Aspire, the leading Influencer Marketing Platform platform for 800+ Shopify merchants and e-commerce brands, today announced a strategic partnership with TikTok, making it easy for any brand to execute and manage TikTok influencer marketing campaigns. Aspire's creator marketplace is one of the fastest-growing marketplaces in the world and the most lucrative for creators with more than $100M paid out to date. The latest integration with TikTok extends this reach even further.
The collaboration allows any brand on Aspire to access first-party data from TikTok's Creator Marketplace. Brands can now view audience demographics and content performance metrics on a centralized platform as they easily scale their influencer campaigns on Aspire's dashboard.
“The ability to cultivate meaningful relationships with brands is critical for a growing number of creators using our platform,” said TikTok Head of Creative and Creator Partnerships Jyri Kidwell. “Our partnership with Aspire makes it easier for brands to tap into the collective power of our diverse community of creators and reach niche audiences with value-driven products and content.”
Driving A New Era of Influence-Based Commerce
TikTok has catalyzed growth for companies of all sizes as the platform has amassed more than 1B users globally who share short-form, full-screen videos that resonate with millennials and Gen Z audiences. Sourcing through the millions of creators and posts on TikTok, however, presents a challenge for brands looking to connect with the right influencers, and the lack of insights on engagement and demographics can impact campaign performance.
Together with Aspire, now any brand that wants to create and run an influencer marketing campaign with TikTok creators at scale, can leverage credible metrics to choose the right creators to partner with, see who is driving the most influencer ROI, and reinvest in the influential relationships who are top performers.
“We've seen first-hand how TikTok has the power to transform brands and redefine what it means to market a product,” said Anand Kishore, CEO of Aspire. “This is just the beginning as we look forward to expanding our relationship with TikTok and continuing to work with speed and focus to provide the best support and growth opportunities for brands and creators.”
To learn more about TikTok's Creator Marketplace, please visit: https://creatormarketplace.tiktok.com/
For more information about Aspire, visit www.aspire.io
About Aspire
Founded in 2013, Aspire is the leading influencer marketing platform for e-commerce brands and is trusted by some of the most successful Shopify brands, including Brooklinen, Michaels, Rue21, among others. By utilizing “word-of-mouth marketing,” Aspire empowers brands to scale their business by fostering authentic relationships with influencers. Operating without fees or commissions, Aspire has paid more than $100M to creators to date. Aspire was named a leader in influencer marketing solutions by Forrester in 2020.
— WebWireID291703 —
