended December 31, 2008. Those amounts contributed 96% and 97%, respectively, of our total sales in those periods. Our sales efforts are for the most part substantially dependent upon the efforts of the USF sales force. Although we have generated revenues from additional customers other than USF, if our relationship with USF were to be materially changed and we are unable to generate new sales to offset such loss, we may be forced to cease or curtail our operations.

We May Be Unable to Manage Our Growth Which Could Result in Our Being Unable to Maintain Our Operations.
 
Our strategy for growth is focused on continued enhancements and expansion to our existing business model, offering a broader range of services and products and affiliating with additional vendors and through possible joint ventures. Pursuing this strategy presents a variety of challenges. We may not experience an increase in our services to our existing customers, and we may not be able to achieve the economies of scale, or provide the business, administrative and financial services, required to sustain profitability from servicing our existing and future customer base. Should we be successful in our expansion efforts, the expansion of our business would place further demands on our management, operational capacity and financial resources. To a significant extent, our future success will be dependent upon our ability to maintain adequate financial controls and reporting systems to manage a larger operation and to obtain additional capital upon favorable terms. We can give no assurance that we will be able to successfully implement our planned expansion, finance its growth, or manage the resulting larger operations. In addition, we can give no assurance that our current systems, procedures or controls will be adequate to support any expansion of our operations. Our failure to manage our growth effectively could have a material adverse effect on our business, financial condition and results of operations.
 
The Foodservice Industry is Very Competitive, Which May Result in Decreased Revenue for Us as Well as Increased Expenses Associated With Marketing Our Services and Products.
 
We compete against other providers of quality foods, some of which sell their services globally, and some of these providers have considerably greater resources and abilities than we have. These competitors may have greater marketing and sales capacity, established distribution networks, significant goodwill and global name recognition. Furthermore, it may become necessary for us to reduce our prices in response to competition. This could impact our ability to be profitable.
 
Our Success Depends on Our Acceptance by the Chef Community and if the Chef Community Does Not Accept Our Products Then Our Revenue Will be Severely Limited.
 
The chef community may not embrace our products. Acceptance of our services will depend on several factors, including: cost, product freshness, convenience, timeliness, strategic partnerships and reliability. Any of these factors could have a material adverse effect on our business, results of operations and financial condition. We also cannot be sure that our business model will gain wide acceptance among chefs. If the market fails to continue to develop, or develops more slowly than we expect, our business, results of operations and financial condition will be adversely affected.
 
We Rely Upon Outside Vendors and Shippers for Our Specialty Food Products and Interruption in the Supply of Our Products May Negatively Impact Our Revenues.
 
Shortages in supplies of the food products we sell may impair our ability to provide our services. Our vendors are independent and we cannot guarantee their future ability to source the products that we sell. Many of our products are wild-caught, and we cannot guarantee their availability in the future. Unforeseen strikes and labor disputes as well as adverse weather conditions may result in our inability to deliver our products in a timely manner. Since our customers rely on us to deliver their orders within 24-72 hours, delivery delays could significantly harm our business.
 
 
8

 
We Are and May Be Subject to Regulatory Compliance and Legal Uncertainties.
 
Changes in government regulation and supervision or proposed Department of Agriculture reforms could impair our sources of revenue and limit our ability to expand our business. In the event any future laws or regulations are enacted which apply to us, we may have to expend funds and/or alter our operations to insure compliance.
 
The Issuance of Shares Upon Conversion of Convertible Notes and Exercise of Outstanding Warrants May Cause Immediate and Substantial Dilution to Our Existing Stockholders.
 
The issuance of shares upon conversion of convertible notes and exercise of warrants may result in substantial dilution to the interests of other stockholders since the note/warrant holders may ultimately convert or exercise and sell the full amount of shares issuable on conversion/exercise. Although, for the most part, such note/warrant holders may not convert their convertible notes and/or exercise their warrants if such conversion or exercise would cause them to own more than 4.99% of our outstanding common stock unless waived in writing by the investor with  61 day notice to the Company, this restriction does not prevent them from converting and/or exercising some of their holdings, selling off those shares, and then converting the rest of their holdings. In this way, they could sell more than this limit while never holding more than this limit. We anticipate that eventually, over time, the full amount of the convertible notes will be converted into shares of our common stock, in accordance with the terms of the secured convertible notes, which will cause significant dilution to our other shareholders.
 
If We Are Required for any Reason to Repay Our Outstanding Convertible Notes We Would Be Required to Deplete Our Working Capital, If Available, or Raise Additional Funds.
 
We can be required to repay certain of our convertible notes or other notes. If we are required to repay a significant amount of these notes, we would be required to use our limited working capital and/or raise additional funds (which may be unavailable) which would have the effect of causing further dilution and lowering shareholder value.
 
We Have a History of Being In Default Under Certain Convertible Notes Which Could Result in Legal Action Against Us, Which Could Require the Sale of Substantial Assets.
 
While we have not received a notice of default under any of our outstanding notes, we have a history of being in default under certain of our outstanding convertible notes, and possibly will be again in the future. This could require the early repayment of the convertible notes, including a default interest rate of 15% on the outstanding principal balance of the notes if the default is acted upon by the note holders and not cured within the specified grace period. If we were unable to repay the notes when required, the note holders could commence legal action against us and foreclose on all of our assets to recover the amounts due. Any such action would require us to curtail or cease operations.
 
Our Revenues Can be Affected by Price Increases Imposed by our Carriers.

We deliver our products to our customers through third party overnight or express delivery carriers.  If the carriers we use raise their shipping rates or add charges such as fuel surcharges and other charges, we will either have to absorb the increased costs which will put pressure on our bottom line or pass on the cost to our customers which may result in reduced sales if our customers are unwilling to pay the higher prices.  Either way, such an increase in shipping costs will likely have a negative impact on our results of operations.
 
 
9

 
Our Common Stock is Subject to the "Penny Stock" Rules of the SEC and the Trading Market in Our Securities is Limited, Which Makes Transactions in Our Stock Cumbersome and May Reduce the Value of an Investment in Our Stock.
 
The Securities and Exchange Commission has adopted Rule 15g-9 which establishes the definition of a "penny stock," for the purposes relevant to us, as any equity security that has a market price of less than $5.00 per share (post-reverse split) or with an exercise price of less than $5.00 per share, subject to certain exceptions. For any transaction involving a penny stock, unless exempt, the rules require:
 
 
● 
that a broker or dealer approve a person's account for transactions in penny stocks; and
 
 ● 
the broker or dealer receives from the investor a written agreement to the transaction, setting forth the identity and quantity of the penny stock to be purchased.
 
In order to approve a person's account for transactions in penny stocks, the broker or dealer must:
 
 
● 
obtain financial information and investment experience objectives of the person; and
 
 ● 
make a reasonable determination that the transactions in penny stocks are suitable for that person and the person has sufficient knowledge and experience in financial matters to be capable of evaluating the risks of transactions in penny stocks.
 
The broker or dealer must also deliver, prior to any transaction in a penny stock, a disclosure schedule prescribed by the Commission relating to the penny stock market, which, in highlight form:
 
 
● 
sets forth the basis on which the broker or dealer made the suitability determination; and
 
● 
that the broker or dealer received a signed, written agreement from the investor prior to the transaction.
 
Disclosure also has to be made about the risks of investing in penny stocks in both public offerings and in secondary trading and about the commissions payable to both the broker-dealer and the registered representative, current quotations for the securities and the rights and remedies available to an investor in cases of fraud in penny stock transactions. Finally, monthly statements have to be sent disclosing recent price information for the penny stock held in the account and information on the limited market in penny stocks.
 
Generally, brokers may be less willing to execute transactions in securities subject to the "penny stock" rules. This may make it more difficult for investors to dispose of our common stock and cause a decline in the market value of our stock.
 
ITEM 2. Properties

On October 17, 2008, we entered into a three-year lease with Grand Cypress Communities, Inc. for new premises consisting of 4,000 square feet at 3845 Beck Blvd., Naples, Florida.  The commencement date of the lease is January 1, 2009.  The annual rent and fees under the lease is approximately $54,000.  The lease provides for a buyout option at the end of the lease with credit towards the purchase price received for the rental payments made during the term of the lease.
 
 
10

 
ITEM 3. Legal Proceedings
 
In September 2006 we commenced an action in New York Supreme Court, Nassau County, against Pasta Italiana, Inc., Robert Yandolino and Lloyd Braider (collectively “Pasta”) to collect on outstanding promissory notes totaling $360,000  (plus interest and collection expenses) of which $65,000 was  personally guaranteed by the two individual defendants.  The defendants counterclaimed for an unspecified amount of damages due to our alleged breach of an agreement to purchase the corporate defendant. 
 
On September 5, 2008, we reached a settlement agreement with Pasta.  The settlement   agreement (the “Pasta Settlement Agreement”) calls for Pasta to pay to the Company $165,000 of the principal amount of the note.  Pasta is to make 36  monthly payments in the amount of $4,500 beginning in September, 2008  and a final payment of $3,000  The first of these 36 payments was received by the Company during the third quarter of  2008.  Upon execution of the agreement, Pasta was also obligated to deliver to the Company 10% of its fully diluted common stock.  This stock is valued at $0 in the Company’s financial statements for the period ended September 30, 2008.    The Company was obligated to deliver to Pasta 1,500,000 shares of its common stock (valued at $9,000 at September 5, 2008) and warrants to purchase an additional 1,000,000 shares of common stock at a price of $0.012  (valued at $5,977 at September 5, 2008).  The Company recorded an impairment charge in the amount of $142,124 during the three months ended September 30, 2008, representing the difference between the net book value of the Pasta receivable prior to the Pasta Settlement Agreement and the amount of the new note receivable negotiated in the Pasta Settlement Agreement, plus the value of the Company’s common stock and warrants provided to Pasta.

Interest will accrue at a rate of 8% on the unpaid portion of the $165,000.   The accrued interest is to be paid semi-annually in shares of common stock of Pasta (the “Pasta Interest Shares”).    The Pasta Interest Shares are valued at $0 in the financial statements of the Company, and no interest income is recorded by the Company for these shares during  the three months ended September 30, 2008.
 
Pasta made several  payments required by the settlement agreement, totaling $19,000.     Thereafter, Pasta defaulted on the next payment, and failed to cure its default within the required time period after a Notice of Default was sent to it.  We are continuing discussions with Pasta in regards to resuming payments and continue examine all legal remedies available to us to insure compliance with the agreement. We intend to pursue the monies owed to us under the Pasta Settlement Agreement in a cost-effective manner.
 
ITEM 4. Reserved by the SEC
 
 

 
 
11

 
 PART II

ITEM 5. Market For Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
 
Market Information
 
Prices for our common stock are quoted in the Pink Sheets. Since March 2004, our common stock has traded under the symbol "IVFH". Prior thereto, our common stock traded under the symbol "FBSN". 184,638,638 shares of our common stock were outstanding as of December 31, 2009. The following table sets forth the high and low closing sales prices of our common stock as reported in the OTCBB for each full quarterly period within the two most recent fiscal years.
   
Fiscal Year Ending December 31, 2009
 
HIGH
   
LOW
 
First Quarter
  $ 0.005     $ 0.001  
Second Quarter
    0.008       0.001  
Third Quarter
    0.008       0.002  
Fourth Quarter
    0.006       0.001  

Fiscal Year Ending December 31, 2008
 
HIGH
   
LOW
 
First Quarter
  $ 0.008     $ 0.003  
Second Quarter
    0.008       .003  
Third Quarter
    0.008       0.003  
Fourth Quarter
    0.0025       0.001  
 
The quotations listed above reflect inter-dealer prices, without retail mark-up, mark-down or commission and may not represent actual transactions. On March 24, 2010, the closing price of our common stock as reported by the OTC Bulleting Board was $0.007.

