Page 1 of 17

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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                  SCHEDULE 13G
                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                              (AMENDMENT NO. 6 ) *
                                            ---


                            AMERICAN GREETINGS CORP.
--------------------------------------------------------------------------------
                                (Name of Issuer)


                                     COMMON
--------------------------------------------------------------------------------
                         (Title of Class of Securities)


                                    026375105
               ---------------------------------------------------
                                 (CUSIP Number)


                                  May 31, 2004
--------------------------------------------------------------------------------
             (Date of Event Which Requires Filing of this Statement)


Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

      |X|   Rule 13d-1 (b)

      | |   Rule  13d-1(c)

      | |   Rule  13d-1(d)

* The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the ACT
but shall be subject to all other provisions of the Act (however, see the
Notes).



                                                                    Page 2 of 17

CUSIP No.               026375105

--------------------------------------------------------------------------------
1.  Names of Reporting Persons.   Brandes Investment Partners, LLC
    I.R.S. Identification Nos. of above persons (entities only).  33-0704072
--------------------------------------------------------------------------------
2.  Check the Appropriate Box if a Member of a Group (See Instructions)
    (a) | |
    (b) | |
--------------------------------------------------------------------------------
3.  SEC Use Only
--------------------------------------------------------------------------------
4.  Citizenship or Place of Organization               Delaware
--------------------------------------------------------------------------------
Number of                  5.  Sole Voting Power
Shares Bene-            --------------------------------------------------------
ficially owned             6.  Shared Voting Power                  5,778,667
by Each                 --------------------------------------------------------
Reporting                  7.  Sole Dispositive Power
Person With:            --------------------------------------------------------
                           8.  Shared Dispositive Power             6,630,418
--------------------------------------------------------------------------------
 9.  Aggregate Amount Beneficially Owned by Each Reporting Person   6,630,418

10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions)         | |

11.  Percent of Class Represented by Amount in Row (9)                  10.5%
--------------------------------------------------------------------------------
12.  Type of Reporting Person (See Instructions)     IA, PN
--------------------------------------------------------------------------------




                                                                    Page 3 of 17

CUSIP No.               026375105

--------------------------------------------------------------------------------
1.  Names of Reporting Persons.    Brandes Investment Partners, Inc.
    I.R.S. Identification Nos. of above persons (entities only).  33-0090873
--------------------------------------------------------------------------------
2.  Check the Appropriate Box if a Member of a Group (See Instructions)
    (a) | |
    (b) | |
--------------------------------------------------------------------------------
3.  SEC Use Only
--------------------------------------------------------------------------------
4.  Citizenship or Place of Organization              California
--------------------------------------------------------------------------------
Number of                  5.  Sole Voting Power
Shares Bene-            --------------------------------------------------------
ficially owned             6.  Shared Voting Power                 5,778,667
by Each                 --------------------------------------------------------
Reporting                  7.  Sole Dispositive Power
Person With:            --------------------------------------------------------
                           8. Shared Dispositive Power             6,630,418
--------------------------------------------------------------------------------
 9.  Aggregate Amount Beneficially Owned
     by Each Reporting Person             6,630,418 shares are deemed to be
                                          beneficially owned by Brandes
                                          Investment Partners, Inc., as a
                                          control person of the investment
                                          adviser. Brandes Investment
                                          Partners, Inc. disclaims any direct
                                          ownership of the shares reported in
                                          this Schedule 13G, except for an
                                          amount that is substantially less
                                          than one per cent of the number of
                                          shares reported herein.

