Can Viral Videos Be Repeated?

The nature of viral videos is that they are usually quirky and come out of nowhere. They somehow capture the zeitgeist of the Web and often involve dancing. But can the success of a viral video be repeated with a sequel? After all, these often don't have brand-name stars or big marketing budgets. The conventional wisdom is that they are one-shot wonders. However, if a video gets big enough, it can become its own promotional vehicle for follow-on videos. Take the example of Evolution Dance , the second most popular video of all time on YouTube. It has been viewed 112 million times since April, 2006. It shows motivational speaker Judson Laipply going through a medley of dance moves culled from the past few decades. I personally find it hard to watch all the way through, but it obviously holds a fascination for many people out there. So much so that Laipply decided to upload a sequel, Evolution of Dance 2 (embedded below). The sequel has only been on YouTube for three weeks since January 9, 2009. Yet it has already drawn more than 3 million views.
Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.