zk1109659.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington D.C.  20549
 
FORM 20-F
 
o
REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934
 
OR
 
x
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the fiscal year ended December 31, 2010
 
OR
 
o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from __________ to __________
 
OR
 
o
SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
Date of event requiring this shell company report _________
 
Commission file number:   0-20892
 
ATTUNITY LTD
(Exact name of registrant as specified in its charter and translation of registrant’s name into English)

Israel
(Jurisdiction of incorporation or organization)
 
Kfar Netter Industrial Park, Kfar Netter, 40593, Israel
(Address of principal executive offices)
 
Dror Harel-Elkayam, CFO
Tel: +972-9-8993000; Fax: +972-9-8993001
Attunity Ltd, Kfar Netter Industrial Park, Kfar Netter, 40593, Israel
(Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person)
 
Securities registered or to be registered pursuant to Section 12(b) of the Act: None
 
Securities registered or to be registered pursuant to Section 12(g) of the Act:
 
Ordinary Shares, NIS 0.1 Par Value
(Title of Class)
 
Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None
 
Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the annual report (December 31, 2010): 32,269,695
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities act.
 
oYes   x No
 
If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934.  
 
oYes   x No
 
 
 

 
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
 
x Yes   o No
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). 
 
o Yes   o No
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act.
 
Large Accelerated Filer o Accelerated Filer o Non-Accelerated Filer x
 
Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing:
 
x
U.S. GAAP

o
International Financial Reporting Standards as issued by the International Accounting Standards Board

o
Other

       If "Other" has been checked in response to the previous question indicate by check mark which financial statements the registrant has elected to follow:
 
o Item 17   o Item 18
 
If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  
 
oYes   x No
 
 
- ii -

 
INTRODUCTION
 
Unless indicated otherwise by the context, all references in this annual report to:
 
 
·
“we”, “us”, “our”, “Attunity”, or the “Company” are to Attunity Ltd and its subsidiaries;
 
 
·
“dollars” or “$” are to United States dollars;
 
 
·
“NIS” or “shekel” are to New Israeli Shekels;
 
 
·
the “Companies Law” or the “Israeli Companies Law” are to the Israeli Companies Law, 5759-1999;
 
 
·
the “SEC” are to the United States Securities and Exchange Commission;
 
 
·
Investors Group” are to a group of investors, which included, among others, Mr. Shimon Alon, the Chairman of our board of directors and our Chief Executive Officer, Mr. Ron Zuckerman, a member of our board of directors, and Mr. Itzhak (Aki) Ratner, our former Chief Executive Officer and, until December 30, 2010, a member of our board of directors. The shareholders agreement among the members of the Investors Group expired on March 1, 2007;
 
 
·
"Convertible Notes" or "Convertible Promissory Notes" are to the convertible promissory notes we issued to the Investors Group pursuant to a Note and Warrant Purchase Agreement, dated March 22, 2004, as amended from time to time, by and between us and the Investors Group, or the Note Agreement;
 
 
·
Plenus” are to Plenus Technologies Ltd. and its affiliates, a venture capital lender; and
 
 
·
OTCBB” are to the Over-The-Counter Bulletin Board.
 
We have obtained federal trademark registrations for AttunityÒ, Attunity B2BÒ, Attunity ConnectÒ and Attunity InFocusÒ in the United States. Unless indicated otherwise by the context, any other trademarks and trade names appearing in this annual report are owned by their respective holders.
 
Our consolidated financial statements appearing in this annual report are prepared in dollars and in accordance with generally accepted accounting principles in the United States, or U.S. GAAP, and are audited in accordance with the standards of the Public Company Accounting Oversight Board in the United States.

On March 25, 2011, the exchange rate between the NIS and the dollar, as quoted by the Bank of Israel, was NIS 3.555 to $1.00. Unless indicated otherwise by the context, statements in this annual report that provide the dollar equivalent of NIS amounts or provide the NIS equivalent of dollar amounts are based on such exchange rate.

Statements made in this annual report concerning the contents of any contract, agreement or other document are summaries of such contracts, agreements or documents and are not complete descriptions of all of their terms.  If we filed any of these documents as an exhibit to this annual report or to any registration statement or annual report that we previously filed, you may read the document itself for a complete description of its terms, and the summary included herein is qualified by reference to the full text of the document which is incorporated by reference into this annual report.
 
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
 
Except for the historical information contained in this annual report, the statements contained in this annual report are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the  Private Securities Litigation Reform Act of 1995, as amended, and other federal securities laws with respect to our business, financial condition and results of operations.  Such forward-looking statements reflect our current view with respect to future events and financial results.
 
 
-iii -

 
 
We urge you to consider that statements which use the terms “anticipate,” “believe,” “expect,” “plan,” “intend,” “estimate,” and similar expressions are intended to identify forward-looking statements.  We remind readers that forward-looking statements are merely predictions and therefore inherently subject to uncertainties and other factors and involve known and unknown risks that could cause the actual results, including revenues from agreements we signed, performance, levels of activity, our achievements, or industry results, to be materially different from any future results, performance, levels of activity, or our achievements, or industry results, expressed or implied by such forward-looking statements. Such forward-looking statements appear in Item 3.D. – “Risk Factors”,  Item 4 – “Information on the Company”,  Item 5 – “Operating and Financial Review and Prospects” and Item 10.C – “Material Contracts”, including but not limited to statements, if any, about our expected revenues or performance, as well as elsewhere in this annual report. The forward-looking statements contained in this annual report are subject to risks and uncertainties, including those discussed under Item 3.D. – “Risk Factors” and in our other filings with the SEC.  Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof.

Except as required by applicable law, including the securities laws of the United States, we undertake no obligation to publicly release any update or revision to any forward-looking statements to reflect new information, future events or circumstances, or otherwise after the date hereof.

 
-iv -

 
 
TABLE OF CONTENTS
 
PART I
 
1
1
1
1
A.
Selected Financial Data
1
B.
Capitalization and Indebtedness
2
C.
Reasons for the Offer and Use of Proceeds
2
D.
Risk Factors
2
16
A.
History and Development of the Company
16
B.
Business Overview
17
C.
Organizational Structure
25
D.
Property, Plants and Equipment
25
25
26
A.
Operating Results
26
B.
Liquidity and Capital Resources
36
C.
Research and Development, Patents and Licenses
39
D.
Trend Information
39
E.
Off-Balance Sheet Arrangements
39
F.
Tabular Disclosure of Contractual Obligations
39
40
A.
Directors and Senior Management
40
B.
Compensation
42
C.
Board Practices
44
D.
Employees
50
E.
Share Ownership
51
53
A.
Major Shareholders
53
B.
Related Party Transactions
56
56
A.
Consolidated Statements and Other Financial Information
56
B.
Significant Changes
57
57
A.
Offer and Listing Details
57
B.
Plan of Distribution
58
C.
Markets
58
D.
Selling Shareholders
58
E.
Dilution
58
F.
Expense of the Issue
58
58
A.
Share Capital
58
B.
Memorandum and Articles of Association
58
C.
Material Contracts
64
 
 
- v -

 
 
D.
Exchange Controls
67
E.
Taxation
68
F.
Dividends and Paying Agents
80
G.
Statement by Experts
80
H.
Documents on Display
80
I.
Subsidiary Information
81
81
82
PART II
 
82
82
82
82
83
83
83
84
84
PART III
  85
85
85
85
 
88
 
- vi -

 
 
PART I
 
ITEM 1.
IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS
 
Not applicable.
 
ITEM 2.
OFFER STATISTICS AND EXPECTED TIMETABLE
 
Not applicable.
 
ITEM 3.
KEY INFORMATION
 
A.
Selected Financial Data
 
The following selected consolidated statements of operations data for the years ended December 31, 2010, 2009 and 2008 and the selected consolidated balance sheet data as of December 31, 2010 and 2009, which have been prepared in accordance with U.S. GAAP, are derived from our audited consolidated financial statements set forth elsewhere in this annual report.  The selected consolidated statements of operations data for the years ended December 31, 2007 and 2006 and the selected consolidated balance sheet data as of December 31, 2008, 2007 and 2006, which have also been prepared in accordance with U.S. GAAP, have been derived from audited consolidated financial statements not included in this annual report.
 
The selected consolidated financial data set forth below should be read in conjunction with, and are qualified by reference to, Item 5 - “Operating and Financial Review and Prospects” and our consolidated financial statements and notes thereto and the other financial information appearing elsewhere in this annual report.
 
Balance Sheet Data:
 
   
December 31,
 
   
2010
   
2009
   
2008
   
2007
   
2006
 
   
(U.S. dollars in thousands)
 
Working capital (deficiency)
  $ (2,643 )   $ (2,710 )   $ (5,480 )   $ (2,328 )   $ 878  
Total assets
    10,705       11,895       13,030       15,657       21,353  
Current maturities of long term-debt,
short-term convertible debt, including current
maturities of long-term convertible debt
      1,259         1,250         2,193         18         2,022  
Long-term debt, less current maturities
    1,661       2,750       2,000       2,009       23  
Warrants and bifurcated conversion feature, presented at fair value
    1,215       303       -       -       -  
Shareholders’ equity
    733       2,042       2,532       6,058       11,809  
Paid in capital
    102,459       102,095       104,279       103,924       102,772  
 
 
 

 
 
Income Statement Data:
 
   
Year ended December 31,
 
   
2010
   
2009
   
2008
   
2007
   
2006
 
   
(U.S. dollars in thousands, except per share data)
 
       
Software License
  $ 4,645     $ 4,126     $ 5,373     $ 5,537     $ 6,652  
Maintenance and services
    5,430       5,327       6,099       6,609       6,696  
Total revenues
    10,075       9,453       11,472       12,146       13,348  
                                         
Cost of revenues
    1,951       3,070       2,624       2,601       2,744  
Research and development costs, net (1)
    2,482       1,894       2,916       3,542       3,538  
Selling and marketing expenses
    3,831       3,469       6,341       7,988       9,559  
General and administrative expenses
    1,854       1,608       2,138       2,707       3,080  
                                         
Restructuring and termination costs
    --       --       --       1,111       --  
                                         
Total operating expenses
    10,118       10,041       14,019       17,949       18,921  
Operating loss
    (43 )     (609 )     (2,547 )     (5,803 )     (5,573 )
Financial expenses, net
    (1,389 )     (697 )     (1,250 )     (1,099 )     (895 )
Other income (expenses)
    1       10       --       (26 )     15  
loss before taxes on income
    (1,431 )     (1,275 )     (3,797 )     (6,928 )     (6,453 )
Income taxes
    74       28       60       113       187  
Loss from continued operations
    (1,505 )     (1,303 )     (3,857 )     (7,041 )     (6,640 )
                                         
Net loss
    (1,505 )     (1,303 )     (3,857 )   $ (7,041 )   $ (6,640 )
Basic and diluted net loss per share
  $ (0.05 )   $ (0.05 )   $ (0.17 )   $ (0.30 )   $ (0.34 )
Basic and diluted net loss per share
  $ (0.05 )   $ (0.05 )   $ (0.17 )   $ (0.30 )   $ (0.34 )
Number of shares used to compute basic and diluted
loss per share
    31,973       28,494       23,196       23,185       19,333  
_________________
 
(1)
Total research and development costs are offset in part by capitalization of certain computer software development costs. See Notes 2i and 5 to our consolidated financial statements included elsewhere in this annual report and the discussion under Item 5.A- “Operating and Financial Review and Prospects - Operating Results - Critical Accounting Policies."
 
B.
Capitalization and Indebtedness
 
Not applicable.
 
C.
Reasons for the Offer and Use of Proceeds
 
Not applicable.
 
D.
Risk Factors
 
The following risk factors, among others, could in the future affect our actual results of operations and could cause our actual results to differ materially from those expressed in forward-looking statements made by us. These forward-looking statements are based on current expectations and we assume no obligation to update this information.  Before you decide to buy, hold, or sell our ordinary shares, you should carefully consider the risks described below, in addition to the other information contained elsewhere in this annual report. The following risk factors are not the only risk factors facing our company. Additional risks and uncertainties not presently known to us or that we currently deem immaterial may also affect our business. Our business, financial condition and results of operation could be seriously harmed if any of the events underlying any of these risks or uncertainties actually occurs. In that event, the price for our ordinary shares could decline, and you may lose all or part of your investment.
 
 
2

 
 
Risk Factors Relating to Our Business
 
We have a history of operating losses and may not achieve or sustain profitability in the future.
 
We incurred an operating loss in each of last five fiscal years, and incurred a $43,000 loss in the fiscal year ended December 31, 2010. There can be no assurance that we will be able to achieve or sustain profitable operations in the future. Even if we maintain profitability, we cannot assure that future net income will offset our cumulative losses, which, as of December 31, 2010, were approximately $102 million.
 
We depend on strategic relationships with our distributors, OEM and VAR partners and our revenues may be reduced if such relationships are not successful or terminated. In particular, a loss of one of our OEM partners may have a material adverse effect on our business, operating results and financial condition.
 
Our products and services are sold through both direct and indirect channels, including distributors, value-added resellers, or VAR, and original equipment manufacturers, or OEM, partners. Specifically, we rely on strategic relationships with OEM partners and resellers to sell our products and services and these relationships are likely to account for a larger portion of our revenues in the future. Typically, where our fees depend on orders of products (and not fixed license fees), these parties are not obligated to sell any of our products. Any failure of these relationships to market our products effectively or generate significant revenues for us, a termination of any of these relationships, or if we are unable to form additional strategic alliances in the future that will prove beneficial to us, could harm our operations and profitability.
 
In particular, we rely on our strategic relationship with Microsoft Corporation, or Microsoft. As we recently announced, we entered into two five–year OEM agreements with Microsoft for an aggregate consideration of nearly $9 million, of which payments of approximately $3.8 million are expected during 2011. These agreements are expected to be recognized to our revenues ratably during the five year term of these agreements starting 2011. Aside from the strategic importance of these agreements to us, Microsoft is expected to account for a material portion of our revenues in the coming years. While our OEM agreements with Microsoft provide for fixed fees which are not dependent on orders of the products, the payments under these agreements are dependent on our ability to timely deliver the products to, and adhere to the specifications of, Microsoft. In addition, we view our relationship with Microsoft as strategic to our business and future growth. As such, if we are not able to timely deliver the products to, or adhere to the specifications of, Microsoft, or our relationship with Microsoft is otherwise not successful or strained, it may have a material adverse effect on our business, operating results and financial condition.

Severe global economic conditions may materially adversely affect our business.

Our business and financial condition is substantially affected by global economic conditions. Starting in late 2008 and lasting through much of 2009, a steep downturn in the global economy sparked by uncertainty in credit markets and deteriorating consumer confidence, reduced technology spending by many organizations. Although the global economy showed signs of recovery throughout 2010 and the economic outlook for 2011 has improved, should the economic slowdown resume and/or companies in our target markets reduce capital expenditures, it may cause our customers to reduce or postpone their technology spending significantly, which could result in reductions in sales of our products, longer sales cycles, slower adoption of new technologies and increased price competition, which would have a material adverse effect on our business, operating results and financial condition.
 
 
3

 
 
Our freedom to operate our business is limited as a result of certain restrictive covenants contained in our credit facilities.

We are a party to a certain loan agreement with Plenus Technologies Ltd., or Plenus, as amended, or the Plenus Loan.  We are also a party to the Note Agreement, pursuant to which we issued the Convertible Notes.  The Plenus Loan and the Convertible Notes contain a number of restrictive covenants that limit our operating flexibility. These covenants include, among other things, limitations on liens, on the incurrence of indebtedness, on the provision of loans and guarantees and on acquisitions, dispositions of assets, changes in the general nature of our business and distribution of dividends. Such obligations may hinder our future operations or the manner in which we operate our business, which could have a material adverse effect on our business, financial condition or results of operations.

Declines in our share price or operating performance could result in a future impairment of our goodwill or long-lived assets.
 
In accordance with applicable accounting principles and relevant guidance published from time to time, we assess potential impairments to goodwill annually and when there is evidence that events or changes in circumstances indicate that an impairment condition may exist. We also assess potential impairments to our long-lived assets, including property and equipment and capitalized software, when there is evidence that events or changes in circumstances indicate that the carrying value may not be recoverable. If the value of our market capitalization falls below the value of our shareholders' equity, or actual results of operation materially differ from our expectations, it might require us to recognize an impairment loss of goodwill or long lived assets. Consequently, our future results could be adversely affected by changes in events and circumstances that would result in the event of such impairments.
 
Fluctuations in our share price may lead to recognition of financial expenses or income, which could have a material impact on our results of operations.
 
Effective January 2009, we adopted the amendment to ASC 815-40, "Contracts in Entity's Own Equity". In general, the adoption of ASC 815-40 affected our accounting for certain outstanding warrants and the conversion feature of our Convertible Notes, all of which contained antidilution and/or price protection provisions, in that we had to reclassify these securities from shareholders' equity to liabilities and mark to market at each reporting date. Specifically, in 2010, of a total of $1.4 million of net financial expenses, approximately $1.0 million are attributed to the increase in the valuation of warrants and conversion features of the Convertible Notes compared to approximately $0.25 million in 2009. The valuation was increased as a result of the appreciation of our share price as of December 31, 2010 compared to December 31, 2009 as well as a modification to the terms of the Convertible Notes. In general, for as long as such antidilution and price protection features exist in the warrants and Convertible Notes, any future change in our share price will lead to recognition of financial income (in the event of decrease of our share price) or financial expense (in the event of increase of our share price) in accordance with ASC 815-40, which could have a material impact on our results of operations. On March 29, 2011, we were able to secure waivers from the price protection provisions from the holders of some of these warrants, which waivers are expected to partially mitigate the aforesaid impact of fluctuations in our share price over our financial income or expense.
 
We may need to raise additional capital in the future, which may not be available to us.
 
We had cash and cash equivalents of approximately $0.9 million as of December 31, 2010 and current maturities of long term loans of approximately $1.3 million. Although we anticipate that our existing capital resources will be adequate to satisfy our working capital and capital expenditure requirements until at least March 2012, we may need to raise additional funds in the future in order to satisfy our future working capital and capital expenditure requirements. There is no assurance that we will be able to obtain additional funds on a timely basis, on acceptable terms or at all.
 
 
4

 
 
If we cannot raise needed funds on acceptable terms, we may be required to delay, scale back or eliminate some aspects of our operations and we may not be able to:
 
·           develop new products;
 
·           enhance our existing products;
 
·           remain current with evolving industry standards;
 
·           expand our sales and marketing programs;
 
·           take advantage of future opportunities; or
 
·           respond to competitive pressures or unanticipated requirements.
 
If additional funds are raised through the issuance of equity securities, the percentage ownership of then current shareholders would be diluted.

Our operating results fluctuate significantly and are affected by seasonality.
 
Our quarterly results have fluctuated significantly in the past and may fluctuate significantly in the future.  Our future operating results will depend on many factors, including, but not limited to, the following:
 
 
·
the size and timing of significant orders and their timely fulfillment, including with respect to the OEM agreements with Microsoft;
 
 
·
demand for our products;
 
 
·
seasonal trends and general domestic and international economic and political conditions, among others;
 
 
·
changes in our pricing policies or those of our competitors;
 
 
·
the number, timing and significance of product enhancements;
 
 
·
new product announcements by us and our competitors;
 
 
·
our ability to successfully market newly acquired products and technologies;
 
 
·
our ability to develop, introduce and market new and enhanced products on a timely basis;
 
 
·
changes in the level of our operating expenses;
 
 
·
budgeting cycles of our customers;
 
 
·
customer order deferrals in anticipation of enhancements or new products that we or our competitors offer;
 
 
·
product life cycles;
 
 
·
software bugs and other product quality problems;
 
 
5

 
 
 
·
personnel changes;
 
 
·
changes in our strategy;
 
 
·
currency exchange rate fluctuations and economic conditions in the geographic areas where we operate; and
 
 
·
the inherent uncertainty in marketing new products or technologies.
 
Due to the foregoing factors, quarterly revenues and operating results are difficult to forecast, and it is likely that our future operating results will be affected by these or other factors.
 
Revenues are also difficult to forecast because our sales cycle, from initial evaluation to purchase, is lengthy and varies substantially from customer to customer.  In light of the foregoing, we cannot predict revenues for any future quarter with any significant degree of accuracy and period-to-period comparisons of our operating results may not necessarily be meaningful.
 
We have often recognized a substantial portion of our revenues in the first quarter and in the last quarter of the year and in the last month, or even weeks or days, of a quarter.  Our expense levels are relatively fixed in the short term.  If revenue levels fall below expectations, our quarterly results are likely to be disproportionately adversely affected because a proportionately smaller amount of our expenses varies with our revenues.
 
Our operating results reflect seasonal trends and we expect to continue to be affected by such trends in the future, primarily in the third quarter ending September 30, when we expect to continue to experience relatively lower sales mainly as a result of reduced sales activity during the summer months. Due to the foregoing factors, in some future quarter our operating results may be below the expectations of public market analysts and investors.  In such event, it is likely that the price of our ordinary shares would be materially adversely affected. 

We are subject to risks associated with international operations.
 
We are based in Israel and generate a large portion of our sales outside the United States.  Our sales outside of the United States accounted for 39.9%, 37.9% and 38.2% of our total revenues for the years ended December 31, 2010, 2009 and 2008, respectively. Although we commit significant management time and financial resources to developing direct and indirect international sales and support channels, we cannot be certain that we will be able to maintain or increase international market demand for our products. To the extent that we cannot do so in a timely manner, our business, operating results and financial condition may be adversely affected.
 
As we conduct business globally, our future results could also be adversely affected by a variety of uncontrollable and changing factors and inherent risks, including the following:
 
 
·
the impact of the recessionary environments in multiple foreign markets;
 
 
·
longer receivables collection periods and greater difficulty in accounts receivable collection;
 
 
·
unexpected changes in regulatory requirements;
 
 
·
difficulties and costs of staffing and managing foreign operations;
 
 
·
reduced protection for intellectual property rights in some countries;
 
 
6

 
 
 
·
potential tax consequences; and
 
 
·
political and economic instability.
 
We cannot be certain that we, our distributors or our resellers will be able to sustain or increase revenues from international operations or that the foregoing factors will not have a material adverse effect on our future revenues and, as a result, on our business, operating results and financial condition.

We are subject to risks relating to proprietary rights and risks of infringement.

We are dependent upon our proprietary software technology and we rely primarily on a combination of copyright and trademark laws, trade secrets, confidentiality procedures and contractual provisions to protect our proprietary rights.  Except for our federal trademark registrations, we do not have any trademark, patent or copyright registrations. To protect our software, documentation and other written materials, we rely on trade secret and copyright laws, which afford only limited protection.  It is possible that others will develop technologies that are similar or superior to our technology.  Despite our efforts to protect our proprietary rights, unauthorized parties may attempt to copy aspects of our products or to obtain and use information that we regard as proprietary.  It is difficult to police the unauthorized use of products in our field, and we expect software piracy to be a persistent problem, although we are unable to determine the extent to which piracy of our software products exists.  In addition, the laws of some foreign countries do not protect our proprietary rights as fully as do the laws of the United States.  We cannot be certain that our means of protecting our proprietary rights in the United States or abroad will be adequate or that our competition will not independently develop similar technology.

We are not aware that we have infringed any proprietary rights of third parties.  It is possible, however, that third parties will claim that we have infringed upon their intellectual property rights.  We believe that software product developers will increasingly be subject to infringement claims as the number of products and competitors in our industry segment grows and the functionality of products in different industry segments overlaps.  It would be time consuming for us to defend any such claims, with or without merit, and any such claims could:
 
 
·
result in costly litigation;
 
 
·
divert management’s attention and resources;
 
 
·
cause product shipment delays; and
 
 
·
require us to enter into royalty or licensing agreements.  Such royalty or licensing agreements, if required, may not be available on terms acceptable to us, if at all.
 
If there is a successful claim of infringement against us and we are not able to license the infringed or similar technology or other intellectual property, our business, operating results and financial condition would be materially adversely affected.
 
A material portion of our revenues is dependent on maintenance payments from customers using our legacy products.
 
Approximately 9.7%, 10.0% and 11.4% of our total revenues in the years ended December 31, 2010, 2009 and 2008, respectively, were derived from annual maintenance fees made by customers who use our legacy software products.  In 2010, 2009 and 2008, these revenues on a consolidated basis totaled approximately $1.0, $0.9 million and $1.3 million, respectively. Some of these customers may replace these legacy products with more advanced products from other vendors and, as a result, discontinue use of these products, which, in turn, would result in a reduction in our maintenance revenues and adversely affect our operating results.
 
 
7

 
 
We must develop new products as well as enhancements and new features to existing products to remain competitive and our future growth will depend upon market acceptance of our products.
 
We compete in a market that is characterized by technological changes and improvements and frequent new product introductions and enhancements.  The introduction of new technologies and products could render existing products and services obsolete and unmarketable and could exert price pressures on our products and services.  Any future success and our future growth will depend upon our ability to address the increasingly sophisticated needs of our customers by, among others:
 
 
·
supporting existing and emerging hardware, software, databases and networking platforms;
 
 
·
developing and introducing new and enhanced applications that keep pace with such technological developments, emerging new markets and changing customer requirements; and
 
 
·
gaining and consecutively increasing market acceptance of our products.
 
We are currently developing new products as well as enhancements and new features to our existing products. We may not be able to successfully complete the development and market introduction of new products or product enhancements or new features.  If we fail to develop and deploy new products and product enhancements or features on a timely basis or if we fail to gain market acceptance of our new products, our revenues will decline and we may lose market share to our competitors. For example, in late 2005, we launched Attunity InFocus, and, following significant investments in developing and marketing of this product which have not resulted in generating strong demand for this product, we determined to end the sales of this product in the end of 2008.  We now focus our efforts on the sale and marketing of our other products, including the new Attunity Data Replication, our Operational Data Replication solution, and believe that successful positioning of our products is a critical factor in our ability to achieve growth.

If our products are unable to interoperate with hardware and software technologies developed and maintained by third parties that are not within our control, our ability to develop and sell our products to our customers could be adversely affected, which would result in harm to our business and operating results.

Our products are designed to interoperate with and provide access to a wide range of third-party developed and maintained hardware and software technologies, which are used by our customers. The future design and development plans of the third parties that maintain these technologies are not within our control and may not be in line with our future product development plans. We may also rely on such third parties, particularly certain third-party developers of database and application software products, to provide us with access to these technologies so that we can properly test and develop our products to interoperate with the third-party technologies. These third parties may in the future refuse or otherwise be unable to provide us with the necessary access to their technologies. In addition, these third parties may decide to design or develop their technologies in a manner that would not be interoperable with our own. If any of the situations described above were to occur, we would not be able to continue to market our products as interoperable with such third-party hardware and software, which could adversely affect our ability to successfully sell our products to our customers.
 
Our products have a lengthy sales cycle.
 
Our customers typically use our products to deploy applications that are critical to their business. As a result, the licensing and implementation of our products generally involves a significant commitment of attention and resources by prospective customers.  Because of the long approval process that typically accompanies strategic initiatives or capital expenditures by companies, our sales process is often delayed, with little or no control over any delays encountered by us.  Our sales cycle can be further extended for sales made through third party distributors.  We cannot control such delays and cannot control the timing of sales cycles or our sales revenue, especially in light of the current global economic recession. Delay in the sales cycle of our products could result in significant fluctuations in our quarterly operating results.
 
 
8

 
 
Our products may contain defects that may be costly to correct, delay market acceptance of our products, harm our reputation and expose us to litigation.
 
Despite testing by us, errors may be found in our software products.  If defects are discovered, we may not be able to successfully correct them in a timely manner, or at all.  Defects and failures in our products could result in a loss of, or delay in, market acceptance of our products and could damage our reputation.  Although our standard license agreement with our customers contains provisions designed to limit our exposure to potential product liability claims, it is possible that these provisions may not be effective or enforceable under the laws of some jurisdictions, and we could fail to realize revenues and suffer damage to our reputation as a result of, or in defense of, a substantial claim.
 
The loss of the services of our key personnel would negatively affect our business.
 
Our future success depends to a large extent on the continued services of our senior management and key personnel, including, in particular, Mr. Alon, the Chairman of our board of directors and our Chief Executive Officer.  Any loss of the services of members of our senior management or other key personnel, and especially those of Mr. Alon, would adversely affect our business.
 
Our business and operating results may be adversely affected by competition, including as a result of consolidation of our competitors.
 
The markets for our software products are fragmented and intensely competitive. Competition in the industry is generally based on product performance, depth of product line, technical support and price. We compete both with international and local software providers, many of whom have significantly greater financial, technical and marketing resources than us. We anticipate continued growth and competition in the software products market. In the past few years, we have identified a trend of consolidation in the software industry in general, and in the real-time data integration and event capture market in particular.  For example, in July 2009, Oracle acquired Golden Gate Software.  Consolidation and mergers in our market may result in stronger competition by larger companies that threaten our market positioning.
 
Our existing and potential competitors, such as IBM, Informatica Corporation, iWay software and Oracle (following the acquisition of Golden Gate) who compete with our connectivity and our change data capture, or CDC, product offerings, may be able to develop software products and services that are as effective as, or more effective or easier to use than those offered by us.  Such existing and potential competitors may also enjoy substantial advantages over us in terms of research and development expertise, manufacturing efficiency, name recognition, sales and marketing expertise and distribution channels, as well as financial resources.  There can be no assurance that we will be able to compete successfully against current or future competitors or that competition will not have a material adverse effect on our future revenues and, consequently, on our business, operating results and financial condition.
 
 
9

 
 
Although our internal control over financial reporting was considered effective as of December 31, 2010, there is no assurance that our internal control over financial reporting will continue to be effective in the future, which could result in our financial statements being unreliable, government investigation or loss of investor confidence in our financial reports.
 
The Sarbanes-Oxley Act of 2002 imposes certain duties on us. Our efforts to comply with the management assessment requirements of Section 404(a) have resulted in a devotion of management time and attention to compliance activities, and we expect these efforts to require the continued commitment of significant resources. If we fail to maintain the adequacy of our internal controls, we may not be able to ensure that we can conclude on an ongoing basis that we have effective internal control over financial reporting. We may also identify material weaknesses or significant deficiencies in our internal control over financial reporting. In addition, our internal control over financial reporting has not and is not required to be audited by our independent registered public accounting firm. In the future, if we are unable to assert that our internal controls are effective, our investors could lose confidence in the accuracy and completeness of our financial reports, which in turn could cause our stock price to decline. Failure to maintain effective internal control over financial reporting could also result in investigation or sanctions by regulatory authorities.

Risk Factors Relating to Our Ordinary Shares
 
The limited market for our shares may reduce their liquidity and make our stock price more volatile. You may have difficulty selling your shares.
 
In February 2008, our ordinary shares were delisted from the NASDAQ Capital Market and, since February 26, 2008, they have been quoted on the OTCBB, an electronic quotation medium regulated by the Financial Industry Regulatory Authority.  Securities traded on the OTCBB typically have low trading volumes. Market fluctuations and volatility, as well as general economic, market and political conditions, could reduce our share price. As a result, there may be only a limited public market for our ordinary shares, and it may be more difficult to dispose of or to obtain accurate quotations as to the market value of our ordinary shares. In addition, unlike the NASDAQ Stock Market and the various international stock exchanges, there are no corporate governance requirements imposed on OTCBB-traded companies.
 
Our ordinary shares may become subject to the “penny stock” rules of the SEC which will make transactions in our ordinary shares cumbersome and may reduce the value of our shares.
 
The SEC has adopted Rule 3a51-1 which establishes the definition of a "penny stock," for the purposes relevant to us, as any equity security that has a market price of less than $5.00 per share or with an exercise price of less than $5.00 per share, subject to certain exceptions. While we believe that our ordinary shares are currently exempt from the definition of penny stock, there is no assurance that they will continue to be exempt from such definition. If our ordinary shares become subject to the “penny stock” rules of the SEC, it will make transactions in our ordinary shares cumbersome and may reduce the value of our shares. This is because for any transaction involving a penny stock, unless exempt, Rule 15g-9 generally requires:
 
 
·
that a broker or dealer approve a person's account for transactions in penny stocks; and
 
 
·
the broker or dealer receive from the investor a written agreement to the transaction, setting forth the identity and quantity of the penny stock to be purchased.
 
In order to approve a person's account for transactions in penny stocks, the broker or dealer must:
 
 
·
obtain financial information and investment experience objectives of the person; and
 
 
·
make a reasonable determination that the transactions in penny stocks are suitable for that person and the person has sufficient knowledge and experience in financial matters to be capable of evaluating the risks of transactions in penny stocks.
 
 
10

 
 
The broker or dealer must also deliver, prior to any transaction in a penny stock, a disclosure schedule prescribed by the SEC relating to the penny stock market, which, in highlight form:

 
·
sets forth the basis on which the broker or dealer made the suitability determination; and
 
 
·
that the broker or dealer received a signed, written statement from the investor prior to the transaction.
 
Disclosure also has to be made by the broker or dealer about the risks of investing in penny stocks in both public offerings and in secondary trading and about the commissions payable to both the broker-dealer and the registered representative, current quotations for the securities and the rights and remedies available to an investor in cases of fraud in penny stock transactions. Finally, monthly statements have to be sent disclosing recent price information for the penny stock held in the account and information on the limited market in penny stocks.

Generally, brokers may be less willing to execute transactions in securities subject to the "penny stock" rules. This may make it more difficult for investors to dispose of our ordinary shares and cause a decline in our market value if we were to become subject to the said "penny stock" rules.
 
Our share price has been volatile in the past and may decline in the future.
 
Our ordinary shares have experienced significant market price and volume fluctuations in the past and may experience significant market price and volume fluctuations in the future in response to factors such as the following, some of which are beyond our control:
 
 
·
quarterly variations in our operating results;
 
 
·
operating results that vary from the expectations of securities analysts and investors;
 
 
·
changes in expectations as to our future financial performance and cash position, including financial estimates by securities analysts and investors;
 
 
·
announcements of technological innovations or new products by us or our competitors;
 
 
·
announcements by us or our competitors of significant contracts, acquisitions, strategic partnerships, joint ventures or capital commitments;
 
 
·
changes in the status of our intellectual property rights;
 
 
·
announcements by third parties of significant claims or proceedings against us;
 
 
·
additions or departures of key personnel; and
 
 
·
future sales of our ordinary shares.
 
Domestic and international stock markets and electronic trading platforms often experience extreme price and volume fluctuations.  Market fluctuations, as well as general political and economic conditions, such as a recession or interest rate or currency rate fluctuations or political events or hostilities in or surrounding Israel, could also adversely affect the price of our ordinary shares.
 
 
11

 
 
Provisions of our OEM agreements with Microsoft may make an acquisition of us more difficult, which could depress the price of our shares.
 
Pursuant to the OEM agreements we recently entered with Microsoft with respect to our CDC and open database connectivity, or ODBC, technologies, Microsoft is entitled to a right of first offer, whereby we are required to notify Microsoft in the event that we wish to sell our company or sell or grant an exclusive license of the technology underlying the CDC or ODBC products, as the case may be, and, if the offer is accepted by Microsoft, negotiate such transaction with Microsoft, or, if rejected by Microsoft, we may enter into such transaction with a third party only on substantially the same or more favorable terms than the initial offer made by us to Microsoft. Microsoft is also entitled to terminate the OEM agreements under certain circumstances, including upon a change of control of our company. These provisions, taken as a whole, may have the effect of making an acquisition of our company more difficult. In addition, these provisions could cause our ordinary shares to trade at prices below the price for which third parties might be willing to pay to gain control of us.
 
Provisions of the Plenus Loan may make an acquisition of us more costly or difficult, which could depress the price of our shares.
 
The Plenus Loan requires us to prepay the full outstanding loan amount (currently, $1.0 million) in the event we undergo a change of control, including equity financings in which we raise $15 million or more. In addition, if on or before March 18, 2014, we enter into a Fundamental Transaction, which is defined to include a sale through a merger, selling all or substantially all of our assets, or a transaction in which a person or entity acquires more than 50% of our outstanding shares, then, without derogating from the obligation to repay the outstanding loan, we will be required to pay an additional amount to Plenus equal to, in general, the higher of (1) 15% of the outstanding loan amount, and (2) 15% of the aggregate proceeds payable to our shareholders or us in connection with such Fundamental Transaction. Alternatively, if our consolidated revenues for 2012 are equal to, or exceed, $18 million, Plenus will be entitled, in lieu of the payment upon a Fundamental Transaction described above, to receive an amount equal to the higher of (1) 15% of such revenues and (2) $1.5 million. As a result, an acquisition of our company that triggers the said payments will be more costly to a potential acquirer and these provisions, taken as a whole, may have the effect of making an acquisition of our company more difficult. In addition, these provisions could cause our ordinary shares to trade at prices below the price for which third parties might be willing to pay to gain control of us.
 
Our directors and executive officers own a substantial percentage of our ordinary shares.

As of March 1, 2011, our directors and executive officers beneficially own approximately 25.6% of our outstanding ordinary shares. As a result, if these shareholders acted together, they could exert significant influence on the election of our directors and on decisions by our shareholders on matters submitted to shareholder vote, including mergers, consolidations and the sale of all or substantially all of our assets. This concentration of ownership of our ordinary shares could delay or prevent proxy contests, mergers, tender offers, or other purchases of our ordinary shares that might otherwise give our shareholders the opportunity to realize a premium over the then-prevailing market price for our ordinary shares.  This concentration of ownership may also adversely affect our share price.

Issuance of a significant amount of additional ordinary shares on exercise or conversion of outstanding warrants and Convertible Notes and/or substantial future sales of our ordinary shares may depress our share price.
 
As of March 1, 2011, we had approximately 33.1 million ordinary shares issued and outstanding and approximately 12.7 million of additional ordinary shares which are issuable upon exercise of outstanding employee options, warrants, rights to subscribe for shares and upon the conversion of our Convertible Notes. The issuance of a significant amount of additional ordinary shares on account of these outstanding securities will dilute our current shareholders’ holdings and may depress our share price. In addition, if our shareholders sell substantial amounts of our ordinary shares, including shares issuable upon the exercise or conversion of outstanding warrants, rights to subscribe for shares, Convertible Notes or employee options, or if the perception exists that our shareholders may sell a substantial number of our ordinary shares, we cannot foresee the impact of any potential sales on the market price of these additional ordinary shares, but it is possible that the market price of our ordinary shares would be adversely affected. Any substantial sales of our shares in the public market might also make it more difficult for us to sell equity or equity related securities in the future at a time and on terms we deem appropriate.  Even if a substantial number of sales do not occur, the mere existence of this “market overhang” could have a negative impact on the market for, and the market price of, our ordinary shares.
 