10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions) | |

11.  Percent of Class Represented by Amount in Row (9)                  10.5%
--------------------------------------------------------------------------------
12.  Type of Reporting Person (See Instructions)    CO, OO (Control Person)
--------------------------------------------------------------------------------



                                                                    Page 4 of 17

CUSIP No.               026375105

--------------------------------------------------------------------------------

1.  Names of Reporting Persons.     Brandes Worldwide Holdings, L.P.
    I.R.S. Identification Nos. of above persons (entities only).   33-0836630
--------------------------------------------------------------------------------
2.  Check the Appropriate Box if a Member of a Group (See Instructions)
    (a) | |
    (b) | |
--------------------------------------------------------------------------------
3.  SEC Use Only
--------------------------------------------------------------------------------
4.  Citizenship or Place of Organization              Delaware
--------------------------------------------------------------------------------
Number of                  5.  Sole Voting Power
Shares Bene-          ----------------------------------------------------------
ficially owned             6.  Shared Voting Power                 5,778,667
by Each               ----------------------------------------------------------
Reporting                  7.  Sole Dispositive Power
Person With:          ----------------------------------------------------------
                           8. Shared Dispositive Power             6,630,418
--------------------------------------------------------------------------------
 9.  Aggregate Amount Beneficially
     Owned by Each Reporting Person        6,630,418 shares are deemed to be
                                           beneficially owned by Brandes
                                           Worldwide Holdings, L.P., as a
                                           control person of the investment
                                           adviser. Brandes Worldwide Holdings,
                                           L.P. disclaims any direct ownership
                                           of the shares reported in this
                                           Schedule 13G.

10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions) | |

11.  Percent of Class Represented by Amount in Row (9)   10.5%
--------------------------------------------------------------------------------
12.  Type of Reporting Person (See Instructions)         PN, OO (Control Person)
--------------------------------------------------------------------------------



                                                                    Page 5 of 17

CUSIP No.               026375105

--------------------------------------------------------------------------------
1.  Names of Reporting Persons.    Charles H. Brandes
    I.R.S. Identification Nos. of above persons (entities only).
--------------------------------------------------------------------------------
2.  Check the Appropriate Box if a Member of a Group (See Instructions)
    (a) | |
    (b) | |
--------------------------------------------------------------------------------
3.  SEC Use Only
--------------------------------------------------------------------------------
4.  Citizenship or Place of Organization              USA
--------------------------------------------------------------------------------
Number of                  5.  Sole Voting Power
Shares Bene-            --------------------------------------------------------
ficially owned             6.  Shared Voting Power                 5,778,667
by Each                 --------------------------------------------------------
Reporting                  7.  Sole Dispositive Power
Person With:            --------------------------------------------------------
                           8. Shared Dispositive Power             6,630,418
--------------------------------------------------------------------------------
 9.  Aggregate Amount Beneficially
     Owned by Each Reporting Person             6,630,418 shares are deemed
                                                to be beneficially owned by
                                                Charles H. Brandes, a control
                                                person of the investment
                                                adviser. Mr. Brandes disclaims
                                                any direct ownership of the
                                                shares reported in this Schedule
                                                13G, except for an amount that
                                                is substantially less than one
                                                per cent of the number of shares
                                                reported herein.

10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions) | |

11.  Percent of Class Represented by Amount in Row (9)              10.5%
--------------------------------------------------------------------------------
12. Type of Reporting Person (See Instructions)     IN, OO (Control Person)
--------------------------------------------------------------------------------