Security Holders
 
On March 24, 2010, there were approximately 4,650 record holders of our common stock. In addition, we believe there are numerous beneficial owners of our common stock whose shares are held in "street name."
 
Dividends
 
We have not paid dividends during the three most recently completed fiscal years, and have no current plans to pay dividends on our common stock. We currently intend to retain all earnings, if any, for use in our business.
 
Recent Sales and Other Issuances of Our Equity Securities
 
During the twelve months ended December 31, 2009, the Company  had the following transactions:

The Company issued 600,000 shares of common stock to employees for services previously provided. The fair value of these shares in the amount of $1,200 was charged to operations during the year ended December 31, 2009.
 
 
12

 
During the year ended December 31, 2009, the Company issued 5,000,000 shares of common stock to a consultant for services provided.  The fair value of these shares in the amount of $10,000 was charged to operations during the year ended December 31, 2009.

During the year ended December 31, 2009, the Company issued 3,600,000 shares of common stock to an investor for the conversion of a note payable in the amount of $18,000.

During the year ended December 31, 2009, the Company issued 1,250,000 shares of common stock to a consultant for services. The fair value of these shares in the amount of $6,250 was charged to operations during the year ended December 31, 2009.

During the year ended December 31, 2009 the Company issued 611,600 shares of common stock to an investor for the conversion of $2,000 of principal of a convertible note and $1,058 of accrued interest on the convertible note.
 
The Company issued three convertible notes payable in the aggregate amount of $13,500 for additional salary due to the Company’s Chief Executive Officer, convertible at the rate of $0.005 per share into an aggregate 2,700,000 shares of common stock.

The Company issued 2,000,000 options with an aggregate fair value of $7,993 to purchase additional shares of common stock to two non-employee directors. These options vested upon issuance.

The Company committed to issuing 1,000,000 shares of common stock to each of its two non-employee directors, for a total issuance of 2,000,000 shares of common stock.  The fair value of these shares in the amount of $8,000 was charged to operations during the year ended December 31, 2009.  As of December 31, 2009, these shares have not been issued and are shown in accrued liabilities due to related parties on the Company’s balance sheet.

Pursuant to the terms of  an employment agreement, the Company is committed to make a cash payment of $4,830 and issue 966,000 shares of common stock to the Company’s President. The fair value of these shares in the amount of $4,830 was charged to operations during the year ended December 31, 2009.  The total value of the bonus of $9,660 is recorded on the Company’s balance sheet as a liability to related parties as of December 31, 2009.

Pursuant to the terms of an employment agreement, the Company is committed to make a cash payment of $4,550 and issue 910,000 shares of common stock to the Company’s Chief Executive Officer. The fair value of these shares in the amount of $4550 was charged to operations during the year ended December 31, 2009. The total value of the bonus of $9,100 is recorded on the Company’s balance sheet as a liability to related parties as of December 31, 2009.

All of the issuances described above were exempt from registration pursuant to Section 4(2) of the Securities Act of 1933 for the following reasons:  (1) none of the issuances involved a public offering or public advertising of the payment of any commissions or fees; (2) the issuances for cash were to “accredited investors”; (3) the issuances upon conversion of notes were for notes held at least 12 months and did not involve the payment of any other consideration; and (4) all issuances to affiliates and to non-affiliates holding the securities for less than  1 year carried restrictive legends.
 
Derivative Securities Currently Outstanding
 
As of December 31, 2009 and 2008, the Company has issued convertible notes payable in the aggregate principal amount of $1,771,244 and $1,465,000, respectively, with accrued interest of $749,055 and $614,484, respectively, which, if converted to common stock, will result in our issuance of approximately 492,807,960 and 395,043,320 shares of common stock, respectively, at conversion rates ranging from $0.005 to $0.010 per share.  The fair value of these embedded conversion options was $1,384,992 and $1,150,000 at December 31, 2009 and 2008, respectively.  The Company revalues the conversion options at each reporting period, and charges any change in value to operations. During the years ended December 31, 2009 and 2008, the Company recorded a gain of $83,492 and a loss of $182,583, respectively, due to the change in value of the conversion option liability.
 
 
13

 
The Company has issued warrants for holders to purchase an additional 273,200,000 shares of common stock at December 31, 2009 and 2008. The Company also has outstanding options to purchase an additional 37,000,000 and 35,500,000 shares of common stock at December 31, 2009 and 2008, respectively.  The fair value of these warrants  was $631,853 and $1,388,287 at December 31, 2009 and 2008, respectively.  The Company revalues the warrants  at each reporting period, and charges any change in value to operations. During the years ended December 31, 2009 and 2008, the Company recorded a gain of $756,434 and a loss of $582,571, respectively, due to the change in value of the warrants.
 
 
The Company also has outstanding stock options to purchase an additional 53,000,000  and 35,500,000 shares of common stock at December 31, 2009 and 2008, respectively.  The fair value of these stock options   was $144,627 and $174,692 at December 31, 2009 and 2008, respectively.  The Company revalues the stock options  at each reporting period, and charges any change in value to operations. During the years ended December 31, 2009 and 2008, the Company recorded a gains of $38,058 and $27,119, respectively, due to the change in value of the stock options.
 
The Company also has outstanding obligations to issue a total of 0 and 110,280,000 additional shares of common stock (the “Penalty Shares”) at December 31, 2009 and 2008, respectively, pursuant to the terms of penalty agreements for failure to register shares underlying certain convertible notes payable.   The fair value of the Penalty Shares was $0 and $551,400  at December 31, 2009 and 2008,  respectively.  The Company revalued the Penalty Shares  at each reporting period, and charged any change in value to operations. During the years ended December 31, 2008, the Company recorded a loss of  $220,564  due to the change in value of the Penalty Shares. (See note 10).
 
Securities Authorized for Issuance Under Equity Compensation Plans
 
We do not currently have any equity compensation plans. The following shares are issuable pursuant to individual employment arrangements:
 
               
Number of
 
   
Number of
         
securities
 
   
securities to be
         
remaining available
 
   
issued upon
   
Weighted-average
   
for future issuance
 
   
exercise of
   
exercise price of
   
under equity
 
   
outstanding
   
outstanding
   
compensation plans
 
   
options, warrants
   
options, warrants,
   
(excluduing securites
 
Plan Category
 
and rights
   
and rights
   
reflected in column (a))
 
                   
Equity compensation
                 
plans approved by
                 
security holders
 
None
      N/A       N/A  
                       
Equity compensation
                     
plans not approved
                     
by security holders
                     
                       
Stock options
    16,000,000    
(A)
         
Stock options
    20,000,000     $ 0.005       N/A  
Stock options
    17,000,000     $ 0.007       N/A  
Total
    53,000,000       N/A       N/A  
 
(A)  These shares vest at the rate of 25% at the end of each quarter of 2010, beginning on March 31.  The exercise price will 120% of the closing price of the Company’s common stock on the vesting date, but no lower than $0.005.
 
 
ITEM 6. Selected Financial Data

Not Applicable.
 
ITEM 7. Management's Discussion and Analysis of Financial Condition and Results of Operations

The following discussion should be read in conjunction with the consolidated financial statements and the related notes thereto, as well as all other related notes, and financial and operational references, appearing elsewhere in this document.
 
Certain information contained in this discussion and elsewhere in this report may include "forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, and is subject to the safe harbor created by that act. The safe harbor created by the Securities Litigation Reform Act will not apply to certain  "forward looking statements” because we issued "penny stock" (as defined in Section 3(a)(51) of the Securities Exchange Act of 1934 and Rule 3(a)(51-1) under the Exchange Act) during the three year period preceding the date(s) on which those forward looking statements were first made, except to the extent otherwise specifically provided by rule, regulation or order of the Securities and Exchange Commission. We caution readers that certain important factors may affect our actual results and could cause such results to differ materially from any forward-looking statements which may be deemed to have been made in this Report or which are otherwise made by or on behalf of us.  For this purpose, any statements contained in this report that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the generality of the foregoing, words such as "may",  "will", "expect", "believe",  "explore",  "consider",  "anticipate",  "intend", "could", "estimate",  "plan", "propose" or "continue" or the negative variations of those words or comparable terminology are intended to identify forward-looking statements. Factors that may affect our results include, but are not limited to, the risks and uncertainties associated with:
 
 Our ability to raise capital necessary to sustain our anticipated operations and implement our business plan,
   
 Our ability to implement our business plan,
 
 Our ability to generate sufficient cash to pay our lenders and other creditors,
 
 Our ability to employ and retain qualified management and employees,
 
 Our dependence on the efforts and abilities of our current employees and executive officers,
 
 Changes in government regulations that are applicable to our current  or anticipated business,
 
 Changes in the demand for our services,
 
 The degree and nature of our competition,
 
 The lack of diversification of our business plan,
   
 The general volatility of the capital markets and the establishment of a market for our shares, and
   
 Disruption in the economic and financial conditions primarily from the impact of past terrorist attacks in the United States, threats of future attacks, police and military activities overseas and other disruptive worldwide political and economic events and weather conditions.
 
We are also subject to other risks detailed from time to time in our other Securities and Exchange Commission filings and elsewhere in this report. Any one or more of these uncertainties, risks and other influences could materially affect our results of operations and whether forward-looking statements made by us ultimately prove to be accurate.  Our actual results, performance and achievements could differ materially from those expressed or implied in these forward-looking statements.  We undertake no obligation to publicly update or revise any forward-looking statements, whether from new information, future events or otherwise.
 
Critical Accounting Policy and Estimates
 
Use of Estimates in the Preparation of Financial Statements

The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. These estimates include certain assumptions related to doubtful accounts receivable, stock-based services, valuation of financial instruments, and income taxes. On an on-going basis, we evaluate these estimates, including those related to revenue recognition and concentration of credit risk. We base our estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions. We believe our estimates have not been materially inaccurate in past years, and our assumptions are not likely to change in the foreseeable future.

On August 25, 2005, the Company entered into contracts which obligated the company under certain circumstances to issue shares of common stock in excess of the number of shares of common stock authorized. Under accounting guidance provided by FASB ASC 815-40-05 (formerly referred to as EITF 00-19), effective August 25, 2005 the Company began to account for all derivative financial instruments, including warrants, conversion features embedded in notes payable, and stock options, via the liability method of accounting. Accordingly, all these instruments are valued at issuance utilizing the Black-Scholes valuation method, and are re-valued at each period ending date, also using the Black-Scholes valuation method.  Any gain or loss from revaluation is charged to operations during the period.