 
12

 
 
We do not intend to pay cash dividends.
 
Our policy is to retain earnings for use in our business.  We have never declared or paid cash dividends, and we do not anticipate paying cash dividends in the foreseeable future.
 
Risk Factors Relating to Our Operations in Israel
 
Security, political and economic instability in the Middle East may harm our business.
 
We are incorporated under the laws of the State of Israel, and our principal offices and research and development facilities are located in Israel. Accordingly, security, political and economic conditions in the Middle East in general, and in Israel in particular, directly affect our business.
 
Over the past several decades, a number of armed conflicts have taken place between Israel and its Arab neighbors and a state of hostility, varying in degree and intensity, has led to security and economic problems for Israel. Since late 2000, there has also been a high level of violence between Israel and the Palestinians which has strained Israel’s relationship with its Arab citizens, Arab countries and, to some extent, with other countries around the world. In addition, Iran has threatened to attack Israel and is widely believed to be developing nuclear weapons.  In early 2011, riots and popular uprisings in various countries in the Middle East have led to severe political instability in those countries. This instability may lead to deterioration of the political and trade relationships that exist between the State of Israel and these countries.  In addition, this instability may affect the global economy and marketplace. Any armed conflicts or political instability in the region, including acts of terrorism or any other hostilities involving or threatening Israel, would likely negatively affect business conditions and could make it more difficult for us to conduct our operations in Israel, which could increase our costs and adversely affect our financial results.
 
Furthermore, some neighboring countries, as well as certain companies and organizations, continue to participate in a boycott of Israeli firms and others doing business with Israel or with Israeli companies. Restrictive laws, policies or practices directed towards Israel or Israeli businesses could have an adverse impact on the expansion of our business. In addition, we could be adversely affected by the interruption or curtailment of trade between Israel and its trading partners, a significant increase in the rate of inflation, or a significant downturn in the economic or financial condition of Israel.
 
Our financial results may be adversely affected by currency fluctuations and inflation.
 
Since we report our financial results in dollars, fluctuations in rates of exchange between the dollar and non-dollar currencies may have a material adverse affect on our results of operations.  We generate a majority of our revenues in dollars or in dollar-linked currencies, but some of our revenues are generated in other currencies such as the NIS, the British Pound Sterling and the Hong-Kong Dollar. As a result, some of our financial assets are denominated in these currencies, and fluctuations in these currencies could adversely affect our financial results. If we were to determine that it was in our best interests to enter into any hedging transactions in the future, there can be no assurance that we will be able to do so or that such transactions, if entered into, will materially reduce the effect of fluctuations in foreign currency exchange rates on our results of operations.  In addition, if, for any reason, exchange or price controls or other restrictions on the conversion of foreign currencies into NIS were imposed, our business could be adversely affected.  Although exposure to currency fluctuations to date has not had a material adverse effect on our business, there can be no assurance such fluctuations in the future will not have a material adverse effect on revenues from international sales and, consequently our business, operating results and financial condition.
 
 
13

 
 
Our operations could also be adversely affected if we are unable to guard against currency fluctuations in the future.  We do not currently engage in any currency hedging transactions intended to reduce the effect of fluctuations in foreign currency exchange rates on our results of operations.  We cannot guarantee that we will enter into such transactions in the future or that such measures will adequately protect us from serious harm due to the impact of inflation in Israel.
 
We cannot guarantee continuation of government programs and tax benefits.
 
We are eligible to receive, and may in the future utilize, certain tax benefits under Israeli governmental programs.  To remain eligible for these tax benefits, we must continue to meet certain conditions, including making some specified investments in fixed assets. If we fail to comply with these conditions in the future, the benefits we could receive may be canceled.  We cannot guarantee that these programs and tax benefits will be continued in the future, at their current levels or at all.  If these programs and tax benefits are ended, our business, financial condition and results of operations could be negatively affected.
 
Because we received grants from the Israeli Office of the Chief Scientist, we are subject to ongoing restrictions.
 
We received royalty-bearing grants from the Office of the Chief Scientist of the Israeli Ministry of Industry, Trade and Labor, or the Chief Scientist, for research and development programs that meet specified criteria. Since December 31, 2006, we have no further obligation to pay royalties to the Chief Scientist in respect of sales of our products. However, the terms of the Chief Scientist’s grants limit our ability to transfer know-how developed under an approved research and development program outside of Israel, regardless of whether the royalties were fully paid. In addition, any non-Israeli citizen, resident or entity that, among other things, becomes a holder of 5% or more of our share capital or voting rights, is entitled to appoint one or more of our directors or our chief executive officer, serves as a director of our company or as our chief executive officer, is generally required to notify the same to the Chief Scientist and to undertake to observe the law governing the grant programs of the Chief Scientist, the principal restrictions of which are the transferability limits described above.
 
It may be difficult to enforce a U.S. judgment against our officers, our directors and us or to assert U.S. securities law claims in Israel.
 
We are incorporated under the laws of the State of Israel. Service of process upon us, our Israeli subsidiaries and our directors and officers, substantially all of whom reside outside the United States, may be difficult to obtain within the United States.  Furthermore, because the majority of our assets and investments, and substantially all of our directors and officers are located outside the United States, any judgment obtained in the United States against us or any of them may not be collectible within the United States.
 
We have been advised by our legal counsel in Israel that it may be difficult to assert U.S. securities law claims in original actions instituted in Israel. Israeli courts may refuse to hear a claim based on a violation of U.S. securities laws because Israel is not the most appropriate forum to bring such a claim. In addition, even if an Israeli court agrees to hear a claim, it may determine that Israeli law and not U.S. law is applicable to the claim. If U.S. law is found to be applicable, the content of applicable U.S. law must be proved as a fact, which can be a time-consuming and costly process. Certain matters of procedure will also be governed by Israeli law. There is little binding case law in Israel addressing these matters.
 
 
14

 
 
Subject to specified time limitations and legal procedures, under the rules of private international law currently prevailing in Israel, Israeli courts may enforce a U.S. final judgment in a civil matter, including judgments based upon the civil liability provisions of the U.S. securities laws and including a monetary or compensatory judgment in a non-civil matter, provided that:
 
 
·
the judgment is enforceable in the state in which it was given;
 
 
·
adequate service of process has been effected and the defendant has had a reasonable opportunity to present his arguments and evidence;
 
 
·
the judgment and its enforcement are not contrary to the law, public policy, security or sovereignty of the State of Israel;
 
 
·
the judgment was not obtained by fraud and does not conflict with any other valid judgment in the same matter between the same parties; and
 
 
·
an action between the same parties in the same matter is not pending in any Israeli court at the time the lawsuit is instituted in the U.S. court.
 
Provisions of our articles of association and of Israeli law may delay, prevent or make difficult an acquisition of us, which could prevent a change of control and therefore depress the price of our shares.
 
The provisions in our articles of association relating to the submission of shareholder proposals for shareholders meetings, and requiring a special majority voting in order to amend certain provisions of our articles of association relating to such proposals as well as to election and removal of directors, may have the effect of delaying or making an acquisition of our company more difficult. In addition, provisions of Israeli corporate and tax law may have the effect of delaying, preventing or making an acquisition of our company more difficult. For example, under the Companies Law, upon the request of a creditor of either party to a proposed merger, the court may delay or prevent the merger if it concludes that there exists a reasonable concern that as a result of the merger the surviving company will be unable to satisfy the obligations of any of the parties to the merger. These provisions could cause our ordinary shares to trade at prices below the price for which third parties might be willing to pay to gain control of us.  Third parties who are otherwise willing to pay a premium over prevailing market prices to gain control of us may be unable or unwilling to do so because of these provisions of Israeli law.
 
Free trade agreements between Israel and the United States and the European Union may be terminated or changed.
 
Israel has the benefit of a free trade agreement with the United States which, generally, permits tariff-free access into the United States for products produced by us in Israel.  In addition, as a result of an agreement entered into by Israel with the European Union, or the EU, and countries remaining in the European Free Trade Association, or EFTA, the EU and EFTA have abolished customs duties on Israeli industrial products.  There can be no assurance that these agreements will not be terminated, changed, amended or otherwise declared non-applicable to all or some of our Israeli operations, and accordingly, materially harm our businesses.
 
 
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ITEM 4.
INFORMATION ON THE COMPANY
 
A.
History and Development of the Company
 
Corporate History and Details
 
We were incorporated under the laws of the State of Israel in 1988 as a company limited by shares.
 
Our executive headquarters are located at Kfar Netter Industrial Park, POB 3787, Kfar Netter 40593, Israel, telephone number (972) 9-899-3000. Our United States-based subsidiary, Attunity Inc., maintains its principal offices at 70 Blanchard Road, Burlington, Massachusetts 01803, telephone number (781) 213-5200.  Our address on the Internet is http://www.attunity.com. The information on our website is not incorporated by reference into this annual report.
 
We are a leading provider of real-time data integration and event capture software, designed to help organizations optimize the availability, performance, use and lifetime of their information assets.
 
We began operations in 1989 and when we went public in December 1992, our principal products were the APT (Application Programming Tools) product family of software productivity tools, comprised of the APTuser - a production report generator and APTools - a comprehensive software development system.  In 1993, we acquired Meyad Computers Company (1991) Ltd. (now known as Attunity Software Services (1991) Ltd.) which owned Mancal 2000 - a financial and logistic application software package. In 1994, we acquired Cortex Inc., which owned CorVision - an application generator for enterprise applications. In 1996, we released Attunity ConnectÒ - a universal data and application access product. In 2004, we released Attunity Federate- a virtual data federation, which is also commonly referred to as Enterprise Information Integration (EII), and Attunity Stream- a change-data-capture technology for streaming and capturing just the changes from one data source to another. In 2005, we released Attunity InFocus – a software platform for workplace - focused composite applications which, since late 2008, we no longer offer. In 2009, we released Attunity Operational Data Replication, or ODR– a product that allows the transfer and synchronization of data between heterogeneous databases.
 
Recent Major Business Developments
 
 On December 29, 2010, we announced that we had entered into a multi-million dollar original equipment manufacturing, or OEM, agreement with Microsoft, to provide our change data capture, or CDC, in Microsoft's next version of SQL Server. The integration of our CDC into SQL Server will support customer requirements in strategic markets including cloud computing and real time business intelligence, or BI.
 
On January 24, 2011, we announced that one of the world’s largest business software and hardware systems companies has renewed its OEM distribution agreement with us.  With this extended agreement, originally signed in 2005, this strategic partner continues to rely on our data connectivity and CDC software as part of both its database and its integration middleware product lines, which incorporate our products to enable solutions including real-time data integration, legacy modernization and service oriented architecture.
 
 On February 2, 2011, we announced that we have entered into an extension agreement, which was made effective as of December 31, 2010, with certain members of the Investors Group, being the holders of approximately $1.5 million (out of a total $1.8 million) of the outstanding principal amount of our Convertible Notes, whereby, among other things, the maturity date of the Convertible Notes held by such holders, will be extended and become due and payable in four equal installments of $377,334, on each of the following dates: (1) April 1, 2012; (2) June 30, 2012; (3) September 30, 2012; and (4) December 31, 2012.  For additional details about the extension agreement and other principal financing activities, see Item 5B "Liquidity and Capital Resources - Principal Financing Activities" and Item 10C "Material Contracts - Extension of Convertible Notes."
 
 
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On February 14, 2011, we announced that we had entered into an OEM agreement with Microsoft to provide our ODBC connector in Microsoft's next version of SQL Server. The integration is designed to enable customers to exchange and process data with a wide range of data sources.
 
For a discussion of our principal capital expenditures and divestitures, see Item 5B "Liquidity and Capital Resources.”
 
B.
Business Overview
 
Overview
 
We have been delivering software solutions to organizations around the world for over twenty years and we are now a leading provider of software for real-time data integration and event capture, helping organizations optimize the availability, performance, use and lifetime value of their information assets. Our software solutions provide the means for organizations to quickly and effectively integrate and simplify cross-system access for business information. Our software is commonly used for projects such as data warehousing, business intelligence, master data management, application synchronization, legacy migration and event processing.
 
Our products form a comprehensive suite of software infrastructure that is designed to reduce the complexity of today’s information systems and enable them to be accessible for real-time and event-driven applications. Our software includes products for real-time data and application integration, changing data and business event capture.
 
Our software offering currently consists of the following product lines:
 
 
·
Attunity ConnectÒ - Attunity Connect is a suite of pre-built software that provides access, connect-ability and integration to various data sources or applications across a wide range of computing platforms, including those on mainframes, enterprises, legacy and proprietary sources, as well as Windows and UNIX. It is designed to provide seamless access to any data or application, irrespective of the underlying applications that need access.
 
 
·
Attunity Federate™ - Attunity Federate provides Enterprise Information Integration, or EII, across numerous types of data sources. Using Attunity Federate, companies can create single views of business information (e.g., Single Customer View), making it easier for business users to access information that exists across multiple data silos without the need for any complex programming.
 
 
·
Attunity Stream™ - Attunity Stream is a CDC technology that captures only the changes made to transactional systems and transfers them to another destination database. Given the exponential growth rates of transactional data year-on-year, and the increasing demands for businesses to work with ever more timely information, streaming changed-data to applications and messaging systems has become a critical component of the modern ‘real-time enterprise’.
 
 
·
Attunity Data Replication – Attunity data replication software, including the Attunity CDC Suite for SSIS (SQL Server Integration Services) and Attunity StreamFlow, enables the transfer and synchronization of data between heterogeneous databases, making information available where and when it is needed to support common needs, including business intelligence and system upgrades and migrations.
 
 
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·
Legacy Products - Our key legacy products currently include CorVision, an application generator tool for enterprise applications that runs on Digital VAX computers under the Open VMS (Virtual Memory System) operating system and allows developers to use either terminals or a Client/Server Windows application connected to VAX computers, and APTuser, a production report generator able to access data residing in different databases and file managers.
 
Our software solutions have been deployed at thousands of organizations worldwide in government, financial services, manufacturing, retail, pharmaceuticals and the supply chain industry. Over the years, our products have won a number of awards for performance. Most recently, in December 2010, our Attunity SQL Server-CDC for SSIS data replication software was recognized in the Best BI/Reporting product category, winning the bronze medal for two SQL Server Magazine awards, the “2010 Community Choice Award” and the “2010 Editors’ Best Award”.
 
We provide our software directly and indirectly through a number of strategic and OEM and/or reseller agreements with global-class partners, such as Microsoft, IBM, Oracle and HP, as well as other software vendors and integrators.
 
We serve our customers via offices in North America, Europe, Israel and Asia Pacific and through a network of local partners.
 
The Market Opportunity and Our Solutions
 
We believe that the world of information technology, or IT, data infrastructure is undergoing a significant change, one that enables information assets to be accessible in a timely manner, reaching more users through more applications and devices, which change requires support for service-based standards and active, real-time detection of critical events. Consequently, our main focus and strategy is to establish Attunity as a leading provider of real-time data integration, replication and event capture software, which are all enabling technologies. In 2009, we expanded our product offering to target the data replication market, an important segment of the data integration market that enables the real-time availability and consistency of data across heterogeneous databases. Specifically, we focus on what we call Operational Data Replication, or ODR, software solutions, which are designed to make information available to support operational business intelligence. In addition, we believe that the need for heterogeneous data integration and replication will increase with the adoption of cloud computing, as organizations start to manage data both in their own data centers as well as in cloud-based systems. Specifically, we focus on high speed bulk transfer and CDC capabilities to support cloud computing capabilities.
 
We believe that our suite of software solutions and services responds to the market need we identified by providing the following key benefits:
 
 
·
our solutions allow organizations to access, detect, notify and act upon changing data and critical business events in real-time, and realize the full benefits of being a ‘real-time enterprise’;
 
 
·
our solutions simplify the growing complex maze of different database systems, platforms, versions and hardware, on-premises and in the cloud, reducing the costs of interconnectivity and opening up the opportunity for new more valuable cross-system applications; and
 
 
·
our solutions enable real-time availability of data required to support business intelligence and operations, a requirement that is now a common enabler for improved efficiencies and competitive advantage.
 
 
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Our Strategy
 
The key elements of our strategy to achieve this objective include:
 
 
·
Extend our Product Leadership. Our flexible, open and standards-based architecture allows for easier extension and integration of new products that would further enhance our current offerings. We plan to augment our existing software with additional capabilities, platform-support and formats. Our goal is to provide the most comprehensive and innovative solutions that take the complexity out of integration, the risk out of deployment and enable a new breed of real-time, event-driven applications.
 
 
·
Expand Our Selling Capabilities. We market and sell our products in the U.S, the U.K, Europe, Latin America, the Middle East and the Asia-Pacific regions through direct sales, OEM, reseller and distributor channels. We intend to expand our sales channels, with an increasing emphasis on OEMs and other indirect channels.
 
 
·
Enter New Markets. To date, our revenues have been derived predominantly from licensing our software to enterprises that are implementing Data Center integration and  BI software. We believe, however, that our software is increasingly well positioned to meet the needs of enterprises and software vendors focusing on real-time data integration, replication, and event capture, such as those involved in new cloud-based solutions as well as the event-processing and event-driven architecture markets. We intend to capitalize upon this opportunity by marketing our software and services to companies with real-time information and event-driven initiatives.
 
 
·
Increased Penetration of Our Existing Customer Base. Over the years, we have licensed our software to over 1,000 customers worldwide. This large customer base affords us an opportunity for additional sales of current and future software. Since many of our customers have purchased only one or a few of our software products or use our software in specific business units or locations, we intend to sell more deeply into our installed customer base.
 
 
·
Expand and Leverage our Strategic Relationships. We believe that a significant market opportunity exists to sell our software with the complementary products and services provided by other organizations. We plan to extend our existing strategic relationships and develop new alliances with leading global software providers, equipment manufacturers, application service providers, systems integrators and value-added resellers, in order to extend the functionality of our software and increase sales. We currently have strategic relationships with Microsoft, IBM, Oracle,  HP and other software vendors, where our software is sold as an add-on product to their product line, or embedded within their own products. We intend to leverage the sales and marketing capabilities of our alliance partners and facilitate the wider adoption of our software.
 
 
·
Pursue Strategic Acquisitions. In order to achieve our business objectives, we may pursue the acquisition of complementary technologies, products and/or businesses that enable us to enhance and expand our existing software products and our projected service offerings.
 
 
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Products
 
Attunity Connect - standard data access and legacy adapter suite
 
Attunity Connect is a suite of pre-built adapters to mainframe and enterprise data sources. It is designed to provide seamless access to legacy data for business intelligence and enterprise portals, build .NET and J2EE (Java 2 Enterprise Edition) applications that interoperate with legacy systems, and accelerate Enterprise Application Integration, or EAI, initiatives. Attunity Connect resides natively on the data server to provide standard, service-oriented integration (SQL, XML, and Web based services) to a broad list of data sources on platforms ranging from Windows and UNIX to HP NonStop and Mainframe. With robust support for metadata, bi-directional read/write access and transaction management, Attunity Connect simplifies and reduces the cost of legacy integration. The key features of Attunity Connect are:
 
 
·
Standard, service-oriented interfaces (SQL, XML, Web services)
 
 
·
Comprehensive pre-built adapter library on virtually any platform
 
 
·
Transactional read/write integration
 
 
·
Query governing
 
 
·
Enterprise class scalability, reliability and performance
 
 
·
Certified with leading BI and EAI products
 
 
·
Simple installation and fast configuration using wizard-based Graphic User Interface, or GUI
 
Attunity Federate – virtual data federation for EII
 
Attunity Federate provides EII across heterogeneous data sources. Using Attunity Federate, companies can create single views of business information (e.g., Single Customer View), make it easier for business users to access information in multiple data silos with virtual data models, complement data warehouses with real-time access to operational data stores, and guarantee data integrity with distributed transaction management. Attunity Federate joins heterogeneous data sources to make them available as a virtual data layer. It uses distributed query optimization and processing engines that reside natively on enterprise data servers to provide superior performance, security, and transaction management. Attunity Federate leverages Attunity Connect adapters to access any data source in the enterprise. The key features of Attunity Federate are:
 
 
·
Real-time information integration across disparate data source
 
 
·
A virtual metadata catalog of information sources and data models
 
 
·
High performance and availability
 
 
·
Robust security and access control
 
 
·
Broad set of standard SQL and XML interfaces
 
 
·
Distributed query optimization and processing
 
 
·
Read and write capabilities, with support for transaction management
 
 
·
Simple installation and fast configuration using wizard-based GUI
 
 
Attunity Stream - captures changes to enterprise data sources and streams them in real-time
 
Attunity Stream captures and delivers the changes made to enterprise data sources to a destination database. Using Attunity Stream, organizations can significantly improve the movement of mainframe and enterprise operational data in real-time to data warehouses and data marts; significantly improve the efficiency of Extract Transform & Load, or ETL, processes, synchronize data sources; and enable event-driven business activity monitoring and processing. Attunity Stream provides agents that non-invasively monitor and capture changes to mainframe and enterprise data sources. Changes are delivered in real-time or consumed as required using standard interfaces. The key features of Attunity Stream are:
 
 
·
Real-time capture of changes from most data sources, including Oracle and SQL Server, as well as mainframe data sources such as VSAM, DB2
 
 
·
SQL-based change delivery for ETL and data-oriented applications
 
 
·
XML-based change delivery for EAI and message-oriented applications
 
 
·
Simple installation and fast configuration using wizard-based GUI
 
 
·
Auditing and recoverability
 
 
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Attunity Data Replication
 
Attunity Data Replication, including the Attunity CDC Suite for SSIS and Attunity StreamFlow, enables the transfer and synchronization of data between heterogeneous databases, making information available where and when it is needed to support common needs, including business intelligence and system upgrades and migrations. The key features of Attunity Data Replication are:
 
 
·
Low impact, near real-time capture and movement of changes from many data, relational and non-relational
 
 
·
Heterogeneous replication, applying data changes to many target databases
 
 
·
Full replication solution including initial data load followed by continuous incremental updates
 
 
·
Simple installation and fast configuration using wizard-based GUI
 
 
·
Management console for monitoring and control
 
Legacy Products
 
CorVision: CorVision is an application generator tool that runs on Digital VAX computers under the Open VMS operating system and allows developers to use either terminals or a Client/Server Windows application connected to VAX computers.
 
APTuser: APTuser is a production report generator able to access data residing in different databases and file managers such as Oracle, Ingres, Informix, Sybase, Rdb, Adabas, RMS and C-ISAM.  APTuser is able to generate combined reports, which access all of these files and databases concurrently.  APTuser is available for OpenVMS, HP/UNIX, IBM AIX, Data General AViiON and SUN Solaris operating systems.
 
Customer Support Services
 
We provide the following direct support services to our customers:
 
Hot-line Support.  We provide technical advice and information on the use of our products.  Our hot-line support is also responsible for publishing technical bulletins and distributing new versions of software and program “patches.” Such hot-line customer support is typically provided through toll-free telephonic support during business hours, which, for an additional fee, can be extended to 24 hours a day, seven days a week. We have hot-line operations in the United States, Israel and China. Support is provided via telephone, remote-access and e-mail. A substantial majority of our customers are covered by support contracts, with, in some cases, services being provided by local subcontractors.
 
Training.  We provide classroom and on-site training in the use of our products. The course curriculum includes product use education, software development methodologies and system management.  Our customers receive documentation that includes user manuals, reference manuals, tutorials, installation guides and release notes.
 
Professional Services.  We provide consulting services to enable customers to use our products efficiently and effectively.
 
Sales and Marketing
 
Our products and services are sold through both direct and indirect channels, including distributors, VARs and OEM partners.
 
 
21

 
 
We maintain direct sales operations through wholly owned subsidiaries in the United States, the United Kingdom, Hong Kong and Israel.  In Japan, South Korea, Taiwan, Singapore, Germany, Spain and South and Central America we distribute our products through independent distributors. Our field force (including technical sales support personnel) is comprised of 8 persons in North America, 3 persons in Europe, the Middle East and Africa and 2 persons in the Asia Pacific region.
 
Over the course of the past several years, we have focused on developing long-term strategic partnerships with platform vendors, business intelligence vendors and system integrators and have entered into a number of OEM and/or reseller agreements, with Microsoft, IBM, Oracle, HP and other software vendors and integrators. For example, we have recently entered into a five-year OEM agreement with Microsoft, whereby we agreed to customize and integrate our CDC software into Microsoft's next version of SQL Server and to provide Microsoft with the associated maintenance services. The scope of the OEM agreement is global and it also covers resellers, developers and distributors of Microsoft's SQL Server.
 
Seasonality
 
Our business is subject to seasonal trends, primarily in the third quarter ending September 30, when we have experienced relatively low sales mainly as a result of reduced sales activity during the summer months. We have also often recognized a substantial portion of our revenues in the first quarter and in the last quarter of the year and in the last month, or even weeks or days, of a quarter.
 
Customers
 
Our products are sold directly and indirectly to large corporations as well as governmental and public institutions and have been deployed at thousands of organizations worldwide in government, financial services, manufacturing, retail, pharmaceuticals and the supply chain industry. We provide our products indirectly through a number of strategic and OEM and/or reseller agreements with global-class partners, such as Microsoft, IBM, Oracle and HP, as well as other software vendors and integrators.
 
In 2008, most of our license revenues were derived from the connectivity and CDC product lines, whereas, in 2009 and 2010 all license revenues were derived from such products.

Our maintenance and support revenues are derived from maintenance and support services we provide to customers who use (1) our data connectivity solutions, such as the Attunity Connect,  and (2) the Corvision and APTuser products, which are legacy products.  Maintenance and support revenues in 2010, 2009 and 2008 related to the data connectivity product line represented approximately 83%, 78% and 72%, respectively, out of the total consolidated maintenance and support revenues.

For the year ended December 31, 2008, one of our OEM partners accounted for approximately 12% of our revenues. For the years ended December 31, 2010 and 2009, no single customer accounted for more than 10% of our revenues.
 
For additional details regarding the breakdown of our revenues by geographical distribution and by activity, see Item 5A – “Operating and Financial Review and Prospects – Operating Results”.
 
Competition and Pricing
 
The IT marketplace is highly competitive and has very few barriers to entry. The primary competitive factors affecting sales of our products are product performance and features, depth of product line, technical support and price. We compete both with international and local software product providers, many of whom have significantly greater financial, technical and marketing resources than us.
 
 
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We anticipate continued growth and competition in the data integration and replication software products and, consequently, the entrance of new competitors into the market or intensified competition, including by way of consolidation. In the past few years, we have identified a trend of consolidation in the software industry in general, and in the real-time data integration and event capture market in particular, such as Oracle's acquisition of Golden Gate Software (July 2009). Consolidation and mergers in our market may result in stronger competition by larger companies that threatens our market positioning. New entrants may also include the IT departments of current and potential customers of ours that develop solutions that compete with our products.
 
The competitors with our connectivity and CDC offering include IBM, Informatica Corporation, iWay Software, Golden Gate (acquired by Oracle) and Data Direct.  In light of current global economic conditions, we anticipate continued consolidation and increased competition in the market.  Moreover, our existing and potential competitors may be able to develop software products and services that are as effective as, or more effective or easier to use, than those offered by us.  Such existing and potential competitors may also enjoy substantial advantages over us in terms of research and development expertise, manufacturing efficiency, name recognition, sales and marketing expertise, distribution channels, as well as financial resources. However, we believe that our connectivity and CDC products are generally competitive in price and features and have certain advantages and disadvantages as compared to competitors’ products.
 
Intellectual Property Rights and Software Protection
 
We do not hold any patents and rely upon a combination of security devices, copyrights, trademarks, trade secret laws and contractual restrictions to protect our rights in our products. Our policy has been to pursue copyright protection for our software and related documentation and trademark registration of our product names.  In addition, our employees and independent contractors are generally required to sign non-disclosure agreements.
 
We have obtained federal trademark registrations for AttunityÒ, Attunity B2BÒ, Attunity ConnectÒ and Attunity InFocusÒ in the United States. We believe that copyright protection, which generally applies whether or not a license agreement exists, is sufficient to protect our rights in our products. Our policy is for our customers to sign non-transferable software license agreements providing contractual protection against unauthorized use of the software.
 
Preventing the unauthorized use of software is difficult, and unauthorized software use is a persistent problem in the software industry.  However, we believe that, because of the rapid pace of technological change in the software industry, the legal protections for our products are less significant factors in our success than the knowledge, ability and experience of our employees, the frequency of product enhancements and the timeliness and quality of support services provided by us.
 
Government Regulations
 
General
 
Israel has the benefit of a free trade agreement with the United States which, generally, permits tariff-free access into the United States for products produced by us in Israel.  In addition, as a result of an agreement entered into by Israel with the European Union, or the EU, and countries remaining in the European Free Trade Association, or EFTA, the EU and EFTA have abolished customs duties on Israeli industrial products.
 
Approved Enterprise
 
We are eligible for tax benefits under Israeli law for capital investments that are designated as “Approved Enterprises.” The participation in these programs is subject to compliance with certain conditions and imposes certain restrictions upon us. For more information about the tax benefits for Approved Enterprises, see Item 10E. “Additional Information – Taxation – Israeli Tax – Tax Benefits under the Law for the Encouragement of Capital Investments, 1959.”
 
 
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Grants from the Office of the Chief Scientist
 
The Government of Israel encourages research and development projects through the Office of Chief Scientist of the Israeli Ministry of Industry, Trade and Labor, or the Chief Scientist, pursuant to the Law for the Encouragement of Industrial Research and Development, 1984, and the regulations promulgated thereunder, or the R&D Law.  Generally, grants from the Chief Scientist constitute up to 50% of qualifying research and development expenditures for particular approved projects. Under the terms of these Chief Scientist projects, a royalty of 3% to 5% is due on revenues from sales of products and related services that incorporate know-how developed, in whole or in part, within the framework of projects funded by the Chief Scientist. Royalty obligations are usually 100% of the dollar-linked amount of the grant, plus interest.
 
The R&D Law also provides that know-how developed under an approved research and development program or rights associated with such know-how may not be transferred to third parties in Israel without the approval of the Chief Scientist. Such approval is not required for the sale or export of any products resulting from such research or development. The R&D Law, as amended, further provides that the know-how developed under an approved research and development program or rights associated with such know-how may not be transferred to any third parties outside Israel, except in certain special circumstances and subject to the Chief Scientist’s prior approval. The Chief Scientist may approve the transfer of Chief Scientist-funded know-how outside Israel, generally, in the following cases: (a) the grant recipient pays to the Chief Scientist a portion of the sale price paid in consideration for such Chief Scientist-funded know-how (according to certain formulas), or (b) the grant recipient receives know-how from a third party in exchange for its Chief Scientist-funded know-how, or (c) such transfer of Chief Scientist-funded know-how arises in connection with certain types of cooperation in research and development activities.
 
The R&D Law imposes reporting requirements with respect to certain changes in the ownership of a grant recipient.  The law requires the grant recipient and its controlling shareholders and non-Israeli interested parties to notify the Chief Scientist of any change in control of the recipient or a change in the holdings of the means of control of the recipient that results in a non-Israeli becoming an interested party directly in the recipient and requires the new interested party to undertake to the Chief Scientist to comply with the R&D Law.  In addition, the rules of the Chief Scientist may require additional information or representations in respect of certain of such events. For this purpose, “control” is defined as the ability to direct the activities of a company other than any ability arising solely from serving as an officer or director of the company.  A person is presumed to have control if such person holds 50% or more of the means of control of a company.  “Means of control” refers to voting rights or the right to appoint directors or the chief executive officer.  An “interested party” of a company includes a holder of 5% or more of its outstanding share capital or voting rights, its chief executive officer and directors, someone who has the right to appoint its chief executive officer or at least one director, and a company with respect to which any of the foregoing interested parties owns 25% or more of the outstanding share capital or voting rights or has the right to appoint 25% or more of the directors.  Accordingly, any non-Israeli who acquires 5% or more of our ordinary shares will be required to notify the Chief Scientist that it has become an interested party and to sign an undertaking to comply with the R&D Law.
 
We have not received grants since 2000. Through 2000, we received grants from the Chief Scientist aggregating $2.4 million for certain of our research and development projects. As of December 31, 2010, royalties paid to the Chief Scientist totaled $2.2 million. The difference of $0.2 million is related to grants received in connection with a product that is no longer being sold. As of December 31, 2010, we do not have any liability to pay royalties the Chief Scientist.
 
 
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C.
Organizational Structure
 
Our wholly owned subsidiaries act as marketing and customer service organizations in the countries where they are incorporated and in most instances for neighboring countries.  The following table sets forth the legal name, location and country of incorporation and percentage ownership of each of our active subsidiaries:
 
 
Subsidiary Name
 
Country of
Incorporation
 
Ownership Percentage
 
           
Attunity Inc.
 
United States
    100 %
Attunity (UK) Limited
 
United Kingdom
    100 %
Attunity (France) S.A
 
France
    100 %
Attunity Pty Limited
 
Australia
    100 %
Attunity (Hong Kong) Ltd.
 
Hong-Kong
    100 %
Attunity Israel (1992) Ltd.
 
Israel
    100 %
Attunity Software Services (1991) Ltd.
 
Israel
    98.8 %
 
D.
Property, Plants and Equipment
 
Israel. Our executive, marketing and sales offices as well as research and development facilities are located in Kfar Netter Industrial Park, Kfar Netter, Israel, where we lease approximately 14,500 square feet, of which we sublease approximately 6,000 square feet to third parties. The premises are occupied under a lease which expires on December 31, 2011. The annual rent for the premises we occupy (i.e., excluding the 6,000 square feet we sublease to third parties) was approximately $248,000 in 2010.
 
North America. Starting June 1, 2010, we lease approximately 3,300 square feet of office space in Burlington, MA for an annual rent of approximately $67,000. The aggregate annual rent for the premises we occupied during 2010 was approximately $99,000.
 
Other Locations. We currently lease one additional office space in Hong Kong. The annual rent for the premises was approximately $75,000 in 2010.
 
Outlook. We believe that the aforesaid offices and facilities are suitable and adequate for our operations as currently conducted and as currently foreseen. In the event that additional or substitute offices and facilities are required, we believe that we could obtain such offices and facilities at commercially reasonable rates.
 
ITEM 4A.
UNRESOLVED STAFF COMMENTS
 
Not applicable.
 
 
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ITEM 5.
OPERATING AND FINANCIAL REVIEW AND PROSPECTS
 
Our discussion and analysis of our financial condition and results of operation are based upon our consolidated financial statements, which have been prepared in accordance with U.S. GAAP.  Our operating and financial review and prospects should be read in conjunction with our financial statements, accompanying notes thereto and other financial information appearing elsewhere in this annual report.
 
A.
Operating Results
 
Overview
 
We were founded in 1988 and became a public company in 1992. We have been delivering software solutions to organizations around the world for over twenty years and we are now a leading provider of software for real-time data integration and event capture, helping organizations optimize the availability, performance, use and lifetime value of their information assets. Our software solutions provide the means for organizations to quickly and effectively integrate and simplify cross-system access for business information. Our software is commonly used for projects such as data warehousing, business intelligence, master data management, application synchronization, legacy migration and event processing.
 
Our products form a comprehensive suite of software infrastructure that is designed to reduce the complexity of today’s information systems and enable them to be accessible for real-time and event-driven applications. Our software includes products for real-time data and application integration, changing data and business event capture.
 
Through distribution, OEM agreements and strategic relationships with global-class partners such as Microsoft, Oracle, IBM, HP and other software vendors, Attunity-based solutions have been deployed at thousands of organizations worldwide in government, financial services, manufacturing, retail, pharmaceuticals and the supply chain industry. Our products and services are sold through direct sales and support offices in the United States, the United Kingdom, Hong Kong and Israel, as well as through distributors in Japan, South Korea, Taiwan, Singapore, Germany, Spain and South and Central America.
 
Executive Summary
 
General
 
In 2010, our total revenues were approximately $10.1 million, compared to $9.5 million in 2009. This overall 6.6% increase is primarily attributable to (1) a 12.6% increase in license revenues, primarily due to an increase in revenues from our direct distribution channels and (2) a 1.9% increase in maintenance and service revenues.
 
Our operating loss decreased to $43,000 in 2010 from $0.6 million in 2009. The decrease in our operating loss is related mainly to the increase in license revenues.
 
In 2010, we incurred a net loss of $1.5 million, compared to a net loss of $1.3 million in 2009. The increase in our net loss is related to an increase of $0.6 million in our non-cash financial expenses compared to 2009, resulting mainly from the revaluation of liabilities presented in fair value and expenses related to modification of the terms of certain warrants and an increase in payment of sales commissions to our personnel, partially offset by a decrease of $0.9 million in amortization and capitalization of software development costs compared to 2009 and by the increase in revenues.
 
We had cash and cash equivalents of approximately $0.9 million as of December 31, 2010 compared to $1.4 million as of December 31, 2009. This decrease in our cash position is mainly attributable to repayment of outstanding loans in the aggregate amount of approximately $1.0 million, partially offset by cash provided from operations of approximately $0.5 million.
 
 
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On December 31, 2010, our shareholders approved the key terms of an extension agreement with holders of approximately $1.5 million (out of a total $1.8 million) of the outstanding principal amount of our Convertible Notes, such that, among other things, the maturity date of the Convertible Notes was extended and the aggregate outstanding principal amount of approximately $1.5 million will become due and payable in four equal quarterly installments of $377,334 starting April 1, 2012.
 
Microsoft OEM Agreements
 
CDC Agreement. In December 2010, we announced that we had entered into an OEM agreement, or the OEM Agreement, with Microsoft. Pursuant to the OEM Agreement, which has an initial term of five (5) years, we agreed to customize and integrate our CDC software into Microsoft's next version of SQL Server and to provide Microsoft with the associated maintenance services. Global in scope, the OEM Agreement also covers resellers, developers and distributors of Microsoft's SQL Server.
 
The overall value over the term of the OEM Agreement is nearly $7 million for both license and maintenance, subject to delivering the customized CDC to timely meet Microsoft's specifications in accordance with the OEM Agreement. As such, we will be entitled to receive (1) a total of $3.0 million in two payments, which are expected during 2011, and (2) a total of $3.9 million in 12 quarterly payments of approximately $0.3 million each, which are expected to start toward the end of 2012. The agreement is expected to be recognized to our revenues ratably during the five year term of the agreement starting 2011.
 