                                                                    Page 6 of 17

CUSIP No.               026375105

--------------------------------------------------------------------------------
1.  Names of Reporting Persons.    Glenn R. Carlson
    I.R.S. Identification Nos. of above persons (entities only).
--------------------------------------------------------------------------------
2.  Check the Appropriate Box if a Member of a Group (See Instructions)
    (a) | |
    (b) | |
--------------------------------------------------------------------------------
3.  SEC Use Only
--------------------------------------------------------------------------------
4. Citizenship or Place of Organization
--------------------------------------------------------------------------------
Number of                  5.  Sole Voting Power                   USA
Shares Bene-            --------------------------------------------------------
ficially owned             6.  Shared Voting Power                 5,778,667
by Each                 --------------------------------------------------------
Reporting                  7.  Sole Dispositive Power
Person With:            --------------------------------------------------------
                           8. Shared Dispositive Power             6,630,418
--------------------------------------------------------------------
 9.  Aggregate Amount Beneficially
     Owned by Each Reporting Person            6,630,418 shares are deemed to
                                               be beneficially owned by Glenn
                                               R. Carlson, a control person of
                                               the investment adviser. Mr.
                                               Carlson disclaims any direct
                                               ownership of the shares reported
                                               in this Schedule 13G, except for
                                               an amount that is substantially
                                               less than one per cent of the
                                               number of shares reported
                                               herein.
--------------------------------------------------------------------------------
10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares
    (See Instructions)  | |
--------------------------------------------------------------------------------
11.  Percent of Class Represented by Amount in Row (9)                   10.5%
--------------------------------------------------------------------------------
12. Type of Reporting Person (See Instructions)        IN, OO (Control Person)
--------------------------------------------------------------------------------




                                                                    Page 7 of 17

CUSIP No.               026375105

--------------------------------------------------------------------------------
1.  Names of Reporting Persons.         Jeffrey A. Busby
    I.R.S. Identification Nos. of above persons (entities only).
--------------------------------------------------------------------------------
2.  Check the Appropriate Box if a Member of a Group (See Instructions)
    (a) | |
    (b) | |
--------------------------------------------------------------------------------
3.  SEC Use Only
--------------------------------------------------------------------------------
4.  Citizenship or Place of Organization                USA
--------------------------------------------------------------------------------
Number of                  5.  Sole Voting Power
Shares Bene-
ficially owned             6.  Shared Voting Power                 5,778,667
by Each
Reporting                  7.  Sole Dispositive Power
Person With:
                           8. Shared Dispositive Power             6,630,418
--------------------------------------------------------------------------------
 9.  Aggregate Amount Beneficially
     Owned by Each Reporting Person         6,630,418 shares are deemed to
                                            be beneficially owned by Jeffrey
                                            A. Busby, a control person of
                                            the investment adviser. Mr.
                                            Busby disclaims any direct
                                            ownership of the shares reported
                                            in this Schedule 13G, except for
                                            an amount that is substantially
                                            less than one per cent of the
                                            number of shares reported herein.

10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions)  | |

11.  Percent of Class Represented by Amount in Row (9)                   10.5%
--------------------------------------------------------------------------------
12.  Type of Reporting Person (See Instructions)     IN, OO (Control Person)
--------------------------------------------------------------------------------




                                                                    Page 8 of 17

Item 1(a)       Name of Issuer:

                American Greetings Corp.

Item 1(b)       Address of Issuer's Principal Executive Offices:

                One American Road, Cleveland, OH  44144

Item 2(a)       Name of Person Filing:

                (i)     Brandes Investment Partners, LLC

                (ii)    Brandes Investment Partners, Inc.

                (iii)   Brandes Worldwide Holdings, L.P.

                (iv)    Charles H. Brandes

                (v)     Glenn R. Carlson

                (vi)    Jeffrey A. Busby

Item 2(b)       Address of Principal Business office or, if None, Residence:

                (i)     11988 El Camino Real, Suite 500, San Diego, CA  92130

                (ii)    11988 El Camino Real, Suite 500, San Diego, CA  92130

                (iii)   11988 El Camino Real, Suite 500, San Diego, CA  92130

                (iv)    11988 El Camino Real, Suite 500, San Diego, CA  92130

                (v)     11988 El Camino Real, Suite 500, San Diego, CA  92130

                (vi)    11988 El Camino Real, Suite 500, San Diego, CA  92130

Item 2(c)       Citizenship

                (i)     Delaware

                (ii)    California

                (iii)   Delaware

                (iv)    USA

                (v)     USA

                (vi)    USA




                                                                    Page 9 of 17

Item 2(d)       Title of Class Securities:

                Common

Item 2(e)       CUSIP Number:

                026375105

Item 3.         If this statement is filed pursuant to ss.ss. 240.13d-1(b), or
                240.13d-2(b) or (c), check whether the person filing is a:

                (a)      |_|     Broker or dealer registered under section 15
                                 of the Act (15 U.S.C. 78o).

