Featuring seven rising stars, “Mirror Mix” brings beauty and music together in true e.l.f. style
e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), announces today the launch of “Mirror Mix,” its second original music compilation album featuring seven rising artists across pop, R&B, Latin and rock. “Mirror Mix” continues e.l.f.'s commitment to empowering the next generation of artists through e.l.f. Made, its entertainment arm, built to disrupt the norms of the entertainment industry through music, entertainment, sports and gaming.
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e.l.f. Cosmetics announces the launch of “Mirror Mix,” its second original music compilation album featuring seven rising artists across pop, R&B, Latin and rock. The album continues e.l.f.'s commitment to empowering the next generation of artists through e.l.f. Made, its entertainment arm, built to disrupt the norms of the entertainment industry through music, entertainment, sports and gaming.
e.l.f. is driven to democratize access to dreams for these talents who are underserved in the music industry:
- 1 in 3 independent artists (not backed by a label) say they are challenged by lack of exposure and getting their music heard.
- 78% of independent artists earned less than $15,000 from their music in a year; only 13% live solely off earnings from their music.
- 82% of independent artists can't afford to tour; 87.5% of those 18–24 find it completely unaffordable.
It is a gap e.l.f. has been working to close. The brand launched its first album in 2024, Get Ready With Music, The Album, generating 500,000+ Spotify streams and 10M YouTube views. e.l.f. also collaborated with Colombian singer and songwriter, Manuel Turizo, on an original song, “ojos. labios. cara” and created the most viral branded campaign in TikTok history, “#eyeslipsface.”
“At e.l.f., we've always believed in empowering the voices of every eye, lip and face, and that includes every artist with a story and every fan looking to discover something new," said Patrick O'Keefe, Chief Integrated Marketing Officer, e.l.f. Brands. "Beauty and music are both powerful forms of self-expression and everyone deserves the opportunity to be seen, heard and celebrated. ‘Mirror Mix’ is about opening doors for rising artists, giving them a platform to connect with new audiences and turn these moments into lasting careers.”
Introducing the star-power behind “Mirror Mix”, each artist contributed original songs spanning diverse musical genres:
- Brasko: originally cutting his teeth in the music scene through amassing an underground cult following as a theatrical rock solo artist, today Brasko is best known for helping chart-topping artists construct crafty and catchy lyrics. Song: Look Don't Touch
- Flau’jae Johnson: a WNBA basketball star, rapper, businesswoman and philanthropist, Flau'jae Johnson is an independent recording artist and one of e.l.f.’s empowering.legendary.females. Most recently she dropped Woah, with an exclusive music video at the top of the Empire State Building ahead of her WNBA debut and is quickly becoming one of the faces of the Seattle Storm - continuing to prove she can excel simultaneously on more than one lane. Song: What Can’t I Do
- Hello Sister: a dynamic pop-rock trio of sisters Grace, Gabriella, and Scarlett, known for infectious hooks, powerful vocals and unmistakable sister chemistry. The Orlando-based band first gained national attention on America’s Got Talent and has since performed at major events including iHeartRadio’s Jingle Ball, SunFest and Vans Warped Tour. Following a breakout year of releases, the trio is entering a new chapter of their sound and career. Song: Girlhood is Forever
- Joaquina: e.l.f.’s newest ambassador and Latin Grammy Award-winning Venezuelan singer-songwriter. The song Joaquina wrote in collaboration with e.l.f., in partnership with creative agency CROING, will also serve as the second single in her new era of music. Joaquina recently joined e.l.f. at the NWSL Challenge Cup in June, where she sang the national anthem. Song: Ya No Estoy
- Mamii: a Grammy Award-winning independent artist, songwriter, producer and multi-instrumentalist who plays five instruments and writes and produces most of her music herself. Her hands-on approach reflects a distinct creative vision rooted in self-expression, individuality and artistic independence. Song: Transitions
- NEZZA: a Colombian-Dominican singer and songwriter whose breakthrough moment was in Summer 2025 when her viral performance at Los Angeles Dodgers Stadium catapulted her into the global spotlight. Song: Bésame
- Sadie Rose Van: recently selected as one of the lead artists on “Gotta Be Us,” produced by five-time Grammy-award winning hitmaker Poo Bear and created as the musical anthem for Be The People, a nationwide initiative built around community, contribution and connection. Appearing alongside Momo Boyd, Trevor Jackson, Smino, Luke Borchelt. Song: Kiss
To celebrate the release of "Mirror Mix," e.l.f. has joined forces with Genius, the world’s largest music knowledge and lyrics platform to create its highly popular Open Mic content series for a live audience on Wednesday, September 30, 2026. Open Mic is known for bringing viewers intimate, stripped-back performances from global stars and rising talent.
“Open Mic has always been about helping fans discover artists and connect more deeply with the music they love, whether it’s a rising star or a household name. We’re excited to bring e.l.f.’s ‘Mirror Mix’ to a live stage, giving these seven talented artists an opportunity to reach new fans and grow their community,” said Rob Markman, VP of Music & Content, Genius.
The album will launch across major streaming platforms including Spotify, Apple Music and Amazon Music, with the tracks also available in e.l.f. UP! on Roblox. By meeting its community wherever they are - live events, streaming, gaming and social platforms - e.l.f. is expanding the possibilities for talent to reach new audiences and for fans to discover their next favorite voice.
"Mirror Mix" was executive produced by Michelle Bell, founder of Geo Massive and a brand partnerships and entertainment executive. Bell brought in artists, writers and engineers for three days to create e.l.f.ing magic.
About e.l.f. Brands
e.l.f. Brands, part of e.l.f. Beauty (NYSE: ELF), includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, and is fueled by a mission to make the best of beauty accessible and a purpose to make the world a better place for every eye, lip and face. Purpose led and results driven, e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. As a bold disruptor with a kind heart, e.l.f. Brands' superpowers are delivering universally appealing, premium-quality products at affordable prices that are vegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. Brands are proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.
Sources:
View source version on businesswire.com: https://www.businesswire.com/news/home/20260924669574/en/
e.l.f. Cosmetics drops second original album, "Mirror Mix," bringing beauty and music together in true e.l.f. style.
Contacts
Media:
Hannah Rubin
Hrubin@elfbeauty.com
Genius
geniuspr@hustleandco.com
