New collaboration adds dedicated earned-media and litigation communications expertise to OCA’s established creative and digital services

Outlier Creative Agency (OCA), a Santa Monica-based creative digital marketing and production agency serving law firms and healthcare practices nationwide, today announced a strategic partnership with The Aura Agency, a Newport Beach-based public relations firm specializing in earned media and litigation communications.

The partnership adds dedicated PR and media relations to OCA's existing web, SEO, paid media, video and brand services, reflecting the growing role earned media plays in building credibility as AI search increasingly relies on authoritative third-party sources.

The collaboration also extends into OCA Bridge, Outlier's fractional marketing leadership model for firms that need a single point of coordination across strategy, execution and outside specialists.

“Law firms don’t need another vendor to manage. They need the right specialists working from the same strategy,” said Lora Smiley, Partner and Chief Communications Officer at Outlier Creative Agency. “Our partnership with Aura gives clients dedicated earned-media expertise while allowing us to keep the broader marketing program coordinated, consistent and moving in the same direction.”

“Earned media gives firms something they cannot create on their own: independent validation,” said Rachael Bernice, Co-Founder of The Aura Agency. “Pairing that credibility with OCA's creative and digital work allows strong media coverage to extend across the rest of a firm's marketing and strengthen the overall brand.”

About The Aura Agency

The Aura Agency is a Newport Beach, California-based public relations firm specializing in earned media and litigation communications for plaintiff-side law firms. Aura works with attorneys on newsworthy cases, filings, trials, verdicts and issues, helping firms navigate media opportunities while building broader visibility and professional authority.

About Outlier Creative Agency

Outlier Creative Agency (OCA) is a boutique, full-service marketing and video production agency headquartered in Santa Monica, California, with an office in Austin, Texas. OCA serves law firms and healthcare practices nationwide, offering brand strategy, web design, SEO/AEO/GEO, paid media, social media and in-house video production.

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