                (b)      |_|     Bank as defined in section 3(a)(6) of the Act
                                 (15 U.S.C. 78c).

                (c)      |_|     Insurance company as defined in section 3(a)
                                 (19) of the Act (15 U.S.C. 78c).

                (d)      |_|     Investment company registered under section 8
                                 of the Investment Company Act (15 U.S.C.
                                 80a-8).

                (e)      |_|     An investment adviser in accordance with ss.
                                 240.13d-1(b)(1)(ii)(E).

                (f)      |_|     An employee benefit plan or endowment fund in
                                 accordance with ss. 240.13d-1(b)(ii)(F).

                (g)      |_|     A parent holding company or control person in
                                 accordance with ss. 240.13d-1(b)(1)(ii)(G).

                (h)      |_|     A savings association as defined in Section
                                 3(b) of the Federal Deposit Insurance Act (12
                                 U.S.C. 1813).

                (i)      |_|     A church plan that is excluded from the
                                 definition of an investment company under
                                 section 3(c)(14) of the Investment Company Act
                                 of 1940 (15 U.S.C. 80a-3).

                (j)      |X|     Group, in accordance with ss. 240.13d-1(b)(1
                                 (ii)(J).

                This statement is filed by Brandes Investment Partners, LLC, an
                investment adviser registered under the Investment Advisers Act
                of 1940, its control persons and its holding company. (See,
                also, Exhibit A.)

Item 4.         Ownership:

                (a)     Amount Beneficially Owned: 6,630,418

                (b)     Percent of Class: 10.5%

                (c)     Number of shares as to which the joint filers have:

                        (i)     sole power to vote or to direct the vote: 0

                        (ii)    shared power to vote or to direct the vote:
                                5,778,667

                        (iii)   sole power to dispose or to direct the
                                disposition of:            0

                        (iv)    shared power to dispose or to direct the
                                disposition of: 6,630,418



                                                                   Page 10 of 17

Item 5.         Ownership of Five Percent or Less of a Class.

                If this statement is being filed to report the fact that as of
                the date hereof the reporting person has ceased to be the
                beneficial owner of more than five percent of the class
                securities, check the following |_|. N/A

Item 6.         Ownership of More than Five Percent on Behalf of Another Person.
                N/A

Item 7.         Identification and Classification of the Subsidiary Which
                Acquired the Security Being Reported on By the Parent Holding
                Company.   N/A

Item 8.         Identification and Classification of Members of the Group.
                           SEE EXHIBIT A

Item 9.         Notice of Dissolution of Group.
                           N/A

Item 10.        Certification:

                (a)     The following certification shall be included if the
                        statement is filed pursuant to ss. 240.13d-1(b):

                        By signing below I certify that, to the best of my
                        knowledge and belief, the securities referred to above
                        were acquired and held in the ordinary course of
                        business and were not acquired and are not held for the
                        purpose of or with the effect of changing or influencing
                        the control of the issuer of the securities and were not
                        acquired and are not held in connection with or as a
                        participant in any transaction having that purpose or
                        effect.

                                    SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.

Date:  June 10, 2004

                           BRANDES INVESTMENT PARTNERS, LLC


                           By: /s/ Adelaide Pund
                               --------------------------------------------
                               Adelaide Pund as Attorney-In-Fact for
                               Charles H. Brandes, President of
                               Brandes Investment Partners, Inc., a Member




                                                                   Page 11 of 17

                           BRANDES INVESTMENT PARTNERS, INC.


                           By: /s/ Adelaide Pund
                               --------------------------------------------
                               Adelaide Pund as Attorney-In-Fact for
                               Charles H. Brandes, President

                               BRANDES WORLDWIDE HOLDINGS, L.P.


