Drawing from Wrangler's iconic archive, the collection is reimagined through imogene + willie's distinctly American approach to craftsmanship and making.

For more than 75 years, Wrangler® has helped define American denim. For imogene + willie, that legacy has been a source of inspiration and admiration since its founding in 2009. Built on a shared reverence for the craft and heritage of American denim, the two brands have partnered on a landmark collection that pairs Wrangler's defining place in denim history with imogene + willie's enduring commitment to domestic manufacturing.

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Wrangler x imogene + willie collection

To bring this collaboration to life, Wrangler opened its historic archives to the imogene + willie team, granting access to original patterns, including the iconic 1964 vintage 10MWZ, along with its coveted supply of Cone Mills White Oak deadstock selvedge denim. Beyond White Oak, the collection also incorporates fabrics developed with Mount Vernon Mills, the last remaining large-scale denim mill in the United States, alongside original labels, pocket flashers, packaging, and visual assets that were thoughtfully reimagined through imogene + willie's distinctive design process.

"This project began with a deep and enduring admiration," says imogene + willie co-founder Carrie Eddmenson. "Wrangler's story has shaped our own. The blue jean they introduced became a blueprint not just for style, but for integrity, craft, and American identity. Made in America has always been a core tenet of who we are, and who Wrangler helped inspire us to become. For them to join us here at home feels more like a ceremony than a collaboration."

The collaboration was an invitation for imogene + willie to step inside one of the richest histories in American denim. Wrangler entrusted imogene + willie with the freedom to explore decades of craftsmanship, design, and tradition. In return, imogene + willie approached the collection with their steadfast desire to put American materials and manufacturing first, with every detail being considered in pursuit of creating something truly special.

"This partnership allowed us to explore our roots through a fresh lens, resulting in pieces that honor the true artistry behind every single stitch," says Joe Broyles, Vice President of Global Collaborations & Chase at Wrangler. "It is a celebration of our shared passion for preserving denim heritage and an homage to the uncompromising quality that has always defined our brand."

"When you bring together Wrangler's remarkable history with a shared commitment to preserving American craftsmanship, you create something that's larger than a single collection," says K.P. McNeill, CEO of imogene + willie. "From the very beginning, we believed this project should honor the people, mills, and makers who continue to keep this craft alive. We hope it reminds people that extraordinary products can still be built through that level of intention and collaboration."

To highlight the depth of the collaboration, the collection will be released in three distinct drops:

Drop 1 (September 26): The launch begins with selvedge denim in Wrangler's vintage 10MWZ model crafted from Cone Mills White Oak deadstock fabric.

Drop 2 (October 24): This release features Wrangler's signature broken twill across jackets, shirts, and jeans developed with Mount Vernon Mills, the last remaining large-scale denim mill in the United States. Plus vintage-inspired graphic tees, sweatshirts, and accessories.

Drop 3 (November 7): The partnership concludes with additional deadstock denim styles in original western cuts, including a rigid western snap.

Starting Sept. 26, customers can shop the first drop of the collection on Wrangler.com, and in-store and online at imogeneandwillie.com. The collection will range in price from $48 to $350.

ABOUT IMOGENE + WILLIE

imogene + willie is a Nashville-based denim and apparel brand founded in 2009 and built on a simple goal: to make garments that transcend simple trends, and to do it all in the United States. What began as a labor of love, making jeans from start to finish in a converted 1950s Nashville gas station, has grown into a small-but-mighty team producing a diverse collection of denim, outerwear, graphic tees, loungewear, and more, all still made domestically today. In addition to their Nashville flagship store, I+W has expanded their operation to include in-house screen printing, a sewing room in Los Angeles, and a second home in Austin, Texas. To learn more, visit imogeneandwillie.com.

ABOUT WRANGLER

Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for more than 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.

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"This partnership allowed us to explore our roots through a fresh lens, resulting in pieces that honor the true artistry behind every single stitch," says Joe Broyles, Vice President of Global Collaborations & Chase at Wrangler.