UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 13D/A
UNDER THE SECURITIES EXCHANGE ACT OF 1934
(AMENDMENT NO. 1)
Hollywood Media Corp.
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(Name of Issuer)
Common Stock
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(Title of Class of Securities)
436233100
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(CUSIP Number)
Clint Coghill
Coghill Capital Management
1 N Wacker Dr. Ste. #4350
Chicago, IL 60606
312-324-2000
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(Name, Address and Telephone Number of Person Authorized to
Receive Notices and Communications)
November 25, 2008
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(Date of Event which Requires Filing of this Statement)
If the filing person has previously filed a statement on Schedule 13G to report
the acquisition that is the subject of this Schedule 13D, and is filing this
schedule because of Rule13d-1(e), 13d-1(f) or 13d-1(g), check the following box.
[x]
NOTE: Schedules filed in paper format shall include a signed original and five
copies of the schedule, including all exhibits. See Rule 13d-7 for other parties
to whom copies are to be sent.
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
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CUSIP NO. 436233100 13D PAGE 2 OF 8
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1 NAMES OF REPORTING PERSONS.
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY).
CCM Master Qualified Fund, Ltd.* 98-0363044
Coghill Capital Management, LLC.+* 36-4313801
Clint D. Coghill+*
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)
(a)[ ]
(b)[x]
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3 SEC USE ONLY
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4 SOURCE OF FUNDS (SEE INSTRUCTIONS)
WC
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5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
ITEMS 2(d) or 2(e) [ ]
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6 CITIZENSHIP OR PLACE OF ORGANIZATION
CCM Master Qualified Fund, Ltd.* - Cayman Islands
Coghill Capital Management, LLC.+* - Delaware, USA
Clint D. Coghill+* - USA
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7 SOLE VOTING POWER
0
NUMBER OF ------ -------------------------------------------
SHARES 8 SHARED VOTING POWER
BENEFICIALLY 2,868,992
OWNED BY
EACH ------ -------------------------------------------
REPORTING 9 SOLE DISPOSITIVE POWER
PERSON 0
WITH
------ -------------------------------------------
10 SHARED DISPOSITIVE POWER
2,868,992
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11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,868,992
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12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
(SEE INSTRUCTIONS) [ ]
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13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
9.1%
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14 TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
CCM Master Qualified Fund, Ltd.* - CO
Coghill Capital Management, LLC.+* - IA
Clint D. Coghill+* - IN
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CUSIP NO. 436233100 13D PAGE 3 OF 8
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Schedule 13D
Item 1. Security and Issuer.
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This statement relates to the Common Stock, of Hollywood Media Corp.
(the "Issuer"). The address of the Issuer's principal offices is:
2255 Glades Road
Suite 221A
Boca Raton, FL 33431
United States
Item 2. Identity and Background.
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(a) The name of the reporting persons are: CCM Master
Qualified Fund, Ltd*, Coghill Capital Management, LLC+*, and
Clint D. Coghill+*.
(b) The address of principal business office is:
1 N. Wacker Dr. Ste. #4350
Chicago, IL 60606
(c) Coghill Capital Management LLC+*, is an SEC registered
investment advisor.
(d) During the five years prior to the date hereof, CCM
Master Qualified Fund, Ltd*, Coghill Capital Management, LLC+*, and
or Clint D. Coghill+* have not been convicted in a criminal proceeding
(excluding traffic violations or similar misdemeanors).
(e) During the five years prior to the date hereof, CCM
Master Qualified Fund, Ltd*, Coghill Capital Management, LLC+*, and
or Clint D. Coghill+* have not been a party to a civil proceeding
ending in a judgment, decree or final order enjoining future violations
of, or prohibiting or mandating activities subject to, federal
or state securities laws or finding a violation with respect to such
laws.
(f) Coghill Capital Management, LLC is incorporated in Delaware, USA.
Item 3. Source and Amount of Funds or Other Consideration.
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Working Capital of CCM Master Qualified Fund, Ltd.*
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CUSIP NO. 436233100 13D PAGE 4 OF 8
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Item 4. Purpose of Transaction.
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The Reporting Persons have ceased having discussions with management
and representatives of the board of directors of the Issuer concerning
strategic alternatives as previously disclosed in the Reporting Persons'
Schedule 13D filed on December 17, 2007. At present, the Reporting Persons
hold the securities of the Issuer for investment purposes. The Reporting
Persons will evaluate its investment in the Issuer on a continual basis. The
Reporting Persons have no plans or proposals as of the date of this
filing which relate to, or would result in, any of the actions enumerated
in Item 4 of the instructions to Schedule 13D.
