Statewide Adoption of HCA Florida Healthcare Brand Begins with 11 Hospitals and Freestanding Emergency Rooms Across Florida

By: HCA Florida Healthcare via Business Wire

November 15, 2021 at 09:00 AM EST

Collaborative care network aims to improve access to industry-leading innovation and clinical expertise; includes new HCA Florida University Hospital

HCA Florida Healthcare announced that 11 of its more than 400 affiliated sites of care across Florida will adopt the new HCA Florida Healthcare brand today, signaling their connection to the state’s leading collaborative care network. The first facilities to adopt the brand in Florida include four existing hospitals, six freestanding emergency rooms (ERs) and a new, state-of-the-art hospital.

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HCA Florida University Hospital opens Nov. 15, 2021 in Davie, Fla. (Photo: Business Wire)

“Our colleagues and physicians across Florida have long been united in serving our mission. Now, we will also be united under the HCA Florida Healthcare brand and will continue to work together to deliver top-quality care for patients across the Sunshine State,” said Chuck Hall, national group president at HCA Healthcare.

These facilities are the first of more than 400 affiliated sites of care across the state to begin using the HCA Florida Healthcare brand. By spring 2022, the remaining sites of care in Florida, including hospitals, freestanding ERs and physician practices, will officially adopt the statewide brand, uniting more than 11,000 medical staff physicians and more than 77,000 colleagues.

A New State-of-the-Art Facility

The new HCA Florida University Hospital is located adjacent to the campus of Nova Southeastern University in Davie, Fla., and will open today. The state-of-the-art facility represents a $360 million investment in delivering the latest advances in personalized care to communities in South Florida.

“The new HCA Florida University Hospital is the latest example of our long-standing commitment to providing patients access to advanced treatments, innovative technologies and experienced specialists and care teams who treat patients like family,” said Hall.

The 330,000-square-foot, multi-specialty hospital is equipped with the latest technology and offers comprehensive healthcare services, including 24/7 emergency care, maternity services with a Level III neonatal intensive care unit and a full range of robotic and minimally invasive surgical services. With more than 600 expert physicians on staff, HCA Florida University Hospital has 165 beds and can expand to 435 beds based on community needs.

Continued Expansion and Excellence in Tampa

Memorial Hospital of Tampa and its Tampa Community Hospital campus will also adopt the new HCA Florida Healthcare brand today. The new branding reflects the Tampa sites’ connection to HCA Florida Healthcare. Facility name changes effective today include:

Memorial Hospital of Tampa is now HCA Florida South Tampa Hospital
Tampa Community Hospital is now HCA Florida West Tampa Hospital, a part of HCA Florida South Tampa Hospital

“We are excited to be part of the first group of hospitals to reflect the new HCA Florida Healthcare brand with names that directly link us to the communities we so proudly serve,” said Sonia Wellman, chief executive officer of HCA Florida South Tampa Hospital. “Our new names clearly illustrate that we are part of a unified, connected network of excellence across the state. While our names have changed, our commitment to caring for our patients and moving healthcare forward remains the same.”

HCA Florida South Tampa is in the heart of South Tampa, providing a comprehensive array of services, including some of the most advanced robotic and minimally invasive surgical programs in the area.

The HCA Florida West Tampa Hospital campus is home to one of the largest and most comprehensive adult mental health programs in Hillsborough County, having recently completed a $19.5 million expansion. This includes a full-service ER with an eight-bed, dedicated mental health ER, adult inpatient mental health, geriatric mental health and inpatient hospital-based substance abuse treatment. The $50 million Hospital for Endocrine Surgery, a part of HCA Florida South Tampa Hospital, is also under construction at this site. When completed later this year, it will provide highly specialized treatments and services for patients with endocrine conditions of the thyroid, parathyroid and adrenal glands.

