Ownership Submission
FORM 3
 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  Baker Street Capital Management, LLC
 2. Date of Event Requiring Statement (Month/Day/Year)
09/29/2010		 3. Issuer Name and Ticker or Trading Symbol
HOLLYWOOD MEDIA CORP [HOLL]
(Last)
(First)
(Middle)
12026 WILSHIRE BLVD, UNIT 502		 4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director __X__ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
5. If Amendment, Date Original Filed(Month/Day/Year)
(Street)

LOS ANGELES, CA 90025		 6. Individual or Joint/Group Filing(Check Applicable Line)
___ Form filed by One Reporting Person
_X_ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)		 2. Amount of Securities Beneficially Owned
(Instr. 4)		 3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)		 4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock, $0.01 par value per share (1) 5,196,676
I
By Baker Street Capital L.P. (2)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)		 2. Date Exercisable and Expiration Date
(Month/Day/Year)		 3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)		 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)		 6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Baker Street Capital Management, LLC
12026 WILSHIRE BLVD
UNIT 502
LOS ANGELES, CA 90025		     X    
Perelman Vadim
12026 WILSHIRE BLVD
UNIT 502
LOS ANGELES, CA 90025		     X    
Baker Street Capital L.P.
12026 WILSHIRE BLVD
UNIT 502
LOS ANGELES, CA 90025		     X    

Signatures

By: /s/ Vadim Perelman, Managing Member 09/30/2010
**Signature of Reporting Person Date
By: /s/ Vadim Perelman 09/30/2010
**Signature of Reporting Person Date
By: Baker Street Capital Management, LLC; By: /s/ Vadim Perelman, Managing Member 09/30/2010
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Each Reporting Person may be deemed to be a member of a Section 13(d) group that owns more than 10% of the Issuer's outstanding shares of Common Stock. Each Reporting Person (other than Baker Street Capital L.P.) disclaims beneficial ownership of the shares of Common Stock reported herein except to the extent of his or its pecuniary interest therein, and this report shall not be deemed to be an admission that any Reporting Person is the beneficial owner of such shares of Common Stock for purposes of Section 16 or for any other purpose.
(2) Shares of Common Stock beneficially owned by Baker Street Capital L.P. (BSC LP). As the general partner BSC LP, Baker Street Capital Management, LLC (Baker Street Capital Management) may be deemed to beneficially own the shares of Common Stock beneficially owned by BSC LP. As the managing member of Baker Street Capital Management, Vadim Perelman may be deemed to beneficially own the shares of Common Stock beneficially owned by BSC LP.

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