The OEM Agreement contains customary representations, warranties and covenants of Attunity, including indemnification in the event that the CDC product infringes upon the rights of third parties.
 
Pursuant to the OEM Agreement, Microsoft is also entitled to a right of first offer, whereby we are required to notify Microsoft in the event that we wish to sell the Company or sell or grant an exclusive license of the technology underlying the CDC product and, if the offer is accepted by Microsoft, negotiate such transaction with Microsoft, or, if rejected by Microsoft, we may enter into such transaction with a third party only on substantially the same or more favorable terms than the initial offer made by us to Microsoft. Microsoft is also entitled to terminate the OEM Agreement under certain circumstances, including upon a change of control of the Company.
 
ODBC Agreement. In February 2011, we announced that we had entered into a new OEM Agreement with Microsoft, or the OEM Agreement. Pursuant to the OEM Agreement, which has an initial term of five (5) years, we agreed to customize and integrate our open database connectivity (ODBC) software into Microsoft's next version of SQL Server and to provide Microsoft with the associated maintenance services. Global in scope, the OEM Agreement also covers resellers, developers and distributors of Microsoft's SQL Server. 
 
The overall value over the term of the OEM Agreement is $1.9 million for both license and maintenance, subject to delivering the customized ODBC to timely meet Microsoft's specifications in accordance with the OEM Agreement. As such, we will be entitled to receive (i) a total of $0.85 million, which is expected during 2011, and (ii) a total of $1.05 million in 12 quarterly payments of approximately $0.1 million each, which are expected to start toward the end of 2012. The agreement is expected to be recognized to our revenues ratably during the five year term of the agreement starting 2011.
 
The OEM Agreement contains customary representations, warranties and covenants of Attunity, including indemnification in the event that the ODBC product infringes upon the rights of third parties.
 
 
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Pursuant to the OEM Agreement, Microsoft is also entitled to a right of first offer, whereby we are required to notify Microsoft in the event that we wish to sell the Company or sell or grant an exclusive license of the technology underlying the ODBC product and, if the offer is accepted by Microsoft, negotiate such transaction with Microsoft, or, if rejected by Microsoft, we may enter into such transaction with a third party only on substantially the same or more favorable terms than the initial offer made by us to Microsoft. Microsoft is also entitled to terminate the OEM Agreement under certain circumstances, including upon a change of control of the Company.

2011 Outlook
 
During the global economic slowdown of late 2008 and most of 2009, many companies, including our customers, have reduced or postponed their technology spending significantly. We do not believe we were materially affected by such slowdown in 2009 or 2010. However, and although the global economy showed signs of recovery by the end of 2009 and during 2010 and the economic outlook for 2011 has improved, should the economic slowdown resume and/or companies in our target markets reduce capital expenditures, it may cause our customers to reduce or postpone their technology spending significantly, which could result in reductions in sales of our products, longer sales cycles, slower adoption of new technologies and increased price competition.
 
We identified the following trends that may influence our market and the demand for our software solutions:
 
 
m
Continued growth of the already large open systems database, or DBMS, market, which is a target market for Attunity with our CDC and data replication software. Continued and accelerated growth of the amounts of data stored and managed by organizations;
 
 
m
Information immediacy, or the growing need and expectation by business users to have fresh and up-to-date information; and
 
 
m
Cloud computing, which is now a target market for Attunity with our CDC and data replication software, seems to be growing significantly, with numerous software vendors, developers and integrators looking to invest substantial resources in this market.
 
As a result of an unpredictable business environment and long sales cycles, we find it difficult to provide a reasonable estimate as to our own sales and profitability trends in 2011.
 
For additional details regarding our capital resources and contractual obligations, see Item 5B "Liquidity and Capital Resources - Principal Financing Activities," Item 5B "Liquidity and Capital Resources - Outlook" and Item 5F "Tabular Disclosure of Contractual Obligations."
 
Critical Accounting Policies
 
The preparation of financial statements requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  On an on-going basis, we evaluate our estimates and judgments, including, but not limited to those related to revenue recognition, bad debts, goodwill, research and development and stock-based compensation.  We base our estimates and judgments on historical experience and on various other factors that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources.  Under different assumptions or conditions, actual results may differ from these estimates.
 
 
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We believe that the following significant accounting policies are the basis for the most significant judgments and estimates used in the preparation of our consolidated financial statements.
 
Revenue Recognition. We generate revenues mainly from license fees and sub-license fees for the right to use our software products, maintenance, support, consulting and training services.  We sell our products primarily through our direct sales force to customers and indirectly through distributors, OEMs and VARs.  Both the customers and the distributors or resellers are considered end users.  We are also entitled to royalties from some distributors and VARs upon the sublicensing of the software to end users.
 
Revenues from license and services fees are recognized when persuasive evidence of an arrangement exists, delivery of the product has occurred or the services have been rendered, the fee is fixed or determinable and collectability is probable.  We do not grant a right of return to our customers.
 
We determine that persuasive evidence of an arrangement exists with respect to a customer when we have a purchase order from the customer or a written contract, which is signed by both us and customer (documentation is dependent on the business practice for each type of customer).
 
Our software may be either physically or electronically delivered to the customer.  We determine that delivery has occurred upon shipment of the software or when the software is made available to the customer through electronic delivery, when the customer has been provided with access codes that allow the customer to take immediate possession of the software on its hardware. We consider all arrangements with payment terms extending beyond five months not to be fixed or determinable.  If the fee is not fixed or determinable, revenue is recognized as payments become due from the customer, provided that all other revenue recognition criteria have been met.
 
We determine whether collectability is probable on a case-by-case basis.  When assessing probability of collection, we consider the number of years in business and history of collection.  If we determine from the outset that collectability is not probable based upon our review process, revenue is recognized as payments are received.
 
With regard to software arrangements involving multiple elements, we allocate revenues to the different elements in the arrangement under the “residual method” when Vendor Specific Objective Evidence, or VSOE, of fair value exists for all undelivered elements and no VSOE exists for the delivered elements.  Under the residual method, at the outset of the arrangement with the customer, we defer revenue for the fair value of our undelivered elements (maintenance and support, consulting and training) and recognize revenue for the remainder of the arrangement fee attributable to the elements initially delivered in the arrangement (software product) when the basic criteria have been met. Any discount in the arrangement is allocated to the delivered element.
 
Our determination of fair value of each element in multiple-element arrangements is based on VSOE.  We align our assessment of VSOE for each undelivered element to the price charged when the same element is sold separately. We have analyzed all of the elements included in our multiple-element arrangements and determined that we have sufficient VSOE to allocate revenue to the maintenance and support, consulting and training (“professional”) services components of our license arrangements. We sell our professional services separately, and accordingly we have established VSOE for professional services based on our hourly or daily rates.  VSOE for maintenance and support is determined based upon the price charged when the same element is sold separately.  Accordingly, assuming all other revenue recognition criteria are met, we recognize revenue from licenses upon delivery using the residual method.
 
Arrangements for the sale of software products that include professional services are evaluated to determine whether those services are essential to the functionality of other elements of the arrangement. We determined that these services are not considered essential to the functionality of other elements of the arrangement, and therefore, these revenues are recognized as a separate element of the arrangement.
 
 
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Revenues from royalties are recognized according to quarterly royalty reports received from certain customers. Royalties are received from customers who embedded our products in their own products and where we are entitled to a percentage of the customer's revenue from the combined product.

Under certain circumstances, license revenue consists of license fees received whereby under the terms of these license agreements, our software is modified to that customer's specific requirements. Fees are payable upon completion of agreed upon milestones, such as delivery of specifications and technical documentation. Each license is designed to meet the specific requirements of the particular customer which include the rights to incorporate our software into a customer's own application specific product.

Maintenance and support revenue included in multiple element arrangement is deferred and recognized on a straight-line basis over the term of the maintenance and support agreement.
 
Services revenues are recognized as the services are performed.
 
Deferred revenues include unearned amounts received under maintenance and support contracts and amounts charged to customers but not recognized as revenues.
 
Bad Debt Allowance.  We perform ongoing credit evaluations of our customers.  An allowance for a doubtful account is determined with respect to those amounts that we have determined to be doubtful of collection. Any changes in our assumptions relating to the collectability of our accounts receivable, may affect our financial position and results of operations.
 
Goodwill.  Goodwill represents the excess of the costs over the net assets of businesses acquired. Under existing accounting standards, we test goodwill for impairment at least annually or between annual tests in certain circumstances, and write down our goodwill when impaired, rather than amortizing goodwill as previous accounting standards required.  We operate in one operating segment, and this segment comprises our only reporting unit. Goodwill is tested for impairment by comparing the fair value of our company’s reporting unit with its carrying value. Fair value was determined using market capitalization.
 
Our most recent annual impairment test, performed on December 31, 2010, did not result in any impairment charges.  We will continue to monitor our market capitalization and expectations of future cash flows and will perform impairment testing if and when deemed necessary. The change in the carrying amount of goodwill for the year ended December 31, 2010 is due to foreign currency translation adjustments.

Research and Development Expenses, Net.  Research and development costs incurred in the process of software development before establishment of technological feasibility are charged to expenses as incurred. Costs of the production of a detailed program design or a working model, as the case may be, incurred subsequent to the establishment of technological feasibility are capitalized. Based on our product development process, technological feasibility is established for some products upon completion of a detailed program design and upon a working model for others.
 
Capitalized software costs are amortized by the greater of the amount computed using (1) the ratio that current gross revenues from sales of the software to the total of current and anticipated future gross revenues from sales of the software, or (2) the straight-line method over the estimated useful life of the product (three years), commencing with general product release and included in cost of revenues. In the years 2010, 2009 and 2008, we capitalized software costs of $0, $381,000 and $835,000 respectively.  Capitalized software costs were amortized using the straight-line method such that we recorded amortization of software development costs of $1,119,000, $2,348,000 and $1,659,000 , respectively. In 2008, we decided to shorten the estimated useful life of the product from five to three years and, consequently, we recorded an additional expense of $207,000which were included within the amortization expenses of that year.
 
 
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At each balance sheet date, we assess the recoverability of this intangible asset by comparing the unamortized capitalized software costs to the net realizable value on a product by product basis.  Should the amount of the unamortized capitalized costs of a computer software product exceed the net realizable value, these products will be written down by the excess amount. In the years ended December 31, 2010, 2009 and 2008 we recorded no impairment loss.
 
Under different assumptions with respect to the recoverability of our intangible assets, our determination may be different, which may negatively affect our financial position and results of operations.
 
Stock-based Compensation.  We account for stock-based compensation in accordance with Accounting Standards Codification™, or ASC, 718 "Compensation- Stock compensation". ASC 718 is applicable for stock-based awards exchanged for employee services and in certain circumstances for non-employee directors. Pursuant to ASC 718, stock-based compensation cost is measured at the grant date, based on the fair value of the award, and is recognized as expense over the requisite service period.

We estimated the value of equity employee stock options using a Black-Scholes option-pricing valuation model. The fair value of stock options awards, as determined on the date of grant, is affected by several factors including our stock price, our stock price volatility, and the expected term of the options. If such factors change and we employ different assumptions for future grants, our compensation expense may differ significantly from what we have recorded in the current period. The assumptions used in the option- pricing model were determined as follows:

 
·
Expected volatility - was calculated based upon actual historical stock price movements equal in their length to the expected term of each respective grant being measured.
 
 
·
Expected term of options granted - was calculated using the “simplified method,” as defined in Staff Accounting Bulletin No. 107, “Share Based Payments,” and Staff Accounting Bulletin No. 110, or SAB 110, as the average between the vesting period and the contractual life of the options. We will continue to apply the simplified method until sufficient historical experience is available to provide a reasonable estimate of the expected term for stock option grants.
 
 
·
Risk-free interest rate - was based on the yield of U.S. treasury bonds with an equivalent term to the expected term of the options.
 
 
·
Dividends - We have historically not paid dividends and do not intend to do so in the foreseeable future. Therefore we use an expected dividend yield of zero in the option pricing model.
 
We recognize compensation expenses based on the straight line method over the requisite service period of each of the awards, net of estimated forfeitures. ASC 718 requires forfeitures to be estimated at the time of grant and revised in subsequent periods, if actual forfeitures differ from those estimates. Estimated forfeitures are based on actual historical pre-vesting forfeitures.

In light of the foregoing, we recorded equity-based compensation expenses of $223,000, $196,000 and $355,000 in 2010, 2009 and 2008, respectively.

 
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       Convertible Notes and Warrants. Effective January 2009, we adopted the amendment to ASC 815-40, "Contracts in Entity's Own Equity". The objective of ASC 815-40 is to provide guidance for determining whether an equity-linked financial instrument is indexed to an entity’s own stock. The adoption of ASC 815-40 affected our accounting for warrants previously issued to Plenus, or the Plenus Warrants, warrants issued in 2006 as part of a private placement, or the 2006 Warrants, and the conversion feature of our Convertible Notes, all of which contained antidilution and/or price protection provisions. As a result of the adoption of ASC 815-40, effective January 1, 2009, these warrants were reclassified from shareholders' equity to liabilities and subsequently marked to market at each reporting date. In addition, the conversion feature embedded in the Convertible Notes was bifurcated and accounted as a derivative under ASC 815, meaning marked to market at each reporting date.
   
The cumulative effect of the amendment to ASC 815-40 resulted in a decrease of our accumulated deficit opening balance in 2009 of $2,795,000 consisting of $1,284,000 due to these warrants, $636,000 due to bifurcation of conversion embedded feature of the Convertible Notes, and $875,000 as a result of cancellation of previously recognized beneficial conversion feature related to the Convertible Notes. The amendment also resulted in a decrease of our additional paid-in capital opening balance in 2009 of $3,117,000 consisting of $1,304,000 due to these warrants, $730,000 due to bifurcation of a conversion embedded feature of the Convertible Notes, and $1,083,000 as a result of cancellation of a previously recognized beneficial conversion feature related to the Convertible Notes.

        Specifically, in 2010, of a total of $1.4 million of net financial expenses, approximately $1.0 million are attributed to the increase in the valuation of these warrants and conversion features of the Convertible Notes compared to approximately $0.25 million in 2009. The valuation was increased as a result of the appreciation of our share price as of December 31, 2010 compared to December 31, 2009 as well as a modification to the terms of the Convertible Notes. In general, for as long as such antidilution and price protection features exist in the Plenus and 2006 Warrants and in the Convertible Notes, any future change in our share price will lead to recognition of financial income (in the event of decrease of our share price) or financial expense (in the event of increase of our share price) in accordance with ASC 815-40, which could have a material impact on our results of operations. On March 29, 2011, we were able to secure waivers from the price protection provisions from the holders of all of the Plenus Warrants, exercisable into 882,792 ordinary shares, and from holders of 2006 Warrants, including Messrs. Alon and Zuckerman, exercisable, in the aggregate, into 268,000 ordinary shares (out of a total 489,600 ordinary shares underlying such 2006 Warrants), which waivers are expected to partially mitigate the aforesaid impact of fluctuations in our share price over our financial income or expense starting with the first quarter of 2011. This is because the fair value of these warrants as of March 29, 2011 will be classified into equity and no longer be marked to market. See also notes 2r and 15 to our consolidated financial statements included elsewhere in this annual report.

In addition, we accounted for the modifications of the terms our Convertible Notes and certain warrants in accordance with ASC 470-50-40"Debt Modification and Extinguishment".  While the modifications made pursuant to the First and Second Extension Agreements were determined as a non-substantial modification, the modifications (effective as of December 31, 2010) made pursuant to the Third Extension Agreement were determined to be substantial as the present value of modified cash flows under the Third Extension Agreement resulted in a change greater than 10% in the present value based on the liabilities original interest rate. As such, we recorded in 2010 additional financial expenses related to the modification of $274,000. For additional details about the extension agreements, see Item 10C "Material Contracts - Extension of Convertible Notes."
 
Results of Operations
 
The following discussion of our results of operations for the years ended December 31, 2010, 2009 and 2008, including the following table, which presents selected financial information data in dollars and as a percentage of total revenues, is based upon our statements of operations contained in our financial statements for those periods, and the related notes, included in this annual report.
 
   
Year Ended December 31,
(U.S. dollars in thousands)
 
   
2010
   
2009
   
2008
 
Revenues:
  $ 10,075       100 %   $ 9,453       100 %   $ 11,472       100 %
Software licenses
    4,645       46 %     4,126       43 %     5,373       47 %
Maintenance and services
    5,430       54 %     5,327       57 %     6,099       53 %
                                                 
Cost of software licenses
    1,119       11 %     2,348       25 %     1,659       15 %
Cost of maintenance and services
    832       8 %     722       7 %     965       8 %
Research and development, net
    2,482       25 %     1,894       20 %     2,916       25 %
Selling and marketing
    3,831       38 %     3,469       37 %     6,341       55 %
General and administrative
    1,854       18 %     1,608       17 %     2,138       19 %
Total operating expenses
    10,118       100 %     10,041       106 %     14,019       122 %
Operating loss
    (43 )     *       (588 )     (6 )%     (2,547 )     (22 )%
Financial and other expenses, net
    (1,389 )     (14 )%     (697 )     (7 )%     (1,250 )     (11 )%
Other income
    1       *       10       *       -       *  
Income taxes
    74       0 %     28       0 %     60       1 %
                                                 
Net Loss
  $ (1,505 )     (15 )%   $ (1,303 )     (14 )%   $ (3,857 )     (34 )%
 
                * Less than 1%
 
 
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Comparison of 2010, 2009 and 2008
 
Revenues. Our revenues are derived primarily from software licenses, maintenance and services. For additional details regarding the manner in which we recognize revenues, see the discussion under the caption “Critical Accounting Policies - - Revenue Recognition” above.
 
The following table provides a breakdown by geographical area of our revenues (including maintenance and services revenues) and relative percentages during the last three fiscal years (dollars in thousands):
 
   
2010
   
2009
   
2008
 
Israel
  $ 857       8.5 %   $ 637       6.7 %   $ 1,081       9.4 %
United States
    6,051       60.1 %     5,872       62.1 %     7,019       61.2 %
Europe
    1,693       16.8 %     1,319       14.0 %     1,717       15.0 %
Far East
    968       9.6 %     963       10.2 %     1,063       9.3 %
Other
    506       5.0 %     662       7.0 %     592       5.2 %
Total
  $ 10,075       100 %   $ 9,453       100 %   $ 11,472       100 %
 
The following table provides a breakdown of our revenues by type of revenues and relative percentages during the last three fiscal years (dollars in thousands):
 
   
 
2010
   
2009
   
2008
   
% Change
2010 vs. 2009
   
% Change
2009 vs. 2008
 
Software licenses
  $ 4,645       46.1 %   $ 4,126       43.6 %   $ 5,373       46.8 %     12.6 %     (23.2 )%
Maintenance and services
    5,430       53.9 %     5,327       56.4 %     6,099       53.2 %     2.0 %     (12.6 )%
Total
  $ 10,075       100 %   $ 9,453       100 %   $ 11,472       100 %     6.6 %     (18.0 )%
 
Total revenues increased by approximately 7% to $10.1 million in 2010 from $9.5 million in 2009. This increase is primarily attributable to the 13% increase in license revenues and a 2.0% increase in maintenance and services revenues.  The increase in license revenues is mainly associated with an increase of sales through OEMs in the United States and through our direct sales in Europe.
 
Total revenues decreased by approximately 17% to $9.5 million in 2009 from $11.5 million in 2008. This decrease is primarily attributable to (1) a 23% decrease in license revenues, which decreased to $4.1 million in 2009 from $5.3 million in 2008, primarily due to a decrease in revenues from our OEM partners and (2) a 13% decrease in maintenance and services revenues, which decreased to $5.3 million in 2009 from $6.1 million in 2008, primarily due to the sale of Attunity Software Services (1991) assets and liabilities in December 2008.
 
 
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Cost of Revenues.  Cost of license revenues consists primarily of amortization of capitalized software development costs. Cost of maintenance and services consists primarily of salaries of employees performing the services and related overhead.
 
The following table sets forth a breakdown of our cost of revenues between license and services for the periods indicated:

   
2010
   
2009
   
2008
   
% Change
2010 vs. 2009
   
% Change
2009 vs. 2008
 
Cost of software licenses
  $ 1,119     $ 2,348     $ 1,659       (52.3 )%     41.5 %
Cost of maintenance and services
    832       722       965       15.0 %     (25.0 )%
Total
  $ 1,951     $ 3,070     $ 2,624       (36.4 )%     17.0 %
 
Our cost of revenues decreased to approximately $2.0 million in 2010 from $3.1 million in 2009. This decrease is mainly due to the decrease in amortization of capitalized software from $2.3 million in 2009 to $1.1 million in 2010. The decrease is attributable mainly to amortization period of certain products and developments that ended during 2009 and 2010.
 
Our cost of revenues increased to approximately $3.1 million in 2009 from $2.6 million in 2008. This increase is mainly due to a change in the estimated life of capitalized software from 5 to 3 years that resulted in an additional cost of $843,000 (see Note 2(i) to our consolidated financial statements included elsewhere in this annual report), which was partially offset by approximately $240,000 of decrease of maintenance and support costs, and by approximately $150,000 related to the sale of the assets and liabilities of Attunity Software Services (1991) Ltd in December 2008.
 
Operating Expenses. The following table sets forth a breakdown of our operating expenses for the periods indicated:

   
2010
   
2009
   
2008
   
% Change
2010 vs. 2009
   
% Change
2009 vs. 2008
 
Research and development, net
  $ 2,482     $ 1,894     $ 2,916       31.0 %     (35.0 )%
Selling and marketing
    3,831       3,469       6,341       10.4 %     (45.3 )%
General and administrative
    1,854       1,608       2,138       15.2 %     (24.8 )%
Total
  $ 8,167     $ 6,971     $ 11,395       17.2 %     (38.8 )%
 
Research and Development, Net of capitalized expenses.  Research and development, or R&D, expenses consist primarily of salaries of employees engaged in on-going research and development activities and other related costs. For additional details regarding the manner in which we recognize research and development expenses, see the discussion under the caption “Critical Accounting Policies - Research and Development Expenses, Net” above.
 
Total R&D costs, before capitalized software costs, increased by 9% from $2.3 million in 2009 to $2.5 million in 2010. The increase is attributed mainly to the reinstatement of certain employment benefits in 2010 which were suspended during 2009 as a part of cost reduction plan, and the depreciation of the dollar against the NIS. The capitalization of software developments costs decreased from $0.4 million in 2009 to $0 in 2010 because R&D expenses related mainly to maintenance versions of licensed software, rather than significant new versions, which are not capitalized in accordance to accounting guidance.
 
 
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Total research and development costs, before capitalized software costs, decreased by 39% from $3.7 million in 2008 to $2.3 million in 2009.The decrease is attributed mainly to the cost reduction activities we implemented in the fourth quarter of 2008 and in the first quarter of 2009, which included termination of employees and a company-wide salary reduction. The capitalization of software developments costs decreased by 55%, from $0.8 million in 2008 to $0.4 million in 2009 due to the cost reduction activities.
 
Selling and Marketing.  Selling and marketing expenses consist primarily of costs relating to compensation and overhead to sales, marketing and business development personnel, travel and related expenses, and sales offices maintenance and administrative costs.
 
Selling and marketing expenses increased by approximately 10% to $3.8 million in 2010 from $3.5 million in 2009. This increase is primarily due to the recruitment of sale and marketing personnel and an increase in sales commissions resulting from the growth in license revenue. Selling and marketing expenses decreased by 45% to $3.5 million in 2009 from $6.3 million in 2008. This decrease is primarily due to the cost reduction activities we implemented.
 
General and Administrative.  General and administrative expenses consist primarily of compensation costs for administration, finance and general management personnel, legal, audit, and other administrative costs.
 
General and administrative expenses increased by 15% to $1.9 million in 2010 from $1.6 million in 2009.  The increase is primarily attributable to the aforesaid reinstatement of certain employment benefits for 2010, an increase in legal and travel expenses due to an increase in sales and corporate activities, and the depreciation in the dollar value against the NIS. General and administrative expenses decreased by 25% to $1.6 million in 2009 from $2.1 million in 2008.  The decrease is primarily attributable to terminations of employment and reduction of salary and benefits of nearly $250,000 and a decrease in legal and accounting costs of nearly $200,000.
 
Operating Loss.  Based on the foregoing, our operating loss decreased by 93% to $43,000 in 2010 from $0.6 million in 2009 and decreased by 77% to $0.6 million in 2009 from $2.5 million in 2008.
 
Financial Expenses, Net.  In 2010, we had net financial expenses of $1.4 million compared to net financial expenses of $0.7 million in 2009. This increase is attributed mainly to the increase in the valuation of warrants and conversion features of convertible debt, in the amount of $1.0 million in 2010 compared to $255,000 in 2009. The valuation was increased as a result of the appreciation of our share price as of December 31, 2010 compared to December 31, 2009.

In 2009, we had net financial expenses of $0.7 million compared to net financial expenses of $1.2 million in 2008. This decrease is attributed mainly to the decrease in the amortization of debt discount of $682,000, that was partially offset by revaluation of liabilities presented at fair value in the amount of $255,000, both due to a change in the accounting treatment (see Note 2r to our consolidated financial statements included elsewhere in this annual report) and by a decrease in the amortization of deferred expenses of $74,000.
 
Taxes on Income.  Income taxes for 2010 were $74,000 compared to $28,000 in 2009, mainly derived from taxes withheld on export sales and business tax in a foreign location. The increase is attributable mainly to an increase in export sales subject to tax withholding. Income taxes for 2009 were $28,000 compared with $60,000 in 2008, mainly derived from taxes withheld on export sales and business tax in a foreign location.
 
 
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Impact of Currency Fluctuations and of Inflation
 
Our financial results may be negatively impacted by foreign currency fluctuations.  Our non-U.S. operations are generally transacted through our international sales subsidiaries in Europe, Israel and Asia Pacific. As a result, these sales and related expenses are denominated in currencies other than the dollar.  Because our financial results are reported in dollars, our results of operations may be adversely impacted by fluctuations in the rates of exchange between the dollar and other currencies.
 
The following table sets forth, for the periods indicated, (1) devaluation or appreciation of the U.S. dollar against the most significant currencies for our business, i.e., the NIS, the British Pound and the Euro; and (2) inflation as reflected in changes in the Israeli consumer price index.
 
   
Year Ended December 31,
             
   
2006
   
2007
   
2008
   
2009
   
2010
 
New Israeli Shekel (NIS)
    8.9 %     9.9 %     1.2 %     0.7 %     6.4 %
Euro
    11.3 %     11.7 %     (5.3 )%     3.5 %     7.4 %
British Pound
    13.7 %     2.2 %     (27.2 )%     10.9 %     4.4 %
Israeli Consumer Price Index
    (0.1 )%     3.4 %     3.8 %     4.0 %     2.7 %
 
A revaluation of the NIS in relation to the dollar, as was the case in 2006 through 2010, has the effect of increasing the dollar amount of any of our expenses or liabilities which are payable in NIS (unless such expenses or payables are linked to the dollar).  Such revaluation also has the effect of increasing the dollar value of any asset, which consists of NIS or receivables payable in NIS (unless such receivables are linked to the dollar).  Conversely, any decrease in the value of the NIS in relation to the dollar, has the effect of decreasing the dollar value of any unlinked NIS assets and the dollar amounts of any unlinked NIS liabilities and expenses. In the past few years, the rate of inflation in Israel did not have a material impact on our financial results.
 
B.
Liquidity and Capital Resources
 
In the past few years, we financed our operations through cash generated by operations, private equity investments, short-term loans and borrowings under loans from Plenus and the Convertible Notes.
 
Principal Financing Activities
 
In the past three years, we have engaged in several financing activities designed to improve our cash position, including restructuring of our borrowings, as follows:
 
Bridge Loan. In November 2008, we entered into a loan agreement, or the Bridge Loan, with Shimon Alon, our Chairman and CEO, Itzhak (Aki) Ratner, our former CEO and, until December 30, 2010, a director, and Bonale Foundation, an affiliate of Ron Zuckerman, our director, or the Lenders, whereby the Lenders extended a secured convertible bridge loan to us for an aggregate principal amount of approximately $393,000 bearing interest at an annual rate of LIBOR plus 5%. In May 2009, as a result of the rights offering described below, the outstanding principal amount was automatically converted into 3,276,396 of our ordinary shares and warrants, initially exercisable until May 2012, to purchase 1,638,197 ordinary shares at an exercise price of $0.12 per share. For additional details, see Note 7c in our consolidated financial statements included elsewhere in this annual report.
 
 
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Convertible Notes. In January 2009, we entered into an Extension Agreement with the Investors Group which held at that time outstanding Convertible Notes in the aggregate face amount of $2 million, whereby the maturity date of the Convertible Notes was extended by 18 months from May 2009 to November 4, 2010 in consideration for changes in the terms of the Convertible Notes, such as increasing the annual interest rate from 5.0% to a floating annual rate of the LIBOR rate plus 5.0%.

In March 2010, we entered into an additional extension agreement, or the Second Extension Agreement, with the Investors Group, such that, among other things, the maturity date of the Convertible Notes was extended from November 4, 2010 and the aggregate outstanding principal amount of $2 million became due and payable in six equal installments of $333,333 on each of the following dates: (1) November 4, 2010; (2) February 4, 2011; (3) May 4, 2011; (4) August 4, 2011; (5) November 4, 2011; and (6) February 4, 2012. As part of the Second Extension Agreement, the annual interest rate was also changed from a floating annual rate of the LIBOR rate plus 5.0% to a fixed annual rate of 9.0%.

Between  December 2010 through February 2011, we entered into an additional extension agreement, or the Third Extension Agreement, with certain holders of the Convertible Notes in the aggregate principal amount of approximately $1.5 million (out of $1.8 million), such that, among other things, the maturity date of the Convertible Notes was extended and the aggregate outstanding principal amount will become due and payable in four equal installments of $377,334 on each of the following dates: (1) April 1, 2012; (2) June 30, 2012; (3) September 30, 2012; and (4) December 31, 2012. As part of the Third Extension Agreement, the annual interest rate was changed from a fixed annual rate of 9.0% to a fixed annual rate of 11%. The holders of Convertible Notes in the principal amount of approximately $0.3 million, who did not enter into the Third Extension Agreement, will continue to receive payments in accordance with the previous terms and schedule of the Convertible Notes.

For additional details, see Item 10C “Material Contracts – Extension of Convertible Notes.”

Short Term Credit Line. In February 2009, we obtained a short term line of credit from a bank in the principal amount of approximately NIS 300,000 (approximately $84,400). The credit line, which was secured by a personal guarantee of Mr. Alon, our Chairman and Chief Executive Officer, expired in April 2009.
 
Plenus Loan. In March 2009, we amended the Plenus Loan, such that, among other things, our repayment of the Plenus Loan commenced in February 2010 rather than in March 2009. The amendment provides, among other things, that (1) the annual interest rate will change from a floating rate of LIBOR plus 4.25% to a fixed rate of 9.0%, and (2) repayment of the principal amount of the loan will be made by 24 equal monthly payments rather than twelve. The amendment became effective on May 12, 2009, concurrently with the completion of our rights offering described below. For additional details, see Item 10C “Additional Information – Material Contracts – Plenus Loan.”
 
Rights Offering. In May 2009, we completed a rights offering with total gross proceeds to us of approximately $0.6 million and, when taken together with the conversion of approximately $0.4 million of the Bridge Loan (on the same terms of the rights offering) described above, we were able to increase our shareholders equity by approximately $1.0 million. As part of the rights offering, we issued to the subscribing shareholders (excluding the ordinary shares and warrants issued under the Bridge Loan) a total of approximately 5.0 million ordinary shares and warrants exercisable into approximately 2.5 million ordinary shares at an exercise price of $0.12 per share. The warrants are exercisable until May 2012. For additional details, see Note 11c in our consolidated financial statements included elsewhere in this annual report.
 
 
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For additional details about our current share capitalization on a fully diluted basis, see Item 7A "Major Shareholders – Fully Diluted Share Capital".
 
Working Capital and Cash Flows
 
As of December 31, 2010, we had $1.1 million in cash, cash equivalents and restricted cash, compared to $1.6 million in cash, cash equivalents and restricted cash as of December 31, 2009.
 
As of December 31, 2010, the outstanding principal amount under (1) the Plenus Loan was $1.1 million; and (2) our Convertible Notes was $1.8 million.
 
As of December 31, 2010, we had a deficit of $2.6 million in working capital, compared to a deficit of $2.7 million as of December 31, 2009.
 
Net cash provided by operating activities was $0.5 million in 2010, compared to $0.8 million in 2009.
 
Net cash used in investing activities was $58,000 in 2010, compared to $0.4 million in 2009. The decrease is mainly attributable to the absence of capitalization of research and development costs in 2010 compared to $0.4 million of such costs in 2009.
 
Net cash used in financing activities was $1.0 million in 2010, compared to net cash provided by financing activities of $0.5 million in 2009. This difference is mainly attributable to repayment of the Plenus Loan in the amount of $1.0 million during 2010, and gross proceeds of the rights offering we completed in May 2009 in the amount of $0.6 million.
 
Our principal commitments consist of long-term debt resulting from the Plenus Loan, outstanding Convertible Notes and obligations outstanding under operating leases.
 
Principal Capital Expenditure and Divestitures

During 2010, our capital expenditures totaled approximately $58,000 (compared to $19,000 during 2009 and $38,000 during 2008), most of which was used for the purchase of computers and license of software.  Other than future capital expenditures of the types and consistent with the amounts described above, we have no significant capital expenditures in progress. We did not effect any principal divestitures during 2010.
 
Outlook
 
In the past several years, we performed several restructuring and financing activities in order to improve our financial condition. These activities, which included the aforesaid rights offering and two cost reduction programs, resulted in (1) a decrease of our operating expenses from approximately $18.0 million in 2007 to approximately $10.1 million in 2010 (although our revenues decreased at a lower rate, from approximately $12.1 million in 2007  to $10.1 million in 2010) and (2) an extension of the maturity dates of loans with a total principal amount of $4.0 million (currently, $2.9 million), leading to an improvement in our cash balance . In light of the aforesaid, as well as other factors, including the recently announced OEM agreements with Microsoft that are expected to result in cash proceeds of approximately $3.8 million in 2011, we anticipate that our existing capital resources will be adequate to satisfy our working capital and capital expenditure requirements until at least March 2012.
 
 
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C.
Research and Development, Patents and Licenses
 
The software industry is characterized by rapid product change resulting from new technological developments, performance improvements and lower hardware costs and is highly competitive with respect to timely product innovation.  We, through our research and development and support personnel, work closely with our customers and prospective customers to determine their requirements, to design enhancements and new releases to meet their needs and to adapt our products to new platforms, operating systems and databases.  Research and development activities for all products principally take place in our research and development facilities in Israel. As of December 31, 2010, we employed 19 persons in research and development. The Company participated in programs sponsored by the Office of the Chief Scientist.  (See Item 4.B Information on the Company - Business Overview - Government Regulations”)
 
Until 2000 we obtained grants from the Chief Scientist in the aggregate amount of $2,426,000 for certain of our research and development projects. We were obligated to pay royalties to the Chief Scientist, amounting to 3% to 5% of the sales of the products and other related revenues generated from such projects, up to 100% of the grants received, linked to the dollar, plus interest. The obligation to pay these royalties was contingent on actual sales of the products and in the absence of such sales no payment is required. By 2006, we paid our full obligation to the Chief Scientist in respect of such product line and we have no other royalty expenses to the Chief Scientist.
 
We have committed substantial financial resources to our research and development efforts. During 2010, 2009 and 2008, our research and development expenditures before capitalization were $2.5 million, $2.3 million, and $3.8 million, respectively.  We capitalized computer software development costs of $0, $0.4 million and $0.8 million in the years ended December 31, 2010, 2009 and 2008, respectively.
 
D.
Trend Information
 
See Item 5A – Operating Results – Executive Summary.
 
E.
Off-Balance Sheet Arrangements
 
We do not have any off-balance sheet arrangements, as such term is defined under Item 5E of the instructions to Form 20-F, that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.
 
F.
Tabular Disclosure of Contractual Obligations
 
The following table summarizes our contractual obligations and commercial commitments, as of December 31, 2010:
 
Contractual Obligations
 
Payments due by Period
(U.S. dollars in thousands)
 
   
Total
   
less than 1 year
   
1-3 Years
   
3-5 Years
   
more than
5 Years
 
Long-term convertible debt obligations
  $ 1,816     $ 245     $ 1,571       - -       --  
Long-term debt obligations
    1,083       1,000       83       - -       - -  
Severance pay obligation
    633                             $ 633  
Operating lease obligations
    880       534       346       --       --  
                                         
Total
  $ 4,412     $ 1,779     $ 2,000       --     $ 633  

 
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ITEM 6.
DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES
 
A.
Directors and Senior Management
 
The following lists the name, age, principal position and a biographical description of each of our executive officers and directors.
 
Name
 
Age
   
Director Since
 
Position with the Company
Shimon Alon (1)
    61       2004  
Chairman of the Board of Directors and Chief Executive Officer
Dror Harel-Elkayam
    43       - -  
CFO and Secretary
Dov Biran
    58       2003  
Director
Dan Falk (2)
    66       2002  
Director
Tali Alush-Aben  (2)
    46       2008  
Outside Director
Ron Zuckerman (1)
    53       2004  
Director
Gil Weiser  (2)
    69       2010  
Outside Director
 

(1) These directors were initially appointed to our Board of Directors pursuant to a promissory Note and Warrant Purchase Agreement, dated March 22, 2004, by and between Attunity and members of the Investors Group. Under the purchase agreement, the Investors Group is entitled to designate two members for election to our Board so long as it continues to beneficially own at least 15% of our issued and outstanding ordinary shares, on an as converted basis (excluding unexercised warrants), and to designate one member for election to our Board so long as it continues to beneficially own at least 5% of our issued and outstanding ordinary shares, on an as converted basis (excluding unexercised warrants).  We are required to use our best efforts to ensure that such director(s) is/are duly elected to the Board of Directors and, subject to applicable law, to appoint such director(s) to each committee of our Board of Directors.
 
(2)  Member of the Audit Committee.
 
