Smith Micro Introduces New Affiliate Influencer and Retail Ambassador Marketing Programs for Promotion of its SafePath®-Based Solutions

Smith Micro Software, Inc. (Nasdaq: SMSI) today announced two new marketing programs to help drive subscriber growth of mobile operators’ SafePath-based solutions. The Company has launched its affiliate/influencer program, which will leverage affiliate and influencer marketing to reach consumers, spread awareness of the value of these solutions for families, and drive subscriber growth. In addition, the Company will soon launch a new retail store ambassador marketing program, which will create new opportunities to incentivize retail stores of partner brands to promote the solution and help more families with in-store signup for new subscriptions.

“We are extremely excited to offer new and innovative ways to build awareness of and to promote SafePath-based solutions to gain further market penetration and subscriber growth,” said Charles Messman, vice president of marketing at Smith Micro. “Through our affiliate/influencer program, we will be able to manage the affiliate and influencer relationships for our carrier partners by providing a turnkey program that promotes their white-label SafePath offerings, reaching consumers who want family safety solutions. Additionally, the ambassador program will present a unique way to incentivize in-store teams to promote our carrier partner’s family safety solution to drive subscription growth as consumers are conducting transactions in retail stores. We believe that making family safety solutions accessible is more important than ever as families navigate the challenges of the physical and digital world.”

Participation in the affiliate/influencer program allows brands and creators to promote a selected brand's family safety products to their network through their channels and be compensated based on defined success criteria, such as when a user signs up for the product. The program draws on the strength and authenticity of their voice in the important discussions surrounding physical and digital family safety to inspire families to subscribe to the promoted solutions to keep their families safe and build a healthy digital lifestyle. Similarly, with the ambassador program, participating authorized reseller partners and corporate-owned retail stores will be able to promote the family safety application of the brand they sell in their retail footprint and be compensated for successful app signups. The terms of participation and compensation under each program will be defined in each case at the time of enrollment.

“These programs usher in a new era of marketing for the SafePath-based solutions of our carrier partners,” Messman continued. “We recognize that many consumers begin their product journeys online, with recommendations from recognized and authentic online content providers often spreading awareness of available solutions and influencing purchase decisions. We believe our new affiliate/influencer marketing program leverages this powerful avenue to reach more consumers, and that our ambassador program offers a key opportunity to bring product promotion directly to consumers in stores. With these programs, we believe we will open the door to new ways to market our white-label SafePath solutions and demonstrate to consumers how our solutions serve the needs of today’s families.”

About SafePath^®

The SafePath platform, comprised of SafePath Family™, SafePath IoT™, SafePath Home™, SafePath Drive™, SafePath Premium™, SafePath OS™ and SafePath Global™ provides comprehensive and easy-to-use tools to protect digital lifestyles and manage connected devices through a single app. As a carrier-grade, white-label solution, SafePath empowers wireless service providers and cable operators to bring to market full-featured, on-brand family safety solutions that provide in-demand services such as location, parental controls, screen time management and driver monitoring to mobile subscribers. Delivered to end users as value-added services, SafePath-based solutions activate new revenue opportunities for service providers while helping to increase brand affinity and reduce subscriber churn. Learn more at smithmicro.com/safepath.

About Smith Micro Software, Inc.

Smith Micro develops software to simplify and enhance the mobile experience, providing solutions to some of the leading wireless service providers around the world. From enabling the family digital lifestyle to providing powerful voice messaging capabilities, Smith Micro’s solutions enrich today’s connected lifestyles while creating new opportunities to engage consumers via smartphones and consumer IoT (Internet of Things) devices. The Smith Micro portfolio also includes a wide range of products for creating, sharing, and monetizing rich content, such as visual voice messaging, optimizing retail content display and performing analytics on any product set. For more information, visit www.smithmicro.com.

Smith Micro, the Smith Micro logo, SafePath and Digital Family Lifestyle are registered trademarks or trademarks of Smith Micro Software, Inc. All other trademarks and product names are the property of their respective owners.

Forward-Looking Statements

Certain statements in this press release are forward-looking statements regarding future events or results within the meaning of the Private Securities Litigation Reform Act, including statements related to the expected outcomes and benefits of our new marketing programs, other projections of outlook or performance and future business plans, and the benefits that Smith Micro believes our solutions will offer to our customers and to their end users, and statements using such words as “expect,” “anticipate,” “believe,” “plan,” “intend,” “could,” “will” and other similar expressions. Forward-looking statements involve risks and uncertainties, which could cause actual results to differ materially from those expressed or implied in the forward-looking statements. Among the important factors that could cause or contribute to such differences are the failure of our mobile operator customers to adopt or participate in our new marketing programs or the failure of such programs to have the reach and influence that we expect, unanticipated delays or obstacles in our development and release cycles, the degree to which competing business needs may affect our allocation of resources to planned projects, the degree to which our customers adopt, offer and promote our products and services and our planned enhancements and updates thereto or the degree to which their end users adopt our products and services and our planned enhancements and updates thereto in the time period that we expect or at all, our reliance on third party operating systems for the proper operation and delivery of our solutions and any barriers to our use of such third party technology, our reliance on third party application stores for the distribution of our software applications and any barriers to such distribution, including any delay or failure of such third party to approve new versions of our applications or their implementation and/or application of policies that may be harmful to our business, our ability to attract and retain key technical personnel that are essential to our product development efforts, the impact of the COVID-19 pandemic on our business and financial results, changes in demand for our products from our customers or their end users, changes in requirements for our products imposed by our customers or by the third party providers of software and/or platforms that we use, new and changing technologies and customer acceptance and timing of deployment of those technologies, and our ability to compete effectively with other software and technology companies. These and other factors discussed in our filings with the Securities and Exchange Commission, including our filings on Forms 10-K and 10-Q, could cause actual results to differ materially from those expressed or implied in any forward-looking statements. The forward-looking statements contained in this release are made on the basis of the views and assumptions of management, and we do not undertake any obligation to update these statements to reflect events or circumstances occurring after the date of this release.

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