                           By: /s/ Adelaide Pund
                               --------------------------------------------
                               Adelaide Pund as Attorney-In-Fact for
                               Charles H. Brandes, President of
                               Brandes Investment Partners, Inc.,
                               its General Partner

                           By: /s/ Adelaide Pund
                               --------------------------------------------
                               Adelaide Pund as Attorney-In-Fact for
                               Charles H. Brandes, Control Person

                           By: /s/ Adelaide Pund
                               --------------------------------------------
                               Adelaide Pund as Attorney-In-Fact for
                               Glenn R. Carlson, Control Person

                           By: /s/ Adelaide Pund
                               --------------------------------------------
                               Adelaide Pund as Attorney-In-Fact for
                               Jeffrey A. Busby, Control Person



                                                                   Page 12 of 17

EXHIBIT A

            IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP

Pursuant to Rule 13d-1(b)(ii)(J) and Rule 13d-1(k)(1) under the Securities and
Exchange Act of 1934, the members of the group making this joint filing are
identified and classified as follows:



                              NAME                                                       CLASSIFICATION
                                                               
Brandes Investment Partners, LLC (the "Investment Adviser")       Investment adviser registered under Investment Advisers Act
                                                                  of 1940

Brandes Investment Partners, Inc.                                 A control person of the Investment Adviser

Brandes Worldwide Holdings, L.P.                                  A control person of the Investment Adviser

Charles H. Brandes                                                A control person of the Investment Adviser

Glenn R. Carlson                                                  A control person of the Investment Adviser

Jeffrey A. Busby                                                  A control person of the Investment Adviser






                                                                   Page 13 of 17

EXHIBIT B

                  JOINT FILING AGREEMENT PURSUANT TO RULE 13D-1

This agreement is made pursuant to Rule 13d-1(b)(ii)(J) and Rule 13d-1(k)(1)
under the Securities and Exchange Act of 1934 (the "Act") by and among the
parties listed below, each referred to herein as a "Joint Filer." The Joint
Filers agree that a statement of beneficial ownership as required by Sections
13(g) or 13(d) of the Act and the Rules thereunder may be filed on each of their
behalf on Schedule 13G or Schedule 13D, as appropriate, and that said joint
filing may thereafter be amended by further joint filings. The Joint Filers
state that they each satisfy the requirements for making a joint filing under
Rule 13d-1.

Dated:  February 14, 2003


                           BRANDES INVESTMENT PARTNERS, LLC

                           By: /s/ Charles H. Brandes
                               --------------------------------------------
                               Charles H. Brandes, President of
                               Brandes Investment Partners, Inc., a Member

                           BRANDES INVESTMENT PARTNERS, INC.

                           By: /s/ Charles H. Brandes
                               --------------------------------------------
                               Charles H. Brandes, President

                           BRANDES WORLDWIDE HOLDINGS, L.P.

                           By: /s/ Charles H. Brandes
                               --------------------------------------------
                               Charles H. Brandes, President of
                               Brandes Investment Partners, Inc., its General
                               Partner

                           By: /s/ Charles H. Brandes
                               --------------------------------------------
                               Charles H. Brandes, Control Person

                           By: /s/ Glenn R. Carlson
                               --------------------------------------------
                               Glenn R. Carlson, Control Person

                           By: /s/ Jeffrey A. Busby
                               --------------------------------------------
                               Jeffrey A. Busby, Control Person




                                                                   Page 14 of 17

EXHIBIT C

                       DISCLAIMER OF BENEFICIAL OWNERSHIP

Brandes Investment Partners, Inc., Brandes Worldwide Holdings, L.P., Charles H.
Brandes, Glenn R. Carlson and Jeffrey A. Busby, disclaim beneficial interest as
to the shares referenced above, except for an amount equal to substantially less
than one percent of the shares reported on this Schedule 13G. None of these
entities or individuals holds the above-referenced shares for its/his own
account except on a de minimis basis.




