New collaboration strengthens trust throughout agentic commerce, helping organizations verify not just who an agent represents, but whether its actions remain consistent with what it was authorized to do

Key Highlights

• Experian Agent Trust™ now spans the full transaction lifecycle.
• Experian Human to Agent Binding securely connects verified consumers, devices and AI agents; DataDome dynamically assesses whether an agent’s actions align with legitimate business intent, enabling trusted interactions while identifying behavior that may signal abuse.
• Together, Experian, DataDome and Agent Trust Ecosystem partners extend trust beyond initial authorization, helping organizations assess whether agent behavior remains consistent with delegated authority throughout an interaction.
• DataDome integrates with existing commerce and security infrastructure without requiring organizations to re-architect their technology stacks, extending trust without adding friction to legitimate agentic commerce transactions.

Experian, a global data and technology company, today announced that DataDome, a leader in bot and agent trust management, has joined the growing Experian Agent Trust™ ecosystem, expanding the industry's open framework for trusted agentic commerce.

Together, the companies will help organizations confidently embrace agentic commerce by combining Experian's trusted identity foundation with DataDome's continuous intent verification. The collaboration creates a layered trust framework that helps businesses verify who AI agents represent, understand whether their behavior remains consistent with delegated authority and make trusted decisions throughout every agentic commerce interaction.

"Agentic commerce has the potential to reshape digital business, but it will only succeed if organizations can trust the AI agents acting on behalf of consumers," said Kathleen Peters, Chief Innovation Officer at Experian. "Experian Agent Trust brings together leaders across identity, security, payments and infrastructure to create an open framework for trusted agentic commerce. DataDome strengthens that ecosystem by adding continuous intent verification alongside Experian's trusted identity foundation, giving organizations greater confidence in every trust decision."

As AI agents increasingly discover products, compare options and complete purchases on behalf of consumers, businesses need confidence that those agents are authorized to act and continue operating within their intended purpose. Experian Agent Trust addresses that need by securely binding verified consumers to the AI agents acting on their behalf through Human to Agent Binding, establishing trusted identity and delegated authority.

As part of the growing Experian Agent Trust ecosystem, DataDome adds continuous intent verification by dynamically evaluating whether AI agent behavior remains consistent with a trusted relationship. Together with industry leaders, Experian and DataDome provide organizations with greater confidence throughout every stage of an agentic commerce interaction.

"Experian’s Human to Agent Binding establishes the trusted link between a verified consumer and the AI agent acting on their behalf. DataDome builds on that foundation by continuously assessing the agent’s behavior and intent throughout the customer journey. Together, we help businesses enable trusted agents to transact without friction while stopping malicious or compromised agents in real time, making agentic commerce safer and more scalable," said Aurelie Guerrieri, DataDome’s Chief Marketing & Alliances Officer.

Extending Trust Throughout the Agentic Commerce Journey

DataDome brings proven AI-powered bot and agent trust management capabilities to the Experian Agent Trust ecosystem, continuously evaluating AI agent behavior throughout each session and updating trust signals as activity evolves. Recognized as a Leader in The Forrester Wave™ for Bot & Agent Trust Management (Q2 2026), DataDome builds on years of investment in AI detection, classification, and governance to help organizations make more informed trust decisions while allowing legitimate agent activity to continue uninterrupted.

DataDome integrates directly with Experian's Agent Trust framework, using verified Know Your Agent signals to inform its continuous intent verification and evaluate each session. This enables organizations to strengthen trust within existing transaction flows without changing checkout experiences or introducing operational complexity.

Building on Experian's leadership in identity verification and fraud prevention, which helps clients prevent an estimated $15 billion to $19 billion in fraud losses each year, Experian continues to expand its Agent Trust ecosystem by bringing together leaders across identity, payments, cybersecurity and edge infrastructure to establish the trusted foundation for agentic commerce.

With the addition of DataDome, the growing ecosystem further strengthens continuous trust throughout agentic commerce interactions, giving organizations greater confidence at every stage of the transaction lifecycle.

About DataDome

DataDome is the leader in bot and agent trust management, providing complete visibility and control over all traffic—whether human, bot, or AI agent. Named a Leader in The Forrester Wave™: Bot and Agent Trust Management Software, Q2 2026, DataDome is trusted by enterprises like Etsy, PayPal, and SoundCloud. Acting as your real-time traffic control plane, DataDome's multi-layered AI engine leverages thousands of models and 5 trillion signals daily to analyze the intent of every session in under 2 milliseconds, so only trusted traffic reaches your business — powering growth across your sites, apps, APIs, and MCP servers. A recognized Leader on G2, DataDome stops 20K+ attacks every second, ensuring traffic you can trust.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software.

We also assist millions of people to realize their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.

We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 25,200 people across 33 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian and its affiliates. Other products and company names mentioned herein are the property of their respective owners.

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