(a) Warrants:
 
The Company values warrants using the Black-Scholes valuation model.  Warrants are valued upon issuance, and re-valued at each financial statement reporting date.  Any change in value is charged to income or expense during the period.  The following table illustrates certain key information regarding our warrants and warrant valuation assumptions at December 31, 2009 and 2008:

   
December 31,
 
   
2009
   
2008
 
             
Number of warrants outstanding
   
273,200,000
     
273,200,000
 
Value at December 31
 
$
631,853
   
$
1,388,287
 
Number of warrants issued during the year
   
-
     
84,200,000
 
Value of warrants issued during the year
 
$
-
   
$
374,557
 
Revaluation gain (loss) during the year
 
$
756,434
 
 
$
(582,541
                 
Black-Scholes model variables:
               
Volatility
   
302.87% - 386.12
%
   
203.6% - 332.7
%
Dividends
 
$
0
   
$
0
 
Risk-free interest rates
   
0.20% - 0.43
%
   
0.27% - 2.41
%
Term (years)
   
0.15 - 5.00
     
1.15-5.00
 
 
 
16


b.) Embedded conversion features of notes payable:

The Company accounts for conversion options embedded in convertible notes in accordance with FASB ASC 815-10-05 (“ASC 815-10-05”, formerly referred to as SFAS No. 133) and FASB ASC 815-40-05 (“ASC 815-40-05”, formerly referred to as EITF 00-19). ASC 815-10-05 generally requires companies to bifurcate conversion options embedded in convertible notes and preferred shares from their host instruments and to account for them as free standing derivative financial instruments in accordance with ASC 815-40-05.
 
The Company values embedded conversion features utilizing the Black-Scholes valuation model.  Warrants are valued upon issuance, and re-valued at each financial statement reporting date.  Any change in value is charged to income or expense during the period.  The following table illustrates certain key information regarding our warrants and warrant valuation assumptions at December 31, 2009 and 2008:

   
December 31,
 
   
2009
   
2008
 
             
Number of conversion options outstanding
   
346,248,800
     
285,000,000
 
Value at December 31
 
$
1,384,992
   
$
1,150,000
 
Number of options issued during the year
   
68,448,800
     
69,400,000
 
Value of options issued during the year
 
$
336,844
   
$
364,079
 
Number of options exercised or underlying
               
    notes paid during the year
   
7,200,000
     
1,600,000
 
Value of options exercised or underlying
               
    notes paid during the year
 
$
18,360
   
$
8,800
 
Revaluation gain (loss) during the year
 
$
83,492
 
 
$
(182,583
                 
Black-Scholes model variables:
               
Volatility
 
302.87% to 393.23
 
193.7% to332.7
Dividends
   
0
     
0
 
Risk-free interest rates
   
0.20% - 0.43
%
   
0.27% -2.41
%
Term (years)
   
1.00 - 10.00
     
1.00 – 10.00
 
 
 
17


c.)   Stock options:
 
The Company accounts for options in accordance FASB ASC 718-40 (“ASC 718-40”, formerly referred to as SFAS 123(R)).  Options are valued upon issuance, and re-valued at each financial statement reporting date, utilizing the Black-Scholes valuation model.   Option expense is recognized over the requisite service period of the related option award. Any change in value is charged to income or expense during the period.  The following table illustrates certain key information regarding our options and option assumptions at December 31, 2009 and 2008:

   
December 31,
 
   
2009
   
2008
 
             
Number of options outstanding
   
37,000,000
     
35,500,000
 
Value at December 31
 
$
144,627
   
$
174,692
 
Number of options issued during the year
   
2,000,000
     
-
 
Value of options issued during the year
 
$
7,993
     
-
 
Number of options recognized during the year
               
  pursuant to SFAS 123(R)
   
2,000,000
     
20,100,000
 
Value of options recognized during the year
               
   pursuant to SFAS 123(R)
 
$
7,993
   
$
99,960
 
Revaluation gain (loss) during the year
 
$
(38,058
 
$
(27,119
                 
Black-Scholes model variables:
               
Volatility
 
302.87% to 386.12%
   
203.7% to 332.7%
 
Dividends
   
0
     
0
 
Risk-free interest rates
   
0.20% - 0.43
%
   
0.27% - 2.41
%
Term (years)
   
0.15 - 5.00
     
0.37-5.00
 
 
Doubtful Accounts Receivable

The Company maintained an allowance in the amount of $3,574 for doubtful accounts receivable at December 31, 2009,  and $15,877 at December 31, 2008. Actual losses on accounts receivable were $0 for 2009 and 2008. The Company has an operational relationship of several years with our major customers, and we believe this experience provides us with a solid foundation from which to estimate our expected losses on accounts receivable. Should our sales mix change or if we develop new lines of business or new customers, these estimates and our estimation process will change accordingly. These estimates have been accurate in the past.

Fair Value of Financial Instruments

The Company measures its financial assets and liabilities in accordance with accounting principles generally accepted in the United States of America. The estimated fair values approximate their carrying value because of the short-term maturity of these instruments or the stated interest rates are indicative of market interest rates. These fair values also vary due to the market price of the Company’s stock at the date of valuation. Generally, these liabilities will increase as the price of the Company’s stock increases (with resultant gain), and decrease as the Company’s stock decreases (yielding a loss). These fluctuations are likely to continue as long as the Company has large financial instrument liabilities on its balance sheet. Should the Company succeed in removing these liabilities from its balance sheet, either by satisfying them or by reclassifying them as equity, the amount of gains and losses recognized will be reduced.
 
 
18


Income Taxes

The Company has a history of losses, and as such has recorded no liability for income taxes. Until such time as the Company begins to provide evidence that a continued profit is a reasonable expectation, management will not determine that there is a basis for accruing an income tax liability. These estimates have been accurate in the past.
 
Background
 
We were initially formed in June 1979 as Alpha Solarco Inc., a Colorado corporation. From June 1979 through February 2003, we were either inactive or involved in discontinued business ventures. In February 2003 we changed our name to Fiber Application Systems Technology, Ltd.
 
In January 2004, we changed our state of incorporation by merging into Innovative Food Holdings, Inc. (“IVFH”), a Florida shell corporation. As a result of the merger we changed our name to that of Innovative Food Holdings, Inc. In February 2004 we also acquired Food Innovations, Inc. (“FII”) a Delaware corporation incorporated on January 9, 2002 and through FII we are in the business of national food distribution using third-party shippers.
 
Transactions With a Major Customer
 
Transactions with a major customer and related economic dependence information is set forth (1) following our discussion of Liquidity and Capital Resources, (2) under the heading Transactions with Major Customers in Note 14 to the Consolidated Financial Statements, and (3) as the fourth item under Risk Factors.
 
RESULTS OF OPERATIONS
 
The following is a discussion of our financial condition and results of operations for the years ended December 31, 2009 and 2008.

This discussion may contain forward looking-statements that involve risks and uncertainties. Our future results could differ materially from the forward looking-statements discussed in this report. This discussion should be read in conjunction with our consolidated financial statements, the notes thereto and other financial information included elsewhere in the report.
 
Year Ended December 31, 2009 Compared to Year Ended December 31, 2008
 
Revenue
 
Revenue increased by $621,909 or approximately 9% to $7,591,639  for the year ended December 31, 2009 from $6,969,730  in  the prior year.  The increase was attributable to an increase in sales of specialty items, cheese products, and poultry products, partially offset by decreases in meat and game products, and seafood.  We continue to assess the potential of new revenue sources from the manufacture and sale of proprietary food products and additional sales channel opportunities and will implement that strategy if, based on our analysis, we deem it beneficial to us. 
 
Any changes in the food distribution operating landscape that materially hinders our current ability and/or cost to deliver our fresh produce to our customers could potentially cause a material impact on our net revenue and gross margin and, therefore, our profitability and cash flows could be adversely affected.
 
 
19

 
Currently, a small portion of our revenues comes from imported products or international sales. Our current sales from such segments may be hampered and negatively impacted by any economic tariffs that may be imposed in the United States or in foreign countries.

See "Transactions with Major Customers" and the Securities and Exchange Commission's ("SEC") mandated FR-60 disclosures following the "Liquidity and Capital Resources" section for a further discussion of the significant customer concentrations, loss of significant customer, critical accounting policies and estimates, and other factors that could affect future results.
 
Cost of good sold
 
Our cost of goods sold for the year ended December 31, 2009 was $5,844,096, an increase of $215,995  or approximately 4%  compared to cost of goods sold  of $5,628,101  for the year ended December 31, 2008. Cost of goods sold is primarily made up of the following expenses for the year ended December 31, 2009: shipping expenses in the amount of $1,510,607; and cost of good of specialty, meat, game, cheese poultry and other sales categories in the amount of $4,234,471. 
 
In 2009 we continued to aggressively price our products in order to gain market share and increase the number of our end users. We were successful in doing so and increased the number of our end users by approximately 19.1% to more than 12,189 end users. We currently expect if market conditions remain constant that our cost of goods sold will stabilize and likely remain at historical levels in the first half of 2010.
 
Selling, general, and administrative expenses

Selling, general, and administrative expenses decreased by $327,655 or approximately 17%, to $1,551,584  during the year ended December 31, 2009 compared to $1,879,239  for the year ended December 31, 2008. Selling, general and administrative expenses were primarily made up of the following for the year ended December 31, 2009: payroll and related expenses, including employee benefits, in the amount of $904,110; consulting and professional fees in the amount of $253,333; insurance costs in the amount of $46,432; facilities and related expenses in the amount of $89,646; office expense in the amount of $85,348; travel and entertainment expenses in the amount of $43,767; amortization and depreciation expense in the amount of $32,372; commissions expense in the amount of $30,699; and computer support expenses in the amount of $30,145. The decrease in selling, general, and administrative expenses was primarily due to our using fewer outside consultants, and a decrease in legal and accounting fees.  We expect our legal fees to decrease in 2010 and our accounting fees in 2010 to remain constant as we have primarily addressed the SEC’s comments to our previous filings.  We do however expect to increase our spending on advertising and marketing and web development fees in 2010.

Impairment of investment in note receivable

During the twelve months ended December 31, 2008, the Company renegotiated the terms of its loan to Pasta Italiana.  These revised terms resulted in recording an impairment in the amount of $142,124.  There was no such impairment recorded during the twelve months ended December 31, 2009.  (See "Item 3- Legal Proceedings").

Interest expense, net
 
Interest expense, net, increased by $40,755 or approximately 11% to $412,930 during the twelve months ended December 31, 2009, compared to $372,175 during the twelve months ended December 31, 2008.  The primary reason for the increase was the issuance of convertible notes payable for the Registration Settlement (see note 3) and the amortization of the discount on these convertible notes.
 
 
(Gain) Loss on extinguishment of debt

 
Pursuant to a registration rights agreement, the Company was obligated to register shares of common stock  underlying certain convertible notes payable. The Company failed to register these shares in timely fashion, and accordingly was subject to a penalty payable in additional shares of common stock (the “Penalty Shares”).  At December 31, 2008 there were a total of 110,280,000 Penalty Shares issuable.  During the year ended December 31, 2008, the Company revalued the 110,280,000 Penalty Shares using the Black-Scholes valuation model, and at December 31, 2008 recorded a liability in the amount of $551,400.   This revaluation resulted in recording a loss in the amount of $220,564 during the twelve months ended December 31, 2008.

During the year ended December 31, 2009, the Company negotiated a settlement of the liability for the penalty shares  whereby the Company issued convertible notes payable in the amount of $328,744, and as a result the Company recorded a gain on the transaction in the amount of $222,656.
 
During the year ended December 31, 2008, the Company extended certain of its notes payable, and as consideration for these extensions the Company provided the lender with warrants to purchase an aggregate 43,200,000 shares of the Company’s common stock.  This resulted in a loss on extinguishment of debt in the amount of $168,629.  

Fair value of warrants issued in excess of discount on notes payable

During the twelve months ended December 31, 2008, the Company issued convertible notes payable along with detachable warrants to purchase shares of common stock.  The fair value of these warrants exceeded the principal amount of the notes payable, and the Company charged this excess in the amount of $99,960 to operations.  There was no such charges during the current  year.
 