Shimon Alon was appointed Chairman of our Board of Directors in May 2004 and was appointed our Chief Executive Officer in June 2008.  From September 1997 until June 2003, Mr. Alon served as Chief Executive Officer of Precise Software Solutions Ltd., or Precise, a leading provider of application performance management. Since the acquisition of Precise by Veritas Software Corp., or Veritas, in June 2003, Mr. Alon has served as an executive advisor to Veritas.  Prior to Precise, Mr. Alon held a number of positions at Scitex Corporation Ltd. and its subsidiaries, including President and Chief Executive Officer of Scitex America and Managing Director of Scitex Europe. Mr. Alon is a member of the board of directors of Dynatrace Inc. Mr. Alon holds a degree from the Executive Management Program at the Harvard Business School.
 
 
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Dror Harel-Elkayam was appointed Chief Financial Officer in October 2010 and has served as our Vice President - Finance and Secretary since October 2004. From August 1997 until June 2003, he served as the Director of Finance and Corporate Secretary of Precise. Since the acquisition of Precise by Veritas in June 2003 and until September 2004, he served as Finance Director in Precise. Mr. Elkayam holds a B.A. degree in economics and accounting from the Hebrew University, Jerusalem. He is also a certificated public accountant in Israel.
 
Dr. Dov Biran has been a director since December 2003. From March 2000 through October 2001, he served as acting Chief Executive Officer, Chief Technology Officer and a director of Attunity. Dr. Biran is the founder and the CEO of Fitango, Inc. He also serves as a Professor of entrepreneurship and computers at Babson College. He was a professor of computers at Northeastern University from September 2001 to April 2007. Prior thereto, Dr. Biran was the founder and president of Bridges for Islands, which was acquired by us in February 2000. Dr. Biran was the Chief Executive Officer of Optimal Technologies, Chief Information Officer of Dubek Ltd., officer in the computer unit of the Israeli Defense Forces and was an adjunct professor at Tel Aviv University. Dr. Biran holds a B.Sc., MBA, and a Ph.D. in computers from Tel Aviv University.
 
Dan Falk has been a director since April 2002. From 1999 until 2000, he served as the President and Chief Operating Officer and then Chief Executive Officer of Sapiens International Corporation N.V., or Sapiens, a publicly traded company that provides cost-effective business software solutions.  From 1995 until 1999, Mr. Falk was Executive Vice President and Chief Financial Officer of Orbotech Ltd., a maker of automated optical inspection and computer aided manufacturing systems.  Mr. Falk is a member of the boards of directors of Orbotech, Nice Systems Ltd, Orad Hi-Tec Systems Ltd., Ormat Technologies Inc., Plastopil Ltd., Nova Measuring Systems Ltd., Amiad Filteration Systems Ltd. and Oridion Medical Ltd. He holds an M.B.A. degree from the Hebrew University School of Business.
 
Tali Alush-Aben has been an outside director since December 2008. She is currently an independent consultant. Until January 2008, she was a General Partner at Gemini, an Israeli venture capital fund she joined in 1994. Her focus in Gemini was primarily on software companies, with recent activities in Cleantech. Prior to joining Gemini, she served as Marketing Director of RadView, then a start-up software company, and as Senior Product Marketing Manager at SunSoft Inc. From 1990 to 1992, she served as Marketing Director for Mercury Interactive Corporation. Ms. Alush-Aben holds a B.Sc. degree in mathematics and computer science and an MBA degree, both from Tel-Aviv University.
 
Ron Zuckerman has been a director since May 2004. Mr. Zuckerman co-founded Precise and served as its Chairman until it was acquired by Veritas in June 2003. Mr. Zuckerman co-founded Sapiens and served as its Chairman and Chief Executive Officer until March 2000. Mr. Zuckerman was a co-founder and director of GVT Holdings SA, a Brazilian telephone operator, until it was acquired by the Vivendi Group in late 2009. Mr. Zuckerman was also an early investor and a director of Wintegra Inc. until it was acquired by PMC-Sierra Inc. in late 2010. He is also an investor and a director in several privately held companies.  Mr. Zuckerman holds a B.Sc. degree in economics from Brandeis University.

Gil Weiser has been an outside director since December 2010. Mr. Weiser currently serves on the boards of directors of several companies, including Fundtech Ltd. and ClickSoftware Technologies Ltd. He has more than 25 years of experience in management and operations, with executive posts at corporate, academic and financial entities. From August 2006 to June 2010, he served as the Chief Executive Officer of Orsus Solutions Ltd., a situation system management provider. From 1995 to 2000, he served as the Chief Executive Officer of Hewlett Packard (Israel) and CMS Corporation, a distributor of Hewlett Packard products and services. From 1993 until 1995, he served as President and Chief Executive Officer of Fibronics International Inc., a worldwide provider of network solutions. He also served as a director of the Tel Aviv Stock Exchange from 2002 to 2004 and as Chairman of the Multinational Companies Forum, Vice Chairman of the Israeli Management Center and as Chairman of the Executive Board of Haifa University from 1994 to 2006. Mr. Weiser holds a Bachelor of Science degree from Technion, Israel Institute of Technology in Haifa as well as a M.Sc. degree in science from the University of Minnesota.

 
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Additional Information
 
There are no family relationships between any of the directors or members of senior management named above.
 
Our articles of association provide for a Board of Directors of not fewer than two nor more than eleven members.  The Board is currently composed of six directors (including two outside directors).  Officers serve at the pleasure of the Board of Directors, subject to the terms of any agreement between the officer and us.
 
Messrs. Alon, Biran, Falk and Zuckerman will serve as directors until our 2011 annual general meeting of shareholders. Ms. Alush-Aben was elected as an outside director in December 2008 for a three-year term until our 2011 annual general meeting of shareholders. Mr. Weiser was elected as an outside director in December 2010 for a three-year term until our 2013 annual general meeting of shareholders.
 
Mr. Zamir Bar-Zion’s service expired in December 2010 after serving as an outside director since December 2004. Mr. Ratner’s service expired in December 2010 after serving as a director since May 2004 and as our Chief Executive Officer between September 2004 and May 2008.
 
In light of the relatively small size of our board of directors and the scope of our operations, our board of directors determined to cease having separate compensation and nomination committees, effective  February 2011, and has assumed the functions and responsibilities of such committees.
 
B.
Compensation
 
General
 
The following table sets forth all cash and cash-equivalent compensation we paid with respect to all of our directors and executive officers as a group for the periods indicated:
 
   
Salaries, fees,
commissions and bonuses
   
Pension, retirement
and similar benefits
 
All directors and executive officers as a group,
consisting of 8 persons for the year ended December
31, 2010 (including two directors whose service
expired in December 2010)
  $ 629,000     $ 76,000  
 
We provide leased automobiles to our executive officers in Israel pursuant to standard policies and procedures.
 
During 2010, an aggregate sum of approximately $76,000 was set aside by us to provide pension, retirement and severance benefits to directors and executive officers.
 
In accordance with the approval of our shareholders, non-employee directors who are not outside directors receive an annual fee of $9,000 and an attendance fee of $300 per meeting attended. Our non-employee outside directors receive, effective July 2008, an annual fee of $9,000 (equivalent to approximately NIS 32,000) and an attendance fee of NIS 1,674 (equivalent to approximately $470) per meeting attended, both linked to the Israeli CPI.
 
 
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In November 2008, our Audit Committee and Board of Directors adopted a revised stock option policy for non-employee directors, which policy was subsequently approved by our shareholders. According to the stock option policy, each of our non-employee directors who may serve from time to time, including our outside directors, will be granted options, as follows:
 
 
·
a grant of options under our stock option plans to purchase 60,000 ordinary shares, which vest in three equal installments over three years;
 
 
·
the exercise price of all options equal to the fair market value of the ordinary shares on the date of the grant (i.e., the closing price of our shares on the date of the annual general meeting of shareholders in which such director is elected or reelected); and
 
 
·
the portion of outstanding options that is scheduled to vest during the year at which the director’s service with us is terminated or expires will be accelerated and become fully vested and exercisable for a period of 180 days thereafter, unless termination was due to the director’s resignation or for one of the causes set forth in the Companies Law.

Other than the foregoing fees, reimbursement for expenses and the award of stock options, we do not compensate our directors for serving on our board of directors. See Item 6E “Directors, Senior Management and Employee – Share Ownership – Stock Option Plans – Grants in 2010.”
 
Our Chief Executive Officer
 
Mr. Shimon Alon began serving as a director of our company on July 1, 2004. We entered into an employment agreement with Mr. Alon, under which he agreed to serve as our Chief Executive Officer effective June 1, 2008. Pursuant to the employment agreement, Mr. Alon has agreed to devote his full working time and best efforts to our business and affairs, and to the performance of his duties under the agreement as long as he is employed by us. Pursuant to the employment agreement (as modified in December 2009), we agreed to provide Mr. Alon the following payments and benefits:
 
 
·
A gross annual salary of NIS 1,125,000 (approximately $316,500) during the term of his employment;
 
 
·
A company car and all related expenses will be covered by our company, except related taxes;
 
 
·
Company contributions for the benefit of Mr. Alon to our Managers Insurance Policy in the  amount of 18.33% of Mr. Alon’s gross salary and Education Fund (“Keren Hishtalmut”) in the amount of 7.5% of Mr. Alon’s gross salary. Part of the contributions to the Managers  Insurance  Policy are for  severance pay to which Mr. Alon  would be entitled;
 
 
·
Options to purchase 960,000 ordinary shares, at an exercise price equal to $0.30 per share. In December 2009, we granted Mr. Alon options to purchase 250,000 additional ordinary shares, at an exercise price equal to $0.25 per share. In December 2010, we granted Mr. Alon additional options to purchase 100,000 ordinary shares, at an exercise price equal to $0.70 per share. All such options are subject to the terms of our 2003 Israeli Stock Option Plan and become exercisable (1) with respect to the grant of 960,000 options - in three equal installments, at the end of each of the three years following the date of commencement of Mr. Alon’s employment and (2) with respect to both grants of 250,000 and 100,000 options - one third of the options will become exercisable one year after the grant date and the balance vests in eight equal quarterly installments. The vesting of the options is accelerated in certain change of control events;
 
 
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·
An annual bonus that will not exceed NIS 450,000 (approximately $126,600) gross, which shall be paid on a quarterly basis, subject to Mr. Alon achieving certain milestones that will be set by our Audit Committee and Board of Directors;
 
 
·
Up to 22 days paid vacation per year;
 
 
·
10 days recreation payment a year in an amount normally paid by our company; and
 
 
·
In the event of termination of Mr. Alon’s employment for any  reason (except if the company  terminates his employment under such  circumstances that he is not entitled to severance  pay under  Israeli law, if he resigns without giving  the  required  prior  notice,  or  if  he  gives  prior  notice  of  his resignation, for any  reason,  within  36  months  of his  employment  with our company),  Mr. Alon  will be entitled  to an  adjustment  period of 12 months following  the end of the prior notice  period under the  agreement (or from the date that he actually ceased to provide services should we choose to waive the prior notice period).  During the adjustment period, Mr. Alon will be entitled to all rights to which he is  entitled  under the  agreement,  except  that the options  granted  to him will  cease to vest;  however  he will be  entitled  to exercise vested options during such period. The employee-employer relationship will only terminate at the end of the adjustment period.  Mr. Alon will be entitled to reimbursement of all expenses in connection with his employment.
 
The employment agreement contains customary confidentiality and non-solicitation provisions as well as an undertaking of Mr. Alon not to compete with us or our field of business for 12 months following termination of his employment.
 
The employment agreement (as amended) with Mr. Alon was approved by our Audit Committee, Board of Directors and our shareholders. In February 2009, Mr. Alon agreed to reduce his annual base salary by 10% and waive certain associated social benefits until further notice by him. In 2010, we resumed the payment of all such social benefits. In February 2011, Mr. Alon agreed to a 4% reduction in his annual base salary (in lieu of the previous 10% waiver).
 
C.
Board Practices
 
Introduction
 
According to the Israeli Companies Law and our articles of association, the management of our business is vested in our board of directors.  The board of directors may exercise all powers and may take all actions that are not specifically granted to our shareholders. As part of its powers, our board of directors may cause us to borrow or secure payment of any sum or sums of money for our purposes, at times and upon terms and conditions as it determines, including the grant of security interests in all or any part of our property.
 
Election of Directors; Board Meetings
 
Pursuant to our articles of association, all of our directors are elected at annual meetings of our shareholders. Except for our outside directors (as described below), our directors hold office until the next annual meeting of shareholders following the annual meeting at which they were appointed, which is required to be held at least once during every calendar year and not more than fifteen months after the last preceding meeting.  Except for our outside directors (as described below), directors may be removed earlier from office by resolution passed at a general meeting of our shareholders and our board of directors may temporarily fill vacancies in the board until the next annual meeting of shareholders.
 
 
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Our articles of association provide for a board of directors of not fewer than two nor more than eleven members.  Our board is currently composed of six directors (including two outside directors).  Under the Israeli Companies Law, our board of directors is required to determine the minimum number of directors who must have “accounting and financial expertise” (as such term is defined in regulations promulgated under the Companies Law). Our board determined that the board should consist of at least one director who has  “accounting and financial expertise.” However, our board has determined that both Mr. Dan Falk and Mr. Gil Weiser have the requisite “accounting and financial expertise.”
 
Meetings of the board of directors are generally held at least once each quarter, with additional special meetings scheduled when required.
 
Outside Directors
 
The Israeli Companies Law requires Israeli companies with shares that have been offered to the public in or outside of Israel, such as Attunity, to appoint at least two outside directors.  No person may be appointed as an outside director if the person or the person’s relative, partner, employer or any entity under the person’s control has or had, on or within the two years preceding the date of the person’s appointment to serve as outside director, any affiliation with the company or any entity controlling, controlled by or under common control with the company.  The term affiliation includes:
 
 
·
an employment relationship;
 
 
·
a business or professional relationship maintained on a regular basis;
 
 
·
control; and
 
 
·
service as an office holder, excluding service as a director that was appointed to serve as an outside director of a company that is about to make its initial public offering.
 
The Companies Law defines the term “office holder” of a company to include a director, the chief executive officer, the chief business manager, a vice president and any officer that reports directly to the chief executive officer.
 
In addition, pursuant to the Companies Law, (1) an outside director must have either “accounting and financial expertise” or “professional qualifications” (as such terms are defined in regulations promulgated under the Companies Law) and (2) at least one of the outside directors must have “accounting and financial expertise.” Our outside directors are Gil Weiser and Tali Alush-Aben. We have determined that Mr. Weiser has the requisite “accounting and financial expertise” and that Ms. Alush-Aben has the requisite “professional qualifications.”
 
No person may serve as an outside director if the person’s position or other activities create, or may create a conflict of interest with the person’s responsibilities as an outside director or may otherwise interfere with the person’s ability to serve as an outside director.  If, at the time an outside director is to be appointed, all current members of the Board of Directors are of the same gender, then the outside director must be of the other gender.
 
Outside directors are elected by shareholders. The shareholders voting in favor of their election must include at least one-third of the shares of the non-controlling shareholders of the company who voted on the matter. This minority approval requirement need not be met if the total shareholdings of those non-controlling shareholders who vote against their election represent 1% or less of all of the voting rights in the company.
 
 
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The initial term of an outside director is three years and he or she may be reelected to one additional term of three years.  Outside directors can be removed from office only by the same special percentage of shareholders as can elect them, or by a court, and then only if the outside directors cease to meet the statutory qualifications with respect to their appointment or if they violate their duty of loyalty to the company.
 
Any committee of the board of directors must include at least one outside director, except that the audit committee must include all of the outside directors.  An outside director is entitled to compensation as provided in regulations adopted under the Israeli Companies Law and is otherwise prohibited from receiving any other compensation, directly or indirectly, in connection with such service.
 
Independent Directors
 
While we are no longer subject to the NASDAQ Listing Rules, which require that a majority of our board of directors qualify as independent directors within the meaning of such rules, our board of directors has determined that all of our directors, except for Mr. Alon, our Chairman of the Board of Directors and Chief Executive Officer, would qualify as “independent directors” within the meaning of the NASDAQ Listing Rule 5605(a)(2).
 
Committees of the Board of Directors
 
Subject to the provisions of the Israeli Companies Law, our board of directors may delegate its powers to committees consisting of board members. Our board of directors currently operates an audit committee.
 
Our audit committee, which was established in accordance with Section 114 of the Israeli Companies Law and Section 3(a)(58)(A) of the Securities Exchange Act of 1934, assists our board of directors in overseeing the accounting and financial reporting processes of our company and audits of our financial statements, including the integrity of our financial statements, compliance with legal and regulatory requirements, our independent public accountants’ appointment, qualifications and independence, the performance of our internal audit function and independent public accountants, finding any defects in the business management of our company for which purpose the audit committee may consult with our independent auditors and internal auditor, proposing to the board of directors ways to correct such defects, approving related-party transactions as required by Israeli law, and such other duties as may be directed by our board of directors.
 
The responsibilities of the audit committee also include approving related-party transactions as required by law.  Under Israeli law an audit committee may not approve an action or a transaction with a controlling shareholder, or with an office holder, unless at the time of approval two outside directors are serving as members of the audit committee and at least one of the outside directors was present at the meeting in which an approval was granted.
 
In April 2005, our Board of Directors resolved to designate the audit committee as our Qualified Legal Compliance Committee, or the QLCC. In its capacity as the QLCC, the audit committee is responsible for investigating reports made by attorneys appearing and practicing before the SEC in representing us of perceived material violations of U.S. federal or state securities laws, breaches of fiduciary duty or similar violations by us or any of our agents.
 
Our audit committee is currently composed of Ms. Alush-Aben and Messrs. Falk and Weiser, all of whom satisfy the respective “independence” requirements of the Israeli law and SEC rules for audit committee members.  The audit committee meets at least once each quarter, with additional special meetings scheduled when required.
 
 
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Internal Audit
 
Under the Israeli Companies Law, our board of directors is also required to appoint an internal auditor proposed by the audit committee.  The role of the internal auditor is to examine, among other things, whether our activities comply with the law and orderly business procedure. The internal auditor may not be an interested party or office holder, or a relative of any interested party or office holder, and may not be a member of our independent accounting firm.  The Companies Law defines the term “interested party” to include a person who holds 5% or more of the company’s outstanding share capital or voting rights, a person who has the right to appoint one or more directors or the general manager, or any person who serves as a director or as the general manager. Mr. Eyal Weitzman of EWC Audit Ltd., an Israeli accounting firm, serves as our internal auditor.
 
Directors’ Service Contracts
 
Our Chief Executive Officer. We entered into an employment agreement with Mr. Alon, our chief executive officer, who is also a member of our board of directors. See Item 6B “Directors, Senior Management and Employees – Compensation - Chief Executive Officer.”
 
Other. Except as set forth above and in Item 6B “Directors, Senior Management and Employees – Compensation,” there are no arrangements or understandings between us and any of our current directors or Chief Executive Officer for benefits upon termination of service.
 
Fiduciary Duties of Office Holders
 
The Companies Law imposes a duty of care and a duty of loyalty on all office holders of a company.
 
The duty of care requires an office holder to act with the level of skill with which a reasonable office holder in the same position would have acted under the same circumstances. The duty of care of an office holder includes a duty to use reasonable means to obtain:  
 
 
·
information on the advisability of a given action brought for his approval or performed by him by virtue of his position; and
 
 
·
all other important information pertaining to these actions.
 
The duty of loyalty of an office holder requires an office holder to act in good faith and for the benefit of the company, and includes a duty to:  
 
 
·
refrain from any conflict of interest between the performance of his duties in the company and his performance of his other duties or personal affairs;
 
 
·
refrain from any action that constitutes competition with the company’s business;  
 
 
·
refrain from exploiting any business opportunity of the company to receive a personal gain for himself or others; and
 
 
·
disclose to the company any information or documents relating to the company’s affairs which the office holder has received due to his position as an office holder.
 
Each person listed in the table under Item 6A - Directors and Senior Management - above is considered an office holder under the Companies Law.
 
 
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Approval of Related Party Transactions Under Israeli Law
 
General. Under the Companies Law, the company may approve an action by an office holder from which the office holder would otherwise have to refrain, as described above, if:
 
 
·
the office holder acts in good faith and the act or its approval does not cause harm to the company; and
 
 
·
the office holder disclosed the nature of his or her interest in the transaction (including any significant fact or document) to the company at a reasonable time before the company’s approval of such matter.
 
Disclosure of Personal Interests of an Office Holder.  The Companies Law requires that an office holder disclose to the company, promptly, and, in any event, not later than the board meeting at which the transaction is first discussed, any direct or indirect personal interest that he or she may have and all related material information known to him or her relating to any existing or proposed transaction by the company.  If the transaction is an extraordinary transaction, the office holder must also disclose any personal interest held by:
 
 
·
the office holder’s relatives. Relatives are defined to include the spouse, siblings, parents, grandparents, descendants, spouse’s descendants and the spouses of any of these people; or
 
 
·
any corporation in which the office holder or his or her relatives holds 5% or more of the shares or voting rights, serves as a director or general manager or has the right to appoint at least one director or the general manager.
 
Under the Companies Law, an extraordinary transaction is a transaction:
 
 
·
not in the ordinary course of business;
 
 
·
not on market terms; or
 
 
·
that is likely to have a material impact on the company’s profitability, assets or liabilities.
 
The Companies Law does not specify to whom within the company nor the manner in which required disclosures are to be made.  We require our office holders to make such disclosures to our board of directors.
 
Under the Companies Law, once an office holder complies with the above disclosure requirement, the board of directors may approve a transaction between the company and an office holder, or a third party in which an office holder has a personal interest, unless the articles of association provide otherwise and provided that the transaction is not detrimental to the company’s interest. If the transaction is an extraordinary transaction, first the audit committee and then the board of directors, in that order, must approve the transaction.  Under specific circumstances, shareholder approval may also be required.  A director who has a personal interest in an extraordinary transaction, which is considered at a meeting of the board of directors or the audit committee, may not be present at this meeting or vote on this matter, unless a majority of the board of directors or the audit committee, as the case may be, has a personal interest.  If a majority of the board of directors has a personal interest, then shareholder approval is also required.
 
Under the Israeli Companies Law, all arrangements as to compensation of office holders who are not directors require approval of the board of directors, and, in certain cases, also the audit committee, and compensation of office holders who are directors must be approved by the audit committee, board of directors and, subject to certain exceptions, shareholders, in that order.
 
 
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Exculpation, Indemnification and Insurance of Directors and Officers
 
Exculpation of Office Holders.  Under the Companies Law, an Israeli company may not exempt an office holder from his or her liability for a breach of the duty of loyalty to the company, but may exempt an office holder, in advance, from his or her liability, in whole or in part, for a breach of his or her duty of care to the company (except with regard to distributions), if the articles of association so provide.  Our articles of association permit us to exempt our office holders to the fullest extent permitted by law.
 
Office Holders’ Insurance. Our articles of association provide that, subject to the provisions of the Companies Law, we may enter into a contract for the insurance of the liability of any of our office holders concerning an act performed by him or her in his or her capacity as an office holder for:
 
 
·
a breach of his or her duty of care to us or to another person;
 
 
·
a breach of his or her duty of loyalty to us, provided that the office holder acted in good faith and had reasonable cause to assume that his or her act would not prejudice our interests; or
 
 
·
a financial liability imposed upon him or her in favor of another person.
 
Indemnification of Office Holders. Under the Companies Law, we may indemnify any of our office holders for an act performed in his or her capacity as an office holder, retroactively (after the liability has been incurred) or in advance, provided that our articles of association allow us to do so, against the following:
 
 
·
a financial liability incurred by, or imposed on, him or her in favor of another person by any judgment, including a settlement or an arbitration award approved by a court; provided that our undertaking to indemnify is limited to events that our board of directors believes are foreseeable in light of our actual operations at the time of providing the undertaking and to a sum or standard that our board of directors determines to be reasonable under the circumstances;
 
 
·
reasonable litigation expenses, including attorney’s fees, incurred by the office holder as a result of an investigation or proceeding instituted against him by a competent authority, provided that such investigation or proceeding concluded without the filing of an indictment against him and either (A) concluded without the imposition of any financial liability in lieu of criminal proceedings or (B) concluded with the imposition of a financial liability in lieu of criminal proceedings with respect to a criminal offense that does not require proof of criminal intent; and
 
 
·
reasonable litigation expenses, including attorneys’ fees, incurred by the office holder or charged to him or her by a court, resulting from the following: proceedings we institute against him or her or instituted on our behalf or by another person; a criminal indictment from which he or she was acquitted; or a criminal indictment in which he or she was convicted for a criminal offense that does not require proof of intent.
 
Our articles of association include the following provisions:
 
 
·
we are authorized to undertake to indemnify an office holder prospectively in respect of an obligation or expense imposed on the office holder in respect of an act or omission performed in his or her capacity as an office holder for any financial obligation imposed on such office holder in favor of a third party by a court judgment, including a compromise or an arbitrator’s award approved by court, provided that the undertaking is limited to events which in the opinion of our board of directors are foreseeable in light of our actual operations when the undertaking to indemnify is given, limited to an amount or criteria set by the board of directors as reasonable under the circumstances, and further provided that such events and amount or criteria are set forth in the undertaking to indemnify.
 
 
49

 
 
 
·
we are authorized to indemnify our office holders retroactively.
 
Limitations on Exculpation, Insurance and Indemnification. The Companies Law provides that a company may not indemnify an office holder nor exculpate an office holder nor enter into an insurance contract which would provide coverage for any monetary liability incurred as a result of any of the following:
 
 
·
a breach by the office holder of his or her duty of loyalty, unless with respect to indemnification and insurance, the office holder acted in good faith and had a reasonable basis to believe that the act would not prejudice the company;
 
 
·
a breach by the office holder of his or her duty of care if the breach was committed intentionally or recklessly, unless it was committed only negligently;
 
 
·
any act or omission committed with the intent to derive an illegal personal benefit; or
 
 
·
any fine levied against the office holder.
 
In addition, under the Companies Law, exculpation of, an undertaking to indemnify or indemnification of, and procurement of insurance coverage for, our office holders must be approved by our audit committee and our board of directors and, in specified circumstances, such as if the office holder is a director, by our shareholders.
 
We have undertaken to indemnify our office holders to the fullest extent permitted by law by providing them with a Letter of Indemnification, the form of which was approved by our shareholders. (See Exhibit 4.7 in Item 19)
 
We currently maintain directors and officers liability insurance with a per claim and aggregate coverage limit of $10 million, including legal costs incurred.
 
D.
Employees
 
The following table details certain data on the workforce of Attunity and its consolidated subsidiaries for the periods indicated:

   
As at December 31,
 
   
2010
   
2009
   
2008
 
Numbers of employees by geographic location
                 
United States
    11       12       10  
Israel
    28       25       33  
Europe
    3       3       3  
Other
    7       12       11  
Total workforce
    49       52       57  
Numbers of employees by category of activity
                       
Research and development
    19       19       23  
Sales and marketing
    17       19       20  
Product and customer support
    7       8       7  
Management and administrative
    6       6       7  
Total workforce
    49       52       57  

 
50

 
 
The overall reduction in our workforce, from 57 employees in 2008 to 52 employees in 2009, is due to a workforce reduction in connection with the closing of our InFocus product line as well as cost reduction activities that were implemented during 2009. In 2010, the number of employees decreased slightly in the ordinary course of operations.
 
We consider our relations with our employees to be good and we have never experienced a strike or work stoppage.
 
Our employees are not represented by labor unions.  Nevertheless, with respect to our employees in Israel, certain provisions of the collective bargaining agreements between the Histadrut (General Federation of Labor in Israel) and the Coordination Bureau of Economic Organizations (including the Industrialists’ Association) are applicable to our employees by order of the Israeli Ministry of Labor.  These provisions concern mainly the length of the workday, minimum daily wages, insurance for work-related accidents, procedures for dismissing employees, determination of severance pay and other conditions of employment. We generally provide our employees with benefits and working conditions beyond the required minimums.
 
Pursuant to Israeli law, we are legally required to pay severance benefits upon certain circumstances, including the retirement or death of an employee or the termination of employment of an employee without due cause. Israeli employers and employees are required to pay predetermined amounts to the National Insurance Institute, which is substantially similar to the United States Social Security Administration.  In 2010, payments to the National Insurance Institute amounted to approximately 17.4% of wages (up to a maximum amount), of which approximately two thirds was contributed by employees with the balance contributed by the employer.
 
E.
Share Ownership
 
Beneficial Ownership of Executive Officers and Directors
 
 
See the table in Item 7A below, which is incorporated herein by reference.
 
Stock Option Plans
 
2001 and 2003 Option Plans
 
In 2001, we adopted our 2001 Employee Stock Option Plan, or the 2001 Plan, under which options may be granted to employees, officers, directors and consultants of our company and its subsidiaries.  The 2001 Plan has a term of ten years and will terminate in December  2011.  It is currently administered by our Board of Directors. Subject to the provisions of the 2001 Plan and applicable law, the Board of Directors has the authority, to determine, among other things, to whom options may be granted; the number of ordinary shares to which an option may relate; the exercise price for each share; the vesting period of the option and the terms, conditions and restrictions thereof; to construe and interpret the 2001 Plan; to prescribe, amend and rescind rules and regulations relating to such plan; and to make all other determinations deemed necessary or advisable for the administration of such plan.
 
In 2003, we adopted the 2003 Israeli Stock Option Plan, or the 2003 Plan, under which options may be granted to employees employed by us or by our affiliates and for Israeli employees to benefit from tax advantages that became available at that time under Section 102 of the Israeli Tax Ordinance. The 2003 Plan has a term of ten years and will terminate in December 2013. It is currently administered by our Board of Directors. Subject to the 2003 Plan and applicable law, the Board of Directors has the authority to determine, among other things, to whom options may be granted; the time and the extent to which the options may be exercised, the fair market value of the shares and the exercise price of shares covered by each option (based on the fair market value); to designate the type of options; interpret the 2003 Plan; to prescribe, amend and rescind rules and regulations relating to such plan; and to make all other determinations deemed necessary or advisable for the administration of such plan.
 
 
 
51

 
 
In September 2004, our shareholders approved amendments to the 2001 Plan and the 2003 Plan, such that shares reserved for issuance under these plans will be allocated between the two plans as determined by our Board of Directors from time to time. In addition, all the ordinary shares previously reserved under our 1994 Stock Option Plan and 1998 Stock Option Plan, both of which are no longer in force, were rolled-over to the 2003 Plan, to be used as for the grant of options thereunder.
 
To date, a total of 7,200,000 ordinary shares are reserved for issuance under the 2001 Plan and 2003 Plan. Any options which are canceled or forfeited before expiration become available for future grants. As of March 1, 2011, 835,006 ordinary shares remain available for grant of options under these plans.
 
Grants in 2010
 
In 2010, we granted options exercisable into 1,046,050 ordinary shares under the 2001 Plan and the 2003 Plan. Out of the total number of options granted in 2010, our directors and executive officers were granted options exercisable into 235,000 ordinary shares, at exercise prices ranging from $0.37 to $0.70 per share. Such options will expire in 2016.
 
Total Outstanding Options
 
The following table sets forth, as of December 31, 2010, the number of options outstanding under our 2001 and 2003 Plans and their respective exercise prices and expiration dates:
 
Number of
Outstanding Options
 
Range of exercise
 price
 
Weighted average remaining
contractual life (in years)
   
                            
   
300,000
   $0.08   4.00
863,000   $0.12-0.14   4.12
270,000   $0.25   5.08
960,000
 
$0.3
 
3.02
835,000
 
$0.37-$0.38
 
5.08
878,000(*)
 
$0.49-$0.58
 
2.67
160,000
 
$0.7
 
6.00
  50,000
 
$1.32
 
1.99
290,000
 
$1.92-$2.19
 
3.3
150,000
 
$2.42-$2.46
 
3.72
 

Total: 4,756,000(**)
   
 
 
(*)
During 2007, we modified the exercise price of stock options exercisable into approximately 1.5 million ordinary shares to $ 0.50.
 
 
(**)
Out of which 2,761,986 options are vested and exercisable into ordinary shares as of December 31, 2010.
 
Change of Control Arrangements
 
The Board of Directors, as administrator of our share option plans, has the authority to provide for accelerated vesting of the ordinary shares subject to outstanding options held by the option holders in connection with certain changes in control of the Company or the subsequent termination of employment following the change in control event. Certain of our executive officers (including our Chief Executive Officer, as described in Item 6B above under “Chief Executive Officer Compensation”) have been granted with such benefits upon a change of control.
 
 
52

 
 
ITEM 7.
MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS
 
A.
Major Shareholders
 
Security Ownership of Certain Beneficial Owners and Management
 
The following table sets forth certain information as of March 1, 2010 regarding the beneficial ownership by (i) all shareholders known to us to own beneficially more than 5% of our ordinary shares and (ii) by each of our directors and executive officers:
 
   
Number of Ordinary Shares
Beneficially Owned (1)
   
Percentage of Outstanding
Ordinary Shares (2)
 
Shimon Alon
    5,210,220 (3)     14.66 %
Ron Zuckerman
    2,751,980 (4)     8.04 %
Bonale Foundation
    1,682,899 (5)     5.00 %
Dov Biran
    943,720 (6)     2.09 %
Dror Harel-Elkayam
    *       *  
Dan Falk
    *       *  
Gil Weiser
    *       *  
Tali Alush-Aben
    *       *  
Directors and Officers as a group
(consisting of 7 persons)
    9,297,800 (7)     25.65 %
 
*
Less Than 1%
 
(1)
Beneficial ownership is determined in accordance with the rules of the SEC and generally includes voting or investment power with respect to securities.  Ordinary shares relating to options currently exercisable or exercisable within 60 days of the date of this table are deemed outstanding for computing the percentage of the person holding such securities but are not deemed outstanding for computing the percentage of any other person.  Except as indicated by footnote, and subject to community property laws where applicable, the persons named in the table above have sole voting and investment power with respect to all shares shown as beneficially owned by them.
 
(2)
The percentages shown are based on 33,108,680 shares issued and outstanding as of March 1, 2011.
 
(3)
Mr. Alon is the Chairman of our Board and our Chief Executive Officer. Includes (i) 2,783,621 ordinary shares; (ii) Convertible Notes to purchase 294,400 ordinary shares at a conversion price of $1.25 per share; (iii) 110,400 ordinary shares issuable upon exercise of Warrants issued in September 2006, exercisable at an exercise price of $0.12 per ordinary share; (iv) 1,001,191 ordinary shares issuable upon exercise of Warrants issued in May 2009, exercisable at an exercise price of $0.12 per ordinary share; (v) Note Rights to purchase up to 157,628 ordinary shares together with Note Warrants to purchase up to 78,814 ordinary shares at exercise prices of $0.12 per ordinary share; and (vi) 784,166 ordinary shares issuable upon exercise of stock options at exercise prices ranging from $0.30 to $2.42 per ordinary share.
 
 (4)
Mr. Zuckerman is a member of our Board. Includes (i) 1,614,072 ordinary shares; (ii) Convertible Notes to purchase 294,400 ordinary shares at a conversion price of $1.25 per share; (iii) 110,400 ordinary shares issuable upon exercise of Warrants issued in September 2006, exercisable at an exercise price of $0.12 per ordinary share; (iv) 416,666 ordinary shares issuable upon exercise of Warrants issued in May 2009, exercisable at an exercise price of $0.12 per ordinary share; (v) Note Rights to purchase up to 157,628 ordinary shares together with Note  Warrants to purchase up to 78,814 ordinary shares at exercise prices of $0.12 per ordinary share; and (vi) 80,000 ordinary shares issuable upon exercise of stock options at exercise prices ranging from $0.08 to $2.42 per ordinary share. See footnote 5 below.
 
 
53

 
 
(5)
Bonale Foundation is a trust for the benefit of persons related to Mr. Zuckerman. Includes (i) 1,121,933 ordinary shares and (ii) 560,966 ordinary shares issuable upon exercise of Warrants issued in May 2009, exercisable at an exercise price of $0.12 per ordinary share, or, together, the Bonale Shares. Mr. Zuckerman does not direct the management of Bonale Foundation, its investment or voting decisions and disclaims beneficial ownership of the Bonale Shares.
 
(6)
Mr. Biran is a member of our Board of Directors. Includes (i) 863,720 ordinary shares; and (ii) 80,000 ordinary shares issuable upon exercise of stock options, exercisable at exercise prices ranging from $0.08 to $2.42 per share.
 
 (7)
Includes (i) 5,272,043 ordinary shares; (ii) Convertible Notes to purchase 588,801 ordinary shares at a conversion price of $1.25 per share; (iii) 220,400 ordinary shares issuable upon exercise of Warrants issued in September 2006, exercisable at an exercise price of $0.12 per ordinary share; (iv) 1,417,857 ordinary shares issuable upon exercise of Warrants issued in May 2009, exercisable at an exercise price of $0.12 per ordinary share; (v) Note Rights to purchase up to 383,790 ordinary shares together with Note Warrants to purchase up to 191,895 ordinary shares at exercise prices of $0.12 per ordinary share; and (vi) 1,325,416 ordinary shares issuable upon exercise of stock options at an exercise price ranging from $0.08 to $2.46 per ordinary share.
 
Fully Diluted Share Capital
 
The following table sets forth, as of March 1, 2011, the number of our outstanding ordinary shares and the number of ordinary shares underlying outstanding securities that are convertible or exercisable into our ordinary shares:
 
Type of Security
 
Brief Description
 
Number
of Ordinary Shares
 
Ordinary Shares
 
Issued and outstanding Ordinary shares, NIS 0.10 par value
    33,108,680  
Convertible Notes
 
Convertible Promissory Notes issued in May 2004 to purchase
ordinary shares at a current conversion price of $1.25 per share.
Most of the Convertible Notes are scheduled to be fully repaid on
December 31, 2012. (1)
    1,403,735 (1)
Note Rights
 
Rights issued to holders of Convertible Notes in May 2009 as an
adjustment pursuant to the terms of the Convertible Notes,
exercisable until the full repayment of the Convertible Notes,
scheduled to December 31, 2012, to purchase ordinary shares at a
purchase price of $0.12 per share.
    699,046  
Note Warrants
 
For each two ordinary shares purchased by exercising the Note
Right, the exercising holder is entitled to a three-year warrant, to
purchase one share at an exercise price of $0.12 per share.
    349,521  
2006 Warrants
 
Warrants issued in September 2006, exercisable until the later of (i)
December 31, 2013 and (ii) date on which the principal amount
under the Convertible Note issued to the holder, and any interest
accrued and outstanding thereon, shall have been fully repaid to the
holder, to purchase one share at an exercise price of $0.12 per share.
    489,600  
2009 Warrants
 
Warrants issued in May 2009, exercisable until May 2012 (2), to
 purchase one share at an exercise price of $0.12 per share.
    3,513,472 (2)
Plenus Warrants
 
Warrants issued to Plenus, exercisable until January 2012, to
purchase one share at an exercise price of $0.12 per share.
    882,792  
Stock Options
 
Stock options granted to employees and consultants, exercisable,
subject to vesting and other conditions with various expiration dates,
at exercise prices ranging from $0.08 to $2.46 per share.
    5,348,967  
Total
        45,795,813  
 
(1)
With respect to 196,267 ordinary shares underlying the Convertible Notes, the last repayment date is February 4, 2012.
 
