The Unruly Halloween Party is back for its seventh year. Unruly Agency, led by founder Tara Electra, will host the 7th Annual Unruly Halloween Party on Saturday, October 31, 2026, bringing the creator community together on Halloween night for live entertainment, large-scale production and some of the most creative costumes of the season. This guide covers the date, what happened at the 2025 party, what to expect in 2026, how to plan a costume and how to follow the night as it unfolds.
Quick facts about the 2026 Unruly Halloween Party
- Event name: 7th Annual Unruly Halloween Party
- Date: Saturday, October 31, 2026
- Host: Unruly Agency, founded and led by Tara Electra
- City: Los Angeles
- Venue and lineup: To be announced on @Unruly and at UnrulyAgency.com
- Hashtag: #UnrulyHalloween
When is the Unruly Halloween Party in 2026?
The 2026 party takes place on Saturday, October 31, which is Halloween night. That timing makes this year’s edition different from 2025, when the 6th Annual party was held on Saturday, October 25, a week before the holiday. With the party on Halloween itself, guests can wear their costumes on the night they are most visible and most likely to be seen by an audience actively looking for Halloween content.
Because October 31 falls on a Saturday, there is no conflict with a work or school night, which tends to make attendance and travel easier. Guests coming from out of town can plan around a full weekend, and creators can schedule content shoots before and after the party without taking time off during the week.
Who hosts the Unruly Halloween Party?
Unruly Agency hosts the party. The agency is led by founder Tara Electra, and its core focus is connecting brands and customers together through engaging content and innovative campaigns. Unruly collaborates with some of the biggest names in the social sphere, including a roster of influencers and creators, and the Halloween party is the agency’s annual gathering of that community.
In 2025, the party was hosted by Memehouse Productions in collaboration with Unruly. Whether a production partner returns in 2026 will be announced with the rest of the event details.
What happened at the 2025 Unruly Halloween Party?
The 6th Annual Unruly Halloween Party took place on Saturday, October 25, 2025, at CBS Studios in West Hollywood and was hosted by Memehouse Productions. Miguel, Juicy J, Massume and EDM duo Loud Luxury performed for a packed house filled with impressive costumes, extensive production elements and immersive Halloween experiences.
The night was presented in collaboration with Memehouse Productions, with partners including Rumor, Pizzaslime, FanFix, El Tesoro Tequila, Haku Vodka, Acqua Panna, Perrier-Jouët Champagne, Red Bull, Voss and Smartwater. Late-night bites came from Tailitations, which served lobster and caviar creations, and Dave’s Hot Chicken.
Who walked the red carpet in 2025?
The red carpet brought creators, artists and entertainers in full costume. TMZ‘s photo gallery of the night included Amber Rose, Anderson .Paak, Chloe Veitch and Xanthe Tasmine, along with images of Tara Electra with David Weintraub and with Miguel. Photography from the event is credited to Lisa O’Connor/Startraks, Unruly.
The carpet is a large part of why the party draws press. Each arrival gives a photographer a named subject, a costume and a story, and a gallery of dozens of images gives readers a quick way to see who attended and what they wore.
2025 and 2026 compared
Readers often ask how the new edition differs from the last. The list below separates what is confirmed from what is still to come.
- Date: 2025 was Saturday, October 25. 2026 is Saturday, October 31, Halloween night.
- Edition: 2025 was the 6th Annual. 2026 is the 7th Annual.
- Venue: 2025 was CBS Studios in West Hollywood. The 2026 venue has not been announced.
- Performers: 2025 featured Miguel, Juicy J, Massume and Loud Luxury. The 2026 lineup has not been announced.
- Partners: 2025 partners are listed above. The 2026 partner list will be announced as partners are confirmed.
- Host: Unruly Agency, led by Tara Electra, in both years.
What can you expect from the 2026 party?
Unruly has not yet announced the 2026 venue or performers, so the list below describes what the party is known for rather than a confirmed program. Announcements will be shared on @Unruly and at UnrulyAgency.com.
- Live performances by headline artists, as in past editions
- Production built for the room and for the camera
- Immersive Halloween experiences
- A red carpet of creators, artists and entertainers in costume
- Food and drink from partners
- Photo and video coverage shared on Unruly’s channels
How should you plan a Halloween party costume?
The Unruly Halloween Party is known for over-the-top costumes, and planning ahead makes a visible difference. These steps work for any large Halloween event.
- Choose the idea early. A clear concept is easier to build than a half-formed one, and it gives you time to source materials.
- Decide how it will photograph. Costumes that read well in a full-length photo and a close-up tend to perform best on social media.
- Test comfort. Parties run late. Walk, sit and dance in full outfit before the night.
- Plan for the venue. Check whether props, wings or large pieces are allowed once the venue is announced.
- Bring a repair kit. Tape, safety pins and extra adhesive solve most costume problems.
- Prepare your makeup in stages. Test heavy makeup or prosthetics ahead of time to avoid skin reactions.
- Think about lighting. Party lighting is low and colored, so test your costume in similar conditions.