(Gain) Loss from change in fair value of warrant liability
 
At December 31, 2009, the Company had outstanding warrants to purchase an aggregate 273,200,000 shares (272,200,000 vested) of the Company’s common stock.  The Company valued the warrant liability at December 31, 2009 at $631,853.  This revaluation resulted in a gain of $756,434 which the Company included in operations during the year ended December 31, 2009.  This is an increase $1,338,975 or approximately 230% compared to a loss of $582,541 from the revaluation of the warrant liability which the Company recorded during the twelve months ended December 31, 2008.
 
Fair value of conversion option liability

During the year ended December 31, 2008, the Company charged to operations the amount of $114,945 representing the fair value of a conversion option liabilities issued in excess of the amount of the discount on the related convertible notes payable.  There was no such charge during the current year.
 
(Gain) loss from change in fair value of conversion option liability
 
At December 31, 2009, the Company had outstanding a liability to issue an aggregate of 326,248,800 shares of the Company’s common stock pursuant to convertible notes payable.  The Company revalued this liability at December 31, 2009 at $1,384,992.  This revaluation resulted in a gain of $83,492 which the Company included in operations for the year ended December 31, 2009.  This is an increase of $266,075  or approximately 146% compared to a loss of $182,583 from the revaluation of the conversion option liability which the Company recorded during the twelve months ended December 31, 2008.
 
Net Income (Loss)
 
For the reasons above, the Company had net income for the year ended December 31, 2009 of $845,611, an increase of $3,266,742 compared to a net loss of $2,421,131 during the twelve months ended December 31, 2008. 
 
 
21

 
Liquidity and Capital Resources at December 31, 2009
 
As of December 31, 2009, the Company had current assets of $652,216, consisting of cash of $144,765, loans receivable of $143,050, other current assets of  $6,120, inventory of $19,075 and trade accounts receivable of $339,206.  Also, at December 31, 2009, the Company had current liabilities of  $5,029,162, consisting of accounts payable and accrued liabilities of $856,206 (of which $160,845 is payable to a related party); accrued interest of $576,933; accrued interest – related parties of $170,144; current portion of notes payable, net of discounts of $918,907; current portion of notes payable – related parties, net of discounts of $345,500; warrant liability of $631,853; option liability of $144,627; and conversion option liability of $1,384,992.
 
During the twelve months ended December 31, 2009, the Company had generated cash from operating activities of $9,105. This consisted of the Company’s net income of $845,611, offset by charges to operations $32,392 for depreciation and amortization, $15,450 for non-cash compensation,  $222,656 for the gain on extinguishments of debt, $7,993 for the value of new options issued, $118,001 for the amortization of the discount on notes payable, $125,501 for the amortization of the discount on accrued interest,  $756,434 gain for the revaluation of the warrant liability, $83,492 gain for the revaluation of the conversion option liability, and a $38,058 gain for the revaluation of the option liability.  The Company’s results also reflect a decrease in working capital deficiency of $1,187,712.
 
The Company had cash used by investing activities of $3,520, in 2009, which consisted of payments received on a loan receivable of $9,950 offset by acquisitions of property and equipment of $13,470.

The Company had cash used by financing activities of $21,365, in 2009, which consisted of principal payments on debt of $21,365.  
 
Historically, our primary cash requirements have been used to fund the cost of operations, with additional funds having been used in promotion and advertising and in connection with the exploration of new business lines.
  
The Company’s cash on hand may be insufficient to fund its planned operating needs.  Management is continuing to pursue new debt and/or equity financing and is continually evaluating the Company’s cash and capital needs.
 
The Company expects that any sale of additional equity securities or convertible debt will result in additional dilution to our stockholders.  The Company can give no assurance that it will be able to generate adequate funds from operations, that funds will be available, or the Company will be able to obtain such funds on favorable terms and conditions.  If the Company cannot secure additional funds it will not be able to continue as a going concern.
 
By adjusting its operation and development to the level of available resources, management believes it has sufficient capital resources to meet projected cash flow through the next twelve months. The Company also intends to increase market share and cash flow from operations by focusing its sales activities on specific market segments. However, if thereafter, the Company is not successful in generating sufficient liquidity from operations or in raising sufficient capital resources, on terms acceptable to us, this could have a material adverse effect on our business, results of operations, liquidity and financial condition.  Currently, we do not have any material long-term obligations other than those described in Note 8 to the financial statements included in this report, nor have we identified any long-term obligations that we contemplate incurring in the near future. As we seek to increase our sales of perishables, as well as identify new and other consumer oriented products and services, we may use existing cash reserves, long-term financing, or other means to finance such diversification.
 
 
 
22


 
2010 Plans

During 2010, in addition to our efforts to increase sales in our existing foodservice operations we  plan to expand our business by expanding our focus to additional Foodservice market, and continuing to extend our focus from a mainly  wholesale foodservice business directed towards chefs to commencing retail sales by making sales direct to consumers through a variety of direct to consumer sales channel relationships which are currently being explored. In addition we are currently exploring the introduction of a variety of new product categories, to leverage our existing foodservice customer base.
 
As discussed above, we also expect to improve our financial position, especially with respect to cash flows, by reducing our expenditures for professional fees to our attorneys and accountants, and by further improving our selling efforts.

No assurances can be given that any of these plans will come to fruition or that if implemented that they will necessarily yield positive results.

Off-Balance Sheet Arrangements
 
We have no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues, or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.
 
Inflation
 
In the opinion of management, inflation has not had a material effect on the Company’s financial condition or results of its operations.
 
Transactions With Major Customers
 
The Company’s largest customer, USF and its affiliates, accounted for approximately 96% and  97% of total sales in the years ended December 31, 2009 and 2008, respectively.  A contract with USF, expires December 31, 2012.  Of our remaining active customers in the year ended December 31, 2009, no other single customer contributed 1% or more to our net revenue.
 
We continue to conduct business with U.S. Food Services.
 
Stock-based Compensation

Effective January 1, 2006, the Company adopted FASB ASC 718-40 (“ASC 718-40”, formerly referred to as SFAS No. 123 (revised), "Share-Based Payment" (SFAS 123(R))) utilizing the modified prospective approach.

Under the modified prospective approach, ASC 718-40 applies to new awards and to awards that were outstanding on January 1, 2006 that are subsequently modified, repurchased or cancelled. Under the modified prospective approach, compensation cost recognized in the nine months of fiscal 2006 includes compensation cost for all share-based payments granted prior to, but not yet vested as of January 1, 2006, based on the grant-date fair value estimated in accordance with the original provisions of ASC 718-40, and compensation cost for all share-based payments granted subsequent to January 1, 2006 based on the grant-date fair value estimated in accordance with the provisions of ASC 718-40 Prior periods were not restated to reflect the impact of adopting the new standard.
 
 
23

 
A summary of option activity as of December 31, 2008, and changes during the period ended December 31, 2009 are presented below:

   
Options
   
Weighted Average Exercise Price
 
Outstanding as December 31,2008
    35,500,000     $ 0.013  
                 
Non-vested at December 31, 2008
    100,000     $ 0.500  
Exercisable at December 31, 2008
    35,400,000     $ 0.012  
                 
Issued
    18,000,000     $ (a)  
Exercised
    -       -  
Forfeited or expired
    (500,000     0.50  
Outstanding at December 31, 2009
    53,000,000     $ (b)  
                 
Non-vested at December 31, 2009
    18,000,000     $ (a)  
Exercisable at December 31, 2009
    37,000,000     $ 0.006  
 
(a) Consists of options to purchase 2,000,000 shares at a price of $0.007 and options to purchase 16,000,000 shares which will vest at a rate of 4,000,000 options each quarter end, beginning on March 31, 2009. The exercise price of these options will be at 120% of the closing price of  the Company’s common stock on the vesting dates.

(b) Consists of options to purchase 22,000,000 shares at a price of $0.007;  options to purchase 15,000,000 shares at a price of $0.005; and the 16,000,000 shares described in note (a) above.
 
Aggregate intrinsic value of options outstanding and exercisable at December 31, 2009 and 2008 was $0. Aggregate intrinsic value represents the difference between the Company's closing stock price on the last trading day of the fiscal period, which was  $0.004 and $0.005 as of December 31, 2009 and 2008, respectively, and the exercise price multiplied by the number of options outstanding. As of December 31, 2009 and 2008, total unrecognized stock-based compensation expense related to stock options was $0. During the years ended December 31, 2009 and 2008, the Company charged $7,993 and $0, respectively, to operations related to recognized stock-based compensation expense for employee stock options.
 
 
24

 
ITEM 8. Financial Statements

 
REPORT OF INDEPENDENT REGISTERED PUBLIC AACCOUNTING FIRM

To the Board of Directors and Shareholders of
Innovative Food Holdings, Inc.
Naples, Florida
 
We have audited the accompanying consolidated balance sheets of Innovative Food Holdings, Inc., and subsidiaries (“the Company”) as of December 31, 2009 and 2008 and the related consolidated statements of operations, stockholders' deficiency, and cash flows for the years then ended.  These consolidated financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits.
 
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have nor were we engaged to perform, an audit of its Internal Control over financial reporting.  Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the company’s internal control over financial reporting.  Accordingly, we express no such opinion.  An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
 
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of the Company as of December 31, 2009 and 2008 and the results of its operations and its cash flows for each of the years then ended, in conformity with accounting principles generally accepted in the United States of America.
 
The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern.  As discussed in Note 1, the Company has incurred significant losses from operations since its inception and has a working capital deficiency.  These conditions raise substantial doubt about the Company’s ability to continue as a going concern. Management’s plans in regard to these matters are also described in Note 1.  The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.

  
/s/ Bernstein & Pinchuk LLP

New York, NY
March 26, 2010
 
 
 
 

 
 
25

 
Innovative Food Holdings, Inc. and Subsidiaries
 
Consolidated Balance Sheets
 
   
December 31,
 
   
2009
   
2008
 
 ASSETS
           
Current assets
           
             
     Cash and cash equivalents
 
$
144,765
   
$
160,545
 
     Accounts receivable, net
   
339,206
     
239,566
 
     Loan receivable, current portion net
   
143,050
     
60,000
 
     Inventory
   
19,075
      -  
     Other current assets
   
6,120
     
9,000
 
                 
          Total current assets
   
652,216
     
469,111
 
                 
Loan receivable, net
   
-
     
93,000
 
Property and equipment, net
   
33,698
     
52,620
 
                 
   
$
685,914
   
$
614,731
 
LIABILITIES AND STOCKHOLDERS' DEFICIENCY
               
                 
Current liabilities
               
                 
 Accounts payable and accrued liabilities
 
$
695,361
   
$
832,613
 
     Accrued liabilities- related parties
   
160,845
     
126,671
 
     Accrued interest, net of discount
   
576,933
     
437,269
 
     Accrued interest - related parties, net of discount
   
170,144
     
173,471
 
     Notes payable, current portion, net of discount
   
918,907
     
938,364
 
     Notes payable - related parties, current portion, net of discount
   
345,500
     
261,002
 
     Warrant liability
   
631,853
     
1,388,287
 
     Option liability
   
144,627
     
174,692
 
     Conversion option liability
   
1,384,992
     
1,150,000
 
     Penalty for late registration of shares
   
-
     
551,400
 
          Total current liabilities
   
5,029,162
     
6,033,769
 
                 
Note payable
   
27,718
     
10,723
 
     
5,056,880
     
6,044,492
 
Stockholders' deficiency
               
   Common stock, $0.0001 par value; 500,000,000 shares authorized;
               
       194,638,638 and 183,577,038 shares issued, and 184,638,638 and
               
       173,358,038 shares outstanding at December 31, 2009 and 2008, respectively
   
19,464 
     
18,358 
 
   Additional paid-in capital
   
2,197,413
     
1,985,335
 
   Accumulated deficit
   
(6,587,843
)
   
(7,433,454
)
      Total stockholders' deficiency
   
(4,370,966
)
   
(5,429,761
)
                 
   
$
685,914
   
$
614,731
 
 
See notes to consolidated financial statements.
 