(2)
With respect to 2,222,721 ordinary shares underlying the 2009 Warrants, the expiration date is the later of (i) December 31, 2013 and (ii) date on which the principal amount under the Convertible Note issued to the holder, and any interest accrued and outstanding thereon, shall have been fully repaid to the holder.
 
 
54

 
 
Significant Changes in the Ownership of Major Shareholders
 
In November 2008, we entered into the Bridge Loan, with Shimon Alon, our Chairman and CEO, Aki Ratner, our former CEO and, until December 30, 2010, a director, and Bonale Foundation, an affiliate of Ron Zuckerman, our director, to which we refer as the Lenders, whereby the Lenders extended a secured convertible bridge loan, or the Bridge Loan, to us for an aggregate principal amount of approximately $393,000.
 
             In May 2009, we completed a rights offering. Part of the subscribers in the rights offering were the Lenders, who purchased, in the aggregate, 1,169,049 ordinary shares at $0.12 per share for total consideration of $140,285 and received accordingly warrants to purchase 584,524 ordinary shares at an exercise price of $0.12 per share. In addition, as a result of the rights offering, the outstanding principal amount of the Bridge Loan was automatically converted into 3,276,396 of our ordinary shares and warrants to purchase 1,638,197 ordinary shares. In addition, as a result of the rights offering, the Lenders or their affiliates, in their capacity as holders of the Convertible Notes, became entitled to an adjustment in accordance with the terms of the notes and received rights, or the Note Rights, exercisable until the maturity date of the notes, to acquire up to an aggregate of 856,672 ordinary shares at a purchase price of $0.12 per share (and, for each two ordinary shares so purchased, a warrant to purchase one share at an exercise price of $0.12 per share, or up to an aggregate of 428,336 ordinary shares, or the Note Warrants).
 
Accordingly, the following table sets forth the beneficial ownership of the Lenders and Mr. Zuckerman on April 1, 2009, before the completion of the rights offering, and as of March 1, 2011:
 
   
Beneficial Ownership
(pre-rights offering)*
   
Beneficial Ownership
(post-rights offering)**
 
Shimon Alon
    6.45 %     14.66 %
Ron Zuckerman
    5.18 %     8.04 %
Bonale Foundation
    0.0 %     5.0 %
Itzhak (Aki)  Ratner
    5.38 %     4.16 %***
 

 
* The percentages shown are based on 23,196,236 shares issued and outstanding as of April 1, 2009.
 
** The percentages shown are based on 33,108,680 shares issued and outstanding as of March 1, 2011.
 
*** Based on a Schedule 13D/A filed with the SEC on March 2, 2011.
 
Major Shareholders Voting Rights
 
Our major shareholders do not have different voting rights.
 
 
55

 
 
Record Holders
 
Based on a review of the information provided to us by our transfer agent, as of March 1, 2011, there were 62 holders of record of our ordinary shares, of which 30 record holders, holding approximately 2.8% of our ordinary shares, had registered addresses in the United States.  These numbers are not representative of the number of beneficial holders of our shares nor is it representative of where such beneficial holders reside since many of these ordinary shares were held of record by brokers or other nominees (including one U.S. nominee company, CEDE & Co., which held approximately 76% of our outstanding ordinary shares as of said date).
 
B.
Related Party Transactions
 
Compensation to Chief Executive Officer
 
See Item 6.C. “Directors, Senior Management and Employees - Board Practices - Directors’ Service Contracts – Our Chief Executive Officer.”
 
Extension of Convertible Notes
 
See Item 10C “Material Contracts – Extension of Convertible Notes.”
 
ITEM 8.
FINANCIAL INFORMATION
 
A.
Consolidated Statements and Other Financial Information
 
Financial Statements
 
See the consolidated financial statements, including the notes thereto, included in Item 18 of this annual report.
 
Legal Proceedings
 
We are, or may be, from time to time named as a defendant in certain routine litigation incidental to our business. However, we are currently not, and have not been in the recent past, a party to any legal proceedings which may have or have had in the recent past significant effects on our financial position or profitability.
 
Dividend Distribution Policy
 
We have never paid and do not intend to pay cash dividends on our ordinary shares in the foreseeable future.  Our earnings and other cash resources will be used to continue the development and expansion of our business.  Any future dividend policy will be determined by our board of directors and will be based upon conditions then existing, including our results of operations, financial condition, current and anticipated cash needs, contractual restrictions and other conditions.
 
According to the Israeli Companies Law, a company may distribute dividends only out of its “profits,” as such term is defined in the Israeli Companies Law, as of the end of the most recent fiscal year or as accrued over a period of two years, whichever is higher.  Our board of directors is authorized to declare dividends, provided that there is no reasonable concern that payment of the dividend will prevent us from satisfying our existing and foreseeable obligations as they become due.  Notwithstanding the foregoing, dividends may be paid with the approval of a court, provided that there is no reasonable concern that payment of the dividend will prevent us from satisfying our existing and foreseeable obligations as they become due.  Profits, for purposes of the Israeli Companies Law, means the greater of retained earnings or earnings accumulated during the preceding two years, after deduction of previous distributions that were not already deducted from the surpluses, as evidenced by financial statements prepared no more than six months prior to the date of distribution.
 
 
56

 
 
B.
Significant Changes
 
Except as otherwise disclosed in this annual report, no significant change has occurred since December 31, 2010.
 
ITEM 9.
THE OFFER AND LISTING
 
A.
Offer and Listing Details
 
Annual Stock Information
 
The following table sets forth, for each of the years indicated, the range of high ask and low bid prices of our ordinary shares on the NASDAQ Global Market (through August 15, 2007), on the NASDAQ Capital Market (from  August 16, 2007 through February 22, 2008), and, starting February 26, 2008, on the OTCBB:
 
Year
 
High
   
Low
 
             
2006
  $ 2.52     $ 1.09  
2007
  $ 1.52     $ 0.36  
2008
  $ 0.60     $ 0.08  
2009
  $ 0.35     $ 0.09  
2010
  $ 0.73     $ 0.26  
 
Quarterly Stock Information
 
The following table sets forth, for each of the full financial quarters in the years indicated, the range of high ask and low bid prices of our ordinary shares on the OTCBB:
 
   
High
   
Low
 
2009
           
First Quarter
  $ 0.15     $ 0.09  
Second Quarter
  $ 0.14     $ 0.09  
Third Quarter
  $ 0.34     $ 0.09  
Fourth Quarter
  $ 0.35     $ 0.24  
2010
               
First Quarter
  $ 0.50     $ 0.26  
Second Quarter
  $ 0.55     $ 0.36  
Third Quarter
  $ 0.39     $ 0.29  
Fourth Quarter
  $ 0.73     $ 0.32  
 
 
57

 
 
Monthly Stock Information
 
The following table sets forth, for each of the most recent last six months, the range of high ask and low bid prices of our ordinary shares on the OTCBB:
 
Month
 
High
   
Low
 
September 2010
  $ 0.38     $ 0.35  
October 2010
  $ 0.40     $ 0.32  
November 2010
  $ 0.39     $ 0.35  
December 2010
  $ 0.73     $ 0.36  
January 2011
  $ 0.87     $ 0.75  
February 2011
  $ 0.81     $ 0.70  
March 2011 (through March 30, 2011)
  $
0.72
    $
0.65
 

On March 30, 2011, the last reported sale price of our ordinary shares on the OTCBB was $0.68 per share.
 
B.
Plan of Distribution
 
Not applicable.
 
C.
Markets
 
Our ordinary shares were traded on the NASDAQ Global Market from our initial public offering on December 17, 1992 through August 15, 2007 and on the NASDAQ Capital Market from August 15, 2007 to February 22, 2008.  Effective February 26, 2008, our ordinary shares are quoted on the OTCBB under the symbol ATTUF.
 
D.
Selling Shareholders
 
Not applicable.
 
E.
Dilution
 
Not applicable.
 
F.
Expense of the Issue
 
Not applicable.
 
ITEM 10.
ADDITIONAL INFORMATION
 
A.
Share Capital
 
Not applicable.
 
B.
Memorandum and Articles of Association 
 
Set out below is a description of certain provisions of our Memorandum of Association and Articles of Association, and of the Israeli Companies Law (as currently in effect) related to such provisions, unless otherwise specified. This description is only a summary and does not purport to be complete and is qualified by reference to the full text of the Memorandum and Articles, which are incorporated by reference as exhibits to this “annual report, and to Israeli law.
 
 
58

 
 
Purposes and Objects of the Company
 
We are a public company registered under the Israeli Companies Law as Attunity Ltd, registration number 52-003801-9.  Our objectives, as provided by our memorandum and articles of association, are to carry on any lawful activity.
 
The Powers of the Directors
 
Under the provisions of the Israeli Companies Law and our articles of association, a director generally cannot participate in a meeting nor vote on a proposal, arrangement or contract in which he or she is personally interested.  In addition, our directors generally cannot vote compensation to themselves or any members of their body without the approval of our audit committee and our shareholders at a general meeting.  See Item 6C. “Directors, Senior Management and Employees – Board Practices –  Approval of Related Party Transactions Under Israeli Law.”
 
The authority of our directors to enter into borrowing arrangements on our behalf is not limited, except in the same manner as any other transaction by us.
 
Under our articles of association, retirement of directors from office is not subject to any age limitation and our directors are not required to own shares in our company in order to qualify to serve as directors.
 
Rights Attached to Shares
 
Our authorized share capital consists of 130,000,000 ordinary shares of a nominal value of NIS 0.1 each.  The shares do not entitle their holders to preemptive rights.
 
Dividend rights. Subject to any preferential, deferred, qualified or other rights, privileges or conditions attached to any special class of shares with regard to dividends, the profits of the Company available for dividend and resolved to be distributed shall be applied in payment of dividends upon the shares of the Company in proportion to the amount paid up or credited as paid-up per the nominal value thereon respectively.  Unless otherwise specified in the conditions of issuance of the shares, all dividends with respect to shares which were not fully paid up within a certain period, for which dividends were paid, shall be paid proportionally to the amounts paid or credited as paid on the nominal value of the shares during any portion of the abovementioned period.  Our board of directors may declare interim dividends and propose the final dividend with respect to any fiscal year only out of profits legally available for distribution, in accordance with the provisions of the Israeli Companies Law.  See Item 8A. “Financial Information – Consolidated and Other Financial Information – Dividend Distribution Policy.”  If after one year a dividend has been declared and it is still unclaimed, our board of directors is entitled to invest or utilize the unclaimed amount of dividend in any manner to our benefit until it is claimed.  We are not obligated to pay interest on an unclaimed dividend.
 
Voting rights.  Holders of ordinary shares have one vote for each ordinary share held on all matters submitted to a vote of shareholders.  Such voting rights may be affected by the grant of any special voting rights to the holders of a class of shares with preferential rights that may be authorized in the future.
 
The quorum required at any meeting of shareholders consists of at least two shareholders present in person or represented by proxy who hold or represent, in the aggregate, at least 25% of the total voting rights in the Company.  A meeting adjourned for lack of a quorum generally is adjourned to the same day in the following week at the same time and place or any time and place as the directors designate in a notice to the shareholders. If, at such adjourned meeting, a quorum is not present within half an hour from the time appointed for holding the meeting, any two shareholders present in person or by proxy shall constitute a quorum, except with respect to adjourned shareholder meetings convened for shareholder proposals.
 
 
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Under our articles of association, all resolutions require approval of no less than a majority of the voting rights represented at the meeting in person or by proxy and voting thereon, except that certain provisions of our articles of association relating to shareholder proposals and election and removal of directors would require a special majority of two thirds (66.66%) or more of the voting power represented at the meeting in person or by proxy and voting thereon.
 
Pursuant to our articles of association, our directors (except outside directors) are elected at our annual general meeting of shareholders by a vote of the holders of a majority of the voting power represented and voting at such meeting.  See Item 6C. “Directors, Senior Management and Employees – Board Practices – Election of Directors.”
 
Rights to share in profits.  Our shareholders have the right to share in our profits distributed as a dividend and any other permitted distribution.  See this Item 10B. “Additional Information – Memorandum and Articles of Association – Rights Attached to Shares – Dividend Rights.”
 
Rights to share in surplus in the event of liquidation. In the event of our liquidation, after satisfaction of liabilities to creditors, our assets will be distributed to the holders of ordinary shares in proportion to the nominal value of their holdings.  This right may be affected by the grant of preferential dividend or distribution rights to the holders of a class of shares with preferential rights that may be authorized in the future.
 
Liability to capital calls by the Company.  Under our memorandum of association and the Israeli Companies Law, the liability of our shareholders is limited to the unpaid amount of the par value of the shares held by them.
 
Limitations on any existing or prospective major shareholder.  See “Item 6C. Directors and Senior Management – Board Practices – Approval of Related Party Transactions Under Israeli Law.”
 
Changing Rights Attached to Shares
 
The rights attached to any class of shares (unless otherwise provided by the terms of issuance of the shares of that class) may be varied with the consent in writing of the holders of all the issued shares of that class, or with the sanction of a vote at a meeting of the shareholders passed at a separate meeting of the holders of the shares of the class by a majority of the voting rights of such class represented at the meeting in person or by proxy and voting thereon.
 
Under our articles of association, unless otherwise provided by the conditions of issuance, the enlargement of an existing class of shares, or the issuance of additional shares thereof, shall not be deemed to modify or abrogate the rights attached to the previously issued shares of such class or of any other class.
 
Shareholders Meetings
 
The Board of Directors must convene an annual meeting of shareholders at least once every calendar year, within fifteen months of the last annual meeting.  A special meeting of shareholders may be convened by the board of directors, as it decides.
 
In accordance with our articles of association, unless a longer period for notice is prescribed by the Israeli Companies Law, at least ten (10) days and not more than sixty (60) days notice of any general meeting of shareholders shall be given.  Under the Companies Law, shareholder meetings generally require prior notice of not less than 21 days or, with respect to certain matters, such as election of directors and affiliated party transactions, not less than 35 days.
 
 
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The Companies Law generally allows shareholders to submit a proposal for inclusion on the agenda of a general meeting of the company's shareholders and also request a company to convene a special meeting of shareholders upon requisition in accordance with the Companies Law. At our 2010 annual general meeting, our shareholders approved an amendment to our articles of association inserting procedural guidelines and disclosure items with respect to the submission of shareholder proposals for shareholders meetings.
 
Limitations on the Rights to Own Securities in Our Company
 
Neither our memorandum of association or our articles of association nor the laws of the State of Israel restrict in any way the ownership or voting of shares by non-residents, except with respect to subjects of countries which are in a state of war with Israel.
 
Duties of Shareholders
 
Disclosure by Controlling Shareholders. Under the Companies Law, the disclosure requirements that apply to an office holder also apply to a controlling shareholder of a public company.  A controlling shareholder is a shareholder who has the ability to direct the activities of a company, including a shareholder that owns 25% or more of the voting rights if no other shareholder owns more than 50% of the voting rights, but excluding a shareholder whose power derives solely from his or her position on the board of directors or any other position with the company.
 
Extraordinary transactions with a controlling shareholder or in which a controlling shareholder has a personal interest, and the engagement of a controlling shareholder as an office holder or employee, generally require the approval of the audit committee, the board of directors and the shareholders, in that order. The shareholder approval must include at least one-third of the shares of non-interested shareholders voted on the matter.  However, the transaction can be approved by shareholders without this one-third approval if the total shares of non-interested shareholders that voted against the transaction do not represent more than one percent of the voting rights in the company.
 
General Duties of Shareholders.  In addition, under the Companies Law, each shareholder has a duty to act in good faith toward the company and other shareholders and to refrain from abusing his or her power in the company, such as in shareholder votes. In addition, specified shareholders have a duty of fairness toward the company. These shareholders include any controlling shareholder, any shareholder who knows that it possesses the power to determine the outcome of a shareholder vote and any shareholder who, pursuant to the provisions of the articles of association, has the power to appoint or prevent the appointment of an office holder or any other power with respect to the company.  However, the Companies Law does not define the substance of this duty of fairness.
 
Provisions Restricting Change in Control of Our Company
 
Except for (1) establishing advance notice and procedural guidelines and disclosure items with respect to the submission of shareholder proposals for shareholders meetings, and (2) requiring a special majority voting in order to amend certain provisions of our articles of association relating to shareholder proposals and election and removal of directors, there are no specific provisions of our memorandum or articles of association that would have an effect of delaying, deferring or preventing a change in control of Attunity or that would operate only with respect to a merger, acquisition or corporate restructuring involving us (or any of our subsidiaries). However, as described below, certain provisions of the Companies Law may have such effect.
 
 
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The Companies Law includes provisions that allow a merger transaction and requires that each company that is a party to the merger have the transaction approved by its board of directors and a vote of the majority of its shares.  For purposes of the shareholder vote of each party, unless a court rules otherwise, the merger will not be deemed approved if shares representing a majority of the voting power present at the shareholders meeting and which are not held by the other party to the merger (or by any person who holds 25% or more of the voting power or the right to appoint 25% or more of the directors of the other party) vote against the merger.  Upon the request of a creditor of either party to the proposed merger, the court may delay or prevent the merger if it concludes that there exists a reasonable concern that as a result of the merger the surviving company will be unable to satisfy the obligations of any of the parties to the merger.  In addition, a merger may not be completed unless at least (1) 50 days have passed from the time that the requisite proposals for approval of the merger were filed with the Israeli Registrar of Companies by each merging company and (2) 30 days have passed since the merger was approved by the shareholders of each merging company.
 
The Companies Law also provides that an acquisition of shares in a public company must be made by means of a tender offer if as a result of the acquisition the purchaser would become a 25% or greater shareholder of the company.  This rule does not apply if there is already another 25% or greater shareholder of the company.  Similarly, the Companies Law provides that an acquisition of shares in a public company must be made by means of a tender offer if as a result of the acquisition the purchaser would become a 45% or greater shareholder of the company, unless there is already a 45% or greater shareholder of the company. These requirements do not apply if, in general, the acquisition (1) was made in a private placement that received shareholder approval, (2) was from a 25% or greater shareholder of the company which resulted in the acquirer becoming a 25% or greater shareholder of the company, or (3) was from a 45% or greater shareholder of the company which resulted in the acquirer becoming a 45% or greater shareholder of the company. The tender offer must be extended to all shareholders, but the offeror is not required to purchase more than 5% of the company’s outstanding shares, regardless of how many shares are tendered by shareholders.  The tender offer may be consummated only if (1) at least 5% of the company’s outstanding shares will be acquired by the offeror and (2) the number of shares tendered in the offer exceeds the number of shares whose holders objected to the offer.
 
If, as a result of an acquisition of shares, the acquirer will hold more than 90% of a company’s outstanding shares, the acquisition must be made by means of a tender offer for all of the outstanding shares.  If less than 5% of the outstanding shares are not tendered in the tender offer, all the shares that the acquirer offered to purchase will be transferred to it. The Companies Law provides for appraisal rights if any shareholder files a request in court within three months following the consummation of a full tender offer.  If more than 5% of the outstanding shares are not tendered in the tender offer, then the acquiror may not acquire shares in the tender offer that will cause his shareholding to exceed 90% of the outstanding shares.
 
Lastly, Israeli tax law treats some acquisitions, such as stock-for-stock exchanges between an Israeli company and a foreign company, less favorably than U.S. tax laws. For example, Israeli tax law may, under certain circumstances, subject a shareholder who exchanges his ordinary shares for shares in another corporation to taxation prior to the sale of the shares received in such stock-for-stock swap.
 
Disclosure of Shareholders Ownership
 
The Israeli Securities Law and regulations promulgated thereunder do not require a company whose shares are publicly traded solely on a stock exchange outside of Israel, as in the case of our company, to disclose its share ownership.
 
Changes in Our Capital
 
Changes in our capital are subject to the approval of the shareholders by a majority of the votes of shareholders present by person or by proxy and voting in the shareholders meeting.
 
 
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Recent Amendment to the Companies Law
 
In March 2011, the Israeli Parliament adopted Amendment No. 16 to the Israeli Companies Law, which implements a comprehensive reform in corporate governance of Israeli public companies, such as Attunity. Most of the provisions of this amendment will become effective in mid-May 2011. A summary of the principal changes introduced by this amendment is set forth below:
 
 
·
A higher shareholder approval threshold will need to be attained to permit a chief executive officer or his or her relatives to also serve as chairman of the board of directors and vice versa. In addition, the chairman will not have the ability to serve the company in any capacity other than as the chief executive officer;
 
 
·
The majority of the members of the audit committee will be required to be "independent" (as such term is defined in the Israeli Companies Law) and the chairman of the audit committee will be required to be an outside director. In addition, the following will be disqualified from serving as members of the audit committee: the chairman of the board, the controlling shareholder and his relatives, any director employed by the company or by its controlling shareholder or by an entity controlled by the controlling shareholder, a director who regularly provides services  to the company or to its controlling shareholder or to an entity controlled by the controlling shareholder, and any director who derives most of its income from the controlling shareholder;
 
 
·
The functions to be performed by the audit committee will be expanded to include, inter alia, the following: determination whether certain related party actions and transactions are "material" or "extraordinary" for purposes of the requisite approval procedures; to assess the scope of work and compensation of the company's independent accountant; to assess the company's internal audit system and the performance of its internal auditor; and to set whistle blower procedures and protections afforded to whistle blowers;
 
 
·
The threshold to elect outside directors will be increased, such that the election of outside directors will require a majority vote at a shareholders’ meeting, provided that either (1) at least a majority (previously, one-third) of the shares of non-controlling shareholders cast at the meeting are voted in favor of the election of the outside director or (2) the total number of shares of non-controlling shareholders voted against the election of the outside director does not exceed 2% (previously, 1%) of the voting rights in the company;
 
 
·
The independence requirements of outside directors will be enhanced such that an individual will not be permitted to be appointed as an outside director: (1) in a company that does not have a controlling shareholder, if he has an affiliation (as such term is defined in the Israeli Companies Law) with any person who, at the time of appointment, is the chairman, the chief executive officer, the chief financial officer or a 5% shareholder of the company; or (2) if his relative, partner, employer or supervisor or an entity he controls has other than negligible business or professional relations with any of the persons with whom the outside director himself may not be affiliated;
 
 
·
Outside directors will be able to be re-elected for up to two (previously, one) additional three-year terms. Reelection of an outside director will be effected through one of the following mechanisms: (1) the board of directors proposed the reelection of the nominee and the election was approved by the shareholders by the majority required to appoint outside directors for their initial term; or (2) a shareholder holding 1% or more of the voting rights proposed the reelection of the nominee, and the reelection is approved by a majority of the votes cast by the shareholders of the company, excluding the votes of controlling shareholders and those who have a personal interest in the matter as a result of their relations with the controlling shareholders, provided that the aggregate votes cast in favor of the reelection by such non-excluded shareholders constitute more than 2% of the voting rights in the company;
 
 
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·
The terms of employment of officers will require the approval of the audit committee as well as the board of directors;
 
 
·
The threshold to approve extraordinary transactions with a controlling shareholder or in which a controlling shareholder has a personal interest will be increased, such that: (i) at least a majority (previously one-third) of the votes cast by shareholders who have no personal interest in the transaction are voted in favor of the transaction; or (ii) the votes cast by shareholders who have no personal interest in the transaction against the transaction do not represent more than 2% (previously 1%) of the voting rights in the company. In addition, any such extraordinary transaction whose term is longer than three years will require further shareholder approval every three years, unless (with respect to transactions not involving management fees or employment terms) the audit committee approves that a longer term is reasonable under the circumstances; and
 
 
·
With respect to tender offers for the acquisition of all the outstanding shares in a company, the time-frame for shareholders to request appraisal rights will be extended from three to six months following the consummation of the tender offer, but the acquirer will be entitled to stipulate that tendering shareholders forfeit their appraisal rights.
 
C.
Material Contracts
 
Microsoft OEM Agreement (CDC)
 
See in Item 5A under "Executive Summary - Microsoft OEM Agreements –CDC Agreement."
 
Extension of Convertible Notes
 
In January, 2009, we entered into an Extension Agreement with the Investors Group which holds outstanding Convertible Notes in the aggregate face amount of $2 million, whereby the maturity date of the Convertible Notes will be extended by 18 months from May 2009 until November 4, 2010. In consideration of extending the repayment date, the holders of the Convertible Notes will receive the following:

 
·
the interest rate of the Convertible Notes will be increased from an annual rate of five percent (5%) to a floating annual rate of the LIBOR rate plus five percent (5%);
 
 
·
we will not be able to obtain new loans which are ranked senior to, or parri passu with, the Convertible Notes; and
 
 
·
the warrants held by the Investors Group and another person, exercisable into a total of 600,000 ordinary shares, will be amended so that (1) the expiration date will be extended by 18 months from October 9, 2009 to April 9, 2011 and (2) the price adjustment mechanism, will be amended so that any financing of more than $100,000 (instead of $1.5 million) will trigger such price protection adjustment.
 
The Extension Agreement was approved by our shareholders on December 31, 2008 and the agreement became effective on May 12, 2009.
 
 
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In March  2010, we entered into the Second Extension Agreement, whereby the maturity date was extended from November 4, 2010, such that the aggregate principal amount will become due and payable in six equal installments of $333,333, or the Installments, on each of the following dates: (1) November 4, 2010; (2) February 4, 2011; (3) May 4, 2011; (4) August 4, 2011; (5) November 4, 2011; and (6) February 4, 2012. In consideration, the holders of the Convertible Notes will receive the following:
 
 
·
the interest rate of the Convertible Notes will be increased from an annual rate of LIBOR plus (5% to a fixed annual rate of 9%, payable in cash together with the applicable Installment;
 
 
·
the warrants held by the Investors Group and another person, exercisable into a total of 600,000 ordinary shares, will be further amended so that the expiration date will be extended from April 9, 2011 to the later of (1) February 9, 2012 , and (2) the date on which the principal amount under the Convertible Note  issued to the holder, and any interest accrued and outstanding thereon, shall have been fully repaid to the holder;
 
 
·
the definition of what constitutes an "event of default" would include (1) a failure by us to pay, when due, indebtedness of more than $100,000 and (2) the declaration of an event of default under our outstanding $2 million loan from Plenus; and
 
 
·
other than with respect to Shimon Alon, our Chairman and CEO,  Ron Zuckerman and Aki Ratner, that waived their entitlement to the following, the holders of Convertible Notes will also be entitled to the following:
 
 
·
if we fail to timely pay any Installment (including interest), and the same is not remedied within ten (10) days, we will be required to issue warrants to the holders (1) at an exercise price equal to the average closing price of our ordinary shares in the 14 trading days following the relevant due date, but not less than $0.12 per share, and (2) that are exercisable into a number of ordinary shares equal to 100% of the unpaid balance of the Installment divided by the applicable exercise price. The aforesaid delay in the payment of 10  days or more shall not be considered an event of default; provided that we issue these warrants within 45 days following the relevant due date; and
 
 
·
in addition, if we fail to timely pay such Installment (including interest), and the same is not remedied within 90 days from the date it is due, then will be required to issue warrants to the holders (1) at an exercise price equal to the average closing price of our ordinary shares in the 14 trading days following the aforesaid 90th day, but not less than $0.12 per share and (2) that are exercisable into a number of ordinary shares equal to (A) 60% of the unpaid balance of the principal amount less the installment (that triggered the issuance above) divided by the applicable exercise price. The aforesaid delay in the payment of more than 90 days will, however, be considered an event of default.
 
The principal terms of the Second Extension Agreement were approved by our shareholders on December 31, 2009.
 
Between December 2010 and February 2011, we entered into the Third Extension Agreement with holders of approximately $1.5 million (out of a total $1.8 million) of the outstanding principal amount of our Convertible Notes, including, among others, Messrs. Shimon Alon, Ron Zuckerman and Itzhak (Aki) Ratner, whereby the maturity date was further extended, such that the aggregate principal amount will become due and payable in four equal installments of $377,334 on each of the following dates: (1) April 1, 2012; (2) June 30, 2012; (3) September 30, 2012; and (4) December 31, 2012. In consideration, the holders of the Convertible Notes will receive the following:
 
 
·
the interest rate of the Convertible Notes was increased from a fixed annual rate of 9%, payable in cash together with the applicable Installment, to a fixed annual rate of 11%;
 
 
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·
the 2006 Warrants held by the holders of the Convertible Notes and another person, exercisable into a total of 600,000 ordinary shares, were amended so that the expiration date was extended from (A) the later of (1) February 4, 2012 and (2) date on which the principal amount under the Convertible Note issued to the holder, and any interest accrued and outstanding thereon, shall have been fully repaid to the holder to (B) the later of (1) December 31, 2013 and (2) date on which the principal amount under the Convertible Note issued to the holder, and any interest accrued and outstanding thereon, shall have been fully repaid to the holder; and
 
 
·
the 2009 Warrants held by the Lenders (including Bonale Foundation, a trust for the benefit of persons related to Mr. Zuckerman), exercisable into a total of 2,222,721 ordinary shares were amended so that the expiration date was extended from May 11, 2012 to the later of (1) December 31, 2013 and (2) date on which the principal amount under the Convertible Note issued to the holder, and any interest accrued and outstanding thereon, shall have been fully repaid to the holder.
 
The principal terms of the Third Extension Agreement were approved by our shareholders on December 30, 2010 and the agreement became effective as of December 31, 2010.
 
Plenus Loan
 
Background. In June 2004, we entered into an agreement with Plenus, a venture capital lender, whereby Plenus undertook to make available to us a revolving credit facility in the aggregate amount of $3.0 million. As part of such agreement, we issued to Plenus warrants, exercisable until June 2, 2009 (but see extension below), which are exercisable into 250,909 of our shares, at an exercise price of $1.75 per share (subsequently adjusted to $0.12). We did not utilize the credit line and, in May 2006, we entered into a new Loan Agreement with Plenus, whereby we borrowed $2.0 million from Plenus (which was repaid in full in January 2007). As part of such agreement, we issued additional warrants to Plenus, exercisable until March 27, 2011 (but see extension below), which are exercisable into 192,000 of our shares, at an exercise price of $0.12 per share.

The 2007 Loan. On January 31, 2007, we entered into a the Plenus Loan, whereby Plenus provided us a $2 million loan, and, upon future achievement of a certain milestone (related to our achievement of revenues targets), which was not met, was to lend us an additional $1 million.  The outstanding loan amount is due and payable in twelve equal monthly installments each commencing on the first day of the 25th month following January 31, 2007. The Plenus Loan accrues interest at a floating annual rate of the LIBOR rate published on the first day of each calendar quarter for three months plus 4.25%, and such interest will be paid on a quarterly basis.

In addition, we issued to Plenus warrants, exercisable until January 30, 2012, to purchase up to 439,883 ordinary shares at an exercise price per share of $1.364, (subsequently adjusted to $0.12), subject to adjustments. On April 23, 2007, we filed a registration statement to register for re-sale the ordinary shares underlying these warrants under the Securities Act of 1933. The registration statement was declared effective on May 2, 2007.

    In order to secure our obligations under the Loan Agreement and the warrants, we pledged and granted to Plenus a first priority fixed charge on all of our intellectual property, and a first priority floating charge on all of its assets (the agreements relating to such charges, being referred to as the “Security Agreements”).  The Security Agreements contain certain limitations on, among other things, our ability to materially change our business, incur certain additional liabilities and pay dividends, without the consent of Plenus.
 
 
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As part of the Loan Agreement, we also agreed to extend the exercise period of the warrants previously issued to Plenus, as described above, such that the exercise period will lapse on January 30, 2012.

2009 Extension. On March 30, 2009, we entered into an amendment to the Loan Agreement, or the  Extension Agreement, such that, among others things, our repayment of the outstanding loan amount will commence in February 2010 rather than in March 2009 and be fully repaid by February 2012 rather than March 2010.

 
 
The other key provisions of the Extension Agreement are as follows:
 
 
·
The repayment of the principal amount of the loan will be made by twenty four (24) equal monthly payments rather than twelve.
 
 
·
The interest payable on the Plenus loan was changed, as of the date of the amendment, to a fixed annual rate of 9% on the loan amount rather than LIBOR plus 4.25%. Any amount owed to Plenus which is not paid when due will bear an additional interest of 5% per annum, compounded daily.
 
 
·
According to the Extension Agreement, if, during the period between March 19, 2009 and March 18, 2014, we enter into a Fundamental Transaction, which is defined to include a sale through a merger, selling all or substantially all of our assets, or a transaction in which a person or entity acquires more than 50% of our outstanding shares, then, without derogating from the obligation to repay the outstanding loan, simultaneously with the closing of such Fundamental Transaction, an additional amount shall be paid to Plenus in an amount equal to the higher of (1) 15% of the outstanding loan amount, and (2) 15% of the aggregate proceeds payable to shareholders or us in connection with such Fundamental Transaction. In the event of a sale of our assets, where the proceeds are paid to us, the term "aggregate proceeds" is calculated by subtracting debts and liabilities which have not been assumed by the purchaser and adding amounts related to the level of our shareholders' loans outstanding prior to the closing of the Fundamental Transaction.
 
 
·
In addition, for a period of 14 days commencing on the date on which we provide Plenus with our audited financial statements for the year ended December 31, 2012, and provided that the consolidated revenues for 2012 are equal to, or exceed, $18 million, Plenus will be entitled, at its sole discretion and in lieu of the payment upon a Fundamental Transaction described above, to receive an amount equal to the higher of (1) 15% of such revenues and (2) $1.5 million.
 
 
·
If we fail to timely comply with any of our material obligations under our agreements with Plenus for a period of more than 30 days from the date such obligation becomes due, or if any payment to Plenus is postponed to such time as mutually agreed, the 15% payable upon a Fundamental Transaction shall be increased with immediate effect to 17%.
 
Under the Extension Agreement, we also made amendments to the fixed and floating charges provided in connection with the loan from Plenus. Also, certain of our subsidiaries provided guarantees for payment of the loan and certain of our subsidiaries provided additional security interests to secure payment of the loan.
 
D.
Exchange Controls
 
Israeli law and regulations do not impose any material foreign exchange restrictions on non-Israeli holders of our ordinary shares.  In May 1998, a new “general permit” was issued under the Israeli Currency Control Law, 1978, which removed most of the restrictions that previously existed under such law, and enabled Israeli citizens to freely invest outside of Israel and freely convert Israeli currency into non-Israeli currencies. However, legislation remains in effect pursuant to which currency controls can be imposed by administrative action at any time.
 
 
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Non-residents of Israel who purchase our ordinary shares will be able to convert dividends, if any, thereon, and any amounts payable upon our dissolution, liquidation or winding up, as well as the proceeds of any sale in Israel of our ordinary shares to an Israeli resident, into freely repatriable dollars, at the exchange rate prevailing at the time of conversion, provided that the Israeli income tax has been withheld (or paid) with respect to such amounts or an exemption has been obtained.
 
E.
Taxation
 
Israeli Tax Considerations
 
The following is a summary of the current tax structure applicable to companies in Israel, with special reference to its effect on us. The following also contains a discussion of the material Israeli tax consequences to purchasers of our ordinary shares and Israeli government programs benefiting us. This summary does not discuss all the aspects of Israeli tax law that may be relevant to a particular investor in light of his or her personal investment circumstances or to some types of investors subject to special treatment under Israeli law.  To the extent that the discussion is based on new tax legislation that has not been subject to judicial or administrative interpretation, we cannot assure you that the tax authorities will accept the views expressed in the discussion in question.  The discussion is not intended, and should not be taken, as legal or professional tax advice and is not exhaustive of all possible tax considerations.
 
General Corporate Tax Structure
 
Israeli companies are generally subject to “Corporate Tax” on their taxable income at the rate of 25% for the 2010 tax year and 24% for the 2011 tax year. Following an amendment to the Israeli Income Tax Ordinance [New Version], 1961 (the “Tax Ordinance”), which came into effect on July 1, 2009, the Corporate Tax rate is scheduled to decrease as follows: 23% for the 2012 tax year, 22% for the 2013 tax year, 21% for the 2014 tax year, 20% for the 2015 tax year and 18% for the 2016 tax year and thereafter. Israeli companies are generally subject to Capital Gains Tax at the corporate tax rate. However, the effective tax rate payable by a company that derives income from an approved enterprise (as further discussed below) may be considerably less.
 
Following an additional amendment to the Tax Ordinance, which came into effect on January 1, 2009, and expired at the end of one year, an Israeli corporation may elect a 5% rate of corporate tax (instead of 25%) for income from dividend distributions received from a foreign subsidiary which is used in Israel in 2009, or within one year after actual receipt of the dividend, whichever is later. The 5% tax rate is subject to various conditions, which include conditions with regard to the identity of the corporation that distributes the dividends, the source of the dividend, the nature of the use of the dividend income, and the period during which the dividend income will be used in Israel.
 
Tax Benefits Under the Law for the Encouragement of Capital Investments, 1959
 
The Law for the Encouragement of Capital Investments, 1959, commonly referred to as the Investment Law, provides that a proposed capital investment in eligible facilities may be designated as an approved enterprise. See discussion below regarding an amendment to the Investments Law that came into effect in 2005 and a reform of such law that came into effect in 2011.
 
