Lyft Launches Reverse Surge Pricing With Dynamic ‘Happy Hour’ Discounts

Over the years, riders of Uber and Lyft have griped about the dynamic pricing that kicks in whenever there are periods of high demand. But that's partly because dynamic pricing only ever caused prices to go up. Today, on-demand ride-sharing startup Lyft is changing that with the launch of "Happy Hour," a dynamic pricing model lowers prices in times of low demand. Read More
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