 
26

 
Innovative Food Holdings, Inc. and Subsidiaries
 
Consolidated Statements of Operations
 
   
Year Ended December 31,
 
   
2009
   
2008
 
             
Revenue
 
$
7,591,639
   
$
6,969,730
 
                 
Cost of goods sold
   
5,844,096
     
5,628,101
 
  Gross margin
   
1,747,543
     
1,341,629
 
                 
Selling, general and Administrative expenses
   
1,551,584
     
1,879,239
 
                 
Operating income (loss)
   
195,959
     
(537,610
)
                 
Other (income) expense:
               
   Impairment of notes receivable
   
-
     
142,124
 
   Interest expense, net
   
412,930
     
372,175
 
   (Gain) loss on extinguishments of debt
   
(222,656
   
168,620
 
Loss on revaluation of penalty shares
   
-
     
220,564
 
Fair value of warrants issued in excess of discount on notes
   
-
     
99,960
 
   (Gain) loss from change in fair value of warrant liability
   
(756,434
   
582,541
 
   Fair value of conversion options issued
   
-
     
114,945
 
   (Gain) loss from change in fair value of conversion option liability
   
(83,492
   
182,583
 
     
(649,652
   
1,883,512
 
                 
Income ( Loss) before income tax expense
   
845,611
     
(2,421,122
                 
  Income tax expense
   
-
     
-
 
                 
Net income (loss)
 
$
845,611
   
$
(2,421,122
                 
Net income (loss) per share - basic
 
$
0.004
   
$
(0.013
                 
Net income (loss) per share- diluted
 
$
0.002
   
$
(0.013
)
                 
Weighted average shares outstanding - basic
   
191,032,491
     
182,011,728
 
                 
Weighted average shares outstanding- diluted
   
688,840,451
     
182,011,728
 
 
 
See notes to consolidated financial statements.
 
 
27


Innovative Food Holdings, Inc. and Subsidiaries
Consolidated Statements of Cash Flows
             
   
Year Ended December 31,
 
   
2009
   
2008
 
Cash flows from operating activities:
           
             
   Net income (loss)
 
$
845,611
   
$
(2,421,122
  Adjustments to reconcile net income (loss) to  net
               
  cash provided by (used in) operating activities:
               
    Depreciation and amortization
   
32,392
     
39,332
 
    Non-cash compensation
   
15,450
     
-
 
    (Gain) loss on extinguishments of debt
   
(222,656
   
168,620
 
    Fair value of warrants issued
   
-
     
99,960
 
    Fair value of stock options issued
   
7,993
     
138,312
 
    Fair value of conversion options issued
   
-
     
114,945
 
    Amortization of discount on notes payable
   
118,001
     
78,137
 
    Amortization of discount on accrued interest
   
125,501
     
135,360
 
Impairment of investment in notes receivable
 
-
     
142,124
 
    Allowance for bad debt
   
-
     
5,877
 
    Change in fair value of warrant liability
   
(756,434
   
582,541
 
    Change in fair value of option liability
   
(38,058
)
   
(5,717
    Change in fair value of conversion option liability
   
(83,492
   
182,583
 
    Revaluation of penalty for late registration of shares
   
-
     
220,564
 
  Changes in assets and liabilities:
               
        Accounts receivable
   
(99,640
   
(2,295
        Prepaid expenses and other current assets
   
(16,195
   
(1,970
        Accounts payable and accrued expenses- related party
   
32,847
     
84,495
 
        Accounts payable and accrued expenses
   
47,785
     
325,184
 
   Net cash (used in) provided by operating activities
   
9,105
     
(113,070
                 
Cash flows from investing activities:
               
   Principal payments received on loan
   
9,950
     
12,000
 
   Acquisition of property and equipment
   
(13,470
)
   
(8,129
)
   Net cash (used in) provided by investing activities
   
(3,520
   
3,871
 
                 
Cash flows from financing activities:
               
    Proceeds from issuance of debt
   
-
     
200,000
 
    Principal payments on debt
   
(21,365
)
   
(4,866
)
   Net cash (used in) provided by financing activities
   
(21,365
)
   
195,134
 
                 
Net (decrease) increase  in cash and cash equivalents
   
(15,780
   
85,935
 
                 
Cash and cash equivalents at beginning of  year
   
160,545
     
74,610
 
                 
Cash and cash equivalents at end of  year
 
$
144,765
   
$
160,545
 
 
See notes to consolidated financial statements.
 
 
Innovative Food Holdings, Inc. and Subsidiaries
Consolidated Statements of Cash Flows (continued)
 
 
Supplemental disclosure of cash flow information:
               
                 
Cash paid during the period for:
               
Interest
 
$
1,326
   
$
1,926
 
                 
Taxes
 
$
-
   
$
-
 
                 
Other items not affecting cash:
               
Revaluation of conversion option liability
 
$
(83,492
 
$
297,528
 
                 
Revaluation of warrant liability
 
$
(756,434
 
$
682,501
 
                 
Revaluation of option liability
 
$
(38,058
 
$
5,717
 
                 
Common stock issued for consulting contract
 
$
12,500
   
$
-
 
                 
Common stock issued to employees as bonus
 
$
1,200
   
$
-
 
                 
Common stock issued for conversion of notes payable and accrued interest
 
$
21,058
   
$
-
 
 
See notes to consolidated financial statements.

 
29

 
Innovative Food Holdings, Inc. and Subsidiaries
 
Consolidated Statements of Changes in Stockholders' Deficiency
 
For the two years ended December 31, 2009
 
 
   
Common Stock
                   
   
Amount
   
Par Value
   
Additional Paid-In
Capital
   
Accumulated
Deficit
   
Total
 
Balance at December 31, 2007 (Restated)
   
181,787,638
   
$
18,179
   
$
1,832,407
   
$
(5,012,332
)
 
$
(3,161,746
)
                                         
Common stock issued for the conversion of  notes payable and accrued interest
   
1,789,400
     
179
     
8,768
     
-
     
8,947
 
                                         
Reclassification of conversion option liability
   
-
     
-
     
8,800
     
-
     
8,800
 
                                         
Discount due to Beneficial conversion feature on interest accrued on convertible notes payable
   
-
     
-
     
135,360
     
-
     
135,360
 
                                         
Loss for the year ended December 31, 2008
   
-
     
-
     
-
     
(2,421,122
)
   
(2,421,122
)
                                         
Balance as of December 31, 2008
   
183,577,038
   
$
18,358
   
$
1,985,335
   
$
(7,433,454
)
 
$
(5,429,761
)
                                         
Common stock issued pursuant to consulting agreement
   
6,250,000
     
625
     
15,625
     
-
     
16,250
 
                                         
Common stock issued to employees
   
600,000
     
60
     
1,140
     
-
     
1,200
 
                                         
Common stock issued for conversion of note payable
   
4,211,600
     
421
     
20,637
     
-
     
21,058
 
                                         
Discount due to beneficial conversion feature of interest accrued on convertible notes payable
   
-
     
-
     
156,316
     
-
     
156,316
 
                                         
Reclassification from conversion options liability to equity
   
-
     
-
     
18,360
     
-
     
18,360
 
                                         
Income for the year ended December 31, 2009
   
-
     
-
     
-
     
845,611
     
845,611
 
                                         
Balance as of December 31, 2009
   
194,638,638
     
19,464
     
2,197,413
     
(6,587,843
)
   
(4,370,966
)
 
See notes to consolidated financial statements.
 
 
30

 
INNOVATIVE FOOD HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2009 AND 2008
 
 
1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
 Business Activity
 
Primarily through our subsidiary, Food Innovations, Inc. (“FII”), we are in the business of providing premium white tablecloth restaurants with the freshest origin-specific perishables and specialty products direct from its network of vendors to the end users (restaurants, hotels, country clubs, national chain accounts, casinos, and catering houses) within 24 - 72 hours, except as stated hereafter, eliminating all wholesalers and distributors. We currently sell the majority of our products through a distributor relationship between FII and Next Day Gourmet, L.P., a subsidiary of US Foodservice, Inc. (“USF”), a $20 Billion broadline distributor.
 
Use of Estimates
 
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reported periods. Actual results could materially differ from those estimates.
 
Principles of Consolidation
 
The accompanying consolidated financial statements include the accounts of the Company and its wholly owned operating subsidiary, Food Innovations, Inc. and its other wholly-owned subsidiaries Food New Media Group, Inc., Gourmet Foodservice Group, Inc. and 4 The Gourmet, Inc. (d/b/a For The Gourmet, Inc.). All material intercompany transactions have been eliminated upon consolidation of these entities.
 
Revenue Recognition
 
The Company recognizes revenue upon product delivery. We ship all our products either overnight shipping terms or three day shipping terms to the customer and the customer takes title to product and assumes risk and ownership of the product when it is delivered. Shipping charges to customers and sales taxes collectible from customers, if any, are included in revenues.
 
For revenue from product sales, the Company recognizes revenue in accordance with Financial Accounting Standards Board “FASB” Accounting Standards Codification “ASC” 605-15-05 (formerly referred to as Staff Accounting  Bulletin ("SAB") No. 104,  "Revenue  Recognition,"  which superseded SAB No. 101). ASC 605-15-05 requires that four basic criteria must be met before revenue can be recognized:  (1) persuasive evidence of an arrangement exists; (2) delivery has occurred; (3) the selling   price  is  fixed  and   determinable; and  (4) collectability is reasonably assured.  Determination of criteria (3) and (4) are based on management's judgments regarding the fixed nature of the selling prices of the products delivered and the collectability of those amounts.  Provisions for discounts and rebates to customers, estimated returns and allowances, and other adjustments are provided for in the same period the related sales are recorded.  The Company defers any revenue for which the product has not been delivered or is subject to refund until such time that the Company and the customer jointly determine that the product has been delivered or no refund will be required.  ASC 605-15-05 incorporates ASC 605-25-05 "Multiple-Deliverable Revenue Arrangements"   (formerly referred to as Emerging Issues Task Force ("EITF") No. 00-21).   ASC 605-25-05 addresses accounting for arrangements that may involve the delivery or performance of multiple products, services and/or rights to use assets.  The effect of implementing ASC 605-25-05 on the Company's consolidated financial position and results of operations was not significant.
 
 
31

 
This issue addresses determination of whether an arrangement involving more than one deliverable contains more than one unit of accounting and how the arrangement consideration should be measured and allocated to the separate units of accounting.  ASC 605-25-05 became effective for revenue arrangements entered into in periods beginning after June 15, 2003.  For revenue arrangements occurring on or after August 1, 2003, the Company revised its revenue recognition policy to comply with the provisions of ASC 605-25-05 and ASC 605-45-05 (formerly referred to as EITF 99-19).
 
Cost of goods sold
 
We have included in cost of good sold all costs which are directly related to the generation of revenue. These costs include primarily the cost of the product plus the shipping costs.
 
Selling, general, and administrative expenses
 
We have included in selling, general, and administrative expenses all other costs which support the Company’s operations but which are not includable as a cost of sales. These include primarily payroll, facility costs such as rent and utilities, selling expenses such as commissions and advertising, and other administrative costs including professional fees.  Advertising costs are expensed as incurred.
 