 
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Under the Investment Law, as in effect until 2005, each certificate of approval for an approved enterprise, received upon application to the Investment Center of the Ministry of Industry, Trade and Labor of the State of Israel, or the Investment Center, related to a specific investment program delineated both by its financial scope, including its capital sources, and by its physical characteristics, e.g., the equipment to be purchased and utilized pursuant to the program. An approved enterprise is entitled to benefits including Israeli Government cash grants and tax benefits in specified development areas.  The tax benefits derived from any such certificate of approval relate only to taxable income attributable to the specific approved enterprise. If a company has more than one approval or only a portion of its capital investments is approved, its effective tax rate is the result of a weighted average of the applicable rates.
 
Taxable income of a company derived from an approved enterprise is subject to Corporate Tax at the maximum rate of 25% (rather than the regular Corporate Tax rate) for the benefit period. This period is ordinarily seven years (or ten years if the company qualifies as a foreign investors’ company as described below) commencing with the year in which the approved enterprise first generates taxable income, and is limited to twelve years from commencement of production or fourteen years from the start of the tax year in which the approval was issued, whichever is earlier. Tax benefits under the Investments Law also apply to income generated from the grant of a usage right with respect to know-how developed by the approved enterprise, income generated from royalties, and income derived from a service which is auxiliary to such usage right or royalties, provided that such income is generated within the approved enterprise’s ordinary course of business. The Investment Law also provides that a company that has an approved enterprise within Israel will be eligible for a reduced tax rate for the benefit period and is entitled to claim accelerated depreciation on buildings, machinery and equipment used by the approved enterprise.
 
A company owning an approved enterprise may elect to forego entitlement to the grants otherwise available under the Investment Law and in lieu thereof participate in an alternative package of benefits. Under the alternative package of benefits, a company’s undistributed income derived from an approved enterprise will be exempt from company tax for a period of between two and ten years from the first year of taxable income, depending on the geographic location of the approved enterprise within Israel, and such company will be eligible for a reduced tax rate for the remainder, if any, of the otherwise applicable benefits period.
 
A company that has an approved enterprise program is eligible for further tax benefits if it qualifies as a foreign investors’ company. A foreign investors’ company is essentially a company more than 25% of whose share capital and combined share and loan capital is owned by non-Israeli residents.  A company which qualifies as a foreign investors’ company and has an approved enterprise program is eligible for tax benefits for a ten year benefit period. Income derived from the approved enterprise program will be exempt from tax for a period of two years and will be subject to a reduced tax rate for an additional eight years, provided that the company qualifies as a foreign investors’ company as follows:
 
For a company with foreign investment of:
 
The Company
Tax rate is
 
over 25% but less than 49%
    25 %
49% or more but less than 74%
    20 %
74% or more but less than 90%
    15 %
90% or more
    10 %
 
In addition, the dividend recipient is taxed at the reduced rate applicable to dividends from approved enterprises (15%), if the dividend is distributed during the tax benefit period or within twelve years thereafter. The company must withhold this tax at source, regardless of whether the dividend is converted into foreign currency.
 
 
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Subject to applicable provisions concerning income under the alternative package of benefits, in the event a company holds a number of approved enterprise programs, each subject to different terms and conditions and a different tax rate, or in the event only a portion of its capital investments is approved, all income derived from such approved enterprises is considered to be attributable to the entire enterprise and the company’s effective tax rate is the result of a weighted average of the various applicable tax rates (such weighted average to be calculated in accordance with the guidelines of the Investments Law). Under the Investments Law, a company that has elected the alternative package of benefits is not obliged to distribute exempt retained profits and may generally decide from which year’s profits to declare dividends. We currently intend to reinvest any income derived from our approved enterprise programs and not to distribute such income as a dividend.
 
A significant portion of our production facilities and those of our subsidiary Attunity Services have been granted “Approved Enterprise” status under the Investment Law.
 
We currently have three investment programs. One investment program, which was approved in 1994, has expired. Another investment program, which was approved in 1997, will expire in 2011. The third investment program was approved in 2000 and will expire in 2014. As of December 31, 2010, we received final approvals regarding completion of these three investment programs. According to the provisions of the Investment Law, we have elected to enjoy “alternative benefits” - waiver of grants in return for tax exemption - and, accordingly, income derived from the “Approved Enterprise” will be tax-exempt for a period of two years commencing with the year we first earn taxable income, and will be taxed at 10% to 25%, based upon the percentage of foreign investment in our shares, for an additional period of five to eight years. The period of tax benefits, detailed above, is subject to limits of the earlier of twelve years from the commencement of production, or fourteen years from the start of the tax year in which the approval was issued.
 
Attunity Software Services has been granted status as an “Approved Enterprise” for two separate investment programs from 1991 (which expired in 2005) and 1993 (which expired in 2007) whereby it has elected to receive government grants and to enjoy the benefit of a reduced tax rate of 25% during a period of seven years commencing with the year it first earns taxable income. In 1993, Attunity Software Services received approval for an expansion of the aforementioned programs whereby it has elected to enjoy “alternative benefits” – and, accordingly, its income from the “Approved Enterprise” will be tax-exempt for a period of ten years commencing with the year it first earns taxable income. This program has expired in 2007.If these retained tax-exempt profits are distributed they would be taxed at the Corporate Tax rate applicable to such profits as if the company had not elected the alternative package of benefits, currently between 10%-25% for an “Approved Enterprise.” As of December 31, 2010 our accumulated deficit does not include tax-exempt profits earned by our and Attunity Software Services’ “Approved Enterprises.”
 
Since we currently have no taxable income, the benefits have not yet commenced for all programs.  Should we or Attunity Services derive income from sources other than the “Approved Enterprise” during the periods of benefits, such income shall be taxable at the regular Corporate Tax rate.
 
The tax benefits discussed above are conditioned upon fulfillment of the requirements stipulated by the aforementioned law and the regulations promulgated thereunder, as well as the criteria set forth in the certificates of approval.  In the event that we fail to comply with these conditions, the tax benefits could be canceled, in whole or in part, and we would be required to refund the amount of the canceled benefits, plus interest and certain inflation adjustments.
 
Amendment of the Investments Law
 
On April 1, 2005, an amendment to the Investments Law came into force. Pursuant to the amendment, a company’s facility will be granted the status of “Approved Enterprise” only if it is proven to be an industrial facility (as defined in the Investments Law) that contributes to the economic independence of the Israeli economy and is a competitive facility that contributes to the Israeli gross domestic product. The amendment provides that the Israeli Tax Authority and not the Investment Center will be responsible for an Approved Enterprise under the alternative package of benefits, referred to as a Benefited Enterprise. A company wishing to receive the tax benefits afforded to a Benefited Enterprise is required to select the tax year from which the period of benefits under the Investment Law are to commence by simply notifying the Israeli Tax Authority within 12 months of the end of that year. In order to be recognized as owning a Benefited Enterprise, a company is required to meet a number of conditions set forth in the amendment, including making a minimal investment in manufacturing assets for the Benefited Enterprise.
 
 
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Pursuant to the amendment, a company with a Benefited Enterprise is entitled, in each tax year, to accelerated depreciation for the manufacturing assets used by the Benefited Enterprise and to certain tax benefits, provided that no more than 12 to 14 years have passed since the beginning of the year of election under the Investments Law. The tax benefits granted to a Benefited Enterprise, as applicable to Attunity, are similar to the currently available alternative route, exemption from corporate tax on undistributed income for a period of two to ten years, depending on the geographic location of the Benefited Enterprise within Israel, and a reduced corporate tax rate of 10% to 25% for the remainder of the benefits period, depending on the level of foreign investment in each year.  Benefits may be granted for a term of from seven to ten years, depending on the level of foreign investment in the company.  If the company pays a dividend out of income derived from the Benefited Enterprise during the tax exemption period, such income will be subject to corporate tax at the applicable rate (10%-25%). The company is required to withhold tax at the source at a rate of 15% from any dividends distributed from income derived from the Benefited Enterprise. In addition, as a result of the amendment, tax-exempt income generated under the provisions of the Investments Law, will subject the company to taxes upon distribution or liquidation and the company may be required to record deferred tax liability with respect to such tax-exempt income. Generally, a company that is Abundant in Foreign Investment (as defined in the Investments Law) is entitled to an extension of the benefits period by an additional five years, depending on the rate of its income that is derived in foreign currency.
 
The amendment changes the definition of “foreign investment” in the Investments Law so that the definition now requires a minimal investment of NIS 5.0 million (approximately $1.4 million) by foreign investors (such changes to the definition are effective retroactively from 2003). Furthermore, such definition now also includes the purchase of shares of a company from another shareholder; provided that the company’s outstanding and paid-up share capital exceeds NIS 5.0 million.
 
The amendment will apply to Benefited Enterprise programs in which the year of election under the Investments Law is 2004 or later, unless such programs received “Approved Enterprise” approval from the Investment Center on or prior to March 31, 2005 in which case the amendment provides that terms and benefits included in any certificate of approval already granted will remain subject to the provisions of the law as they were on the date of such approval.
 
Reform of the Investments Law
 
On December 29, 2010, the Israeli parliament approved an amendment to the Investments Law, effective as of January 1, 2011, which constitutes a reform of the incentives regime under such law. This amendment revises the objectives of the Investments Law to focus on achieving enhanced growth in the business sector, improving the Israeli industry’s competitiveness in international markets and creating employment and development opportunities in remote areas of Israel. The amendment allows enterprises meeting certain required criteria to enjoy grants as well as tax benefits. The amendment also introduces certain changes to the map of geographic development areas for purposes of the Investments Law, which will take effect in future years.
 
 
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The amendment generally abolishes the previous tax benefit routes that were afforded under the Investment Law, specifically the tax-exemption periods previously allowed, and introduces new tax benefits for industrial enterprises meeting the criteria of the law, which include the following:
 
 
·
A reduced corporate tax rate for industrial enterprises, provided that more than 25% of their annual income is derived from export, which will apply to the enterprise’s entire preferred income so that in the tax years 2011-2012 the reduced tax rate will be 10% for preferred income derived from industrial facilities located in development area A and 15% for those located elsewhere in Israel, in the tax years 2013-2014 the reduced tax rate will be 7% for development area A and 12.5% for the rest of Israel, and in the tax year 2015 and onwards the reduced tax rate will be 6% for development area A and 12% for the rest of Israel.
 
 
·
The reduced tax rates will no longer be contingent upon making a minimum qualifying investment in productive assets.
 
 
·
A definition of “preferred income” was introduced into the Investments Law to include certain types of income that are generated by the Israeli production activity of a preferred enterprise.
 
 
·
A reduced dividend withholding tax rate of 15% will apply to dividends paid from preferred income to both Israeli and non-Israeli investors, with an exemption from such withholding tax applying to dividends paid to an Israeli company.
 
 
·
A special tax benefits route will be granted to certain industrial enterprises entitling them to a reduced tax rate of 5% for preferred income derived from industrial facilities located in development area A and 8% for those located elsewhere in Israel, provided certain threshold requirements are met and such enterprise can demonstrate its significant contribution to Israel’s economy and promotion of national market objectives.
 
A Preferred Company (as defined in the Investments Law) may generally elect to apply the provisions of the amendment to preferred income produced or generated by it commencing from January 1, 2011. The amendment provides various transition provisions which allow, under certain circumstances, to apply the new regime to investment programs previously approved or elected under the Investments Law in its previous form.  We are currently examining the alternative transition provisions.
 
Tax Benefits Under the Law for the Encouragement of Industry (Taxes), 1969
 
According to the Law for the Encouragement of Industry (Taxes), 1969, or the Industry Encouragement Law, an Industrial Company is a company resident in Israel, at least 90% of the income of which, in a given tax year, determined in Israeli currency (exclusive of income from some government loans, capital gains, interest and dividends), is derived from an Industrial Enterprise owned by it. An “Industrial Enterprise” is defined as an enterprise whose major activity in a given tax year is industrial production activity.
 
Under the Industry Encouragement Law, Industrial Companies are entitled to the following preferred corporate tax benefits:
 
 
·
amortization of purchases of know-how and patents over an eight-year period for tax purposes;
 
 
·
deductions over a three-year period of expenses involved with the issuance and listing of shares on a stock market;
 
 
·
the right to elect, under specified conditions, to file a consolidated tax return with additional related Israeli Industrial Companies; and
 
 
·
accelerated depreciation rates on equipment and buildings.
 
Eligibility for benefits under the Industry Encouragement Law is not subject to receipt of prior approval from any governmental authority.
 
 
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We believe that we currently qualify as an Industrial Company within the definition of the Industry Encouragement Law. We cannot assure you that we will continue to qualify as an Industrial Company or that the benefits described above will be available to us in the future.
 
Tax Benefits and Government Support for Research and Development
 
Israeli tax law allows, under specific conditions, a tax deduction in the year incurred for expenditures, including capital expenditures, relating to scientific research and development projects, if the expenditures are approved by the relevant Israeli Government ministry, determined by the field of research, and the research and development is for the promotion of the company and is carried out by or on behalf of the company seeking such deduction. However, the amount of such deductible expenses shall be reduced by the sum of any funds received through government grants for the finance of such scientific research and development projects.  Expenditures not so approved are deductible over a three-year period.
 
Israeli Transfer Pricing Regulations
 
On November 29, 2006, Income Tax Regulations (Determination of Market Terms), 2006, promulgated under Section 85A of the Tax Ordinance, came into force (the “TP Regs”). Section 85A of the Tax Ordinance and the TP Regs generally require that all cross-border transactions carried out between related parties will be conducted on an arm’s length principle basis and will be taxed accordingly.
 
Capital Gains Tax
 
Israeli law generally imposes a capital gains tax on the sale of any capital assets by residents of Israel, as defined for Israeli tax purposes, and on the sale of capital assets located in Israel, including shares of Israeli companies by non-residents of Israel, unless a specific exemption is available or unless a tax treaty between Israel and the shareholder’s country of residence provides otherwise. The law distinguishes between real gain and inflationary surplus. The inflationary surplus is a portion of the total capital gain that is equivalent to the increase of the relevant asset’s purchase price which is attributable to the increase in the Israeli CPI, or a foreign currency exchange rate, between the date of purchase and the date of sale. The real gain is the excess of the total capital gain over the inflationary surplus.
 
Provisions of Israeli tax law may treat a sale of securities listed on a stock exchange differently than the sale of other securities. In the past, the Israeli Tax Authority has indicated that it does not recognize the OTCBB as a “stock exchange” for purposes of the Tax Ordinance. However, it is our understanding that the current position of the Israeli Tax Authority is to view securities quoted on the OTCBB as listed on a “stock exchange” where such securities were previously delisted from a “stock exchange” (such as the Nasdaq Global Market), such as our ordinary shares.
 
Israeli Residents
 
Generally, the tax rate applicable to capital gains derived from the sale of shares, whether listed on a stock market or not, is 20% for Israeli individuals, unless such shareholder claims a deduction for financing expenses in connection with such shares, in which case the gain will generally be taxed at a rate of 25%. Additionally, if such shareholder is considered a “Significant Shareholder” at any time during the 12-month period preceding such sale, i.e. such shareholder holds directly or indirectly, including with others, at least 10% of any means of control in the company, the tax rate shall be 25%. However, the foregoing tax rates will not apply to: (i) dealers in securities; and (ii) shareholders who acquired their shares prior to an initial public offering (that may be subject to a different tax arrangement). Israeli Companies are subject to the Corporate Tax rate on capital gains derived from the sale of listed shares.
 
 
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The tax basis of our shares acquired by individuals prior to January 1, 2003 will generally be determined in accordance with the average closing share price in the three trading days preceding January 1, 2003.  However, a request may be made to the tax authorities to consider the actual adjusted cost of the shares as the tax basis if it is higher than such average price.
 
Non-Israeli Residents
 
Non-Israeli residents are generally exempt from Israeli capital gains tax on any gains derived from the sale of shares of Israeli companies publicly traded on a recognized stock exchange outside of Israel, provided however that such shareholders did not acquire their shares prior to an initial public offering, and that the gains did not derive from a permanent establishment of such shareholders in Israel. However, non-Israeli corporations will not be entitled to such exemption if Israeli residents (i) have a controlling interest of 25% or more in such non-Israeli corporation, or (ii) are the beneficiaries or are entitled to 25% or more of the revenues or profits of such non-Israeli corporation, whether directly or indirectly.
 
In certain instances where our shareholders may be liable to Israeli tax on the sale of their ordinary shares, the payment of the consideration may be subject to the withholding of Israeli tax at the source.
 
In addition, pursuant to the Convention between the Government of the United States of America and the Government of Israel with respect to Taxes on Income, as amended, the sale, exchange or disposition of ordinary shares by a person who qualifies as a resident of the United States within the meaning of the U.S.- Israel Tax Treaty and who is entitled to claim the benefits afforded to such person by the U.S.-Israel Tax Treaty generally will not be subject to the Israeli capital gains tax unless such Treaty U.S. Resident holds, directly or indirectly, shares representing 10% or more of our voting power during any part of the 12-month period preceding such sale, exchange or disposition, subject to particular conditions, or the capital gains from such sale, exchange or disposition can be allocated to a permanent establishment in Israel. In such case, the Treaty U.S. Resident would be subject to Israeli tax, to the extent applicable; however, under the U.S.-Israel Tax Treaty, such Treaty U.S. Resident would be permitted to claim a credit for such taxes against the U.S. federal income tax imposed with respect to such sale, exchange or disposition, subject to the limitations in U.S. laws applicable to foreign tax credits. The U.S.-Israel Tax Treaty does not relate to U.S. state or local taxes.
 
Taxation of Non-Residents on Dividend Distributions
 
Non-residents of Israel are subject to income tax on income accrued or derived from sources in Israel. Such sources of income include passive income such as dividends, royalties and interest, as well as non-passive income from services rendered in Israel. On distributions of dividends other than bonus shares or stock dividends, income tax will generally apply at the rate of: (i) 20%, or 25% for a shareholder that is considered a Significant Shareholder at any time during the 12-month period preceding such distribution; or (ii) 15% for dividends from income generated by an Approved Enterprise (or Benefited Enterprise); unless a different rate is provided in a treaty between Israel and the shareholder’s country of residence.
 
Under the U.S.-Israel Tax Treaty, the maximum tax on dividends paid to a holder of ordinary shares who is a Treaty U.S. Resident is 25%. Such tax rate is reduced to 12.5% for dividends not generated by an Approved Enterprise (or Benefited Enterprise) if the shareholder is a U.S. corporation and holds at least 10% of our issued voting power during the part of the tax year that precedes the date of payment of the dividend and during the whole of its prior tax year, however this reduced rate will not apply if more than 25% of the Israeli company’s gross income consists of interest or dividends, other than dividends or interest received from subsidiary corporations or corporations 50% or more of the outstanding shares of the voting stock of which is owned by the Israeli company. Dividends generated by an Approved Enterprise (or Benefited Enterprise) are taxed at the rate of 15%.
 
 
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United States Federal Income Tax Consequences

THE FOLLOWING SUMMARY IS INCLUDED HEREIN FOR GENERAL INFORMATION AND IS NOT INTENDED TO BE, AND SHOULD NOT BE CONSIDERED TO BE, LEGAL OR TAX ADVICE. EACH U.S. HOLDER SHOULD CONSULT WITH HIS OR HER OWN TAX ADVISOR AS TO THE PARTICULAR U.S. FEDERAL INCOME TAX CONSEQUENCES OF THE PURCHASE, OWNERSHIP AND SALE OF ORDINARY SHARES, INCLUDING THE EFFECTS OF APPLICABLE STATE, LOCAL, FOREIGN OR OTHER TAX LAWS AND POSSIBLE CHANGES IN THE TAX LAWS.

U.S. Federal Income Taxation

Subject to the limitations described in the next paragraph, the following discussion summarizes the material U.S. federal income tax consequences to a “U.S. Holder” arising from the purchase, ownership and sale of the ordinary shares. For this purpose, a “U.S. Holder” is a holder of ordinary shares that is: (1) an individual citizen or resident of the United States, including an alien individual who is a lawful permanent resident of the United States or meets the substantial presence residency test under U.S. federal income tax laws; (2) a corporation (or entity treated as a corporation for U.S. federal income tax purposes) or a partnership (other than a partnership that is not treated as a U.S. person under any applicable U.S. Treasury Regulations) created or organized under the laws of the United States or the District of Columbia or any political subdivision thereof; (3) an estate, the income of which is includable in gross income for U.S. federal income tax purposes regardless of source; (4) a trust if a court within the United States is able to exercise primary supervision over the administration of the trust and one or more U.S. persons have authority to control all substantial decisions of the trust; (5) a trust that has a valid election in effect to be treated as a U.S. person to the extent provided in U.S. Treasury regulations, or (6) any person otherwise subject to U.S. federal income tax on a net income basis in respect of the ordinary shares, if such status as a U.S. Holder is not overridden pursuant to the provisions of an applicable tax treaty.

This summary is for general information purposes only and does not purport to be a comprehensive description of all of the U.S. federal income tax considerations that may be relevant to a decision to purchase our ordinary shares. This summary generally considers only U.S. Holders that will own our ordinary shares as capital assets. Except to the limited extent discussed below, this summary does not consider the U.S. federal tax consequences to a person that is not a U.S. Holder, not does it describe the rules applicable to determine a taxpayer’s status as a U.S. Holder. This summary is based on the provisions of the Internal Revenue Code of 1986, as amended, or the Code, final, temporary and proposed U.S. Treasury Regulations promulgated thereunder, administrative and judicial interpretations thereof, and the U.S./Israel Income Tax Treaty, all as in effect as of the date hereof and all of which are subject to change, possibly on a retroactive basis, and all of which are open to differing interpretations. Attunity will not seek a ruling from the U.S. Internal Revenue Service, or the IRS, with regard to the U.S. federal income tax treatment of an investment in our ordinary shares by U.S. Holders and, therefore, can provide no assurances that the IRS will agree with the conclusions set forth below.

This discussion does not address all of the aspects of U.S. federal income taxation that may be relevant to a particular shareholder based on such shareholder’s particular circumstances and in particular does not discuss any estate, gift, generation-skipping, transfer, state, local or foreign tax considerations. In addition, this discussion does not address the U.S. federal income tax treatment of a U.S. Holder who is: (1) a bank, life insurance company, regulated investment company, or other financial institution or “financial services entity”; (2) a broker or dealer in securities or foreign currency; (3) a person who acquired our ordinary shares in connection with employment or other performance of services; (4) a U.S. Holder that is subject to the U.S. alternative minimum tax; (5) a U.S. Holder that holds our ordinary shares as a hedge or as part of a hedging, straddle, conversion or constructive sale transaction or other risk-reduction transaction for U.S. federal income tax purposes; (6) a tax-exempt entity; (7) real estate investment trusts; (8) a U.S. Holder that expatriates out of the United States or a former long-term resident of the United States; or (9) a person having a functional currency other then the U.S. dollar. This discussion does not address the U.S. federal income tax treatment of a U.S. Holder that owns, directly or constructively, at any time, ordinary shares representing 10% or more of our voting power. Additionally, the U.S. federal income tax treatment of persons who hold ordinary shares through a partnership or other pass-through entity are not considered.
 
You are encouraged to consult your own tax advisor with respect to the specific U.S. federal and state income tax consequences to you of purchasing, holding or disposing of our ordinary shares, including the effects of applicable state, local, foreign or other tax laws and possible changes in the tax laws.

 
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Distributions on Ordinary Shares

We do not intend to pay dividends in the foreseeable future. In the event that we do pay dividends, and subject to the discussion under the heading “Passive Foreign Investment Companies” below, a U.S. Holder will be required to include in gross income as ordinary income the amount of any distribution paid on ordinary shares (including the amount of any Israeli tax withheld on the date of the distribution), to the extent that such distribution does not exceed our current and accumulated earnings and profits, as determined for U.S. federal income tax purposes. The amount of a distribution which exceeds our earnings and profits will be treated first as a non-taxable return of capital, reducing the U.S. Holder’s tax basis for the ordinary shares to the extent thereof, and then capital gain. Corporate holders generally will not be allowed a deduction for dividends received. In general, preferential tax rates not exceeding 15% for “qualified dividend income” and long-term capital gains are applicable for U.S. Holders that are individuals, estates or trusts (these preferential rates are scheduled to expire for taxable years beginning after December 31, 2012, after which time dividends are scheduled to be taxed at ordinary income rates and long-term capital gains are scheduled to be taxed at rates not exceeding 20%). For this purpose, “qualified dividend income” means, inter alia, dividends received from a “qualified foreign corporation.” A “qualified foreign corporation” is a corporation that is entitled to the benefits of a comprehensive tax treaty with the United States which includes an exchange of information program. The IRS has stated that the Israel/U.S. Tax Treaty satisfies this requirement and we believe we are eligible for the benefits of that treaty.

In addition, our dividends will be qualified dividend income if our ordinary shares become readily tradable on an established securities market in the United States (the OTC Bulletin Board, on which our ordinary shares are currently traded, is likely not an established securities market under current Treasury regulations).  Dividends will not qualify for the preferential rate if we are treated, in the year the dividend is paid or in the prior year, as a passive foreign investment company, or PFIC. A U.S. Holder will not be entitled to the preferential rate: (1) if the U.S. Holder has not held our ordinary shares or ADRs for at least 61 days of the 121 day period beginning on the date which is 60 days before the ex-dividend date, or (2) to the extent the U.S. Holder is under an obligation to make related payments on substantially similar property. Any days during which the U.S. Holder has diminished its risk of loss on our ordinary shares are not counted towards meeting the 61-day holding period. Finally, U.S. Holders who elect to treat the dividend income as “investment income” pursuant to Code section 163(d)(4) will not be eligible for the preferential rate of taxation.

The amount of a distribution with respect to our ordinary shares will be measured by the amount of the fair market value of any property distributed, and for U.S. federal income tax purposes, the amount of any Israeli taxes withheld therefrom.  Cash distributions paid by us in NIS will be included in the income of U.S. Holders at a U.S. dollar amount based upon the spot rate of exchange in effect on the date the dividend is includible in the income of the U.S. Holder, and U.S. Holders will have a tax basis in such NIS for U.S. federal income tax purposes equal to such U.S. dollar value. If the U.S. Holder subsequently converts the NIS, any subsequent gain or loss in respect of such NIS arising from exchange rate fluctuations will be U.S. source ordinary exchange gain or loss.

 
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Distributions paid by us will generally be foreign source income for U.S. foreign tax credit purposes. Subject to the limitations set forth in the Code, U.S. Holders may elect to claim a foreign tax credit against their U.S. income tax liability for Israeli income tax withheld from distributions received in respect of the ordinary shares. In general, these rules limit the amount allowable as a foreign tax credit in any year to the amount of regular U.S. tax for the year attributable to foreign source taxable income. This limitation on the use of foreign tax credits generally will not apply to an electing individual U.S. Holder whose creditable foreign taxes during the year do not exceed $300, or $600 for joint filers, if such individual’s gross income for the taxable year from non-U.S. sources consists solely of certain passive income. A U.S. Holder will be denied a foreign tax credit with respect to Israeli income tax withheld from dividends received with respect to the ordinary shares if such U.S. Holder has not held the ordinary shares for at least 16 days out of the 31-day period beginning on the date that is 15 days before the ex-dividend date or to the extent that such U.S. Holder is under an obligation to make certain related payments with respect to substantially similar or related property. Any day during which a U.S. Holder has substantially diminished his or her risk of loss with respect to the ordinary shares will not count toward meeting the 16-day holding period. A U.S. Holder will also be denied a foreign tax credit if the U.S. Holder holds the ordinary shares in an arrangement in which the U.S. Holder’s reasonably expected economic profit is insubstantial compared to the foreign taxes expected to be paid or accrued. The rules relating to the determination of the U.S. foreign tax credit are complex, and U.S. Holders should consult with their own tax advisors to determine whether, and to what extent, they are entitled to such credit. U.S. Holders that do not elect to claim a foreign tax credit may instead claim a deduction for Israeli income taxes withheld, provided such U.S. Holders itemize their deductions.

Disposition of Shares

Except as provided under the PFIC rules described below, upon the sale, exchange or other disposition of our ordinary shares, a U.S. Holder will recognize capital gain or loss in an amount equal to the difference between such U.S. Holder’s tax basis for the ordinary shares and the amount realized on the disposition (or its U.S. dollar equivalent determined by reference to the spot rate of exchange on the date of disposition, if the amount realized is denominated in a foreign currency). The gain or loss realized on the sale or exchange or other disposition of ordinary shares will be long-term capital gain or loss if the U.S. Holder has a holding period of more than one year at the time of the disposition.

In general, gain realized by a U.S. Holder on a sale, exchange or other disposition of ordinary shares will generally be treated as U.S. source income for U.S. foreign tax credit purposes. A loss realized by a U.S. Holder on the sale, exchange or other disposition of ordinary shares is generally allocated to U.S. source income. However, U.S. Treasury Regulations require such loss to be allocated to foreign source income to the extent specified dividends were received by the taxpayer within the 24-month period preceding the date on which the taxpayer recognized the loss. The deductibility of a loss realized on the sale, exchange or other disposition of ordinary shares is subject to limitations.

Medicare Contribution Tax

For taxable years beginning after December 31, 2012, U.S. Holders who are individuals, estates or trusts will generally be required to pay a new 3.8% Medicare tax on their net investment income (including dividends on and gains from the sale or other disposition of our ordinary shares), or in the case of estates and trusts on their net investment income that is not distributed, in each case to the extent that their total adjusted income exceeds applicable thresholds.

 
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Passive Foreign Investment Companies

Special U.S. federal income tax laws apply to a U.S. Holder who owns shares of a corporation that was (at any time during the U.S. Holder’s holding period) a PFIC.  We would be treated as a PFIC for U.S. federal income tax purposes for any tax year if, in such tax year, either:

 
·
75% or more of our gross income (including our pro rata share of gross income for any company, U.S. or foreign, in which we are considered to own 25% or more of the shares by value), in a taxable year is passive (the “Income Test”); or
 
 
·
At least 50% of our assets, averaged over the year and generally determined based upon value (including our pro rata share of the assets of any company in which we are considered to own 25% or more of the shares by value), in a taxable year are held for the production of, or produce, passive income (the “Asset Test”).
 
For this purpose, passive income generally consists of dividends, interest, rents, royalties, annuities and income from certain commodities transactions and from notional principal contracts. Cash is treated as generating passive income.

If we are or become a PFIC, each U.S. Holder who has not elected to treat us as a qualified electing fund by making a “QEF election”, or who has not elected to mark the shares to market (as discussed below), would, upon receipt of certain distributions by us and upon disposition of our ordinary shares at a gain, be liable to pay U.S. federal income tax at the then prevailing highest tax rates on ordinary income plus interest on such tax, as if the distribution or gain had been recognized ratably over the taxpayer’s holding period for the ordinary shares. In addition, when shares of a PFIC are acquired by reason of death from a decedent that was a U.S. Holder, the tax basis of such shares would not receive a step-up to fair market value as of the date of the decedent’s death, but instead would be equal to the decedent’s basis if lower, unless all gain were recognized by the decedent. Indirect investments in a PFIC may also be subject to special U.S. federal income tax rules.

The PFIC rules would not apply to a U.S. Holder who makes a QEF election for all taxable years that such U.S. Holder has held the ordinary shares while we are a PFIC, provided that we comply with specified reporting requirements. Instead, each U.S. Holder who has made such a QEF election is required for each taxable year that we are a PFIC to include in income such U.S. Holder’s pro rata share of our ordinary earnings as ordinary income and such U.S. Holder’s pro rata share of our net capital gains as long-term capital gain, regardless of whether we make any distributions of such earnings or gain. In general, a QEF election is effective only if we make available certain required information. The QEF election is made on a shareholder-by-shareholder basis and generally may be revoked only with the consent of the IRS. Although we have no obligation to do so, we intend to notify U.S. Holders if we believe we will be treated as a PFIC for any tax year in order to enable U.S. Holders to consider whether to make a QEF election. In addition, we intend to comply with the applicable information reporting requirements for U.S. Holders to make a QEF election. U.S. Holders should consult with their own tax advisors regarding eligibility, manner and advisability of making a QEF election if we are treated as a PFIC.

A U.S. Holder of PFIC shares which are traded on qualifying public markets can elect to mark the shares to market annually, recognizing as ordinary income or loss each year an amount equal to the difference as of the close of the taxable year between the fair market value of the PFIC shares and the U.S. Holder’s adjusted tax basis in the PFIC shares. Losses are allowed only to the extent of net mark-to-market gain previously included income by the U.S. Holder under the election for prior taxable years. We do not believe that our ordinary shares currently qualify as “marketable” for this purpose because the OTC Bulletin Board, on which our ordinary shares are currently traded, is likely not a “qualified exchange” under current Treasury regulations.

 
78

 
 
We believe that we were not a PFIC for any of our 2007 through 2010 taxable years. The tests for determining PFIC status, however, are applied annually, and it is difficult to make accurate projections of future income and assets which are relevant to this determination. Accordingly, there can be no assurance that we are not or will not become a PFIC. U.S. Holders who hold ordinary shares during a period when we are a PFIC will be subject to the foregoing rules, even if we cease to be a PFIC, subject to specified exceptions for U.S. Holders who made a QEF or mark-to-market election. U.S. Holders are strongly urged to consult their tax advisors about the PFIC rules, including the eligibility, manner, and consequences to them of making a QEF or mark-to-market election with respect to our ordinary shares in the event that we qualify as a PFIC.

Information Reporting and Withholding

A U.S. Holder may be subject to backup withholding (currently at a rate of 28%, but scheduled to increase to 31% for taxable years beginning after December 31, 2012) with respect to cash dividends and proceed from a disposition of ordinary shares. In general, back-up withholding will apply only if a U.S. Holder fails to comply with specified identification procedures. Backup withholding will not apply with respect to payments made to designated exempt recipients, such as corporations and tax-exempt organizations. Backup withholding is not an additional tax and may be claimed as a credit against the U.S. federal income tax liability of a U.S. Holder, provided that the required information is timely furnished to the IRS.

Under the Hiring Incentives to Restore Employment Act of 2010 (the “HIRE Act”), some payments made after December 31, 2012 to “foreign financial institutions” in respect of accounts of U.S. stockholders at such financial institutions may be subject to withholding at a rate of 30%. U.S. Holders should consult their tax advisors regarding the effect, if any, of the HIRE Act on their ownership and disposition of our ordinary shares. See “—Non-U.S. Holders of Ordinary Shares.”

Non-U.S. Holders of Ordinary Shares

Except as provided below, an individual, corporation, estate or trust that is not a U.S. Holder generally will not be subject to U.S. federal income or withholding tax on the payment of dividends on, and the proceeds from the disposition of, our ordinary shares.

A non-U.S. Holder may be subject to U.S. federal income or withholding tax on a dividend paid on our ordinary shares or the proceeds from the disposition of our ordinary shares if: (1) such item is effectively connected with the conduct by the non-U.S. Holder of a trade or business in the United States or, in the case of a non-U.S. Holder that is a resident of a country which has an income tax treaty with the United States, such item is attributable to a permanent establishment or, in the case of gain realized by an individual non-U.S. Holder, a fixed place of business in the United States; (2) in the case of a disposition of our ordinary shares, the individual non-U.S. Holder is present in the United States for 183 days or more in the taxable year of the sale and other specified conditions are met; (3) the non-U.S. Holder is subject to U.S. federal income tax pursuant to the provisions of the U.S. tax law applicable to U.S. expatriates.

In general, non-U.S. Holders will not be subject to backup withholding with respect to the payment of dividends on our ordinary shares if payment is made through a paying agent, or office of a foreign broker outside the United States. However, if payment is made in the United States or by a U.S. related person, non-U.S. Holders may be subject to backup withholding, unless the non-U.S. Holder provides on an applicable Form W-8 (or a substantially similar form) a taxpayer identification number, certifies to its foreign status, or otherwise establishes an exemption. A U.S. related person for these purposes is a person with one or more current relationships with the United States.

The amount of any backup withholding from a payment to a non-U.S. Holder will be allowed as a credit against such holder’s U.S. federal income tax liability and may entitle such holder to a refund, provided that the required information is timely furnished to the IRS.

 
79

 
 
The HIRE Act may impose withholding taxes on some types of payments made to “foreign financial institutions” and some other non-U.S. entities. Under the HIRE Act, the failure to comply with additional certification, information reporting and other specified requirements could result in withholding tax being imposed on payments of dividends and sales proceeds to U.S. Holders that own ordinary shares through foreign accounts or foreign intermediaries and specified non-U.S. Holders. The HIRE Act imposes a 30% withholding tax on dividends on, and gross proceeds from the sale or other disposition of, ordinary shares paid from the United States to a foreign financial institution or to a foreign nonfinancial entity, unless (1) the foreign financial institution undertakes specified diligence and reporting obligations or (2) the foreign nonfinancial entity either certifies it does not have any substantial U.S. owners or furnishes identifying information regarding each substantial U.S. owner. In addition, if the payee is a foreign financial institution, it generally must enter into an agreement with the U.S. Treasury that requires, among other things, that it undertake to identify accounts held by specified U.S. persons or U.S.-owned foreign entities, annually report certain information about such accounts, and withhold 30% on payments to other specified account holders. The HIRE Act applies to payments made after December 31, 2012. You should consult your tax advisor regarding the HIRE Act.

F.
Dividends and Paying Agents
 
Not applicable.
 
G.
Statement by Experts
 
Not applicable.
 
H.
Documents on Display
 
We are subject to the reporting requirements of the United States Securities Exchange Act of 1934, as amended, or the Exchange Act, as applicable to “foreign private issuers” as defined in Rule 3b-4 under the Exchange Act, and in accordance therewith, we file annual and interim reports and other information with the SEC.
 
As a foreign private issuer, we are exempt from certain provisions of the Exchange Act.  Accordingly, our proxy solicitations are not subject to the disclosure and procedural requirements of Regulation 14A under the Exchange Act and transactions in our equity securities by our officers and directors are exempt from reporting and the “short-swing” profit recovery provisions contained in Section 16 of the Exchange Act.  In addition, we are not required under the Exchange Act to file periodic reports and financial statements as frequently or as promptly as U.S. companies whose securities are registered under the Exchange Act.
 
Notwithstanding the foregoing, we furnish reports with the SEC on Form 6-K containing unaudited financial information for the first three quarters of each fiscal year and we solicit proxies and furnish proxy statements for all meetings of shareholders, a copy of which proxy statement is furnished promptly thereafter with the SEC under the cover of a Current Report on Form 6-K.
 
