FORM 5 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b). Form 3 Holdings Reported Form 4 Transactions Reported

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 ANNUAL STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person * RUBENSTEIN MITCHELL 2. Issuer Name and Ticker or Trading Symbol HOLLYWOOD MEDIA CORP [HOLL] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) __X__ Director _____ 10% Owner __X__ Officer (give title below) _____ Other (specify below) Chairman and CEO (Last) (First) (Middle) 2255 GLADES ROAD, SUITE 221A 3. Statement for Issuer's Fiscal Year Ended (Month/Day/Year) 12/31/2010 (Street) BOCA RATON, FL 33431 4. If Amendment, Date Original Filed(Month/Day/Year) 6. Individual or Joint/Group Reporting (check applicable line) ___ Form Filed by One Reporting Person _X_ Form Filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned at end of Issuer's Fiscal Year (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Amount (A) or (D) Price Common Stock 01/22/2009   G 90,000 D $ 0 1,019,230 D (1) (5)   Common Stock 12/08/2010   G 16,723 D $ 0 1,002,507 D (1) (5)   Common Stock 12/09/2010   G 16,892 D $ 0 985,615 D (1) (5)   Common Stock 12/14/2010   G 16,723 D $ 0 968,892 D (1) (5)   Common Stock 12/14/2010   G 16,723 D $ 0 952,169 D (1) (5)   Common Stock 12/21/2010   G 15,015 D $ 0 937,154 D (1) (5)   Common Stock 12/21/2010   G 15,015 D $ 0 922,139 D (1) (5)   Common Stock 12/28/2010   G 14,895 D $ 0 907,244 D (1) (5)   Common Stock 12/28/2010   G 14,895 D $ 0 892,349 D (1) (5)   Common Stock             680,000 D (2) (5)   Common Stock             27,205 I (3) (5) IRA (3) (5) Common Stock             27,172 I (4) (5) IRA (4) (5)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

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SEC 2270 (9-02)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code (Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date (Month/Day/Year)

7. Title and Amount of Underlying Securities (Instr. 3 and 4)

8. Price of Derivative Security (Instr. 5)

9. Number of Derivative Securities Beneficially Owned at End of Issuer's Fiscal Year (Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)

11. Nature of Indirect Beneficial Ownership (Instr. 4)

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
RUBENSTEIN MITCHELL 2255 GLADES ROAD SUITE 221A BOCA RATON, FL 33431	  X	Â	  Chairman and CEO	Â
SILVERS LAURIE S 2225 GLADES ROAD, SUITE 221A BOCA RATON, FL 33231	  X	Â	  Vice Chairperson and President	Â

Signatures

Mitchell Rubenstein		02/14/2011
**Signature of Reporting Person		Date
Laurie S. Silvers		02/14/2011
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	Owned jointly by Mitchell Rubenstein ("MR") and Laurie S. Silvers ("LSS").
(2)	Owned by LSS directly. May be deemed owned by MR indirectly, as a resulting of being the spouse of LSS.
(3)	Individual retirement account of MR and also may be deemed owned indirectly by LSS.
(4)	Individual retirement account of LSS and also may be deemed owned indirectly by MR.
(5)	MR and LSS disclaim beneficial ownership of all indirectly owned securities reported on this Form in excess of their respective pecuniary interests therein.
  Remarks: Exhibit 99.1:  Joint Filer Information, incorporated herein by reference.

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