Cash and Cash Equivalents
 
Cash equivalents include all highly liquid debt instruments with original maturities of three months or less which are not securing any corporate obligations.
 
Accounts Receivable
 
The Company provides an allowance for doubtful accounts equal to the estimated uncollectible amounts.  The Company’s estimate is based on historical collection experience and a review of the current status of trade accounts receivable.  It is reasonably possible that the Company’s estimate of the allowance for doubtful accounts will change.  Accounts receivable are presented net of an allowance for doubtful accounts of $3,574 and  $15,877 at December 31, 2009 and 2008, respectively.
 
Property and Equipment
 
Property and equipment are valued at cost.  Depreciation is provided over the estimated useful lives up to five years using the straight-line method.  Leasehold improvements are depreciated on a straight-line basis over the term of the lease.
 
The estimated service lives of property and equipment are as follows:
 
Computer Equipment                  3 years
Office Furniture and Fixtures     5 years
 
 
32

 
Inventories
 
The Company does not currently maintain any material amount of inventory. However, any such inventory is valued at the lower of cost or market and is determined by the first-in, first-out method.
 
Income Taxes
 
Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases.  Deferred tax assets, including tax loss and credit carryforwards, and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.
 
Deferred income tax expense represents the change during the period in the deferred tax assets and deferred tax liabilities. The components of the deferred tax assets and liabilities are individually classified as current and non-current based on their characteristics.  Realization of the deferred tax asset is dependent on generating sufficient taxable income in future years. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management,  it is more likely than not that some portion or all of the deferred tax assets will not be realized.
 
Fair Value of Financial Instruments
 
The carrying amount of the Company’s cash and cash equivalents, accounts receivable, notes payable, line of credit, accounts payable and accrued expenses, none of which is held for trading, approximates their estimated fair values due to the short-term maturities of those financial instruments.
 
Long-Lived Assets
 
The Company reviews its property and equipment and any identifiable intangibles for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. The test for impairment is required to be performed by management at least annually. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to the future undiscounted operating cash flow expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the asset exceeds the fair value of the asset. Long-lived assets to be disposed of are reported at the lower of carrying amount or fair value less costs to sell.
 
As of December 31, 2009, the Company’s management believes there is no impairment of its long-lived assets.  There can be no assurance, however, that market conditions will not change which could result in impairment of long-lived assets in the future.
 
Comprehensive Income
 
FASB ASC 220-10-15 (formerly referred to as Statement of Financial Accounting Standards No. 130 (“SFAS 130”)), “Reporting Comprehensive Income,” establishes standards for reporting and displaying of comprehensive income, its components and accumulated balances.  Comprehensive income is defined to include all changes in equity except those resulting from investments by owners and distributions to owners.  Among other disclosures, ASC 220-10-15 requires that all items that are required to be recognized under current accounting standards as components of comprehensive income be reported in a financial statement that is displayed with the same prominence as other financial statements.  The Company does not have any items of comprehensive income in any of the periods presented.
 
 
33

 
Basic and Diluted Loss Per Share
 
In accordance with FASB ASC 260-10-45 (“ASC 260-10-45”, formerly referred to as SFAS No. 128), "Earnings Per Share," the basic loss per common share is computed by dividing net loss available to common stockholders less preferred dividends by the weighted average number of common shares outstanding. Diluted loss per common share is computed similarly to basic loss per common share, except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were not anti-dilutive.  
 
Diluted earnings per share was computed as follows for the year ended December 31, 2009:

   
Income (Numerator)
   
Shares (Denominator)
   
Per-Share Amount
 
Basic earnings per share
  $ 845,611       191,032,491     $ 0.004  
Effect of Dilutive Securities
                       
Conversion of notes and interest into common stock:
                       
  Additional shares
            492,807,960          
  Decrease in interest expense due to conversion
    402,950                  
  Remove gain on revaluation of conversion option liability
    (83,492 )                
                         
Shares accrued, not yet issued
            5,000,000          
                         
Diluted earnings per share
  $ 1,165,069       688,840,451     $ 0.002  

The Company has excluded the following securities from the calculation of diluted net loss per share because these securities are anti-dilutive:
 
Anti-dilutive shares at December 31, 2009:

Warrants to purchase 179,700,000 shares at $0.005 per share, 18,500,000 shares at $0.011 per share, and 74,000,000 shares at $0.0115 per share were not included in the computation of loss per share because the warrant exercise prices were greater than the average market price of the common shares and 37,5000,000 shares issuable upon the conversion of options. The Company has included additional shares for conversion of notes and interest even though the total assumed shares exceed the currently authorized shares by 188,840,451.
 
Anti-dilutive shares at December 31, 2008:
                                                                                                                                
Warrants to purchase 179,700,000 shares at $0.005 per share, 18,500,000 shares at $0.011 per share, and 74,000,000 shares at $0.0115 per share were not included in the computation of loss per share because the warrant exercise prices were greater than the average market price of the common shares.  Also not included in the calculation of loss per share were 399,984,600 shares issuable upon the conversion of debt and convertible interest; 35,500,000 shares issuable upon the conversion of options, 110,280,000 penalty shares issuable because the effect would have been anti-dilutive; 5,000,000 shares of common stock the Company has committed to issue to a service provider; and 3,000,000 shares of common stock the Company has committed to issue to its President.
                                                                                                                                
Liquidity
 
As reflected in the accompanying consolidated financial statements, the Company had net income of $845,611 and a net loss of $2,421,122 for the years ended December 31, 2009 and 2008, respectively.  This variance was principally due to changes in fair values of warrant, conversion option and registration penalty liabilities rather to differences in actual operating results.  The Company had an accumulated deficit of  $6,587,843 at  December 31, 2009.  In addition, the Company’s current liabilities exceeded its current assets by  $4,376,946 as of December 31, 2009.  Consequently, its operations are subject to all risks inherent in the establishment of a new business enterprise.
 
 
34


 
Historically, we have funded our operations from cash generated by operations and from the issuance of both debt and equity securities.  The Company’s cash on hand may be insufficient to fund its planned operating needs.  Management is continuing to pursue new debt and/or equity financing and is continually evaluating the Company’s cash and capital needs.

The Company expects that any sale of additional equity securities or convertible debt will result in additional dilution to our stockholders.  The Company can give no assurance that it will be able to generate adequate funds from operations, that funds will be available, or the Company will be able to obtain such funds on favorable terms and conditions.  It the Company cannot secure additional funds it will not be able to continue as a going concern.

By adjusting its operation and development to the level of available resources, management believes it has sufficient capital resources to meet projected cash flow through the next twelve months. The Company also intends to increase market share and cash flow from operations by focusing its sales activities on specific market segments. However, if thereafter, the Company is not successful in generating sufficient liquidity from operations or in raising sufficient capital resources, on terms acceptable to us, this could have a material adverse effect on our business, results of operations, liquidity and financial condition.  Currently, we do not have any material long-term obligations other than those described in Note 7 to the financial statements included in this report, nor have we identified any long-term obligations that we contemplate incurring in the near future. As we seek to increase our sales of perishables, as well as identify new and other consumer oriented products and services, we may use existing cash reserves, long-term financing, or other means to finance such diversification.
 
The independent auditors report on our December 31, 2009 financial statements state that our recurring losses raise substantial doubts about our ability as a going concern.
 
Concentrations of Credit Risk
 
Financial instruments and related items, which potentially subject the Company to concentrations of credit risk, consist primarily of cash, cash equivalents and trade receivables. The Company places its cash and temporary cash in investments with credit quality institutions. At times, such investments may be in excess of applicable government mandated insurance limit. At December 31, 2009 and 2008, trade receivables from the Company’s largest customer amount to 85% and  86%, respectively, of total trade receivables.
 
Reclassification
 
Certain reclassifications have been made in prior year’s financial statements to conform to classifications used in the current year.
 
Stock-based Compensation

Effective January 1, 2006, the Company adopted FASB ASC 718-40 (“ASC 718-40”, formerly referred to as SFAS No. 123(R)). This statement requires the Company to measure the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award.  That cost is recognized over the period in which the employee is required to provide service in exchange for the award, which is usually the vesting period.
 
 
35


 
In August 2005, the Company’s commitments to issue shares of common stock first exceeded its common stock authorized. At this time, the Company began to value its stock options via the liability method of accounting. Pursuant to guidance in ASC 718-40 the cost of these options are valued via the Black-Scholes valuation method when issued, and re-valued at each reporting period.  The gain or loss from this revaluation is charged to compensation expense during the period.  Options expense and gain or loss on revaluation during the twelve months ended December 31, 2009 and 2008 are summarized in the table below:

 
December 31,
 
 
2009
 
2008
 
         
Option expense
  $ 7,993     $ 138,313  
                 
(Gain) loss on revaluation of options
    (38,058 )     5,717  
 
A summary of option activity as of December 31, 2008, and changes during the period ended December 31, 2009 are presented below:
 
   
Options
   
Weighted Average Exercise Price
 
Outstanding as December 31,2008
   
35,500,000
   
$
0.013
 
                 
Non-vested at December 31, 2008
   
100,000
   
$
0.500
 
Exercisable at December 31, 2008
   
35,400,000
   
$
0.012
 
                 
Issued
   
18,000,000
   
$
(a)
 
Exercised
   
-
     
-
 
Forfeited or expired
   
(500,000
   
0.50
 
Outstanding at December 31, 2009
   
53,000,000
   
$
(b)
 
                 
Non-vested at December 31, 2009
   
18,000,000
   
$
(a)
 
Exercisable at December 31, 2009
   
37,000,000
   
$
0.006
 
 
(a) Consists of options to purchase 2,000,000 shares at a price of $0.007 and options to purchase 16,000,000 shares which will vest at a rate of 4,000,000 options each quarter end, beginning on March 31, 2009. The exercise price of these options will be at 120% of the closing price of  the Company’s common stock on the vesting dates.

(b) Consists of options to purchase 22,000,000 shares at a price of $0.007; options to purchase 15,000,000 shares at a price of $0.005; and the 16,000,000 shares described in note (a) above.
 
 
36

 
Aggregate intrinsic value of options outstanding and exercisable at December 31, 2009 and 2008 was $0. Aggregate intrinsic value represents the difference between the Company's closing stock price on the last trading day of the fiscal period, which was  $0.004 and $0.005 as of December 31, 2009 and 2008, respectively, and the exercise price multiplied by the number of options outstanding. As of December 31, 2009 and 2008, total unrecognized stock-based compensation expense related to stock options was $0. During the years ended December 31, 2009 and 2008, the Company charged $7,993 and  $138,312, respectively, to operations related to recognized stock-based compensation expense for employee stock options.
 
GOING CONCERN
 
The accompanying consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplate continuation of the Company as a going concern.  The Company has reported net income of   $845,611 for the year ended December 31, 2009, and  had an accumulated deficit of  $6,587,843 as of December 31, 2009.  The Company’s net income of $845,611 was generated primarily by non-cash transactions, including non-cash gains of $754,434 on the revaluation of the warrant liability,  $83,492 for the revaluation of the conversion option liability, and $222,656 on the extinguishment of debt. The Company cannot be certain that anticipated revenues from operations will be sufficient to satisfy its ongoing capital requirements.  Management believes the Company will generate sufficient capital from operations and from debt and equity financing in order to satisfy current liabilities in the succeeding twelve months.  Management’s belief is based on the Company’s operating plane, which in turn is based on assumptions that may prove to be incorrect.  If the Company’s financial resources are insufficient the Company may require additional financing in order to execute its operating plan and continue as a going concern.  The Company cannot predict whether this additional financing will be in the form of equity or debt, or be in another form. The Company may not be able to obtain the necessary additional capital on a timely basis, on acceptable terms, or at all.  In any of these events, the Company may be unable to implement its current plans for expansion, repay its debt obligations as they become due or respond to competitive pressures, any of which circumstances would have a material adverse effect on its business, prospects, financial condition and results of operations. The Company has not made any adjustments to the financial statements which would be necessary should the Company not be able to continue as a going concern.
 