This annual report and the exhibits thereto and any other document we file pursuant to the Exchange Act may be inspected without charge and copied at prescribed rates at the following SEC public reference rooms:  100 F Street, N.E., Washington, D.C. 20549; and on the SEC Internet site (http://www.sec.gov) and on our website www.attunity.com.  The content of our website is not incorporated by reference into this annual report.
 
 
80

 
 
You may obtain information on the operation of the SEC’s public reference room in Washington, D.C. by calling the SEC at 1-800-SEC-0330 or by visiting the SEC’s website at http://www.sec.gov.  The Exchange Act file number for our SEC filings is 0-20892.
 
The documents concerning our company which are referred to in this annual report may also be inspected at our offices located at Kfar Netter Industrial Park, Kfar Netter, 40593, Israel.
 
I.
Subsidiary Information
 
Not applicable.
 
ITEM 11.
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS
 
We are exposed to a variety of risks, including changes in interest rates affecting primarily the interest received on short-term deposits, and foreign currency fluctuations.  We currently do not use derivative financial instruments.
 
Interest Rate Risk
 
Our exposure to market risk for changes in interest rates relates primarily to our cash and cash equivalents.  Our cash and cash equivalents are held substantially in New Israeli Shekels and in U.S. dollars. We place our cash and cash equivalents with major financial banks.  For purposes of specific risk analysis, we use a sensitivity analysis to determine the impact that market risk exposure may have on the financial income derived from our cash and cash equivalents.  The potential loss to us over one year that would result from a hypothetical change of 10% in the LIBOR rate would be immaterial, as we do not have borrowings linked to the LIBOR rate.
 
Foreign Currency Exchange Risk
 
Our earnings are predominantly affected by fluctuations in the value of the U.S. dollar as compared to the NIS.  An increase of 10% in the value of the NIS relative to the U.S. dollar in 2010 (in contrast to the 6.4% increase that actually occurred in 2010) would have resulted in a decrease in the U.S. dollar reporting value of our operating loss of approximately $0.45 million for that year.
 
Our financial results may be negatively impacted by foreign currency fluctuations.  Our foreign operations are generally transacted through our international sales subsidiaries in Europe, the Middle East and Asia Pacific.  As a result, these sales and related expenses are denominated in currencies other than the U.S. dollar.  Because our financial results are reported in U.S. dollars, our results of operations may be adversely impacted by fluctuations in the rates of exchange between the U.S. dollar and those other currencies. In addition, a significant portion of our operating costs are incurred in NIS.  In the past several years, the NIS appreciated against the dollar, which raised the dollar cost of our Israeli operations.
 
We do not currently engage in any currency hedging transactions intended to reduce the effect of fluctuations in currency exchange rates on our results of operations.  We may enter into such transactions in the future, however, such measures may not effectively protect us from adverse effects due to the impact of change in currency exchange rates.
 
See also Item 5A "Operating Results - Impact of Currency Fluctuations and of Inflation."
 
 
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ITEM 12.
DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES
 
ITEMS 12A, 12B AND 12C
 
Not applicable.
 
ITEM 12D
 
The Company does not have any outstanding American Depositary Shares or American Depositary Receipts.
 
PART II
 
ITEM 13.
DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES
 
Not applicable.
 
ITEM 14.
MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS
 
None.
 
ITEM 15.
CONTROLS AND PROCEDURES
 
Disclosure Controls and Procedures
 
Our management, including our chief executive officer, or CEO, and our chief financial officer, or CFO, are responsible for establishing and maintaining our disclosure controls and procedures (within the meaning of Rule 13a-15(e) of the Exchange Act). These controls and procedures were designed to ensure that information required to be disclosed in the reports that we file or submit under the Exchange Act, is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the SEC and that such information was accumulated and communicated to our management, including our CEO and CFO, as appropriate to allow timely decisions regarding required disclosure. We evaluated these disclosure controls and procedures under the supervision of our CEO and CFO as of December 31, 2010. Based upon that evaluation, our management, including our CEO and CFO, concluded that our disclosure controls and procedures are effective.
 
Management’s Annual Report on Internal Control Over Financial Reporting
 
We performed an evaluation of the effectiveness of our internal control over financial reporting that is designed by, or under the supervision of, our principal executive and principal financial officers, and effected by our board of directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with GAAP and includes those policies and procedures that:
 
 
·
pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of our assets;
 
 
82

 
 
 
·
provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that our receipts and expenditures are being made only in accordance with authorizations of our management and directors; and
 
 
·
provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on our financial statements.
 
Our management recognizes that there are inherent limitations in the effectiveness of any system of internal control over financial reporting, including the possibility of human error and the circumvention or override of internal control. Accordingly, even effective internal control over financial reporting can provide only reasonable assurance with respect to financial statement preparation, and may not prevent or detect all misstatements. Further, because of changes in conditions, the effectiveness of internal control over financial reporting may vary over time.
 
Under the supervision and with the participation of our management, including our principal executive officer and principal financial officer, we conducted an evaluation of the effectiveness of our internal control over financial reporting as of December 31, 2010 based on the framework for Internal Control-Integrated Framework set forth by the Committee of Sponsoring Organizations of the Treadway Commission.
 
Based on such evaluation, our management, including the CEO and CFO, has concluded that our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) of the Securities Exchange Act of 1934, as amended) as of December 31, 2010 is effective.

Changes in Internal Control Over Financial Reporting

There were no changes in the Company’s internal control over financial reporting that occurred during the year ended December 31, 2010 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

ITEM 16A.
AUDIT COMMITTEE FINANCIAL EXPERT
 
Our board of directors has determined that Mr. Dan Falk, who serves on our audit committee, meets the definition of an audit committee financial expert, as that term is defined in Item 16A of Form 20-F. Mr. Falk qualified as an “independent director” using the NASDAQ Stock Market definition of independence, in NASDAQ Listing Rule 5605(a)(2).
 
ITEM 16B.
CODE OF ETHICS
 
We have adopted a code of ethics that applies to all of our directors, executive officers and employees.  The code of ethics is publicly available on our website at www.attunity.com. If we make any amendment to the code of ethics or grant any waivers, including any implicit waiver, from a provision of the codes of ethics, which applies to our chief executive officer, chief financial officer, chief accounting officer or controller, or persons performing similar functions, we will disclose the nature of such amendment or waiver on our website.
 
ITEM 16C.
PRINCIPAL ACCOUNTANT FEES AND SERVICES
 
Fees Paid to Independent Public Accountants
 
In the annual meeting held on December 30, 2010 our shareholders re-appointed Kost, Forer, Gabbay & Kasierer, a member of Ernst & Young Global, or Ernst & Young, to serve as our independent registered public accounting firm until the next annual meeting.
 
 
83

 
 
The following table sets forth, for each of the years indicated, the fees paid to Ernst & Young and the percentage of each of the fees out of the total amount paid to them
 
   
Year Ended December 31,
 
   
2009
   
2010
 
Services Rendered
 
Fees (in US$)
   
Percentages
   
Fees (in US$)
   
Percentages
 
                         
Audit (1)
    114,391       98 %     106,179       97 %
Audit-related (2)
    1,448       1 %     - -       - -  
Tax (3)
    - -       - -       3,340       3 %
Other (4)
    1,250       1 %     - -       - -  
Total
    117,089       100 %     109,519       100 %
 

(1)
Audit fees consist of services that have been provided in connection with statutory and regulatory filings or engagements, including services that generally only the independent accountant can reasonably provide. This included audit of our annual financial statements, review of our quarterly financial results, consultations on various accounting issues and performance of local statutory audits.
 
(2)
Audit-related fees relate to assurance and associated services that are performed by the independent accountant, including: attest services that are not required by statute or regulation; accounting consultation; and consultation concerning financial accounting and reporting standards.
 
(3)
Tax fees relate to services performed by the tax division for tax compliance, planning and advice.
 
(4)
Other fees relate to government grants matters.
 
Pre-Approval Policies and Procedures
 
Our audit committee has adopted a policy and procedures for the pre-approval of audit and non-audit services rendered by Ernst & Young.  Pre-approval of an audit or non-audit service may be given as a general pre-approval, as part of the audit committee’s approval of the scope of the engagement of Ernst & Young, or on an individual basis.  Any proposed services exceeding general pre-approved levels also require specific pre-approval by our audit committee.  The policy prohibits retention of the independent registered public accountants to perform the prohibited non-audit functions defined in Section 201 of the Sarbanes-Oxley Act or the rules of the SEC, and also requires the audit committee to consider whether proposed services are compatible with the independence of the public accountants. All of the fees in the table above were pre-approved in accordance with these policies and procedures.
 
ITEM 16D.
EXEMPTIONS FROM THE LISTING REQUIREMENTS AND STANDARDS FOR AUDIT COMMITTEES
 
Not applicable.
 
ITEM 16E.
PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS
 
None.
 
 
84

 
 
Item 16F.  
CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT

Not applicable.

Item 16G.
CORPORATE GOVERNANCE

Not applicable.
 
PART III
 
ITEM 17
FINANCIAL STATEMENTS
 
The Company has elected to furnish financial statements and related information specified in Item 18.
 
ITEM 18.
FINANCIAL STATEMENTS
 
Consolidated Financial Statements.  
Index to Financial Statements
F-1
Report of Independent Registered Public Accounting Firm
F-2
Consolidated Balance Sheets
F-3
Consolidated Statements of Operations
F-5
Statements of Changes in Shareholders’ Equity
F-6
Consolidated Statements of Cash Flows
F-7
Notes to Consolidated Financial Statements
F-9
 
ITEM 19.
EXHIBITS
 
 
Exhibit
Description
     
 
1.1
Memorandum of Association of the Registrant, as amended and restated*
 
1.2
Amended and Restated Articles of Association of the Registrant*
 
2.1
Specimen of Ordinary Share Certificate (1)
 
4.3
2001 Stock Option Plan, as amended (2)
 
4.4
2003 Israeli Stock Option Plan, as amended (3)
 
4.5
Note and Warrant Purchase Agreement dated March 22, 2004 among the Registrant and the purchasers listed on Exhibit A thereto; Form of Warrant issued in connection therewith; Form of Convertible Promissory Note issued in connection therewith; and Registration Rights Agreement dated May 4, 2004, among the Registrant and the purchasers signatory thereto (4), as amended by Extension Agreement, dated as of January 7, 2009 (5), by Extension Agreement, dated as of March 23, 2010 (6), and by Extension Agreement, dated as of March 23, 2010 (7)
 
 
85

 
 
 
4.6
Loan Agreement dated January 31, 2007 among the Registrant and Plenus Technologies Ltd.; Form of First and Second Warrants to purchase Ordinary Shares issued by the Registrant to Plenus; Floating Charge Agreement dated January 31, 2007 among the Registrant, Plenus and its affiliates; and Fixed Charge Agreement dated January 31, 2007 among the Registrant, Plenus and its affiliates (8), as amended by Amendment to the Loan Agreement and Charge Agreements, dated March 30, 2009 (9)
 
4.7
Form of Indemnification Letter (10)
 
4.9
 
Loan Agreement dated November 2008 among the Registrant and certain directors; Floating and Fixed Charge Agreements dated November 2008 among the Registrant and certain directors; and Inter-Creditor Agreement dated November 2008 among the Registrant, certain directors and Plenus (11) as amended by Amendment to the Loan Agreement, dated March 31, 2009 (12)
 
4.10
Change Data Capture OEM Agreement, dated as of December 14, 2010, by and between Attunity Inc. and Microsoft Corporation*
 
4.11
Summary – Directors Compensation*
 
8
List of Subsidiaries of the Registrant*
 
12.1
Certification of Chief Executive Officer pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange Act of 1934, as amended*
 
12.2
Certification of Chief Financial Officer pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange Act of 1934, as amended*
 
13.1
Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350**
 
13.2
Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350**
 
15.1
Consent of Kost Forer Gabbay & Kasierer, a Member of Ernst & Young Global*
 

(1)
Filed as Exhibit 4.3 to the Registrant’s Registration Statement on Form S-8, filed with the SEC on January 25, 2005, and incorporated herein by reference.
 
(2)
Filed as Exhibit 4.3 to the Registrant’s Registration Statement on Form S-8, filed with the SEC on January 26, 2005, and incorporated herein by reference. The 2001 Stock Option Plan was amended in the annual general meetings of the Registrant’s shareholders in December 2005 and December 2006, as reflected in Item 3 of the Registrant’s Proxy Statement filed on Report of Foreign Private Issuer on Form 6-K submitted to the SEC on November 29, 2005, and in Item 2 of the Registrant’s Proxy Statement filed on Report of Foreign Private Issuer on Form 6-K submitted to the SEC on November 22, 2006, which are incorporated herein by reference.
 
(3)
Filed as Exhibit 4.4 to the Registrant’s Registration Statement on Form S-8, filed with the SEC on January 26, 2005, and incorporated herein by reference. The 2003 Israeli Stock Option Plan was amended in the annual general meetings of the Registrant’s shareholders in December 2005 and December 2006, as reflected in Item 3 of the Registrant’s Proxy Statement filed on Report of Foreign Private Issuer on Form 6-K submitted to the SEC on November 29, 2005, and in Item 2 of the Registrant’s Proxy Statement filed on Report of Foreign Private Issuer on Form 6-K submitted to the SEC on November 22, 2006, which are incorporated herein by reference.
 
(4)
Filed as Items 3, 4, 5 and 6, respectively, to the Registrant’s Report of Foreign Private Issuer on Form 6-K submitted to the SEC on March 25, 2004, and incorporated herein by reference.
 
(5)
Filed as Exhibit 4.5 to the Registrant’s Annual Report on Form 20-F for the year ended December 31, 2008, and incorporated herein by reference.
 
(6)
Filed as Exhibit 4.5 to the Registrant’s Annual Report on Form 20-F for the year ended December 31, 2009, and incorporated herein by reference.
 
 
86

 
 
(7)
Exhibit 99.2 to the Registrant’s Registrant’s Report of Foreign Private Issuer on Form 6-K submitted to the SEC on February 2, 2011, and incorporated herein by reference.
 
(8)
Filed as Exhibits 4.1, 4.2, 4.3, 4.4 and 4.5, respectively, to the Registrant’s Report of Foreign Private Issuer on Form 6-K submitted to the SEC on February 6, 2007, and incorporated herein by reference.
 
(9)
Filed as Exhibit 4.6 to the Registrant’s Annual Report on Form 20-F for the year ended December 31, 2008, and incorporated herein by reference.
 
(10)
Filed as Annex B to the Registrant’s Proxy Statement filed on Report of Foreign Private Issuer on Form 6-K submitted to the SEC on November 29, 2005, and incorporated herein by reference.
 
(11)
Filed as Exhibits 99.2, 99.3, 99.4, and 99.5, respectively, to the Registrant’s Report of Foreign Private Issuer on Form 6-K submitted to the SEC on November 26, 2008, and incorporated herein by reference.
 
(12)
Filed as Exhibit 4.9 to the Registrant’s Annual Report on Form 20-F for the year ended December 31, 2008, and incorporated herein by reference.

Translated from Hebrew
 
*
Filed herewith.
 
**
Furnished herewith.
 
 
87

 
 
ATTUNITY LTD AND ITS SUBSIDIARIES

CONSOLIDATED FINANCIAL STATEMENTS
AS OF DECEMBER 31, 2010

U.S. DOLLARS IN THOUSANDS
 
INDEX
 
 
 
 

 
 
  Kost Forer Gabbay & Kasierer
3 Aminadav St.
Tel-Aviv 67067, Israel

Tel:  972 (3)6232525
Fax: 972 (3)5622555
www.ey.com/il
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Shareholders and Board of Directors of

ATTUNITY LTD
 
We have audited the accompanying consolidated balance sheets of Attunity Ltd (the "Company") and its subsidiaries as of December 31, 2010 and 2009, and the related consolidated statements of operations, changes in shareholders' equity and cash flows for each of the three years in the period ended December 31, 2010. These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits.
 
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. We were not engaged to perform an audit of the Company's internal control over financial reporting. Our audit includes consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company's internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
 
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of the Company and its subsidiaries as of December 31, 2010 and 2009, and the consolidated results of their operations and cash flows for each of the three years in the period ended December 31, 2010, in conformity with accounting principles generally accepted in the United States.
 
As discussed in Note 2r to the consolidated financial statements, effective January 1, 2009, the Company changed its method of evaluating whether a freestanding financial instrument or embedded feature issued by the Company is considered indexed to an entity's own stock.
 
 
/s/ KOST FORER GABBAY & KASIERER
Tel-Aviv, Israel
KOST FORER GABBAY & KASIERER
March 31, 2011
A Member of Ernst & Young Global

 
F - 2

 
 
ATTUNITY LTD AND ITS SUBSIDIARIES
 
CONSOLIDATED BALANCE SHEETS

U.S. dollars in thousands
 
   
December 31,
 
   
2010
   
2009
 
             
ASSETS
           
             
CURRENT ASSETS:
           
             
Cash and cash equivalents
  $ 872     $ 1,428  
Restricted cash
    224       208  
Trade receivables (net of allowance for doubtful accounts of $ 15 at
   December 31, 2010 and December 31, 2009)
    1,201       761  
Other accounts receivable and prepaid expenses
    190       145  
                 
Total current assets
    2,487       2,542  
                 
LONG-TERM ASSETS:
               
                 
Long-term prepaid expenses
    61       86  
Severance pay fund
    1,323       1,098  
Property and equipment, net
    205       241  
Software development costs, net
    496       1,615  
Goodwill
    6,133       6,313  
                 
Total long-term assets
    8,218       9,353  
                 
Total assets
  $ 10,705     $ 11,895  
 
The accompanying notes are an integral part of the consolidated financial statements.

 
F - 3

 
 
ATTUNITY LTD AND ITS SUBSIDIARIES
 
CONSOLIDATED BALANCE SHEETS

U.S. dollars in thousands, except share and per share data


   
December 31,
 
   
2010
   
2009
 
             
LIABILITIES AND SHAREHOLDERS' EQUITY
           
             
CURRENT LIABILITIES:
           
             
Current maturities of long-term debt
  $ 1,014     $ 917  
Current maturities of long-term convertible debt
    245       333  
Trade payables
    220       204  
Deferred revenues
    2,048       1,991  
Employees and payroll accruals
    844       819  
Accrued expenses and other liabilities
    759       988  
                 
Total current liabilities
    5,130       5,252  
                 
LONG-TERM LIABILITIES:
               
                 
Long-term debts
    90       1,083  
Long-term convertible debt
    1,571       1,667  
Warrants and bifurcated conversion feature, presented at fair value
    1,215       303  
Accrued severance pay
    1,966       1,548  
                 
Total long-term liabilities
    4,842       4,601  
                 
COMMITMENTS AND CONTINGENT LIABILITIES
               
                 
SHAREHOLDERS' EQUITY:
               
                 
Share capital - Ordinary shares of NIS 0.1 par value -
Authorized: 130,000,000 shares at December 31, 2010 and 2009;
Issued and outstanding: 32,269,695 shares at December 31, 2010
and 31,571,150 shares at December 31, 2009
    939       920  
Additional paid-in capital
    102,459       102,095  
Accumulated other comprehensive loss
    (640 )     (453 )
Accumulated deficit
    (102,025 )     (100,520 )
                 
Total shareholders' equity
    733       2,042  
                 
Total liabilities and shareholders' equity
  $ 10,705     $ 11,895  
 
The accompanying notes are an integral part of the consolidated financial statements.
 
 
F - 4

 
 
ATTUNITY LTD AND ITS SUBSIDIARIES
 
CONSOLIDATED STATEMENTS OF OPERATIONS

U.S. dollars in thousands, except share and per share data
 
   
Year ended December 31,
 
   
2010
   
2009
   
2008
 
                   
Revenues:
                 
Software licenses
  $ 4,645     $ 4,126     $ 5,373  
Maintenance and services
    5,430       5,327       6,099  
                         
Total revenues
    10,075       9,453       11,472  
                         
Operating costs and expenses:
                       
Cost of software licenses
    1,119       2,348       1,659  
Cost of maintenance and services
    832       722       965  
Research and development, net
    2,482       1,894       2,916  
Selling and marketing
    3,831       3,469       6,341  
General and administrative
    1,854       1,608       2,138  
                         
Total operating costs and expenses
    10,118       10,041       14,019  
                         
Operating loss
    (43 )     (588 )     (2,547 )
                         
Financial expenses, net
    1,389       697       1,250  
Other income
    1       10       -  
                         
Loss before taxes on income
    (1,431 )     (1,275 )     (3,797 )
Taxes on income
    74       28       60  
                         
Net loss
  $ (1,505 )   $ (1,303 )   $ (3,857 )
                         
Basic and diluted net loss per share
  $ (0.05 )   $ (0.05 )   $ (0.17 )
                         
Weighted average number of shares used in computing basic and diluted net loss per share (in thousands)
    31,973       28,494       23,196  
 
The accompanying notes are an integral part of the consolidated financial statements.
 
 
F - 5

 
 
ATTUNITY LTD AND ITS SUBSIDIARIES
 
STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY

U.S. dollars in thousands, except share data

               
Accumulated
                   
         
Additional
   
other
         
Total
   
Total
 
   
Ordinary shares
   
paid-in
   
comprehensive
   
Accumulated
   
comprehensive
   
shareholders'
 
   
Number
   
Amount
   
capital
   
loss
   
deficit
   
loss
   
equity
 
                                           
Balance as of  January 1, 2008
    23,196,236     $ 720     $ 103,924     $ (431 )   $ (98,155 )         $ 6,058  
                                                       
Stock-based compensation
    -       -       355       -       -             355  
Other comprehensive loss:
                                                     
Foreign currency translation adjustments
    -       -       -       (24 )     -     $ (24 )     (24 )
Net loss
    -       -       -       -       (3,857 )     (3,857 )     (3,857 )
                                                         
Total comprehensive loss
                                          $ (3,881 )        
Balance as of December 31, 2008
    23,196,236       720       104,279       (455 )     (102,012 )             2,532  
                                                         
Cumulative effect as a result of adoption of new
    accounting guidance related to certain
    equity-linked financial instruments
    (amendment to ASC 815-40) (see Note 2r)
    -       -       (3,117 )     -       2,795               (322 )
Issuance of shares (rights offering), net
    4,982,358       119       411       -       -               530  
Conversion of short-term loan into shares
    3,276,396       79       314       -       -               393  
Exercise of warrants
    116,160       2       12       -       -               14  
Stock-based compensation
    -       -       196       -       -               196  
Other comprehensive loss:
                                                       
Foreign currency translation adjustments
    -       -       -       2       -     $ 2       2  
Net loss
    -       -       -       -       (1,303 )     (1,303 )     (1,303 )
                                                         
Total comprehensive loss
                                          $ (1,301 )        
                                                         
Balance as of December 31, 2009
    31,571,150       920       102,095       (453 )     (100,520 )             2,042  
                                                         
Change in terms of equity-classified warrants
   in connection with loan extinguishment
    -       -       53       -       -               53  
Exercise of warrants and options
    698,545       19       88       -       -               107  
Stock-based compensation
    -       -       223       -       -               223  
Other comprehensive loss:
                                                       
Foreign currency translation adjustments
    -       -       -       (187 )     -     $ (187 )     (187 )
Net loss
    -       -       -       -       (1,505 )     (1,505 )     (1,505 )
                                                         
Total comprehensive loss
                                          $ (1,692 )        
                                                         
Balance as of December 31, 2010
    32,269,695     $ 939     $ 102,459     $ (640 )   $ (102,025 )           $ 733  

The accompanying notes are an integral part of the consolidated financial statements.
 
 
F - 6

 
 
ATTUNITY LTD AND ITS SUBSIDIARIES
 
CONSOLIDATED STATEMENTS OF CASH FLOWS

U.S. dollars in thousands
 
   
Year ended December 31,
 
   
2010
   
2009
   
2008
 
                   
Cash flows from operating activities:
                 
                   
Net loss from operations
  $ (1,505 )   $ (1,303 )   $ (3,857 )
Adjustments required to reconcile net loss to net cash provided by (used in) operating activities:
                       
Depreciation
    94       149       243  
Stock-based compensation
    223       196       322  
Amortization of deferred charges
    -       25       219  
Amortization of debt discount
    -       126       682  
Amortization of software development costs
    1,119       2,348       1,659  
Increase in accrued severance pay, net
    193       25       110  
Decrease (increase) in trade receivables, net
    (435 )     (255 )     373  
Decrease (increase) in other accounts receivable and prepaid expenses
    (45 )     79       255  
Decrease (increase) in long-term prepaid expenses
    25       20       (34 )
Increase (decrease) in trade payables
    17       (186 )     (64 )
Increase (decrease) in deferred revenues
    19       (327 )     (2 )
Increase (decrease) in employees and payroll accruals
    28       (265 )     (142 )
Decrease in accrued expenses and other liabilities
    (226 )     (77 )     (75 )
Capital loss from sale and disposal of property and equipment
    -       -       63  
Revaluation of restricted cash
    (16 )     (2 )     -  
    Changes in fair value of warrants and bifurcated
embedded conversion feature and expenses related to
modification in terms of convertible debt
    965       253       -  
                         
Net cash provided by (used in) operating activities
    456       806       (248 )
                         
Cash flows from investing activities:
                       
                         
Restricted cash, net
    -       -       (47 )
Purchase of property and equipment
    (58 )     (19 )     (38 )
Capitalization of software development costs
    -       (378 )     (837 )
                         
Net cash used in investing activities
    (58 )     (397 )     (922 )
 
The accompanying notes are an integral part of the consolidated financial statements.
 
 
F - 7

 
 
ATTUNITY LTD AND ITS SUBSIDIARIES
 
CONSOLIDATED STATEMENTS OF CASH FLOWS

U.S. dollars in thousands

   
Year ended December 31,
 
   
2010
   
2009
   
2008
 
                   
Cash flows from financing activities:
                 
                   
Proceds from exercise of employee stock options
    33       -       -  
Receipt of long-term debt
    26       -       393  
Proceeds from issuance of shares (rights offering)
    -       530       -  
Proceeds from exercise of warrants
    74       14       -  
Repayment of long-term debt
    (922 )     (30 )     (17 )
Repayment of convertible debt
    (184 )     -       -  
                         
Net cash provided by (used in) financing activities
    (973 )     514       376  
                         
Foreign currency translation adjustments on cash and cash equivalents
    19       25       (47 )
                         
Increase (decrease) in cash and cash equivalents
    (556 )     948       (841 )
Cash and cash equivalents at the beginning of the year
    1,428       480       1,321  
                         
Cash and cash equivalents at the end of the year
  $ 872     $ 1,428     $ 480  

Supplemental disclosure of cash flow activities:
                 
                   
Cash paid during the year for:
                 
Interest
  $ 484     $ 153     $ 233  
                         
Income taxes, net of refund
  $ 74     $ (19 )   $ 10  
                         
Supplemental disclosure of non-cash investing and financing activities:
                       
                         
Stock-based compensation that was capitalized as part of capitalization of software development costs
  $ -     $ -     $ 33  
                         
Conversion of short-term loan into shares
  $ -     $ 393     $ -  
 
The accompanying notes are an integral part of the consolidated financial statements.
 
 
F - 8

 
 
ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 1:-       GENERAL

Attunity Ltd (the "Company" or "Attunity") and its subsidiaries develop, market and support real-time data integration and event capture software. Using Attunity's software, organizations are able to connect, transfer, join and stream to and from a variety of data sources in real-time. In addition, the Company provides maintenance, consulting, and other related services for its products including maintenance services for its legacy products: CorVision - an application generator; and APTuser - a database retrieval and production report generator.
 
NOTE 2:-       SIGNIFICANT ACCOUNTING POLICIES

The consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States ("U.S. GAAP"), followed on a consistent basis.

 
a.
Use of estimates:

 
The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. The most significant assumptions are employed in estimates used in determining values of intangible assets, tax assets and tax liabilities, stock-based compensation costs, certain financial instruments classified as liabilities, application of accounting guidance related to troubled debt restructuring as well as in estimates used in applying the revenue recognition policy related to separation of multiple elements. Actual results could differ from those estimates.
 
 
b.
Financial statements in U.S. dollars ("dollars"):

 
A majority of the revenues of the Company and of certain of its subsidiaries is generated in dollars. In addition, a substantial portion of the Company's and certain subsidiaries' costs are denominated in dollars. Accordingly, the Company's management has determined that the dollar is the currency in the primary economic environment in which those companies operate. Thus, the functional and reporting currency of those companies is the dollar.

  Amounts in currencies other than the dollar have been translated as follows:

 
1.
Monetary balances - at the exchange rate in effect on the balance sheet date.
 
2.
Revenues and costs - at the exchange rates in effect as of the date of recognition of the transactions.

 
All exchange gains and losses from the remeasurement mentioned above are reflected in the statement of operations under financial expenses, net.

 
F - 9

 

ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 2:-
SIGNIFICANT ACCOUNTING POLICIES (Cont.)

 
The financial statements of the Israeli and other foreign subsidiaries, whose functional currency is determined to be their local currency, have been translated into dollars. All balance sheet accounts have been translated using the exchange rates in effect at the balance sheet date. Statement of operations amounts have been translated using the average exchange rate for the applicable year. The resulting translation adjustments are reported as a component of shareholders' equity, accumulated other comprehensive loss.
 
 
c.
Principles of consolidation:

 
The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. Intercompany balances and transactions have been eliminated in consolidation.

 
d.
Cash equivalents:

 
Cash equivalents are short-term highly liquid investments that are readily convertible to cash, with original maturities of three months or less, when purchased.
 
 
e.
Restricted cash:
 
Restricted cash is primarily invested in highly liquid deposits. These deposits were used as a security for rented premises and for leased equipment.
 
 
f.
Property and equipment:

 
Property and equipment are stated at cost, net of accumulated depreciation. Depreciation is calculated using the straight-line method, over the estimated useful lives of the assets, at the following annual rates:

 
Percentage
   
Computers and peripheral equipment
20 – 33% (mainly 33%)
Office furniture and equipment
10 – 20% (mainly 15%)
Leasehold improvements
Over the shorter of the related lease period or the life of the asset

 
F - 10

 
 
ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 2:-
SIGNIFICANT ACCOUNTING POLICIES (Cont.)

 
g.
Impairment of long-lived assets:

 
The Company's long-lived assets are reviewed for impairment in accordance with ASC 360-10-35, "Property, Plant, and Equipment- Subsequent Measurement," whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset (or an asset group) to the future undiscounted cash flows expected to be generated by the assets. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. In 2010, 2009 and 2008, no impairment losses were identified.

 
As required by ASC 820, "Fair Value Measurements", the Company applies assumptions that marketplace participants would consider in determining the fair value of long-lived assets (or asset groups).
 
 
h.
Goodwill:

 
Goodwill represents the excess of the purchase price in a business combination over the fair value of net tangible and intangible assets acquired. Goodwill is not amortized, but rather is subject to an annual impairment test at the reporting unit level. The Company performs an annual impairment test during the fourth quarter of each fiscal year, or more frequently if impairment indicators are present. The Company operates in one operating segment, and this segment comprises its only reporting unit.

 
ASC 350, "Intangibles - Goodwill and Other", prescribes a two-phase process for impairment testing of goodwill. The first phase screens for impairment, while the second phase (if necessary) measures impairment.

 
In accordance with ASC 830, "Fair Value Measurements and Disclosures", the fair value of the reporting unit refers to the amount at which the unit as a whole could be bought or sold in a current transaction between market participants. Quoted market prices in active markets are the best evidence of fair value and are used as the basis for the measurement. The Company assesses potential impairment on an annual basis and compares its market capitalization to its carrying amount, including goodwill. A significant decrease in its stock price could indicate a material impairment of goodwill which, after further analysis, could result in a material charge to operations. If goodwill is considered impaired, the impairment loss to be recognized is measured by the amount by which the carrying amount of the goodwill exceeds the implied fair value of that goodwill. In 2010, 2009 and 2008, no impairment losses were identified.

 
The change in the carrying amount of goodwill for the years ended December 31, 2010 and 2009 is due to currency translation adjustments.

 
F - 11

 

ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 2:-       SIGNIFICANT ACCOUNTING POLICIES (Cont.)

 
i.
Research and development costs:

 
Research and development costs incurred in the process of software development before establishment of technological feasibility are charged to expenses as incurred. Costs incurred subsequent to the establishment of technological feasibility are capitalized according to the principles set forth in ASC 985-20, "Costs of Software to Be Sold, Leased, or Marketed".

 
Based on the Company's product development process, technological feasibility is established upon completion of a detailed program design or working model, depends on the product line.

 
Capitalized software costs are amortized on a product by product basis. Amortization equals the greater of the amount computed using the: (1) ratio that current gross revenues for a product bear to the total of current and anticipated future gross revenues from sales of the product, or (2) the straight-line method over the estimated economic life of the product.

 
At each balance sheet date, the unamortized capitalized costs of the software products are compared to the net realizable value of the product. If the unamortized capitalized costs of a computer software product exceed the net realizable value of that product, such excess is written off. The net realizable value is calculated as the estimated future gross revenues from the product reduced by the estimated future costs of completing and disposing of that product, including the costs of performing maintenance and customer support required to satisfy the Company's responsibility set forth at the time of sale. Historically, management estimated the economic life of the product to be five years. In October 2008, management decided that it can not provide any projections for any period beyond three years, and as a result, changed the estimated life of the product to three years. The Company accounted for the change as a change in estimation. In 2010, 2009 and 2008, no impairment losses were identified.
 
 
j.
Income taxes:

 
The Company accounts for income taxes and uncertain tax positions in accordance with ASC 740, "Income Taxes". ASC 740 prescribes the use of the liability method, whereby deferred tax asset and liability account balances are determined based on temporary differences between financial reporting and tax bases of assets and liabilities and for carryforward losses deferred taxes are measured using the enacted tax rates and laws that will be in effect when the differences are expected to reverse. The Company provides a valuation allowance, if necessary, to reduce deferred tax assets to their estimated realizable value. As of December 31, 2010, a full valuation allowance was provided by the Company.

 
F - 12

 
ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 2:-       SIGNIFICANT ACCOUNTING POLICIES (Cont.)

 
ASC 740 contains a two-step approach to recognizing and measuring a liability for uncertain tax positions. The first step is to evaluate the tax position taken or expected to be taken in a tax return by determining if the weight of available evidence indicates that it is more likely than not that, on an evaluation of the technical merits, the tax position will be sustained on audit, including resolution of any related appeals or litigation processes. The second step is to measure the tax benefit as the largest amount that is more than 50% likely to be realized upon ultimate settlement.
 
 
k
Advertising expenses:

 
Advertising expenses are carried to the statement of operations, as incurred. Advertising expenses for the years ended December 31, 2010, 2009 and 2008 amounted to $ 47, $ 46 and $ 54, respectively
 
 
l.
Revenue recognition:

 
The Company generates revenues mainly from license fees and sub-license fees for the right to use its software products and maintenance, support, consulting and training services. The Company sells licenses to its products primarily through its direct sales force to customers and indirectly through distributors, original equipment manufacturers ("OEMs") and Value Added Resellers ("VARs"). Both the customers and the distributors, OEMs or VARs are considered to be end users. The Company is also entitled to royalties from some distributors, OEMs and VARs upon the sublicensing of the software to end users.

 
The Company accounts for software sales in accordance with ASC 985-605, "Software Revenue Recognition".

 
Revenue from license fees and services are recognized when persuasive evidence of an arrangement exists, delivery of the product has occurred or the services have been rendered, the fee is fixed or determinable and collectability is probable. The Company does not grant a right of return to its customers.

 
As required by ASC 985-605, the Company determines the value of the software component of its multiple-element arrangements using the residual method when vendor specific objective evidence ("VSOE") of fair value exists for all the undelivered elements of the support and maintenance agreements or services included. VSOE is based on the price charged when an element is sold separately or renewed. Under the residual method, the fair value of the undelivered elements is deferred and the remaining portion of the arrangement fee is allocated to the delivered elements and is recognized as revenue.

 
F - 13

 

ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 2:-       SIGNIFICANT ACCOUNTING POLICIES (Cont.)

 
Software updates and maintenance provide customers with rights to unspecified software product upgrades released during the term of the agreement. Support services grant the Company's customers telephone access to technical support personnel during the term of the service. The Company recognizes revenues from software updates, maintenance and support services ratably over the term of the agreement.

 
Arrangements for the sale of software products that include consulting and training services are evaluated to determine whether those services are essential to the functionality of other elements of the arrangement. The Company had determined that these services are not considered essential to the functionality of other elements of the arrangement; therefore, these revenues are recognized as a separate element of the arrangement.

 
Revenues from royalties are recognized according to quarterly royalty reports received from certain OEM's. Royalties are received from customers who embedded the Company's products in their own products and the Company is entitled to a percentage of the OEM's revenue from the combined product.

 
Under certain circumstances, license revenue consists of license fees received whereby under the terms of these license agreements, the Company's software is modified to that customer's specific requirements. Fees are payable upon completion of agreed upon milestones, such as delivery of specifications and technical documentation. Each license is designed to meet the specific requirements of the particular customer which include the rights to incorporate Company software into a customer's own application specific product.

 
Service revenues are recognized as the services are performed.

 
Deferred revenues include unearned amounts received under maintenance and support contracts and amounts received from customers but not recognized as revenues.
 
 
m.
Concentrations of credit risks:

 
Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash and cash equivalents, restricted cash and trade receivables.

 
Cash and cash equivalents and restricted cash are invested in major banks in Israel, United States, Europe and Hong Kong. Such deposits in the United States may be in excess of insured limits and are not insured in other jurisdictions. Generally these deposits may be redeemed upon demand and, therefore, bear low risk.
 
 
F - 14

 
 
ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 2:-       SIGNIFICANT ACCOUNTING POLICIES (Cont.)

 
The Company's trade receivables are mainly derived from sales to customers located primarily in the United States, the Far East, Europe and Israel. The Company performs ongoing credit evaluations of its customers and, through December 31, 2010, has not experienced any material losses. An allowance for doubtful accounts is determined with respect to those amounts that the Company has determined to be doubtful of collection. The doubtful accounts expenses for the years ended December 31, 2010, 2009 and 2008 amounted to $ 0, $ 0 and $ 15, respectively.

 
The Company has no off-balance-sheet concentrations of credit risk such as foreign exchange contracts, option contracts or other foreign hedging arrangements.
 
 
n.
Accounting for stock-based compensation:

 
The Company accounts for stock-based compensation in accordance with ASC 718, "Compensation - Stock Compensation". ASC 718 is applicable for stock-based awards exchanged for employee services and in certain circumstances for nonemployee directors. Pursuant to ASC 718, stock-based compensation cost is measured at the grant date, based on the fair value of the award, and is recognized as expense over the requisite service period. ASC 718 requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.