The Reporting Persons will continue to evaluate and analyze the Issuer,
and based upon such analysis and such other factors which the Reporting
Persons may consider relevant, the Reporting Persons may or may not:
(1) acquire additional securities of the Issuer, or dispose of securities of
the Issuer which the Reporting Persons hold,
(2) seek to cause the Issuer to enter into an extraordinary corporate
transaction, such as a merger, reorganization or liquidation, involving the
Issuer or any of its subsidiaries,
(3) seek to cause the sale or transfer of a material amount of assets of the
Issuer or any of its subsidiaries,
(4) seek changes in the present board of directors or management of the Issuer,
including proposals to change the number or term of directors,
(5) seek material changes in the present capitalization or dividend policy of
the Issuer,
(6) seek other material changes in the Issuer's business or corporate
structure,
(7) seek changes in the Issuer's Articles of Incorporation and By-laws or take
other actions which may impede the acquisition of control of the Issuer by any
person,
(8) seek to cause a class of securities of the Issuer to be delisted from a
national securities exchange or to cease to be authorized to be quoted in an
inter-dealer quotation system of a registered national securities association,
(9) seek to cause a class of equity securities of the Issuer becoming eligible
for termination of registration pursuant to Section 12(g)(4) of the Securities
Exchange Act of 1934 (the "Act") or
(10) take any action similar to any of those enumerated above, or any other
action the Reporting Persons may determine to be in their interest.
The Reporting Persons have no definitive plans or proposals related to the
items described in (1) through (10) above, and have not elected to pursue any
particular course of action.
Item 5. Interest in Securities of the Issuer.
------------------------------------
(a) CCM Master Qualified Fund, Ltd*, Coghill Capital Management,
LLC+*, and Clint D. Coghill+* have beneficial ownership of 2,868,992
shares (9.1%).
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CUSIP NO. 436233100 13D PAGE 5 OF 8
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(b) Number of Shares as to which CCM Master Qualified
Fund, Ltd*, Coghill Capital Management, LLC+*, and Clint D.
Coghill+* have:
(i) sole power to vote or to direct the vote:
0 shares of Common Stock.
(ii) shared power to vote or to direct the vote:
2,868,992 shares of Common Stock (9.1%).
(iii) sole power to dispose or to direct the disposition:
0 shares of Common Stock.
(iv) shared power to dispose or to direct the disposition:
2,868,992 shares of Common Stock (9.1%).
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CUSIP NO. 436233100 13D PAGE 6 OF 8
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(c) Transaction occurring during the past sixty days:
11/25/2008: Sale in private transaction of 500,000 shares of Common Stock
at $1.20.
11/25/2008: Sale of 496,000 shares worth of Equity Swap exposure (described
in Item 6 below) at $1.20/share.
(d) N/A
(e) N/A
Item 6. Contracts, Arrangements, Undertakings or Relationships with Respect
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to Securities of the Issuer.
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In addition to the Shares beneficially held by the Reporting Persons, the CCM
Master Qualified Fund, Ltd. (the "Master Fund") currently has certain total
return equity swap positions (the "Swaps") with securities brokers relating to
2,708,233 shares in the aggregate (the "Reference Shares"). Under the terms of
these Swaps (i) the Master Fund will be obligated to pay to the broker any
capital depreciation of the Reference Shares as of maturity, plus interest,
and (ii) the broker will be obligated to pay to the Master Fund any capital
appreciation of the Reference Shares as of maturity. Any dividends received
by the broker on the Reference Shares during the term of the Swaps will be
paid to the Master Fund. All balances will be cash settled at maturity and
there will be no transfer of voting or dispositive power over the Reference
Shares.
Item 7. Material to be Filed as Exhibits.
--------------------------------
Explanation of Responses:
* The reporting persons disclaim beneficial ownership of the securities
except to the extent of their pecuniary interest therein.
+ Principal of the investment manager or investment manager to the
investment management entity in whose account the reported securities
are held
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CUSIP NO. 436233100 13D PAGE 7 OF 8
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SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
Date: December 3, 2008
/S/ Clint D. Coghill+*
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Clint D. Coghill+*
/S/ Coghill Capital Management, LLC+*
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Coghill Capital Management, LLC+*
/S/ CCM Qualified Master Fund, Ltd.*
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CCM Qualified Master Fund, Ltd.*
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CUSIP NO. 436233100 13D PAGE 8 OF 8
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