Significant Recent Accounting Pronouncements

The following accounting guidance has been issued and will be effective for the Company in or after fiscal year 2009:

In October 2009, FASB issued Accounting Standards Update (“ASU”) No. 2009-13 on Topic 605, Revenue Recognition- Multiple Deliverable Revenue Arrangements- a consensus of the FASB Emerging Issues Task Force (“ASU 2009-13”).  The objective of ASU 2009-13 is to address the accounting for multiple-deliverable arrangements to enable vendors to account for products and services (deliverables) separately rather than as a combined unit.  Vendors often provide multiple products or services to their customers.  Those deliverables often are provided at different points in time or over different time periods.  ASU 209-13 provides amendments to certain criteria in Subtopic 605-25, Multiple-Element Arrangements (“Subtopic 605-25”) for separating consideration in multiple-deliverable arrangements.  The amendments in ASU 2009-13 establish a selling price hierarchy for determining the selling price of a deliverable.  The selling price used for each deliverable will be based upon vendor specific objective evidence if available, third-party evidence if vendor-specific objective evidence is not available, or estimated selling price if neither vendor specific objective evidence nor third-party evidence is available.  The amendments in ASU 2009-13 also will replace the term fair value in the revenue allocation guidance with selling price to clarify that the allocation of revenue is based upon entity-specific assumptions rather than assumptions of a marketplace participant.  ASU 2009-13 is effective for fiscal years beginning on or after June 15, 2010.  Early adoption is permitted and can be applied prospectively or retrospectively.  The Company is currently evaluating the impact, if any, ASU 2009-13 will have on its consolidated financial statements.
 
On August 28, 2009, the FASB issued Accounting Standards Update (ASU) No. 2009-05, “Measuring Liabilities at Fair Value” (ASU 2009-05). ASU 2009-05 provides additional guidance clarifying the measurement of liabilities at fair value. ASU 2009-05 is effective in fourth quarter 2009 for a calendar-year entity. The Company adopted ASU 2009-05 in the fourth quarter of 2009. This standard did not have an effect on the Company’s financial position, results of operations, cash flows or disclosures.  
 
In June 2009, the FASB issued SFAS No. 168, The FASB Accounting Standards Codification TM and the Hierarchy of Generally Accepted Accounting Principles, as amended, which was codified into Topic 105 Generally Accepted Accounting Standards in the ASC. This standard establishes the FASB ASC as the source of authoritative accounting principles recognized by the FASB to be applied in the preparation of financial statements in conformity with generally accepted accounting principles. This standard is effective for interim and annual financial periods ending after September 15, 2009. We have our references to GAAP in this report in accordance with the provisions of this pronouncement. The implementation of FASB ASC 105 did not have a material effect on the Company’s financial position, results of operations, cash flows or disclosures.
 
 
In April 2009, the FASB issued FASB Staff Position (FSP) FAS 107-1 and APB 28-1, Interim Disclosures about Fair Value of Financial Instruments (FSP FAS 107-1 and APB 28-1) (codified as ASC 825). FSP FAS 107-1 and APB 28-1 amends SFAS No. 107, Disclosures about Fair Value of Financial Instruments, to require disclosures about fair value of financial instruments in interim as well as in annual financial statements and amends guidance previously referenced as APB Opinion No. 28, Interim Financial Reporting, to require those disclosures in interim financial statements. FSP FAS 107-1 and APB 28-1 were adopted as of June 30, 2009 and only amends the disclosure requirements about fair value of financial instruments in interim periods. The Company adopted this amendment during the second quarter of 2009 and there was no impact.
 
2. ACCOUNTS RECEIVABLE
 
At December 31, 2009 and 2008, accounts receivable consists of:
 
   
December 31,
 2009
   
December 31,
2008
 
Accounts receivable from customers
 
$
342,780
   
$
255,443
 
Allowance for doubtful accounts
   
(3,574
)
   
(15,877
)
Accounts receivable, net
 
$
339,206
   
$
239,566
 
 
3. LOAN RECEIVABLE AND INTEREST RECEIVABLE
 
The balance of loan receivable consisted of a loan to Pasta Italiana, Inc. (“Pasta”) in the net carrying amount of $143,050 at December 31, 2009 and $153,000 at December 31, 2008, respectively.  This note bears interest at the rate of 15% per annum, payable in shares of Pasta stock.  The loan was renegotiated during the twelve months ended December 31, 2008, and resulted in the Company recognizing an impairment to the loan in the amount of $142,124, which was charged to operations during the year ended December 31, 2008.  This impairment was based upon the renegotiated principal and interest amount due the Company.  At December 31, 2009, $143,050 of the amount due is classified as a current asset, and $0 is classified as a long term asset. At December 31, 2008, $60,000 was classified as a current asset, and $93,000 is classified as a long-term asset.   Subsequent to December 31, 2009, the Company has received an additional $1,000 in payments on this note.
 
4.   INVENTORY
 
Inventory consists of molecular gastronomy products, honey, and meat glue which is warehoused in Naples, Florida; and prepaid Kobe products held by our meat vendors.
 
5. PROPERTY AND EQUIPMENT
 
A summary of property and equipment at December 31, 2009 and 2008, is as follows:
 
   
December 31,
 2009
   
December 31,
2008
 
Computer hardware and software
 
$
305,794
   
$
292,608
 
Furniture and fixtures
   
67,298
     
67,298
 
     
373,092
     
359,906
 
Less accumulated depreciation and amortization
   
(339,394
)
   
(307,286
)
Total
 
$
33,698
   
$
52,620
 
 
Depreciation and amortization expense for property and equipment amounted to $32,392 and $39,332 for the year ended December 31, 2009 and 2008, respectively.
 
 
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6. ACCOUNTS PAYABLE AND ACCRUED LIABILITIES
 
Accounts payable and accrued liabilities at December 31, 2009 and 2008 are as follows:

 
December 31,
 
December 31,
 
 
2009
 
2008
 
         
Trade payables
  $ 689,075     $ 824,172  
Accrued payroll and commissions
    6,286       8,441  
    $ 695,361     $ 832,613  

At December 31, 2009 and 2008, accrued liabilities to related parties consisted of accrued payroll and payroll related benefits.

7.  ACCRUED INTEREST
 
Accrued interest on the Company’s convertible notes payable is convertible at the option of the note holders into the Company’s common stock at price ranging from of $0.005 to $0.010 per share.  There is a beneficial conversion feature embedded in the convertible accrued interest, which can be exercised at any time by the note holders. The Company is amortizing this beneficial conversion feature over the life of the related notes payable.  Certain of the notes payable have exceeded their stated terms, and are still outstanding; in those instances, the Company expenses the value of the beneficial conversion feature on the accrued interest immediately.

During the twelve months ended December 31, 2009 and 2008, the amounts of $156,316, and $135,360, respectively, were credited to additional paid-in capital as a discount on convertible interest.  The aggregate amount of discounts on convertible interest charged to operations during the twelve months ended December 31, 2009 and 2008 was $125,501 and $135,360, respectively.
 
At December 31, 2009, the Company has the following accrued interest on its balance sheet:
 
   
Gross
   
Discount
   
Net
 
Non-related parties
  $ 611,416     $ 34,483     $ 576,933  
Related parties
    170,144       -       170,144  
Total
  $ 781,560     $ 34,483     $ 747,077  
 
At December 31, 2008, the Company has the following accrued interest on its balance sheet:
 
  
 
Gross
   
Discount
   
Net
 
Non-related parties
  $ 441,013     $ 3,744     $ 437,269  
Related parties
    173,471       -       173,471  
Total
  $ 614,484     $ 3,744     $ 610,740  

Certain of the accrued interest is convertible in to shares of the Company’s common stock at prices ranging from $0.005 to $0.010 per share. At December 31, 2009, convertible accrued interest was $749,055 which was convertible into 146,559,160 shares of common stock; at December 31, 2008, convertible accrued interest was $587,981 which was convertible into 114,043,320 shares of common stock.
 
 
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8. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES 
 
   
December 31, 2009
   
December 31, 2008
 
 
Convertible note payable in the original amount of $350,000 to Alpha Capital Aktiengesselschaft (“Alpha Capital”), dated February 25, 2005. This note consists of $100,000 outstanding under a previous note payable which was cancelled on February 25, 2005, and $250,000 of new borrowings. We did not meet certain of our obligations under the loan documents relating to this issuance.  These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities.  This note entered technical default status on May 16, 2005.   The note originally carried interest at the rate of 8% per annum, and  was due in full on February 24, 2007.  Upon default, the note’s interest rate increased to 15% per annum, and the note became immediately due. The note is convertible into common stock of the Company at a conversion price of $0.005 per share. A beneficial conversion feature in the amount of $250,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2005. Accrued interest is convertible into common stock of the Company at a conversion price of $0.005 per share . Interest in the amount of $33,552and $51,889 was accrued on this note during the twelve months ended December 31, 2009   and 2008, respectively. During the twelve months ended December 31, 2006 the note holder converted $5,000 into shares of common stock. During the twelve months ended December 31, 2006 the holder of the note converted $27,865 of accrued interest into common stock.   In April 2009, the noteholder agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum.  Also in April 2009, the noteholder agreed to extend the maturity date of this note until January 1, 2010.
  $ 345,000     $ 345,000  
 
Convertible note payable in the original amount of $100,000 to Joel Gold, a board member and related party, dated October 12, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was due in full on October 12, 2006. The note is convertible by the holder into common stock of the Company at a conversion price of $0.005 per share .  A beneficial conversion feature in the amount of $100,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004 and 2005. Accrued interest is convertible by the holder into common stock of the Company at maturity of the note at a price of $0.005 per share.  Interest in the amount of $1,999 and $2,005 was accrued on this note during the twelve months ended December 31, 2009, and 2008, respectively.  During the twelve months ended December 31, 2006, $75,000 of the principal amount was converted into common stock. This note is past due at December 31, 2009 and  2008.
                                              25,000       25,000  
 
Convertible note in the amount of $85,000 originally payable to Briolette Investments, Ltd, dated March 11, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was due in full on March 11, 2006. The note is convertible into common stock of the Company at a conversion of $0.005 per share. A beneficial conversion feature  in the amount of $85,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006. On December 21, 2006, this note was transferred to Whalehaven Capital. Accrued interest is convertible by the holder into common stock of the Company at a price of $0.005 per share. Interest in the amount of $3,039 and $3,064  was accrued on this note during the twelve months ended December 31, 2009 and 2008, respectively. During the twelve months ended December 31, 2005, the note holder converted $44,000 of the note payable into common stock.    During the twelve months ended December 31, 2006, the Company made a $3,000 cash payment on the principal amount of the note.  During the year ended December 31, 2009,the noteholder agreed to extend the maturity date until February 15, 2010.
   