HCA Florida Healthcare is also anticipating the completion of another construction project, a new freestanding ER currently under construction in West Florida and scheduled to open in early 2022. HCA Florida Central Tampa Emergency will be a part of HCA Florida South Tampa Hospital.

New Name, Same Family in Brandon

Brandon Regional Hospital and its five freestanding ERs will also adopt the new

HCA Florida Healthcare brand and logo today. New signage at these facilities will be introduced in the coming weeks and include:

Brandon Regional Hospital is now HCA Florida Brandon Hospital
ER 24/7 in Lakeland, a department of Brandon Regional Hospital, is now HCA Florida Lakeland Emergency, a part of HCA Florida Brandon Hospital
ER 24/7 in Plant City, a department of Brandon Regional Hospital, is now HCA Florida Plant City Emergency, a part of HCA Florida Brandon Hospital
ER 24/7 in Riverview, a department of Brandon Regional Hospital, is now HCA Florida Riverview Emergency, a part of HCA Florida Brandon Hospital
ER 24/7 in Temple Terrace, a department of Brandon Regional Hospital, is now HCA Florida University Emergency, a part of HCA Florida Brandon Hospital
ER 24/7 in Wesley Chapel, a department of Brandon Regional Hospital, is now HCA Florida New Tampa Emergency, a part of HCA Florida Brandon Hospital

“We are excited to be one of the first hospitals to share our new names and logos with the public today,” said Bland Eng, chief executive officer of HCA Florida Brandon Hospital. “This initiative visually unites us with our colleagues and care sites across Florida and reaffirms that we are all part of the same family that provides our patients with high-quality and compassionate healthcare services.”

New Names to Reflect the Communities Served in East Florida

Today, the Tamarac, Fla., facility previously known as University Hospital and Medical Center, has become HCA Florida Woodmont Hospital. This facility sits close to the Woodmont Natural Area, one of the largest remaining natural habitats in Broward County. The hospital’s new name better reflects its geography and affirms that its healthcare offerings are specially curated to meet the needs of the local community.

Additionally, the Plantation General Hospital facility in Plantation, Fla., has become HCA Florida Plantation Emergency, a part of Westside Regional Medical Center, as it transitions to an adult freestanding ER operating under the direction of HCA Healthcare sister facility Westside Regional Medical Center.

Ongoing Commitment to Florida

As the state’s leading healthcare network, HCA Florida Healthcare delivers advanced, collaborative care to more than 6.4 million patients each year. Patients and families throughout Florida can continue to expect HCA Florida Healthcare’s trusted physicians and nurses to deliver personalized care. Patient access to caregivers – including facility hours of operation, websites, phone numbers and health insurance coverage – will not be impacted.

HCA Florida Healthcare also provided charity care, uninsured discounts and other uncompensated care at a cost of $836.6 million and gave $2.29 million in charitable contributions in 2020. The network also benefits Florida through its support of university-based healthcare programs, residencies and fellowships. HCA Florida Healthcare is playing a leading role in the development of the next generation of healthcare professionals in the state.

About HCA Florida Healthcare

HCA Florida Healthcare, a part of HCA Healthcare, is a family of more than 400 affiliated sites of care, including hospitals, physician practices and freestanding emergency rooms, offering the state’s leading network of personalized care. United as a statewide network in 2021, HCA Florida Healthcare includes 11,000 experienced doctors and 77,000 colleagues working together to deliver advanced, collaborative care to more than 6.4 million patients each year. HCA Florida Healthcare is committed to improving more lives in more ways and giving back to the communities it serves. The network provided nearly $836.6 million in uncompensated care and gave $2.29 million in charitable contributions in 2020 and has invested significantly in innovative technologies and facilities across Florida, including the new $360 million state-of-the-art, multi-specialty HCA Florida University Hospital in Davie, Fla. A strong advocate for the next generation of healthcare professionals, HCA Florida Healthcare is also a major supporter of university-based healthcare programs, residencies and fellowships. For more information, please visit HCAFloridaFamily.com.