                                                                   Page 15 of 17

EXHIBIT D

                              POWER OF ATTORNEY FOR
                           SCHEDULES 13G AND FORMS 13F

I, Charles Brandes, as director and president of Brandes Investment Partners,
Inc., which is a General Partner of Brandes Worldwide Holdings, L.P., and which
is also a member of Brandes Investment Partners, LLC, hereby appoint Ian N. Rose
and Adelaide Pund as attorneys-in-fact and agents, in all capacities, to
execute, on my behalf and on behalf of Brandes Investment Partners, Inc.,
Brandes Investment Partners, LLC, and Brandes Worldwide Holdings, L.P., to file
with the appropriate issuers, exchanges and regulatory authorities, any and all
Schedules 13G and Forms 13F and documents relating thereto required to be filed
under the Securities and Exchange Act of 1934, including exhibits, attachments
and amendments thereto and request for confidential treatment of information
contained therein in connection with my being a "control person" (as
contemplated for purposes of Schedule 13G and Form 13F) of Brandes Investment
Partners, LLC, its subsidiaries and affiliates. I hereby grant to said
attorneys-in-fact full authority to do every act necessary to be done in order
to effectuate the same as fully, to all intents and purposes, as I could if
personally present, thereby ratifying all that said attorneys-in-fact and agents
may lawfully do or cause to be done by virtue hereof.

I hereby execute this Power of Attorney as of this 17th day of February 2004.

                               /s/ Charles H. Brandes
                               --------------------------------------------
                               Charles H. Brandes



                                                                   Page 16 of 17

EXHIBIT D

                       POWER OF ATTORNEY FOR SCHEDULES 13G

I, Glenn R. Carlson, hereby appoint Ian N. Rose and Adelaide Pund as
attorneys-in-fact and agents, in all capacities, to execute, on my behalf, and
to file with the appropriate issuers, exchanges and regulatory authorities, any
and all Schedules 13G and documents relating thereto required to be filed under
the Securities and Exchange Act of 1934, including exhibits, attachments and
amendments thereto and request for confidential treatment of information
contained therein in connection with my being a "control person" (as
contemplated for purposes of Schedule 13G) of Brandes Investment Partners, LLC,
its subsidiaries and affiliates. I hereby grant to said attorneys-in-fact full
authority to do every act necessary to be done in order to effectuate the same
as fully, to all intents and purposes, as I could if personally present, thereby
ratifying all that said attorneys-in-fact and agents may lawfully do or cause to
be done by virtue hereof.

I hereby execute this Power of Attorney as of this 17th day of February 2004.

                               /s/ Glenn R. Carlson
                               --------------------------------------------
                               Glenn R. Carlson



                                                                   Page 17 of 17

EXHIBIT D

                       POWER OF ATTORNEY FOR SCHEDULES 13G

I, Jeffrey A. Busby hereby appoint Ian N. Rose and Adelaide Pund as
attorneys-in-fact and agents, in all capacities, to execute, on my behalf, and
to file with the appropriate issuers, exchanges and regulatory authorities, any
and all Schedules 13G and documents relating thereto required to be filed under
the Securities and Exchange Act of 1934, including exhibits, attachments and
amendments thereto and request for confidential treatment of information
contained therein in connection with my being a "control person" (as
contemplated for purposes of Schedule 13G) of Brandes Investment Partners, LLC,
its subsidiaries and affiliates. I hereby grant to said attorneys-in-fact full
authority to do every act necessary to be done in order to effectuate the same
as fully, to all intents and purposes, as I could if personally present, thereby
ratifying all that said attorneys-in-fact and agents may lawfully do or cause to
be done by virtue hereof.

I hereby execute this Power of Attorney as of this 17th day of February 2004.

                               /s/ Jeffrey A. Busby
                               --------------------------------------------
                               Jeffrey A. Busby