Dana-Farber Cancer Institute Livestreamed Campaign Announcement Event Powered by Brightcove Video Platform

TOM BROKAW, CANCER PATIENTS, DOCTORS JOINED DANA-FARBER FOR ‘THE DANA-FARBER CAMPAIGN. DEFY CANCER.’ LIVE STREAM EVENT, MAY 17

An adult nursing student from Trinidad, a talented young singer, a real estate developer, and a legendary journalist and author are all cancer survivors and were featured in Dana-Farber Cancer Institute’s special online event last night, “The Dana-Farber Campaign. Defy Cancer.” Tom Brokaw acted as storyteller for the virtual event that featured vignettes illustrating the strategic priorities to be supported by The Dana-Farber Campaign and its vision for preventing, treating, and Defying Cancer. It was streamed using Brightcove (NASDAQ: BCOV), the global broadcast-quality video platform for business.

This important event allowed Dana-Farber to reach its broad network of supporters and bring the power of human connection to life through an exceptional video experience.

Those sharing their stories of courage were:

Carrigan Nelson, 20, an accomplished singer from Rhode Island diagnosed two years ago with bone cancer.

Mary London, an immigrant from Trinidad with kidney cancer who went through treatment then embarked on a career in nursing.

Doron Broman, a Miami-based real estate developer who was diagnosed with pancreatic cancer at age 44 and is defying the odds.

The event was hosted by Dr. Laurie H. Glimcher, president and CEO of Dana-Farber, and a renowned immunologist. Other accomplished Dana-Farber researchers, doctors, and caregivers were featured, including 2019 Nobel Laureate, Dr. William G. Kaelin, Jr.

In special appearances Andy Grammer, Amy Poehler, Pierce Brosnan, and more, showed their support for The Dana-Farber Campaign.

The Brightcove Video Platform makes it easy for organizations like Dana-Farber to promote, register attendees, and stream events with scalability to millions of viewers. “This event was critical to launch our ambitious, multi-year fundraising campaign," said Erin McVeigh, assistant vice president, Donor Relations at Dana-Farber Cancer Institute and the Jimmy Fund. "We wanted a partner to video live stream our event. Brightcove had the technology covered, so we could focus on the event programming.”

“Never is our work more meaningful and rewarding than when we collaborate with an organization like Dana-Farber, whose team works tirelessly every single day to bring us one step closer to a cancer-free world,” said Brightcove CMO Jennifer Smith. “Our job is to ensure live and on-demand events are executed flawlessly for Dana-Farber and other organizations such as SXSW, The San Francisco Opera, and more. Our goal is an exceptional viewer experience and a seamless project for our partners.”

The session was recorded for on-demand viewing, visit The Dana-Farber Campaign Launch to watch the session.

About Brightcove Inc.

When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been helping customers discover and experience the incredible power of video through its award-winning technology, empowering organizations in more than 70 countries across the globe to touch audiences in bold and innovative ways.

Brightcove achieves this by developing technologies once thought impossible, providing customer support without parallel or excuses, and leveraging the expertise and resources of a global infrastructure. Video is the world’s most compelling, exciting medium. Visit www.brightcove.com for more information. Video That Means Business.™

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