                                              38,000
     
38,000
 
 
 
 
Convertible note payable in the amount of $80,000 to Brown Door, Inc., a related party, dated March 11, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was due in full on March 11, 2006. The note is convertible into common stock of the Company at a conversion of $0.005 per share. A beneficial conversion feature in the amount of $80,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006. Accrued interest is convertible by the holder into common stock of the Company at maturity of the note at a price of $0.005 per share.  Interest in the amount of $6,403 and $6,420 was accrued on this note during the twelve months ended December 31, 2009 and 2008, respectively. This note is past due at December 31, 2009 and 2008.
   
80,000
     
80,000
 
 
 
Convertible note payable in the amount of $50,000 to Whalehaven Capital Fund, Ltd. (“Whalehaven Capital”) dated February 25, 2005. We did not meet certain of our obligations under the loan documents relating to this issuance.  These lapses include not reserving the requisites numbers of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities.  This note is in technical default as of May 16, 2005.  The note originally carried interest at the rate of 8% per annum, and was due in full on February 24, 2007. Upon default, the note’s interest rate increased to 15% per annum, and the note became due immediately. The note is convertible into common stock of the Company at a conversion of $0.005 per share.  A beneficial conversion feature in the amount of $50,000 was recorded as a discount to the note, and was amortized to interest expense when the note entered default status in May, 2005.  Accrued interest is convertible into common stock of the Company at a price of $0.005 per share.  Interest in the amount of $3,892 and $6,019 was accrued on this note during the twelve months ended December 31, 2009 and 2008, respectively.  During the twelve months ended December 31, 2006, $10,000 of principal and $589 of accrued interest was converted into common stock.   In April 2009, the noteholder agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum.  During the year ended December 31, 2009, the noteholder agreed to extend the maturity date until February 15, 2010.
   
                 40,000
     
40,000
 
 
Convertible note payable in the amount of $50,000 to Oppenheimer & Co., / Custodian for Joel Gold IRA, a related party, dated March 14, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was due in full on October 12, 2006. The note is convertible into common stock of the Company at a conversion of $0.005 per share. A beneficial conversion feature in the amount of $50,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006.  Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $4,003 and $4,014 was accrued on this note during the twelve months ended December 31, 2009 and 2008, respectively. This note is past due at December 31, 2009 and 2008.
   
50,000
     
50,000
 
 
Convertible note payable in the original amount of $30,000 to Huo Hua dated May 9, 2005. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was due in full on October 12, 2006.  The note is convertible into common stock of the Company  at a conversion of $0.005 per share . A beneficial conversion feature in the amount of $30,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2005 and 2006. Accrued interest is convertible into common stock of the Company at a price of $0.005 per share.  Interest in the amount of $1,603 and $1,607 was accrued on this note during the twelve months ended December 31, 2009 and 2008, respectively. During the twelve months ended December 31, 2006, the note holder converted $10,000 of principal into common stock.  This note is past due at December 31, 2009 and 2008.
   
20,000
     
20,000
 
 
 
 
Convertible note payable in the amount of $25,000 to Joel Gold, a board member and related party, dated January 25, 2005. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was due in full on January 25, 2007.  The note is convertible into common stock of the Company at a conversion of $0.025 per share. A beneficial conversion feature in the amount of $25,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2005, 2006, and 2007. Accrued interest is convertible into common stock of the Company at a price of $0.025 per share. Interest in the amount of $1,999 and $2,005 was accrued on this note during the twelve months ended December 31, 2009 and 2008, respectively.  This note is past due at December 31, 2008 and 2009.
   
25,000
     
25,000
 
 
Convertible note payable in the amount of $25,000 to The Jay & Kathleen Morren Trust dated January 25, 2005. The note bears interest at the rate of 6% per annum, has no provisions for a default or past due rate and was due in full on January 25, 2007.  The note is convertible into common stock of the Company at a conversion of $0.005 per share . A beneficial conversion feature in the amount of $25,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2005, 2006, and 2007. Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $1,496 and was $1,500 accrued on this note during the twelve months ended December 31, 2009 and 2008, respectively.   This note is past due at December 31, 2009 and 2008.
   
25,000
     
25,000
 
 
Convertible note payable in the amount of $10,000 to Lauren M. Ferrone, a relative of a board member and related party, dated October 12, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was originally due in full on October 12, 2005. On February 25, 2005, an amendment to the convertible notes was signed which extended the term, which resulted in a new maturity date of October 12, 2006. The note is convertible into common stock of the Company at a conversion of $0.01 per share . A beneficial conversion feature in the amount of $10,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006. Accrued interest is convertible into common stock of the Company at a price of $0.01 per share. Interest in the amount of $801 and $804 was accrued on this note during the twelve months ended December 31, 2009 and 2008, respectively.  This note is past due at December 31, 2009 and 2008.
   
                                            10,000
     
10,000
 
 
Convertible note payable in the amount of $10,000 to Richard D. Ferrone, a relative of a board member and related party, dated October 12, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was originally due in full on October 12, 2005. On February 25, 2005, an amendment to the convertible notes was signed which extended the term, which resulted in a new maturity date of October 12, 2006. The note is convertible into common stock of the Company at a conversion of $0.01 per share . A beneficial conversion feature in the amount of $10,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006. Accrued interest is convertible into common stock of the Company at a price of $0.01 per share. Interest in the amount of $801 and $804 was accrued on this note during the twelve months ended December 31, 2009 and 2008, respectively.  This note is past due at December 31, 2009 and 2008.
   
                                               10,000
     
10,000
 
 
 
 
Convertible note payable in the amount of $10,000 to Christian D. Ferrone, a relative of a board member and related party, dated October 12, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was originally due in full on October 12, 2005. On February 25, 2005, an amendment to the convertible notes was signed which extended the term, which resulted in a new maturity date of October 12, 2006. The note is convertible into common stock of the Company at a conversion of $0.01 per share . A beneficial conversion feature in the amount of $10,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006. Accrued interest is convertible into common stock of the Company at a price of $0.01 per share. Interest in the amount of $801 and $804 was accrued on this note during the twelve months ended December 31, 2009 and 2008, respectively.  This note is past due at December 31, 2009 and 2008.
 
   
10,000
     
10,000
 
Convertible note payable in the amount of $10,000 to Andrew I. Ferrone, a relative of a board member and related party, dated October 12, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was originally due in full on October 12, 2005. On February 25, 2005, an amendment to the convertible notes was signed which extended the term, which resulted in a new maturity date of October 12, 2006. The note is convertible into common stock of the Company at a conversion of $0.01 per share. A beneficial conversion feature in the amount of $10,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006. Accrued interest is convertible into common stock of the Company at a price of $0.01 per share. Interest in the amount of $801 and $804 was accrued on this note during the twelve months ended December 31, 2009 and 2008, respectively.  This note is past due at December 31, 2009 and 2008.
   
                          10,000
     
10,000
 
 
Convertible note payable in the amount of $8,000 to Adrian Neilan dated March 11, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and is due in full on October 12, 2006. The note is convertible into common stock of the Company at a conversion of $0.005 per share. A beneficial conversion feature in the amount of $8,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006. Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $639 and $641 was accrued on this note during the twelve months ended December 31, 2009, and 2008, respectively. This note is past due at December 31, 2009 and 2008.
   
8,000
     
8,000
 
 
Convertible note payable in the amount of $5,000 to Matthias Mueller dated March 11, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was due in full on October 12, 2006. The note is convertible into common stock of the Company at a conversion of $0.005 per share. A beneficial conversion feature in the amount of $5,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006. Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $401 and $402 was accrued on this note during the twelve months ended December 31, 2009 and 2009, respectively.  This note is past due at December 31, 2009 and 2008.
   
                             
 
 
 
 
  5,000
     
5,000
 
 
 
 
Convertible note payable in the amount of $120,000 to Alpha Capital dated August 25, 2005. We did not meet certain of our obligations under the loan documents relating to this issuance.  These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities.  This note is in technical default as of November 13, 2005.  The note originally carried interest at the rate of 8% per annum, and was due in full on August 25, 2007. Upon default, the note’s interest rate increased to 15% per annum and the note became immediately due. The note is convertible into common stock of the Company at a conversion of $0.005 per share . A beneficial conversion feature in the amount of $120,000 was recorded as a discount to the note, and was amortized to interest expense when the note entered default status in November 2005. Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $11,670 and $18,049 was accrued on this note during the twelve months ended December 31, 2009 and 2008, respectively. In April 2009, the noteholder agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum.  Also in April 2009, the noteholder agreed to extend the maturity date of this note until January 1, 2010.
   
120,000
     
120,000
 
 
Convertible note payable in the amount of $30,000 to Whalehaven Capital dated August 25, 2005.  We did not meet certain of our obligations under the loan documents relating to this issuance.  These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities.  This note was in technical default as of November 13, 2005.  The note originally carried interest at the rate of 8% per annum, and was due in full on August 25, 2007. Upon default, the note’s interest rate increased to 15% per annum and the note became immediately due. The note is convertible into common stock of the Company at a conversion of $0.005 per share. A beneficial conversion feature in the amount of $30,000 was recorded as a discount to the note, and was amortized to interest expense when the note entered default status in November 2005. Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $4,870 and $4,512 was accrued on this note during the twelve months ended December 31, 2009 and 2009, respectively.  In April 2009, the noteholder agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum.   During the year ended December 31, 2009, the noteholder agreed to extend the maturity date until February 15, 2010.
   
30,000
     
30,000
 
 
Convertible note payable in the original amount of $25,000 to Asher Brand, dated August 25, 2005. We did not meet certain of our obligations under the loan documents relating to this issuance.  These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities.  This note was in technical default as of November 13, 2005.  The note originally carried interest at the rate of 8% per annum, and was due in full on August 25, 2007. Upon default, the note’s interest rate increased to 15% per annum and the note became immediately due The note is convertible into common stock of the Company at a conversion of $0.005 per share. A beneficial conversion feature in the amount of $25,000 was recorded as a discount to the note, and was amortized to interest expense when the note entered default status in November, 2005. Accrued interest is convertible into common stock of the Company at a price of $0.005 per share.  Interest in the amount of $1,858 and $3,382 was accrued on this note during the twelve months ended December 31, 2009 and 2008, respectively. During the twelve months ended December 31, 2006, the holder of the note converted $2,000 of principal and $3,667 of accrued interest into common stock, and during the twelve months ended December 31, 2008, the holder of the note converted an additional $3,000 of principal into common stock. During the year ended December 31, 2009, the noteholder converted $2,000 of principal and $1,058 of accrued intret into common stock. In April 2009, the noteholder agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum.  Also in April 2009, the noteholder agreed to extend the maturity date of this note until January 1, 2010.
   
18,000
     
23,000
 
 
 
Convertible note payable in the original amount of $25,000 to Momona Capital, dated August 25, 2005. We did not meet certain of our obligations under the loan documents relating to this issuance.  These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities.  This note was in technical default at November 13, 2005.  The note originally carried interest at the rate of 8% per annum, and was due in full on August 25, 2007. Upon default, the note’s interest rate increased to 15% per annum and the note became immediately due The note is convertible into common stock of the Company at a conversion of $0.005 per share . A beneficial conversion feature in the amount of $25,000 was recorded as a discount to the note, and was amortized to interest expense when the note entered default status in November 2005. Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $3,747 and $3,355 was accrued on this note during the twelve months ended December 31, 2009 and 2008, respectively. During the twelve months ended December 31, 2006, the holder of the note converted $2,000 of principal and $3,667 of accrued interest into common stock, and during the twelve months need December 31, 2008, the holder of the note converted an additional $5,000 principal into common stock. In April 2009, the noteholder agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum.  Also in April 2009, the noteholder agreed to extend the maturity date of this note until January 1, 2010.
   
18,000
     
18,0