FREEHOLD, NJ / ACCESS Newswire / November 11, 2026 / Lilyeve has announced the grand opening of its TikTok Shop with an exclusive offer. This November, Lilyeve is giving US shoppers up to 50% off across its entire product lineup, including its hero brush-applicator serums.

The hair & scalp care brand - LILYEVE TikTok Shop Grand Opening runs November 11-17, 2026, with up to 50% off selected sets, specific offers during TikTok LIVE sessions, and a limited-edition Good Luck Trolls collection for the holiday season.

Lilyeve's approach makes scalp care easier to fit into a daily routine. Its serums come with a built-in brush that lets you apply products directly to areas of concern and gently massage the scalp without adding another step to your routine.

Inside Lilyeve's Brush Serum Duo

Lilyeve's Serum Duo pairs two 100mL brush applicator serums: Growturn and Scalpturn. Growturn contains caffeine, biotin, copper peptides, and nano exosomes, while Scalpturn features cica, PDRN, and BHA (salicylic acid). The built-in brush allows you to apply each serum directly to the scalp and gently massage it in as part of your daily routine.

Lilyeve reports that a Growturn product-use study found a 75.61% reduction in hair shedding after four weeks of use. Individual results may vary.

Shoppers can also explore the Growturn Shampoo, Treatment, and Serum Trio, which combines three products for a more complete hair care routine.

A Limited-Edition Collection for the Holidays

The Grand Opening will feature Lilyeve's Good Luck Trolls limited-edition collection. The mini bundle gives the brand's serums a playful holiday update, making it an option for shoppers looking to try the products or give scalp care as a gift.

Selected sets will be available at the following promotional prices during the campaign:

• Serum Duo: $32, reduced from $58.
• Good Luck Trolls Trio: $24.50, reduced from $35.
• Growturn Shampoo, Treatment and Serum Trio: $39, reduced from $79.

The discounts reach up to 50% on selected sets. Lilyeve is also lowering its free-shipping threshold for the event, with free shipping on orders of $17 or more instead of the usual $20 minimum.

Extra Offers During TikTok LIVE

Shoppers who tune into Lilyeve's TikTok LIVE sessions can expect additional flash sales and limited-edition giveaways. Featured giveaway items include the Serum 4-Kit and limited-edition Root-Revival Kit.

The Grand Opening runs ahead of the Black Friday and Cyber Monday shopping period. This allows US consumers to explore Lilyeve's scalp care range and seasonal sets before the holiday rush.

The campaign will be available through the official Lilyeve TikTok Shop from November 11-17, 2026. Shoppers can visit the store to browse featured products, check available offers, and learn more about the brand's brush-applicator approach to daily scalp care.

About Lilyeve

Lilyeve is a Korean beauty company that focuses on scalp care, promoting healthier, stronger hair. The brand is known for its clinically backed, nature-powered treatments that promote hair growth.

Rebecca Witkin, Push The Envelope PR
Rebecca@pushtheenvelopepr.com
Freehold, NJ

SOURCE: Lilyeve