 
The Company selected the Black-Scholes option pricing model as the most appropriate fair value method for its stock-options awards.

 
The option-pricing model requires a number of assumptions, of which the most significant are the expected stock price volatility and the expected option term. Expected volatility was calculated based upon actual historical stock price movements. The Company currently uses the simplified method as adequate historical experience is not available to provide a reasonable estimate and will continue to apply the simplified method until enough historical experience is available to provide a reasonable estimate of the expected term for stock option grants.

 
The risk-free interest rate is based on the yield from U.S. treasury bonds with an equivalent term to the expected life of the options. Historically the Company has not paid dividends and in addition has no foreseeable plans to pay dividends, and therefore use an expected dividend yield of zero in the option pricing model.

 
The fair value for options granted in 2010, 2009 and 2008 is estimated at the date of grant using the Black-Scholes option-pricing model with the following weighted average assumptions:

 
F - 15

 
 
 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 2:-
SIGNIFICANT ACCOUNTING POLICIES (Cont.)

   
2010
   
2009
   
2008
 
                   
Dividend yield
    0 %     0 %     0 %
Expected volatility
    127 %     115 %     71.7 %
Risk-free interest
    1.84 %     3.05 %     2.82 %
Expected life
 
4 years
   
4 years
   
4 years
 

 
The Company recognizes compensation expenses for the value of its awards based on the straight-line method over the requisite service period of each of the awards, net of estimated forfeitures. Estimated forfeitures are based on actual historical pre-vesting forfeitures.
 
 
o.
Basic and diluted net loss per share:

 
Basic and diluted loss per Ordinary share are presented in conformity with ASC 260 "Earnings Per Share", for all years presented. Basic loss per Ordinary share is computed by the dividing net loss for each reporting period by the weighted average number of Ordinary shares outstanding during the period. Diluted loss per Ordinary share is computed by dividing net loss for each reporting period by the weighted average number of Ordinary shares outstanding during the period plus any additional Ordinary shares that would have been outstanding if potentially dilutive securities had been exercised during the period, calculated under the treasury stock method.
 
 
p.
Severance pay:

 
The Company's liability for severance pay is calculated pursuant to Israel's Severance Pay Law based on the employees' most recent salary multiplied by the number of years of employment, as of the balance sheet date, for all employees located in Israel. Upon termination by the Company, or other circumstances under the Severance Pay Law, employees are entitled to one month's salary for each year of employment or a portion thereof. The Company's liability for all of its employees is fully provided by monthly deposits with severance pay fund, insurance policies and by an accrual.

 
The deposited funds include profits or losses accumulated up to the balance sheet date. The deposited funds may be withdrawn only upon the fulfillment of the employee's obligation pursuant to Israel's Severance Pay Law or employment agreements. The value of these policies is recorded as an asset in the Company's balance sheet.

 
Severance pay expense for the years ended December 31, 2010, 2009 and 2008 amounted to $ 185, $ 175 and $ 271, respectively.
 
 
F - 16

 

 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 2:-
SIGNIFICANT ACCOUNTING POLICIES (Cont.)

 
q.
Fair value of financial instruments:

 
The carrying amounts of cash and cash equivalents, restricted cash, trade receivables, trade payables, employees and payroll accruals, accrued expenses and other liabilities approximate their fair values due to the short-term maturity of these instruments.

 
The fair value of long-term loans is estimated by discounting the future cash flow using the current interest rate for loans of similar terms and maturities. The carrying amount of the long-term loans approximates their fair value.

 
The Company accounts for certain assets and liabilities at fair value under ASC 820, "Fair Value Measurements and Disclosures". ASC 820 defines fair value as the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date ("exit price"). When determining the fair value measurements for assets and liabilities required to be recorded at fair value, the Company considers the principal or most advantageous market in which it would transact and consider assumptions that market participants would use when pricing the asset or liability, such as inherent risk, transfer restrictions, and risk of nonperformance.

 
Effective January 1, 2009, the Company also applies the ASC 820 model for non-financial assets and liabilities measured at fair value on a non-recurring basis at subsequent periods to their initial recognition. The adoption did not have any effect on the Company's financial statements.

 
ASC 820 establishes a three-tier value hierarchy, which prioritizes the inputs used in the valuation methodologies in measuring fair value:

 
Level 1-
Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.

 
Level 2-
Include other inputs that are directly or indirectly observable in the marketplace.

 
Level 3-
Unobservable inputs which are supported by little or no market activity.

 
The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value.

 
F - 17

 

 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 2:-       SIGNIFICANT ACCOUNTING POLICIES (Cont.)

 
r.
Liabilities presented at fair value:

 
Effective January 2009, the Company adopted the amendment to ASC 815-40, "Contracts in Entity's Own Equity". ASC 815-40 responded to practice questions about whether an instrument or embedded feature is indexed to the reporting company's own stock by establishing a framework for the determinations and by nullifying some previous requirements. As a result of ASC 815-40, effective January 1, 2009, and due to the Down-Round protection of some of the Company's warrants and convertible debt, certain previously granted warrants were reclassified from shareholders' equity to liability and marked to market at each reporting date. In addition, the conversion embedded feature of the convertible debt was bifurcated and accounted as a derivative under ASC 815, marked to market at each reporting date.

 
The cumulative effect of this pronouncement resulted in a decrease of the accumulated deficit opening balance in 2009 of $ 2,795, consisting of (i) $ 1,284 due to previously granted warrants, (ii) $ 636 due to bifurcation of conversion embedded feature of the convertible debt, and (iii) $ 875 as a result of cancellation of previously recognized beneficial conversion feature related to the convertible debt.

 
The cumulative effect of this pronouncement resulted in a decrease of additional paid-in capital opening balance in 2009 of $ 3,117, consisting of (i) $ 1,304 due to previously granted warrants, (ii) $ 730 due to bifurcation of a conversion embedded feature of the convertible debt, and (iii) $ 1,083 as a result of cancellation of a previously recognized beneficial conversion feature related to the convertible debt.
 
 

NOTE 3:-       OTHER ACCOUNTS RECEIVABLE AND PREPAID EXPENSES

   
December 31,
 
   
2010
   
2009
 
             
Prepaid expenses
  $ 80     $ 50  
Government authorities
    42       80  
Other
    68       15  
                 
    $ 190     $ 145  
 
 
F - 18

 
 
 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 4:-       PROPERTY AND EQUIPMENT, NET

   
December 31,
 
   
2010
   
2009
 
             
Cost:
           
Computers and peripheral equipment
  $ 2,283     $ 2,246  
Office furniture and equipment
    327       326  
Leasehold improvements
    358       355  
                 
      2,968       2,927  
                 
Accumulated depreciation
    2,763       2,686  
                 
Depreciated cost
  $ 205     $ 241  

As for charges on the Company's property and equipment, see Note 9b.
 
NOTE 5:-       SOFTWARE DEVELOPMENT COSTS, NET

   
December 31,
 
   
2010
   
2009
 
             
Software development costs
  $ 22,272     $ 22,272  
Less - accumulated amortization
    21,776       20,657  
                 
Amortized cost
  $ 496     $ 1,615  

 
Estimated amortization expenses for the years ending:

December 31
     
       
2011
  $ 336  
2012
    160  
         
    $ 496  

NOTE 6:-       ACCRUED EXPENSES AND OTHER LIABILITIES

   
December 31,
 
   
2010
   
2009
 
             
Government authorities
  $ 27     $ 25  
Accrued expenses
    671       955  
Others
    61       8  
                 
    $ 759     $ 988  

 
F - 19

 
 
 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 7:-       LONG-TERM DEBTS

       
December 31,
 
       
2010
   
2009
 
                 
  a.  
Long-term loan and current maturities (see b)
  $ 1,083     $ 2,000  
     
Capital lease obligations, linked to the Israeli Consumer Price Index and bearing interest of 5%
    21       -  
                       
            1,104       2,000  
     
Less - current maturities
    1,014       917  
                       
          $ 90     $ 1,083  

As of December 31, 2010, the aggregate annual maturities of long-term debts are as follows:

First year (current maturities)
  $ 1,014  
Second year
    90  
         
    $ 1,104  

 
See also Note 9.
 
 
b.
On January 31, 2007, the Company entered into a Loan Agreement (the "Agreement"), with Plenus Technologies Ltd ("Plenus" or "the lender"), whereby the lender provided a $ 2,000 loan.

 
The outstanding loan amount was due and payable in twelve (12) equal monthly installments each commencing on the first day of the 25th month following January 31, 2007. The loan accrued interest at a floating annual rate of the LIBOR rate published on the first day of each calendar quarter for three months plus 4.25%, and is being paid on a quarterly basis. The loan terms were amended in 2009 as discussed below.

 
The Company also issued to the lender non-forfeitable warrants, exercisable until January 30, 2012, to purchase up to 439,883 Ordinary shares at an exercise price per share of $ 1.364, subject to price adjustments.

 
On March 30, 2009, the Company and Plenus amended the Agreement. Under the amendment, the Company shall repay the loan amount in 24 equal monthly installments starting February 2010 and the loan will accrue interest at an annual fixed rate of 9%. The amendment became effective upon the completion of the rights offering, on May 12, 2009 (refer to Note 11c for further details).

 
F - 20

 
 
 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 7:-       LONG-TERM DEBTS (Cont.)

 
In addition, if, during the period between March 19, 2009 and March 18, 2014, the Company enters into a transaction or series of related transactions (a "Fundamental Transaction") which entails (i) the acquisition of the Company by means of a merger or other form of corporate reorganization in which 50% or more of the outstanding shares is exchanged for securities or other consideration issued or paid by the acquiring entity or, a transaction or a series of transactions in which a person or entity acquires more than 50% of the outstanding shares, (ii) the sale of all or substantially all of the assets of the Company; then an additional amount shall be paid to the lender (the "Additional Payment"): in the cases of merger or acquisition ,an amount equal to the higher of (A) 15% of the outstanding Loan Amount, and (B) 15% of the aggregate proceeds payable in connection with such Fundamental Transaction to the shareholders. In the case of the sale of substantially all of the Company's assets, an amount equal to the higher of (A) 15% of the outstanding Loan Amount, and (B) 15% of the aggregate proceeds payable to the Company in connection with such Fundamental Transaction; the "aggregate proceeds" shall be calculated while subtracting any amount of debts, liabilities and obligations which have accrued prior to the closing of such Fundamental Transaction and have not been assumed by the purchaser in such Fundamental Transaction.

 
Alternatively, for a period of fourteen (14) days commencing on the date on which the Company provides the lender with a copy of the Company's audited financial statements for the year ending December 31, 2012, provided that the consolidated revenues are equal to, or exceed, $ 18,000, the lender will be entitled, at its sole discretion and in lieu of the Additional Payment, to receive an amount equal to the higher of (i) 15% of such revenues, and (ii) $ 1,500.

 
As part of the New Agreement, the exercise period of warrants previously issued to the lender was extended (see Note 11e) such that the exercise period will lapse on January 30, 2012.

 
The Company accounted for the change in terms in accordance with ASC 470-50-40 as a non-substantive modification.

 
c.
In November 2008, the Company entered into a Loan Agreement (the "Loan Agreement") with certain of its directors at the time (the "Lenders"), whereby the Lenders provided a $ 393 convertible bridge loan (the "Loan"). The Loan bore interest at an annual floating rate of LIBOR plus 5%. According to the Loan Agreement, the outstanding principal amount was to be automatically converted into equity securities of the Company upon the closing of an equity financing yielding at least $ 1,000 (which $ 1,000 are deemed to include the $ 393 from the conversion of the Loan), on the same terms and conditions (including price) of such financing.

 
F - 21

 

 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 7:-
LONG TERM DEBTS (Cont.)

 
On March 31, 2009, the Company and the Lenders amended the Loan Agreement such that the Loan will be converted into equity securities upon an equity financing of at least $ 750 rather than at least $ 1,000 as described above. Accordingly, upon closing of the rights offering (see Note 11), the Loan was converted to equity on the same terms of the rights offering.
 
NOTE 8:-
CONVERTIBLE DEBT

   
December 31,
 
   
2010
   
2009
 
             
Convertible debt
  $ 1,816     $ 2,000  
Less - current maturities
    245       333  
                 
    $ 1,571     $ 1,667  

In April 2004, the Company issued to a group of existing shareholders convertible notes (the "Promissory Notes") in the face amount of $ 2,000 bearing interest at 5% per annum, and warrants to purchase 480,000 Ordinary shares at a price per share of $ 1.75 (subject to adjustments). The principal of the debt is repayable at the end of five years and the interest is payable semiannually. The debt is convertible into Ordinary shares at a conversion price of $ 1.75 per share (subject to adjustments). The warrants expired on May 4, 2007 without being exercised.

In accordance with ASC 470-20, "Debt with Conversion and Other Options", the Company allocated the total proceeds between the convertible debt and the warrants (which are recorded in additional paid-in-capital) based on the relative fair values of the instruments at the time of issuance. The aforementioned allocation resulted in a discount on the convertible debt.

In addition, under the guidelines of the ASC, the Company recognized and measured the embedded beneficial conversion feature in the convertible debt, by allocating a portion of the proceeds equal to the intrinsic value of the feature to additional paid-in-capital. The intrinsic value of the feature was calculated on the commitment date using the effective conversion price which had resulted subsequent to the allocation of the proceeds between the detachable warrants and the convertible debt. This intrinsic value is limited to the portion of the proceeds allocated to the convertible debt.

 
F - 22

 

 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 8:-
CONVERTIBLE DEBT (Cont.).
 
The aforementioned accounting treatment resulted in a total debt discount equal to the full face amount of the debt ($ 2,000). The discount was amortized over a five-year period from the date of issuance until the stated redemption date of the debt.

In September 2006, following a private placement conducted by the Company, the conversion price was adjusted to $ 1.25 per share. As a result, the number of shares that would be received upon conversion increased by 457,143 shares to 1,600,000 shares.

The aforementioned accounting treatment resulted in an incremental debt discount of $ 730. The discount was amortized over a 2.25 year period from the date of the adjustment until the stated redemption date of the debt.

During the years ended December 31, 2010, 2009 and 2008, the Company recorded financial expenses in the amount of $ 0, $ 126, $ 682, respectively, attributed to the amortization of the aforementioned debt discount.

Issuance expenses in respect of the convertible debt in the amount of $ 247 were deferred and recorded as "deferred charges". These deferred charges are amortized over the period from the date of issuance to the stated redemption date of the debt.

Effective January 1, 2009, the Company adopted an accounting pronouncement which requires issuers to bifurcate the conversion embedded feature of the convertible debt and marked to market at each reporting date. See Note 2r.

As of December 31, 2010, no shares were issued pursuant to the debt conversion terms.

In January 2009, the Company entered into an agreement with the holders of the Promissory Notes (the "Extension Agreement"), whereby the maturity date of the Promissory Notes was extended by 18 months from May 4, 2009 to November 4, 2010.  In consideration of extending the repayment date, the holders of the Promissory Notes received the following:
 
 
1.
The interest rate of the Promissory Notes was increased from an annual rate of five percent (5%) to a floating annual rate of the LIBOR rate plus five percent (5%);

 
2.
The Company will not be able to obtain new loans which are ranked senior to, or parri passu with, the Promissory Notes; and

 
3.
Warrants held by the holders of the Promissory Notes and another person (as detailed in Note 11e), exercisable into a total of 600,000 Ordinary shares, were amended so that (1) the expiration date was extended by 18 months from October 9, 2009 to April 9, 2011 and (2) the price adjustment mechanism was amended so that any financing of more than $ 100 (instead of $ 1,500) will trigger such price protection adjustment.

 
F - 23

 
 
 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 8:-
CONVERTIBLE DEBT (Cont.)
 
Under the Promissory Note terms, failure to pay interest when due constitutes an event of default and accordingly entitles the lenders to the right to declare  the unpaid principal balance together with the interest accrued, immediately due. The Company subsequently entered into the Second Extension Agreement (see below) with the lenders, and paid the outstanding accrued interest.

In March 2010, the Company entered into another extension agreement (the "Second Extension Agreement") with the holders of the Promissory Note, whereby the maturity date was extended from November 4, 2010, such that the aggregate principal amount was to become due and payable in six equal quarterly installments of $ 333 starting on November 4, 2010. In consideration, the holders received the following:
 
 
1.
The interest rate of the Promissory Note was increased from an annual rate of LIBOR plus five percent (5%) to a fix rate of nine percent (9%), payable in cash together with the applicable installment;

 
2.
Warrants held by the holders of the Promissory Note and another person, exercisable into a total of 600,000 Ordinary shares, were amended so that the expiration date was extended from April 9, 2011 to the later of (1) February 9, 2012, and (2) the date on which the principal amount under the Promissory Note issued to the holders, and any interest accrued and outstanding thereon, will have been fully repaid to the holders;

 
3.
The definition of what constitutes an "event of default" would include (1) a failure by the Company to pay, when due, indebtedness of more than $ 100 and (2) the declaration of an event of default by Plenus; and

 
4.
Other than with respect to holders who were directors at the time and who waived their entitlement to the following, the holders of the Promissory Note will also be entitled to the following:

 
a)
If the Company fails to timely pay any installment (including interest), and the same is not remedied within ten (10) days, the Company will be required to issue additional warrants to the holders (1) at an exercise price equal to the average closing price of our Ordinary shares in the 14 trading days following the relevant due date, but not less than $ 0.12 per share, and (2) that are exercisable into a number of Ordinary shares equal to100% of the unpaid balance of the installment divided by the applicable exercise price. The aforesaid delay in the payment of 10 days or more shall not be considered an event of default provided that these warrants are issued within 45 days following the relevant due date; and

 
F - 24

 
 
 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 8:-
CONVERTIBLE DEBT (Cont.)

 
b)
If the Company fails to timely pay such installment (including interest), and the same is not remedied within 90 days from the date it is due, then the Company will be required to issue warrants to the holders (1) at an exercise price equal to the average closing price of its Ordinary shares in the 14 trading days following the aforesaid 90th day, but not less than $ 0.12 per share and (2) that are exercisable into a number of Ordinary shares equal to 60% of the unpaid balance of the principal amount less the installment (that triggered the issuance above) divided by the applicable exercise price. A delay in payment of more than 90 days will be considered an event of default.

The Company accounted for the First and Second Extension Agreement in accordance with ASC 470-50-40"Debt Modification and Extinguishment" as a non-substantial modification.
 
Between December 2010 through February 2, 2011, the Company entered into a third extension agreement (the "Third Extension Agreement") with certain holders of the Promissory Notes representing 82% of the outstanding balance (out of which holders representing 56% of the balance signed the extension as of December 31, 2010), whereby the maturity date was further extended, such that the aggregate principal amount will become due and payable in four equal installments of $ 377,334 on each of the following dates: (1) April 1, 2012; (2) June 30, 2012; (3) September 30, 2012; and (4) December 31, 2012. In consideration, the holders of the Promissory Notes will receive the following:

 
1.
The interest rate was increased from a fixed annual rate of nine percent (9%), to a fixed annual rate of eleven percent (11%) payable in cash together with the applicable installment;

 
2.
Warrants held by the holders of the Promissory Notes and another person , exercisable into a total of 489,600 Ordinary shares, were amended so that that the expiration date was extended from (A) the later of (1) February 4, 2012 and (2) date on which the principal amount under the convertible note issued to the holder, and any interest accrued and outstanding thereon, shall have been fully repaid to the holder to (B) the later of (1) December 31, 2013 and (2) date on which the principal amount under the Promissory Notes issued to the holder, and any interest accrued and outstanding, shall have been fully repaid to the holder; and

 
3.
Warrants held by the Lenders, exercisable into a total of 2,222,721 Ordinary shares was amended so that the expiration date was extended from May 11, 2012 to the later of (1) December 31, 2013 and (2) date on which the principal amount under the Promissory Notes and any interest accrued and outstanding, shall have been fully repaid to the holder.

The Company accounted for the Third Extension Agreement in accordance with ASC 470-50-40 as a substantial modification because the present value of modified cash flows under the Third Extension Agreement resulted in a change greater than 10% in the present value based on the liabilities original interest rate. Consequently, the Company recorded additional expenses related to the modification of the terms of the convertible debt and warrants of $ 274 included within the financial expenses (out of which $ 53 were recorded against additional-paid in capital with respect to change in terms of equity classified warrants).

 
F - 25

 
 
 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 9:-       CHARGES (ASSETS PLEDGED)

 
a.
In order to secure the Company's obligations and performance pursuant to the New Agreement described in Note 7b, the Company recorded a first priority fixed charge in favor of the lender on all of its intellectual property, and a first priority floating charge in favor of the lender on all of its rights, title and interest in all its assets. The Security Agreements contain certain limitations, among other things, on the Company's ability to materially change its business, incur certain additional liabilities and pay dividends, without the consent of the lenders.

 
b.
As collateral for certain liabilities of the Company to banks and others, fixed charges have been recorded on certain property and equipment of the Company.
 
NOTE 10:-     COMMITMENTS AND CONTINGENT LIABILITIES

 
a.
Lease commitments:

 
The Company leases its operating facilities under non-cancelable operating lease agreements, which expire on various dates, the latest of which is in June 2014. In addition, the Company leases computers and peripheral equipment under non-cancelable operating leases. Future minimum commitments under these leases as of December 31, 2010, are as follows:

Year ended December 31,
 
Operating
leases
 
       
2011
  $ 435  
2012
    160  
2013
    81  
2014
    41  
         
    $ 717  
 
 
b.
Rent expenses under operating leases for the years ended December 31, 2010, 2009 and 2008 were $ 445 (net of sublease income in the amount of $ 75), $ 407 and $ 1,095, respectively.

 
The Company has granted a bank guarantee in the amount of $ 153 to its Israeli office lessor to cover the last 3 months of rent and a bank guarantee in the amount of $ 27 to a vendor in conjunction with an operating lease.

 
F - 26

 
 
 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 11:-
SHAREHOLDERS' EQUITY

 
a.
The Company's Ordinary shares are traded on the OTC BB.
 
The Ordinary shares confer upon the holders the right to receive notice to participate and vote in general meetings of the Company, and the right to receive dividends, if declared.
 
 
b.
On September 28, 2006, the Company signed a private placement agreement with certain investors. Pursuant to the agreement, the Company issued 4,800,000 of its Ordinary shares at $ 1.25 per share for a total consideration of $ 6,000. In addition, the investors received, at no additional consideration, warrants to purchase 2,400,000 Ordinary shares at an exercise price of $ 1.25 per share, exercisable within three years from the issuance date. These warrants, except warrants to purchase 600,000 Ordinary shares held by the holders of the Promissory Notes (see also Notes 8 and 11e), expired without being exercised.

 
c.
On May 12, 2009, the Company completed a rights offering raising cash proceeds of approximately $ 600 (excluding offering expenses and the conversion of the Loan - see Note 7c). The Loan was converted into equity on the same terms of the rights offering. The Company issued to the subscribing shareholders and the Lenders a total of 8,258,754 Ordinary shares and three-year warrants exercisable into 4,129,376 shares, at an exercise price of $ 0.12 per share.

 
As a result of the rights offering, the holders of the Promissory Notes became entitled, in accordance with the original terms of the Promissory Notes, to receive rights, exercisable until the maturity of the debt, to acquire up to an aggregate of 856,672 Ordinary shares at a purchase price of $ 0.12 per share, and for each two Ordinary shares so purchased, warrants to purchase up to 428,336 Ordinary shares at an exercise price of $ 0.12 per share.

 
d.
Stock Option Plans:

 
Under the Company's  2001 and 2003 Stock Option Plans (the "Plans"), the Company has granted options to purchase Ordinary shares to employees, directors and officers as an incentive to attract and retain qualified personnel. The exercise price of options granted under the Plans may not be less than 100% (110% in the case of a 10% shareholder) of the fair market value of the Company's Ordinary shares on the date of grant for incentive stock options and 75% of the fair market for non-qualified options. Under the terms of these Plans, options generally become exercisable ratably over three years of employment, commencing with the date of grant or with the date of hire (for new employees at their first grant). The options generally expire no later than 6 years from the date of the grant, and are non-transferable, except under the laws of succession.

 
F - 27

 
 
 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 11:-
SHAREHOLDERS' EQUITY (Cont.)

 
Under the Plans, 7,200,000 Ordinary shares of the Company were reserved for issuance. Any options, which are canceled or forfeited before expiration, become available for future grants. As of December 31, 2010, there are 1,449,006 options available for future grants.
 
The following is a summary of the Company's stock options granted under the Plans:
 
   
Year ended December 31, 2010
 
   
Number
of options
   
Weighted
average
exercise
price
   
Aggregate intrinsic value
 
   
In
thousands
         
In thousands
 
                   
Outstanding at beginning of year
    4,458     $ 0.79     $ -  
Granted
    1,046     $ 0.42     $ 281  
Exercised
    (81 )   $ 0.41     $ 24  
Canceled or forfeited
    (667 )   $ 2.3     $ -  
                         
Outstanding at end of year
    4,756     $ 0.50     $ 1,600  
                         
Vested and expected to vest at end of year
    4,596     $ 0.49     $ 1,540  
                         
Exercisable at end of year
    2,762     $ 0.47     $ 802  

 
The total intrinsic value of options exercised during the years ended December 31, 2010, 2009 and 2008, was $ 24, $ 0 and 0, respectively.

 
As of December 31, 2010, there was $ 239 of total unrecognized compensation cost related to non-vested share-based compensation that expected to be recognized over a period of three years from grant date.

 
F - 28

 
 
 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 11:-
SHAREHOLDERS' EQUITY (Cont.)

The options outstanding as of December 31, 2010, have been separated into ranges of exercise price as follows:

     
Outstanding
   
Exercisable
 
Exercise price
   
Number outstanding
(in thousands)
   
Weighted average remaining contractual
 life
(years)
   
Weighted average exercise
 price
   
Number exercisable
(in thousands)
   
Weighted average remaining contractual life
(years)
   
Weighted average exercise
price
 
$                  $                 $  
                                         
  0.08       300       4.00       0.08       200       4.00       0.08  
  0.12-0.14       863       4.12       0.14       499       4.12       0.14  
  0.25       270       5.08       0.25       103       5.00       0.25  
  0.30       960       3.02       0.30       640       3.02       0.30  
  0.37-0.38       835       5.08       0.37       6       5.07       0.37  
  0.49-0.58       878       2.67       0.53       824       2.57       0.53  
  0.70       160       6       0.7       -       -       -  
  1.32       50       1.99       1.32       50       1.99       1.32  
  1.92-2.19       290       3.31       1.97       290       3.31       1.97  
  2.42-2.46       150       3.72       2.45       150       3.72       2.45  
                                                     
          4,756       3.82       0.50       2,762       3.28       0.47  

Weighted average fair values and weighted average exercise prices of options whose exercise prices are equal to the market price of the shares at date of grant are as follows:

   
Year ended December 31,
 
   
2010
   
2009
   
2008
 
   
Weighted average
fair
value
   
Weighted average exercise price
   
Weighted average
fair
value
   
Weighted average exercise price
   
Weighted average
fair
value
   
Weighted average exercise price
 
                                     
Equals market price at date of grant
  $ 0.36     $ 0.42     $ 0.13     $ 0.17     $ 0.18     $ 0.35  

  Upon exercise of options by employees, the Company has a policy of issuing registered shares for all options exercised.

 
F - 29

 
 
 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 11:-
SHAREHOLDERS' EQUITY (Cont.)

 
e.
Warrants:
 
The Company's outstanding warrants and rights are as follows:
 
Issuance date
 
Outstanding
as of
December 31, 2010
   
Exercise
price
   
Exercisable
as of
December 31,
2010
 
Exercisable through
                     
June 2004 (1)
    250,909     $ 0.12       250,909  
January 30, 2012
May 2006 (1)
    192,000     $ 0.12       192,000  
January 30, 2012
September 2006 (2)
    600,000     $ 0.12       600,000  
April 2, 2012 (*)(**)
January 2007 (1)
    439,883     $ 0.12       439,883  
January 30, 2012
May 2009(3)
    2,222,721     $ 0.12       2,222,721  
April 2, 2012 (*)
May 2009 (4)
    856,672     $ 0.12       856,672  
April 2, 2012 (*)(***)
May 2009 (5)
    428,336     $ 0.12       428,336  
April 2,2 012 (*)(****)
May 2009 (3)
    1,757,377     $ 0.12       1,757,377  
May 11, 2012
                           
      6,747,898               6,747,898    

 
(1)
Issued to the lender as part of the credit line agreement (see Note 7b).

 
(2)
Issued in connection with the private investment carried out in September 2006 (see Note 11b).

 
(3)
Issued with shareholders who participated in the rights offering and to Lenders (see Note 11c).

 
(4)
Rights issued to Lenders in connection with the rights offering (see Note 11c).

 
(5)
Warrants issuable to Lenders in connection with exercising the rights issued in the rights offering (see Note 11c)

 
(*)
Extended as part of the Third Extension Agreement in December 2010 and February 2011, such that the securities will be exercisable through the later of (1) December 31, 2013 and (2) date on which the principal amount under the convertible note issued to the holder, and any interest accrued and outstanding thereon, shall have been fully repaid to the holder. See Note 8.

 
(**)
110,400 warrants were exercised in January 2011.

 
(***)
157,628 warrants were exercised in January 2011.
 
 
(****)
78,814 warrants were exercised in January 2011.
 
 
F - 30

 
 
 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 12:-     INCOME TAXES

 
a.
Tax benefits under the Law for the Encouragement of Capital Investments, 1959 (the "Investment Law"):

 
Certain production facilities of the Company and its subsidiary, Attunity Software Services Ltd, have been granted an "Approved Enterprise" status under the Investment Law in six investment programs.

 
According to the provisions of the Law, the Company has elected to enjoy the "alternative benefits" track - the waiver of grants in return for a tax exemption and, accordingly, income derived from the "Approved Enterprise" will be tax-exempt for a period of two years commencing with the year it first earns taxable income, and will be taxed at 10% to 25%, based upon the percentage of foreign investment in the Company, for an additional period of five to eight years. The period of tax benefits, detailed above, is subject to limits of the earlier of 12 years from the commencement of production, or 14 years from the date of approval. The period of benefits for those programs has not yet commenced.

 
Tax benefits under the Investment Law are conditional upon the Company's fulfilling the conditions stipulated by the above law, regulations published hereunder and the instruments of approval for the specific investments in "Approved Enterprises". In the event of failure to comply with these conditions, the benefits may be canceled and the Company may be required to refund the amount of the benefits, in whole or in part, including interest.

 
On April 1, 2005, an amendment to the Investment Law came into effect (the "Amendment") and has significantly changed the provisions of the Investment Law. The Amendment limited the scope of enterprises which may be approved by the Investment Center by setting criteria for the approval of a facility as a Beneficiary Enterprise , such as provisions generally requiring that at least 25% of the Beneficiary Enterprise's income will be derived from export. Additionally, the Amendment enacted major changes in the manner in which tax benefits are awarded under the Investment Law so that companies no longer require Investment Center approval in order to qualify for tax benefits.

 
In January 2011, a reform was enacted to the Investment Law, effective January 2011. Under this new legislation, a uniform corporate tax rate will apply to all qualifying income of certain Industrial Companies, as opposed to the current law's incentives, which are limited to income from Approved Enterprises during their benefits period. Under the new law, the uniform tax rate will be 10% in areas in Israel designated as Development Zone A and 15% elsewhere in Israel during 2011-2012, 7% and 12.5%, respectively, in 2013-2014, and 6% and 12%, respectively thereafter. The profits of these Industrial Companies will be freely distributable as dividends, subject to a 15% withholding tax (or lower, under an applicable tax treaty). The Company is examining the alternatives in transition into the new law.

 
F - 31

 
 
 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 12:-     INCOME TAXES (Cont.)

 
b.
Accounting for uncertainty in income taxes:

 
As of January 1, 2008, 2009 and 2010 and for the years ended December 31, 2008, 2009 and 2010, the Company did not have any unrecognized tax benefits and no interest or penalties related to unrecognized tax benefits had been accrued. The Company does not expect that the amount of unrecognized tax benefits will change significantly within the next 12 months.

 
c.
Tax loss carryforwards:
 
Net operating loss carryforwards as of December 31, 2010 are as follows:
 
Israel
  $ 48,433  
United States *)
    2,677  
UK
    2,453  
Hong Kong
    2,293  
Other
    741  
         
    $ 56,597  

 
Net operating losses in Israel, the UK and Hong Kong may be carried forward indefinitely. Net operating losses in the U.S. may be carried forward through periods which will expire in the years 2011-2029.

 
*)
Utilization of U.S. net operating losses may be subject to substantial annual limitation due to the "change in ownership" provisions of the Internal Revenue Code of 1986 and similar state provisions. The annual limitation may result in the expiration of net operating losses before utilization.

 
d.
Deferred taxes:

 
Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. Significant components of the Company's deferred tax liabilities and assets are as follows:

   
December 31,
 
   
2010
   
2009
 
             
Net operating loss carry forwards
  $ 14,282     $ 15,022  
Temporary differences
    934       1,111  
                 
Total deferred tax asset before valuation allowance
    15,216       16,133  
Less - valuation allowance
    (15,216       (16,133 )
                 
Net deferred tax assets
  $ -     $ -  

 
F - 32

 

 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 12:-     INCOME TAXES (Cont.)

 
The Company has provided valuation allowances in respect of deferred tax assets resulting from tax loss carryforwards and other temporary differences. Management currently believes that since the Company has a history of losses it is more likely than not that the deferred tax regarding the loss carryforwards and other temporary differences will not be realized in the foreseeable future.

 
e.
Reconciliation of the tax expenses to the actual tax expenses:

 
The main reconciling items of the statutory tax rate of the Company (2008 - 27%, 2009 - 26%, 2010 - 25%) to the effective tax rate are valuation allowances provided for deferred tax assets (in all reported periods). Tax expenses mainly represent business taxes in certain foreign locations.

 
f.
Pre-tax loss:

   
Year ended December 31,
 
   
2010
   
2009
   
2008
 
                   
Domestic
  $ (1,634 )   $ (1,511 )   $ (4,821 )
Foreign
    203       236       1,024  
                         
    $ (1,431 )   $ (1,275 )   $ (3,797 )

 
g.
Corporate tax structure:

 
Taxable income of Israeli companies is subject to tax at the rate of 27% in 2008, 26% in 2009, and 25% in 2010 and thereafter. In July 2009, Israel's Parliament (the Knesset) passed the Economic Efficiency Law (Amended Legislation for Implementing the Economic Plan for 2009 and 2010), 2009, which prescribes, among other things, an additional gradual reduction in the Israeli corporate tax rate and real capital gains tax rate starting from 2011 to the following tax rates: 2011 - 24%, 2012 - 23%, 2013 - 22%, 2014 - 21%, 2015 - 20%, 2016 and thereafter - 18%.

 
h.
Tax reports filed by the Company in Israel through the year ended December 31, 2005 are considered final. The U.S tax returns of the U.S subsidiary remain subject to examination by the U.S tax authorities for the tax years beginning in January 1, 2007

 
F - 33

 

 ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 13:-     ENTITY-WIDE DISCLOSURES
 
 
Revenues by geographical areas were as follows:

   
Year ended December 31,
 
   
2010
   
2009
   
2008
 
                   
Israel
  $ 857     $ 637     $ 1,081  
United States
    6,051       5,872       7,019  
Europe
    1,693       1,319       1,717  
Far East
    968       963       1,063  
Other
    506       662       592  
                         
    $ 10,075     $ 9,453     $ 11,472  

 
In 2010, 2009 and 2008, over 90% of license revenues were derived from the connectivity and change data capture products. In 2010, 2009 and 2008, the Company had a distributor that accounted for 3.7%, 4.0% and 12.0% of the revenues, respectively.

 
All of the Company's long-lived assets are located in Israel apart for assets in insignificant amounts which are located elsewhere.

 
F - 34

 
 
ATTUNITY LTD AND ITS SUBSIDIARIES
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands, except share and per share data
 
NOTE 14:-     SELECTED STATEMENTS OF OPERATIONS DATA

 
a.
Research and development costs, net:

   
Year ended December 31,
 
   
2010
   
2009
   
2008
 
                   
Total costs
  $ 2,482     $ 2,272     $ 3,753  
Capitalized software development costs
    -       (378 )     (837 )
                         
    $ 2,482     $ 1,894     $ 2,916  

 
b.
Financial income (expenses), net:

   
Year ended December 31,
 
   
2010
   
2009
   
2008
 
Financial income:
                 
Interest
  $ 3     $ 1     $ 13  
Exchange rate differences , net
    -       33       -  
                         
      3       34       13  
Financial expenses:
                       
Interest
    (294 )     (332 )     (308 )
Amortization of debt discount
    -       (126 )     (682 )
Amortization of deferred expenses (issuance expenses and credit line costs)
    -       (20 )     (219 )
Exchange rate differences, net
    (132 )     -       (54 )
Revaluation of liabilities presented at fair value and expenses related to extinguishment of convertible debt and change in terms of warrants
    (966 )     (253 )     -  
                         
      (1,392 )     (731 )     (1,263 )
                         
    $ (1,389 )   $ (697 )   $ (1,250 )
 
NOTE 15:- SUBSEQUENT EVENTS.
 
On March 29, 2011 certain holders of warrants, exercisable into 268,000 ordinary shares, including the Chairman of the Board of Directors and a director, waived the price protection adjustment mechanism embedded in the warrants. On same day, Plenus waived the price protection adjustment mechanism embedded in warrants exercisable into 882,792 ordinary shares. See Note 2r. As a result of the above mentioned, the fair value of these warrants as of that date will be classified into equity and no longer be marked to market subsequently. As of December 31, 2010, the said warrants represented 59% of the warrants and bifurcated conversion feature liabilities presented at fair value.
 
 
F - 35

 
 
 
S I G N A T U R E S
 
The registrant hereby certifies that it meets all of the requirements for filing on Form 20-F and that it has duly caused and authorized the undersigned to sign this Annual Report on its behalf.
 
ATTUNITY LTD
 
By: /s/ Shimon Alon
Shimon Alon
Chief Executive Officer
 
Dated:  March 31, 2011
 
88