- Plan your exit. Know how you will get home, and bring a small bag or pocket for essentials.
What costume styles stand out at a creator party?
Costumes at a creator-heavy party succeed on two levels: in the room and on camera. In the room, guests notice craft, humor and commitment. On camera, they notice silhouette, color and movement. The strongest looks usually combine both, with a clear concept, a visible effort in the details and a shape that reads from across a room.
Group costumes also tend to travel well. A group that arrives as a set of related characters produces one photo that works as a single post and as several individual posts. Guests coming together should decide early who is handling which piece, and whether the group will stay together or separate for the night.
How do you take a good costume photo at a party?
Party photography is harder than daytime photography, and a few habits help. Look for the brightest, most even light near the entrance or stage rather than in the dark center of a room. Hold the phone steady, tap to focus on the face and wipe the lens first, since a smudged lens softens every photo taken in low light. Ask a friend to take a full-length shot, because selfies rarely show a full costume.
Take several versions of the same shot. Costumes move, expressions change and one frame in ten is usually the keeper. For video, shoot vertically, keep clips short and start with the most interesting moment instead of building up to it. If the party has an official photographer, ask where the best spot is, since photographers usually know where the light is good.
Planning checklist for the weeks before October 31
- Three weeks out: Choose your costume concept and list what you need to buy or make.
- Two weeks out: Order materials, book any hair or makeup appointments and confirm who you are going with.
- One week out: Do a full fitting, test your makeup and fix anything that is uncomfortable.
- Three days out: Check the venue announcement for bag, prop and arrival rules.
- Day before: Charge devices, pack your repair kit and plan your ride.
- Day of: Eat before you go, drink water and allow extra time to get ready.
Tips for guests traveling to Los Angeles
Because the party falls on a Saturday, guests from outside Los Angeles can build a full weekend around it. Book lodging early, since Halloween weekend is a busy time for hotels in any city with major events. Plan transportation in advance and confirm how you will get to and from the venue once it is announced. Pack your costume in carry-on luggage when you fly, so that it arrives with you, and bring a garment steamer or know where to find one.
Why Halloween night matters for creators
Halloween is one of the few nights when costume content is the main topic across social platforms. Creators who attend a Halloween event on the night itself publish into that peak, when followers are looking for ideas and entertainment. The Unruly party adds a stage, a set and a red carpet to the costume, which gives creators more varied content than a typical night out.
The same logic applies to fans. People who cannot attend can follow the night through the posts of those who do, and the party’s hashtag collects that content in one place. Following #UnrulyHalloween on the night gives a real-time view of the room.
How do brands connect with the Unruly Halloween Party?
Unruly works with brands on content and campaigns, and the party has hosted partners across spirits, champagne, water, energy drinks, food, fashion and creator platforms. Brands that want to learn about the 2026 edition can contact [NAME, EMAIL]. Partnership details, including categories and activation formats, are covered in the brand section of this package.
How can the media cover the party?
Media can request red carpet accreditation by emailing support@unrulyagency.com with outlet, name, role and equipment. Positions are limited, and Unruly confirms accreditation in writing. Accredited media receive arrival times, press entrance details and credential pickup instructions.
Party etiquette for guests
- Respect the dress code and the venue’s rules on props and bags.
- Ask before filming or photographing other guests, especially those in elaborate costumes who may be adjusting them.
- Give photographers room on the carpet and move along after your photo.
- Drink responsibly, and look out for friends who need water or a ride home.
- Tag @Unruly and use #UnrulyHalloween, and credit photographers where you can.
How to follow the 2026 Unruly Halloween Party
- Follow @Unruly on social media for announcements and live coverage.
- Use #UnrulyHalloween when you post your costume.
- Visit UnrulyAgency.com for updates.
- Check for lineup, venue and partner announcements in the weeks before October 31.
Frequently asked questions
Is the Unruly Halloween Party open to the public?
Access details for 2026 have not been announced. Check @Unruly and UnrulyAgency.com for updates.
Is there a dress code?
Costumes are encouraged. The party is known for elaborate, over-the-top looks.
Who performed at the 2025 party?
Miguel, Juicy J, Massume and Loud Luxury.
Where was the 2025 party held?
CBS Studios in West Hollywood.
Who photographed the 2025 party?
Lisa O’Connor/Startraks, Unruly, among others.
Will there be video coverage?
Unruly shares video and photo coverage on its channels. Follow @Unruly for details.
Which edition is the 2026 party?
It is the 7th Annual Unruly Halloween Party.
What hashtag should I use?
Use #UnrulyHalloween and tag @Unruly.
Who are the 2025 partners?
Rumor, Pizzaslime, FanFix, El Tesoro Tequila, Haku Vodka, Acqua Panna, Perrier-Jouët Champagne, Red Bull, Voss and Smartwater.
Can I bring props?
Prop rules depend on the venue and will be shared once the venue is announced.
When will the lineup be announced?
In the coming weeks, on @Unruly and at UnrulyAgency.com.
