Deal Enables Both Companies to Reach New Market Segment, Grow Together
Brinks Home™ has entered an exclusive agreement to provide home security and automation services through the ShopHQ network. This long-term partnership will allow both companies to provide a unique offering to a new customer segment.
“This partnership with ShopHQ allows us to put our products and platinum grade protection in front of Americans who may not have considered smart home security before,” said Eric Hattey, senior director of New Channel Evolution, Brinks Home. “We want homeowners to know that Brinks Home offers more than security—we make their homes smarter, more efficient, and provide them with peace of mind whether they are at home or away.”
As part of the agreement, customers who purchase through ShopHQ will have access to an exclusive set of product packages, professional installation, and a guaranteed monthly rate for the duration of their contract.
“Our go-to-market strategy includes identifying unique partnership opportunities that open up new consumer audiences to the unique offering that Brinks Home provides customers,” said Kelly Atkinson, chief commercial officer, Brinks Home. “The partnership with ShopHQ is an opportunity to further expand the awareness of potential customers to the high level of service, variety of products, and commitment to quality that we provide.”
The exclusive ShopHQ Brinks Home packages will be available through shophq.com or may be purchased during live television segments with ShopHQ hosts and a Brinks Home security expert.
About Brinks Home
Brinks Home is one of the largest home security and alarm monitoring companies in North America. Headquartered in the Dallas-Fort Worth area, Brinks Home provides platinum grade protection to over 950,000 residential and commercial customers through highly responsive, simple security solutions backed by expertly trained professionals. The company has one of the nation’s largest networks of independent authorized dealers and agents—providing products and support to customers in the U.S., Canada, and Puerto Rico—as well as direct-to-consumer sales of DIY and professionally installed products. To learn more about Brinks Home or how to become an Authorized Dealer, Partner, or Representative, visit brinkshome.com or brinkshome.com/partners. The exclusive ShopHQ + Brinks Home offer includes three months of free monitoring when you sign-up for a new smart security system.
About iMedia Brands, Inc.
iMedia Brands, Inc. is a leading interactive media company that owns a growing portfolio of lifestyle television networks, consumer brands, and media commerce services. The brand portfolio spans multiple business models and product categories—television brands are ShopHQ, ShopBulldogTV, ShopHQHealth, and LaVenta; media commerce services brands are Float Left Interactive and i3PL; and consumer brands include J.W. Hulme, Live Fit, and Indigo Thread.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210510005997/en/
Contacts
Media
Beekeeper Group
Alexandra Dickinson
teambrinks@beekeepergroup.com
703-975-3979
